• 제목/요약/키워드: Quality research methodology

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The Role of Website Quality, Positive Emotion and Personalized Advertising in Triggering Impulse Buying Behavior: A Study of Online Retailer in Indonesia

  • Agung UTAMA;Hunik Sri Runing SAWITRI;Budhi HARYANTO;Lilik WAHYUDI
    • 유통과학연구
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    • 제22권2호
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    • pp.11-20
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    • 2024
  • Purpose: The primary objective of this study is to investigate the impact of website quality on impulse buying of the online retailer, which is mediated by positive emotion and moderated by personalized advertising. Research design, data and methodology: The present study used a survey methodology conducted on many user's smartphones. The sample in this study included 409 college students in Indonesia. Purposive sampling was used as the sampling technique. Data was collected by distributing questionnaires to many respondents through the Google Documents online survey. Results: The findings derived from the application of structural equation modelling for data analysis show that 1). Website quality affects impulse buying and positive emotion, and 2). The impact of website quality on impulse buying was mediated by positive emotion and moderated by personalized advertising. Conclusions: The findings presented in this study has significant theoretical implications that contribute to the existing concept on the relationship between website quality, positive emotion, personalized advertising and impulse buying. The findings of the research possess managerial implications. It can be used can as a reference in determining website quality and the appropriate personalized advertising that increases online impulse buying at online retailer In Indonesia.

Analysis of Educational Services Distribution: The Case of Kazakhstan

  • KIREYEVA, Anel A.;SABDENALIYEV, Bakhtiyar;DOSZHAN, Raigul;KREDINA, Anna A.;YERMEKBAYEVA, Dinara
    • 유통과학연구
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    • 제20권11호
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    • pp.19-31
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    • 2022
  • Purpose: This research aims to analyze the educational potential and students' satisfaction with the quality of education services distribution in Kazakhstani universities. The conceptual review shows that very few studies on regional development have been able to determine the level of satisfaction with the quality of educational services depending on the university's location. Research design, data, and methodology: The research methodology is divided into two approaches descriptive analysis and qualitative data analysis. The current educational situation and the distribution of educational services in the largest Kazakh universities were studied based on the proposed approaches' use. Statistical data are taken for indicators of educational potential for 2010-2020 from the Bureau of National Statistics. The primary data were collected based on a survey for 2021-2022 in five regions of Kazakhstan. Results: The results showed that there is a gender gap between men and women and regional disparities between the regions of Kazakhstan in the coverage of higher education. The results of the sociological survey revealed that the quality of educational services depends on the territorial location of the university. Conclusions: Based on the results of the assessment of educational potential and educational services, policy recommendations and further research in this area were proposed.

보행자 조사방법론의 국제표준 정립에 관한 연구 (International Standardization in Methodology of Measuring Walking)

  • 서우석;변미리
    • 한국조사연구학회지:조사연구
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    • 제12권3호
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    • pp.63-94
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    • 2011
  • 세계적으로 보행에 대한 관심이 커지고 보행자 조사가 증가하고 있으나 보행자 조사의 방법론은 아직 보편적인 기준을 갖지 못하고 있다. 보행의 특성에 대한 이해 부족은 보행자 규모를 과소평가하고 보행의 중요성을 사회적으로 과소평가하는 결과를 낳았다. 이와 같은 상황에서 보행자 조사방법론의 국제표준 정립을 위해 지난 10여년간 Walk21과 Pedestrian Quality Needs 프로젝트가 주목할 만한 성과를 거두었다. 본 연구는 이러한 보행자 조사방법론의 국제표준 정립에서 제시된 지표체계와 측정모형을 제시하고 배경과 추진 과정의 거버넌스를 분석하였으며 주요 조사 사례들을 제시하였다. 이를 통해 국내의 보행자 조사가 현재 진행 중인 국제표준화 작업에 능동적으로 참여하는 데 기여하고자 한다.

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국내 지하수 수질관리체계 개선을 위한 유럽 지하수 문턱값 비교 (Comparative Study of Groundwater Threshold Values in European Commission and Member States for Improving Management of Groundwater Quality in Korea)

  • 남선화;이우미;정승우;김혜진;김현구;김태승;안윤주
    • 한국지하수토양환경학회지:지하수토양환경
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    • 제18권3호
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    • pp.23-32
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    • 2013
  • Korean groundwater quality standards were established in 1994, and revised in 2003 and 2010. The substances for which standards have been developed are classified into two groups, general pollutants, 4, and specific pollutants, 15. The standards have been applied to household water use, agriculture, aquaculture, and industrial use. However, there is no systematic methodology for either selecting candidate substances or establishing groundwater standards. We investigated various derivation methodologies for groundwater standards used by the European Commission and 27 member states and compared their methods for determining threshold values. The European Commission presented to their member states groundwater standards for two substances and a list of required substances for derivation of threshold values along with the member states. Interestingly, they first considered national background levels and then considered other criteria for water protection, such as drinking water standards, environmental quality standards, and irrigation standards. We suggest that Korean background levels in groundwater should be included in the methodology for establishing groundwater quality standards. These results may be useful in developing a systematic methodology for establishing Korean groundwater quality standards.

Motor Control IP Design and Quality Evaluation from the Viewpoint of Reuse (ICCAS 2004)

  • Lee, Sang-Deok;Han, Sung-Ho;Kim, Min-Soo;Park, Young-Jun
    • 제어로봇시스템학회:학술대회논문집
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    • 제어로봇시스템학회 2004년도 ICCAS
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    • pp.981-985
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    • 2004
  • In this paper we designed the motor control IP Core and evaluate its quality from the viewpoint of IP reuse. The most attractive merit of this methodology, so called IP-based hardware design, is hardware reuse. Although various vendors designed hardware with the same specification and got the same functional results, all that IPs is not the same quality in the reuse aspect. As tremendous calls for SoC have been increased, associated research about IP quality standard, VSIA(Virtual Socket Interface Alliance) and STARC(Semiconductor Technology Academic Research Center), has been doing best to make the IP quality evaluation system. And they made what conforms to objective IP design standard. We suggest the methodology to evaluate our own designed motor control IP quality with this standard. To attain our goal, we designed motor control IP that could control the motor velocity and position with feedback compensation algorithm. This controller has some IP blocks : digital filter, quadrature decoder, position counter, motion compensator, and PWM generator. Each block's functionality was verified by simulator ModelSim and then its quality was evaluated. To evaluate the core, We use Vnavigator for lint test and ModelSim for coverage check. During lint process, We adapted the OpenMORE's rule based on RMM (Reuse Methodology Manual) and it could tell us our IP's quality in a manner of the scored value form. If it is high, its quality is also high, and vice versa. During coverage check ModelSim-SE is used for verifying how our test circuits cover designs. This objective methods using well-defined commercial coverage metrics could perform a quantitative analysis of simulation completeness. In this manner, We evaluated the designed motor control IP's quality from the viewpoint of reuse. This methodology will save the time and cost in designing SoC that should integrate various IPs. In addition to this, It can be the guide for comparing the equally specified IP's quality. After all, we are continuously looking forward to enhancing our motor control IP in the aspect of not only functional perfection but also IP reuse to prepare for the SoC-Compliant motor control IP design.

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GHG-CAPSS 신뢰도 평가 방법 개발을 위한 연구 (A Study on Development of Reliability Assessment of GHG-CAPSS)

  • 김혜림;김승도;홍유덕;이수빈;정주영
    • 한국기후변화학회지
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    • 제2권3호
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    • pp.203-219
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    • 2011
  • 최근 인벤토리 구축이 활발해짐에 따라 인벤토리의 정확도 및 신뢰도 평가에 대한 수요 역시 크게 증가하고 있다. 따라서 본 연구에서는 GHG-CAPSS의 신뢰도를 향상시키는데 지표로 활용될 GHG-CAPSS의 신뢰도를 평가하기 위한 방법론을 개발하는데 그 목적을 두고 있다. 본 논문에서는 GHG-CAPSS 신뢰도 평가 방법을 정성적 정량적으로 구분하였으며, 정성적 정량적 평가 결과를 종합하여 신뢰도를 결정할 수 있는 방법을 고안하여 액체 화석 연료 연소에 의한 $CO_2$ 배출량과 매립에 의한 $CH_4$ 배출량에 시범 적용하였다. 시범 적용 결과, 액체 화석 연료연소의 신뢰도 정성적 및 정량적 점수는 각각 25점(/50점), 50점(/50점)으로 최종적으로 75점으로 나타났으며, 매립에 의한 $CH_4$ 배출량의 신뢰도 정성적 및 정량적 점수는 각각 22점(/25점), 20점(/50점)으로 최종적으로 42점으로 평가되었다. 따라서 GHG-CAPSS의 액체화석연료 연소 부문과 매립 부문 배출량의 신뢰도를 평가한 결과, 두 배출원의 정성적 신뢰도는 비슷하였으나, 정량적 평가에서 큰 차이를 보였다. 이는 각 배출원 간의 불확도가 큰 편차를 보였기 때문으로 액체화석연료 연소에 의한 $CO_2$ 배출량의 경우, 신뢰도 향상을 위해 정성적 신뢰도 부분을 향상시키는 데 주력해야 하며, 매립에 의한 $CH_4$ 배출량의 경우 정량적 신뢰도 향상을 위한 연구가 필요할 것으로 사료된다. 또한, 두 배출원 모두, 신뢰도 정성 평가의 점수를 향상시키기 위해 품질 관리 절차 또는 지침서를 개발하여 품질 관리의 수준을 향상시킬 필요가 있는 것으로 사료된다.

Airline Passenger Repurchase Behavior Intention Model: Moderating Effect of Leisure and Corporate Travel in Korea Market

  • DongRyeol CHOI;Sukhoon CHUNG;Jin-Woo PARK
    • 유통과학연구
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    • 제21권8호
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    • pp.69-82
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    • 2023
  • Purpose: This research aims to explore the effects of airline's pricing and service quality through service distribution process on repurchasing intention of the air passengers with meditations of passenger satisfaction and airline brand. Research design, data and methodology: This paper particularly focused on employing the moderating effect with two different market segmentations, namely leisure and corporate purpose travelers, in the Korean market. The total sample size of this research is 363 respondents of the general public in Korea. For the methodology of this research, structural equation modeling (SEM) was utilized for the statistical analysis. Results: It figured out that passenger satisfaction is ultimately the most important among variables of price, service quality and repurchase intention for both groups. On the contrary, the relationships, between price and airline brand in both groups, and between airline brand and repurchase intention in the leisure travel only, were not noted as beneficial effects. Conclusions: More noteworthy was that airline brand had a positive influence on repurchase intention in the corporate travel group. Based on this research, the results will deliver the contributions to the commercial airlines in the future.

하천 수질관리를 위한 희석수량 및 점오염원의 최적 제어시스템 (The Optimal Control Systems of Dilution Water and Point Sources for Water Quality Management in Stream)

  • 심순보;한재석
    • 대한토목학회논문집
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    • 제13권2호
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    • pp.295-305
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    • 1993
  • 본 연구의 목적은 오염 심화된 하천 수질개선을 위한 희석수량 및 점오염원을 최적 제어할 수 있는 수질관리 시스템개발에 대한 이론적 방법론을 연구하는데 있다. 시스템 제어변수로는 하천 유하량과 처리장 방출수의 농도수준을, 상태변수로는 DO, BOD, COD, SS를 선택하였고, 시스템 해법으로는 비선형기법인 augmented Lagrangian 기법을 활용하였다. 개발된 시스템을 검증하기 위한 적용대상 하천으로는 오염 심화된 도시하천인 무심천을 선정하였다. 검증과정으로 부터, 개발된 방법론은 도시하천 뿐만아니라 수계 전반에 걸친 폭넓은 분석에도 적합할 것으로 사료되었으며, 제한된 수자원의 효율적 운영을 위한 방안을 제시하는데도 유용한 도구가 될 수 있을 것으로 판단되었다.

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한국의 서비스 품질상 수상이 기업가치에 미치는 영향 : 사건연구방법론적 접근 (Effect of Korean Service Quality Awards on the Market Value by using Event Study Methodology)

  • 오병섭;박지영;정승환;최강화
    • 경영과학
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    • 제27권3호
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    • pp.161-196
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    • 2010
  • This paper empirically investigates the impact of winning a service quality award on the market value in Korea. We estimates the mean "abnormal" change in the stock prices of sample firms when information of winning a service quality award was publicly announced. To access the validity of the research question, this paper employed collected 47 firms data that received the Korean Service Quality Awards so far. Event study methodology was used to analyze the effect of Korean service quality awards. The findings are as follows; The average abnormal returns on the event date are not significant at the 0.05 level which means that the receiving Korean Service Quality Awards has no influence on the firms' market value. On the other hand successive awarded firms have an increasing effect on the market value and it is significant at the 0.05 level. Furthermore, the results show that the factors of firm size such as firm's total assets are critical to vary the firms' abnormal returns. There might be some limitations in this study. The most obvious problem is the limitation of sample size. Although 518 sample cases were found during the period from 2000 to 2008, most of the cases were deleted according to the sample criteria. We are expecting the future research with more data and more precise results. Furthermore, our research consider the only two service award institutions even though there are several different service award authorities in Korea. It is needed to expand the research scope and range to adopt the various service award institutions for the future work.

네트워크 보안 효율성 제고를 위한 보안 QoS(Quality of Service) 측정방법론 연구 (A Study of Security QoS(Quality of Service) Measurement Methodology for Network Security Efficiency)

  • 노시춘
    • 융합보안논문지
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    • 제11권1호
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    • pp.39-48
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    • 2011
  • QoS(Quality of Service)는 ITU-T Rec. E.800에 의해 서비스를 사용하는 형태, 특성 그리고 요구 수준에 따라 사용자의 요구에 부응하여 제공할 수 있는 네트워크 서비스의 성능지표로 표현된다. 네트워크를 활용하는 정보시스템에서 최종적인 목표는 요구되는 시간내에 목적하는 성능을 확보하는 것이다. 본 연구에서 제안하는 보안 QoS 프레임워크는 측정 메트릭스, 측정스케쥴, 측정도구, 측정의순서, 측정 결과분석에 관련된 사항으로 구성된다. 보안 QoS에서 네트워크보안의 정보보호기능과 시스템기능을 분리하여 관리하지 않고 연계하여 종합 메커니즘으로 구성 및 적용할 경우 종합적인 정보보호 효율은 시너지효과로 나타난다. 본 연구는 정보보호기능과 제반 시스템기능을 연계하여 정보보호기능을 적용했을 경우의 연동메커니즘 구현방법 개발과 그 성과를 측정하기 위한 것이다. 본 연구에서 제안한 네트워크 보안 효율성 제고를 위한 보안 QoS측정방안 연구 방법론을 통해 체계적인 측정환경을 설계할 경우 운용시스템상에서 보안 효율성 측정이 가능함이 입증되었고 측정 메커니즘을 통해서 개선된 네트워킹기능과 정보시스템 기능을 위한 효율성제고 방법론 개발이 가능함을 보여주고 있다.