• Asia Marketing Journal
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• v.6 no.3
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• pp.123-141
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• 2004

As a pioneering company who entered new era of brand marketing in the domestic housing development market, Construction Division of Samsung Corporation achieved enormous business performance with the brand asset at the short time period. For the great success, they tried to apply customer's value into marketing mix strategy thoroughly, and created new trend of brand marketing strategy in the field. This case deals with the Samsung Corporation's efforts mainly focused on Raemian's brand marketing strategy to build the best powerful brand, and shows which are the key success factors, and suggest strategic implications to succeed in the long run.

• Proceedings of the Korean Institute of Interior Design Conference
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• 2006.11a
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• pp.189-192
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• 2006

Nowadays great changes arises from the digital environment and technology. And Also, our living environment are changes very rapidly. The purpose of this study was to analyze the characteristics and trends of future housing reference to ubiquitous housing cases in U.S.A, Japan and Korea. From these cases, reorganized ubiquitous-apartment elements are suitable to our housing environment. To search them, it is investigated to 4 ubiquitous housing examples, such as Aware Home, Toyota's PAPI, samsung raemian's housing gallery and GS E&C's apartment. In this study, we could get types and characteristics and planning elements of ubiquitous housings. The findings showed that many kinds of common network systems were suggested and were acted in limited spaces. In conclusion, it was considered as the one of the most suitable future housing type that had a special feature of the demands of residence and life with free accessibility of information and data. Especially, it is necessary to prepare for coming aging society.

• Korean Institute of Interior Design Journal
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• v.24 no.3
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• pp.104-112
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• 2015

This study purposes drawing changing tendency of apartment kitchen areas and character of that by figuring out type, form and per period cause of change of brand apartment kitchen areas. I adopted subject of study as the six leading construction companies considering the apartment rankings of brand and subcontract from 2001 to 2015 when brand apartment was activated(Samsung C&T corporation Raemian, Daelim Industrial Co., Ltd E-pyeonhansesang, Daewoo E&C Prugio, GS E&C XI, Posco E&C The sharp, Hyundai E&C Hillstate) and analyzed kitchen plane of $84m^2{\sim}102m^2$ housing units which were in great demand from apartment housing market. Also, I drew changing trends of kitchen areas by conducting a model house field survey. Through this study result, I will expect the utility of baseline data which is necessary for space development by figuring out kitchen culture, flows and cause of change.

• Korean Institute of Interior Design Journal
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• v.20 no.6
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• pp.244-253
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• 2011

Due to the development of modern society, desire for residence is not merely for the purpose of habitation. It's also used to represent the joy of living, the resident's emotional expressions, and social status. In order to express such desires, one of the most important factors used to portray them visually is the usage of color. When apartments are constructed, model houses are created to show potential tenants a sample house. The color scheme of those sample houses have been changed in accordance to the transition in the eras. Since 2000, construction companies have created their own apartment brand in order to create their own signature image. To achieve this signature image, one can alter the surface level and use other materials, and colors. I have researched the usage of colors out of the above. The criteria that need to be fulfilled to be a subject for my research are in the top 5 construction companies of the year 2010, within the metropolitan area, and open after 2009. As the result, all construction companies used colors Y and YR. An as accent colors on props such furniture and curtains, they used colors P, PB, and R. They were differences in color tones in each construction company and as the square footage increase, they used color contrasts. Hillstate and Raemian used darker shades in the larger houses. But the color tones YR and Y were used in all houses regardless of their size. E-world, Xi, and Prugio showed differences in shade and tone of colors regardless of size but rather depending on the locations of the apartments.

• KSCE Journal of Civil and Environmental Engineering Research
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• v.33 no.3
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• pp.965-974
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• 2013

Multiple debris flows occurred on July 27, 2012 in Mt. Umyeon, which resulted in 16 casualties and severe property demage. Accurate reproducing of the propagation and deposition of debris flow is essential for mitigating these disasters. Through applying FLO-2D model to these debris flows and comparing the results with field observations, we seek to evaluate the performance of the model and to analyse the rheological model parameters. Representative yield stress and dynamic viscosity back-calculated for the debris flows in the northern side of Mt. Umyeon are 1022 Pa and 652 $Pa{\cdot}s$, respectively. Numerical results obtained using these parameters reveal that deposition areas of debris flows in Raemian and Shindong-A regions are well reproduced in 63-85% agreement with the field observations. However, the propagation velocities of the flows are significantly underestimated, which is attributable to the inherent limitations of the model that can't take the entrainment of bed material and surface water into account. The debris flow deposition computed in Hyeongchon region where the entrainment is not significant appears to be in very good agreement with the field observation. The sensitivity study of the numerical results on model parameters shows that both sediment volume concentration and roughness coefficient significantly affect the flow thickness and velocity, which underscores the importance of careful selection of these model parameters in FLO-2D modeling.

• Journal of Korea Water Resources Association
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• v.53 no.9
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• pp.637-646
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• 2020

The shallow landslide-trigerred debris flow in hillslope catchments is the primary geological phenomenon that drives landscape changes and therefore imposes risks as a natural hazard. In particular, debris flows occurring in urban areas can result to substantial damages to properties and human injuries during the flow and sediment transport process. To alleviate the damages as a result of these debris flow, analytical models for flow and damage prediction are of significant importance. However, the analysis of debris flow model parameters is not yet sufficient, and the analysis of the entrainment, which has a significant influence on the flow process and the damage extent, is still incomplete. In this study, the effects of erosion and erosion process on the flow and the impact area due to the change in the soil parameters are analyzed using Deb2D model, a flow analysis model of debris developed in Korea. The research is conducted for the case of the Mt. Umyeon landslide in 2011. The resulting impacted area, total debris-flow volume, maximum velocity and inundated depth from the Erosion model are compared to the field survey data. Also, the effect of the entrainment changing parameters is analyzed through the erosion shape and depth. The debris flow simulation for the Raemian and Shindong apartment catchment with the consideration of entrainment effect and erosion has been successful. Each parameter sensitivity could be analyzed through sensitivity analysis for the two basins based on the change in parameters, which indicates the necessity of parameter estimation.

• Journal of the Korean Institute of Landscape Architecture
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• v.37 no.3
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• pp.21-32
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• 2009

As an alternative for restoring a sense of community which has been broken up due to urban residence redevelopment, this study focuses on structural characteristics according to physical location of central squares in apartment complexes. Central squares do not simply function as inner-aiming and self-completed spaces for the residents, but their role can be expanded to a core location which encourages neighbors to communicate and interact with each other. The suppositions for this study are as follows. Structural characteristics according to the physical locations of the central squares in apartment complexes affect apartment residents' openness toward their neighbors and non-residents' accessibility to the square. At the same time, it influences the sense of community. In addition, psychological distance which is represented as psychological openness and accessibility forms a reciprocal relationship with the sense of community. For the study, we first categorized central squares as either open-structure or closed-structure based on how accessible it is from outside the apartment complex. According to these types of central squares, Sillim Prugio, Banghak Deasang Town Hyundai, Gwanak Prugio and Banghak Samsung Raemian 1 which have similar conditions and different structures were selected as sites of the study. Then each apartment complex was classified by apartment residents and non-residents so that eight groups were prepared for the survey. The results of the questionnaire survey especially regarding measuring the sense of community, psychological openness and accessibility indicated that the suppositions were right. Hence, the sense of community, psychological openness and accessibility are high in a central square with an open-structure while high standards of psychological openness and accessibility guarantee a positive sense of community. This study is meaningful in that it verifies that the physical location of central squares is reciprocally related to psychological openness, accessibility and a sense of community. At the same time, this study may serve as theoretical grounds for the planning and construction of practical central squares.