Browse > Article
http://dx.doi.org/10.14400/JDC.2016.14.6.151

A Study on Relations of Real Estate Brokerage Service Quality, Credibility, and Request Intention  

Lee, Chan-ho (Dept. of Business Administration, Pusan National University)
Publication Information
Journal of Digital Convergence / v.14, no.6, 2016 , pp. 151-156 More about this Journal
Abstract
The purpose of this study is to find out key factors(specialized knowledge, manner, interaction) of real estate brokerage service quality derived from previous researches and to identify degrees of relations among the key factors and request intention. To do this, first of all, this study makes surveys including variables of estate brokerage service quality, credibility, and request intention. Second, it collects the data from respondents who have visited real estate brokerage firms. Finally, the data are analyzed by applying an exploratory factor analysis and a confirmatory factor analysis which is based on a structural equation modeling. The result of these surveys describes that only the interaction affects the credibility positively and the credibility has positive effects on the request intention. At the same time, the interaction impacts on the request intention directly. Therefore, these analysis results suggest that managers of real estate brokerage firm focus on the interaction of the real estate brokerage service quality factors in order to improve the customers' request intention.
Keywords
Real estate brokerage service quality; Specialized knowledge; Manner; Interaction; Credibility; Request intention;
Citations & Related Records
Times Cited By KSCI : 10  (Citation Analysis)
연도 인용수 순위
1 Young-Chol Kim, Gab-Youl Kim, "Determent of Service Result for Real Estate Brokerage by Transaction Purposes", Korea Real Estate Academy Review, Vol.59, pp. 6-7, 2014.
2 Won-Chul Bing, "The Study on Mediating Effects Validation of Involvement between Service Quality and Satisfaction in Children's Pool in Convergence era", Journal of Digital Convergence, Vol.13, No.11, p. 530, 2015.
3 Joo-Han Sung, Young-Sik Yoon, "A Study on the Real Estate Brokerage Service Quality(REBSQ) in the Metropolitan Applying Structural Equation Modeling(SEM)", Journal of the Korean Urban Management Association, Vol.28 No.1, p. 57, 2015.
4 Yun-Bin Na, Seoung-Ha Lee, You-Jin Myeong, Se-Ran Jo, "Effects on the System, Contents, and Service Quality of e-book User Purchase", Journal of Digital Convergence, Vol.14, No.1, p. 144, 2016.
5 Kwang-Haeng Cho, "A Study on Measurement Model and Scale of Brokerage Service Quality in Real Estate Marketing", Korea Real Estate Academy Review, Vol.30, pp. 95-112, 2007.
6 Seong-Geun Kim, Kee-Joon Seok "Convergence of IT and Online Security Trading : The Effects of MTS Service Quality on Customer Satisfaction & Customer Loyalty", Journal of Digital Convergence, Vol.13, No.9, p. 139, 2015.   DOI
7 Jae-Boong Kim, "A Study on the Influence of Servant Relationship on Organizational Effectiveness: Revolved around Effect of Tuned from Confidence of Superior", Journal of Digital Convergence, Vol.13, No.1, p. 217, 2015.
8 Kye-Hong Park, Hak-Joon Kim, "The Study in the Effects of Trust in Innovation Behavior and OCB", The Journal of Business Education, Vol.24, No.2, p. 107, 2010.
9 Choon-Ok Myung, Min-Seub Choi, "Study on Impact of Real Estate Brokerage Service Quality and Value on Reuse Intention", Housing Studies Review Vol.21, No.4, pp. 87-116, 2013.
10 Jong-Chil Shin, "A Study on the Determinants of Customer Satisfaction toward Real Estate Brokerage Service", Housing Studies Review Vol.14, No.3, pp. 213-245, 2006.
11 Nam-Goo Park, "A Study on the Effect of the Corporate Social Responsibility Activities on Brand Equity and Purchase Intention-Focused on Moderating Effect of the Customer's Mobile Communication Service Quality-", Journal of Digital Convergence, Vol.12, No.12, pp. 189-202, 2014.
12 Young-Seok Choi, Seung-Hee Lee, Hong-Seup Son, Byeong-Ju Lee, Ju-Yun Seok, Dong-Ryong Hwang, "A Study on the Effect of Consultant Capacity in the Consulting Services of Digital Industry on Influence of Customer Satisfaction and Re-contract Intention", Journal of Digital Convergence, Vol.13, No.4, pp. 163-174, 2015.
13 Dong-Ju Shin, Jung-Wan Hong, Yen-Yoo You, "A Study on the Consultant's Pro-social Service Behavior on Relational Embeddedness, Relationship Trust, Relationship Satisfaction and Long-term Relationship Orientation", Journal of Digital Convergence, Vol.13, No.3, pp. 95-106, 2015.   DOI
14 Chang-Ho Choi, Yen-Yoo You, "A Study on the Effects of Ties and Trust Relationship between the Clients and Consultants on the Consulting Performance", Journal of Digital Convergence, Vol.12, No.10, pp. 87-96, 2014.
15 Eun-Young Cho, "A Study on Convergence Relation of Corporate Ethical Management, Consumers' Perceived Trust, and Purchasing Behavior", Journal of Digital Convergence, Vol.13, No.8, pp. 113-121, 2015.
16 Chan-Koo Yeo, "The Effect of Service Provider Nonverbal Attributes on Customer Evaluation in Service Recovery Stage", Journal of the Korea Convergence Society, Vol.4, No.3, pp. 8-13, 2013.
17 Eun-Young Park, Dong-Gi Kwag, "The Study on the Market Competitiveness Reinforcement for Convergence Industry", Journal of the Korea Convergence Society, Vol.6, No.5, pp. 99-106, 2015.   DOI