• Korean Journal of Human Ecology
• /
• v.23 no.1
• /
• pp.123-136
• /
• 2014

Bakery nutrition labeling has been implemented in the company, but most consumers have no idea about it due to lack of promotion of the product nutrition labeling information or do not have a big interest in it. As a result, various studies based on the forecast about changes in consumption patterns of the bakery market due to nutrition labeling information are needed. Especially nowadays, when buying bakery products the involvement of consumers in health and nutrition is growing. So, we need to understand that nutrition labeling information makes any causal relationship between consumer attitude and confidence, purchasing behavior in bakery products. It can be said to be a very important research. For that reason, I think this research will help to settle and activate the nutrition labeling information system for the rational purchasing decisions of consumers in the bakery market. In addition, this research could be a base material for various marketing strategies.

• Journal of Communication Design
• /
• v.57
• /
• pp.44-53
• /
• 2016

Expected consumer's consumption propensity affected by advertisement using media facade and how this advertisement can affect consumer response and advertising effectiveness will be examined practically. This research showed TV advertisement and media facade advertisement to each participants of research in order to evaluate consumer response and effectiveness of media facade advertisement and took a survey. Research result, positive response was observed that consumer who were exposed of media facade advertisement showed more positive cognition/emotional response than TV advertisement. And effectiveness of media facade is more than standard. However, product attitude was not statistically positive. Therefore, it can be said that media facade advertisement does not affect positively on product attitude, but it is effective on purchase intention. Next, consumer who is exposed of media facade advertisement showed little low correlation on cognition response and product attitude, but showed positive correlation on cognition response, purchase intention, emotional response and product attitude. Accordingly, more positive consumer's cognition and emotional response is, the higher advertisement effect can be observed. Last, positive result were not presented in consumer's consumption propensity in regards to rational/emotional response. This means that it is invalid to state that consumer response differs for consumer propensity. Through result of experiment, a statement that media facade is a new media that has various possibility as advertisement mediator had been proved. Especially, as it shows that positive effect exists regardless of consumer's consumption propensity, use of media facade as marketing means is reasonable for firm in order to increase satisfaction of consumer and brand value.

• Journal of the Korean Home Economics Association
• /
• v.46 no.6
• /
• pp.75-87
• /
• 2008

The purposes of this study were to examine the attitude of undergraduates toward money and the differences in dining-out behavior among three groups of subjects divided by attitude toward money. Self-administrated questionnaires were completed by 387 undergraduates and data were analysed by frequency analysis, chi-square, t-test, one-way ANOVA, factor analysis, reliability analysis, duster analysis and discriminant analysis. Results of study were as follows. There appeared six different attitudes of money among the undergraduates investigated: money as a means of seizing power, money as a life pursuit, money as a tool for rational consumption, money as a barometer of success, money as a cause of anxiety, and distrust. The undergraduates showed several different attitudes of money according to gender, major, age and pocket money. Cluster analysis divided subjects into three groups by attitude toward money : low dependent group, moderately dependent group and high dependent group. Three groups of subjects classified by attitudes of money were different from one another in dining-out behavior as well. The low money-dependent group mainly spent less than 5,000 won on a dining-out, and relied on their own experience and recommendation from others on a dining-out information. In contrast, the high money-dependent group spent 20,000 won or more on dining-out, and the distribution of subjects acquiring dining-out information from various channels in that group was significantly higher than other groups.

• Hwankyungkyoyuk
• /
• v.22 no.1
• /
• pp.31-42
• /
• 2009

Consumer education which changes human value and attitude to attain practice is necessary to solve the problem of environmental, social, and economical sustainability resulted from material and present-oriented consumption and decrease the effect of consumption on the sustainabilities. However, since the present consumer education is biased toward a traditional viewpoint of economical consumption, management of allowances, and rational purchase and its teaching method still stays on memorizing, cramming and one sided lecture, consumer education containing a key value of sustainable development have not been carried out successfully, Specifically, the consumer education in an elementary school treats mainly just on environmental conservation and economical knowledge even though quite much time is arranged in every school year. So, complement of contents such as understanding of relation between natural resources and consumption and the role and responsibility of a consumer is required to emphasis the sustainable development. In this work, a student-oriented educational drama programme for consumer education is developed with respect to an familiar theme of resources such as water, wood, food, and electricity. Educational drama is an efficient teaching method for consumer education of an elementary school student since it makes students experience virtual situation and produce an interest and active participation. How to execute consumer education in an elementary school textbook was analyzed and an educational drama programme was developed and applied, and finally, the programme was qualitatively improved. The paper survey on five teachers practicing the present programme reveals that is it can be affirmatively evaluated since it is familiar to students and leads to their interests and participation. Consequently, it can be confirmed that the present programme can be effective to perform consumer education for sustainable development.

• Korean Journal of Community Nutrition
• /
• v.5 no.2
• /
• pp.193-200
• /
• 2000

This study examined the experience and intention of health food use regarding the different type of health foods among 201 middle-aged Korean men form urban areas. Based upon the results of a prestudy, health foods were classified into 4 groups including Chinese medicine(CM), toner foods(TF), vitamin or mineral supplements(VMS), and other manufactured heath food supplements(MHFS). compared with the4 case of health food experience, the similar proportion of the subjects were intended to use CM( 70%) and MHFS( 40%), yet the smaller proportion of them had the intention for TF(46%) and VMS(52%). Our subjects mainly obtained information on CM and TF from social networks, such as families, relatives, friends and neighbors and VMS and MHFS from mass media. Expected effects of health food consumption were different by the type of health food. The most positive expected effects were found in CM, followed by VMS. However, there was weak evidence for the positive effects of the TF and MHFS. Upon the consumption of health foods, our subject appeared to expect to their body energy to increased and body functions to be improved in general. Multivariate analyses indicated the importance of expected effects of health food consumption and aging symptoms as determinants of future health food use. Experience was rarely associated with intention in health food use. This study suggests that educated middle-aged Korean men may have a rational attitude toward health food use. Regarding different attitudes and behavior toward the different type of health foods, further research should consider the nature of each type of health foods. The limitations of this study are also discussed.

• Journal of Family Resource Management and Policy Review
• /
• v.16 no.3
• /
• pp.21-33
• /
• 2012

This study examines the level of resource-saving behavior among children and attempts to identify the variables-among socio-demographic, socio-environmental, and consumer attitude variables-that are most influential on this behavior. The research was conducted in 2010, following a preliminary study, and the data was garnered from 500 questionnaires that were distributed to elementary students in Seoul. The data were analyzed using a number of statistical methods, including frequencies, percentiles, means, standard deviation, Cronbach's coefficient, ANOVA, and hierarchical multiple linear regression analysis, using SPSS 18.0. The major findings of this study were as follows. First, the average level of resource-saving behavior of children was found to be 3.6 out of 5, indicating relatively rational behavior. Second, the variables that were found to have the greatest influence on children's resource-saving behavior were lower allowance, higher levels of education on the role of consumption, and more active socialization in childhood. Therefore, these variables should be taken into account when teaching children how to establish resource-saving behavior in their daily living.

• The Research Journal of the Costume Culture
• /
• v.19 no.6
• /
• pp.1320-1333
• /
• 2011

The purpose of this study is to investigate high school students' buying attitudes toward school uniform brands according to clothing conformity orientation. For this research, a survey was carried out to 418 boy and girl students in Seoul and Gyeonggi areas. The data analysis of this study was verified by descriptive analysis, factor analysis, reliability tests, cluster analysis, one-way ANOVA with Duncan-test, and ${\chi}^2$-test. The results are as follows. First, high school students preferred and had strong intentions to buy school uniforms of famous leading brands although they were not satisfied with famous brands. Especially, respondents tended to have favorable attitudes toward sophisticated and luxurious designs of famous school uniform brands. Second, respondents who had a conformity to parents tended to follow parents' opinions by purchasing famous brand uniforms. The conformity group of mass media preferred famous brands, and acquired the information about uniforms from various mass media such as television or magazines. A peer conformity group also preferred leading brands. Based on results of this study, curriculum of home education department should consist of contents for inducing rational consumption of uniforms by considering students' inclination of conformity. In terms of marketing perspectives, school uniforms firms need to reinforce strategies to improve products' quality and value for money.

• Journal of the Korean Society of Food Culture
• /
• v.13 no.4
• /
• pp.275-291
• /
• 1998

Food irradiation is an emerging technology which offers many advantages such as reduction of microorganisms, extension of shelf-life of foods, reduction in the use of post-harvest chemicals, and destruction of insects and parasites. The commercial utilization of food irradiation, however, has been restricted because of the uncertainty of consumers' responses to it. Because success of food irradiation in the marketplace will depend upon their acceptability by consumers, this study focused on the consumers' perception and acceptance toward food irradiation in order to get basic data for commercial utilization of food irradiation and give information to consumers to help rational consumption behavior. The survey with 411 respondents living in Youngnam area was conducted during the spring of 1997 by the questionnaires. The results and implications from this study are as follows. First, consumers' knowledge about food irradiation is scanty. Two-thirds of respondents in the survey had not heard of irradiated foods and many people confused irradiation with radioactivity. In the willingness to accept food irradiation, one-third of respondents showed a wait-and-see attitude. This result indicated consumers had insufficient information about the irradiation process and nationwide education of food irradiation technology should be undertaken. Second, although the purchase and use of food are very important consumption behaviors, consumer education by mass communication has been rarely done. For the successful commercialization of food irradiation, the information provision by mass communication for the consumers should be made. Third, consumers generally worried about residual pesticide and intended to purchase irradiated foods if radioactivity was not retained in the foods. Therefore, food irradiation could be an alternative method to the use of pesticide Fourth, consumers pointed out that they wanted to extend shelf-life of milk and dairy foods, fish and seafood and to irradiate these foods. Therefore, research for the safety of irradiated foods should be continually conducted. finally, labeling for irradiated foods is needed to provide the information and to further increase public understanding. Especially, the labeling should show the definite reason why irradiation is being used. In conclusion, recently, under the circumstances that the commercial utilization of food irradiation and irradiation for the import and export products have been increased in many countries, many efforts are needed to improve the quality of irradiated foods, and prove the safety of them in Korea. In addition, consumer education for food irradiation should be given to help consumers to make decision for food purchase and use.