• 한국의류산업학회지
• /
• 제10권2호
• /
• pp.191-197
• /
• 2008

Despite increasing consumption of luxury brands, research about consumption of luxury brands is limited.The purpose of this article is to gain a deeper understanding of important role of intrinsic consumption motivations in consumption of luxury brands. This article investigated the relationships among consumption motivations, conspicuous consumption belief, Product quality belief, and attitude toward consumption of luxury brands using structural equation modeling. The results reveal that, other-oriented consumers were likely to have strong conspicuous consumption belief,whereas consumers with strong self-oriented value tended to place more importance on product quality attribute of luxury brands. Moreover, Consumers who take into account extended-self tended to have strong conspicuous consumption belief while consumer who put more importance on experientialism were more likely to have greater importance on product quality atthbute. And both conspicuous consumption belief and product quality belief influenced positive attitude formation toward luxury brands.

• 패션비즈니스
• /
• 제16권4호
• /
• pp.75-87
• /
• 2012

This study was to investigate the conversion intent of fashion store among college undergraduates. The conversion intent in internet shopping mall and local store was associated with store attributes and relationship quality. A random sample of undergraduate students completed a questionnaire that contained measure of Store attributes, Relationship quality, Conversion intent of fashion store. The results revealed that store attributes of local store were store comport/salesman service, product diversity, store location, price and the store attributes of internet shopping mall were product diversity/easy of navigation, store reliability, screen configuration, sales promotion. Also, the result founded that the conversion intent of fashion store is related to store comport/salesman service in local store and is related to product diversity/easy of navigation, screen configuration, promotion in internet shopping mall. Relationship quality is highly effected of the conversion intent of local store and internet shopping mall. We expect that this research results can be used as a basic material for another study and setting up the marketing strategies in fashion store.

• Food Science and Biotechnology
• /
• 제18권6호
• /
• pp.1487-1494
• /
• 2009

The effects of drying temperature (55, 60, and $65^{\circ}C$) and addition levels of maltodextrin (MD) (10, 20, and 30%) on the physicochemical properties and nutritional quality of purple sweet potato flour were investigated. MD-added flours had higher $L^*$ values, water soluble index, total phenolic, and anthocyanin contents than untreated flour. However, $a^*$, $b^*$ values, water absorption index, and swelling capacity were dependent on the drying temperature and MD concentration. On the other hand, untreated flour had a higher ascorbic acid content compared to the MD-treated flour. Ascorbic acid contents decreased, whereas anthocyanin content was not significantly different, with increasing drying temperatures. MD was positively correlated with phenolic content, anthocyanin, hue angle, and water soluble index. However, there was no correlation between quality parameters and glass transition temperature. The best quality product was obtained when samples were pretreated with MD before drying, regardless of drying temperature.

• 한국의류산업학회지
• /
• 제11권1호
• /
• pp.147-155
• /
• 2009

This study has been made to examine the basic information, the preferences of material quality, and the demand performance of clothing for underwear materials between atopic patients and non-patients. The measurement tool was a questionnaire. For statistical analysis of data, crosstabs, ${\chi}^2$-test, t-test and ANOVA through SPSS for Windows(version 14.0) were used. The results obtained are as follows. The degree of the basic knowledge about clothing materials indicated that women was higher than men. The material decision method and the most considering part in case of selecting underwear products showed difference between men and women. The preference factors for underwear material quality were drawn with the five factors of sense of weight/pliability, lustering/see-through, tactility, and sense of cold and warmth. The preferred underwear material showed difference according to gender, existence and nonexistence of atopic determatitis, and degree of strength of skin itching caused by clothing materials. The demand performances of clothing in case of selecting underwear were drawn with the four factors of hygiene/practicality, skin protection, quality of materials, and aesthetic attribute. The demand performance of underwear showed difference according to gender, existence and nonexistence of atopic determatitis, degree of strength of skin itching caused by clothing materials.

• 한국IT서비스학회:학술대회논문집
• /
• 한국IT서비스학회 2003년도 추계학술대회
• /
• pp.713-721
• /
• 2003

Embedded 소프트웨어의 품길 측정 프로세스 관리는 Embedded 시스템의 적시성과 품질 만족을 위해서도 필요하다. 그러나, Embedded 소프트웨어의 결함에 대하여 사전 분석하거나 예측 없이 개발 프로세스 상에서 결함을 관리하는 것은 위험이 따른다. 본 연구에서는 Embedded 소프트웨어에서 품질 측정 프로세스 관리를 위해 소프트웨어의 정량적 속성 중에 가장 중요한 요소 중에 하나인 결함을 중심으로 본 연구가 진행되었다. Embedded 소프트웨어에 가장 적합한 프로세스를 정의하고 개선하고자 하는 과정에서, 프로세스 관리를 효과적으로 수행하기 위해 Embedded 소프트웨어의 특성과 결함 특성을 이해하고, 이를 근간으로 결함 속성을 정의하고 결함을 통한 품질 측정 프로세스 관리를 할 수 있도록, 결함 데이터를 이용하여 프로세스를 관리하는데 기여하고자 한다. 따라서, 본 연구에서는 결함 데이터 분석을 위해 필요한 속성을 파악하고, 테스트 단계를 중심으로 결함 데이터의 활용과 결함데이터를 이용한 프로세스 관리 방법을 제안하여, 이를 통해 Embedded 소프트웨어 프로세스를 관리하는 분들에게 효과적인 활용이 될 수 있도록 한다.

• 융합보안논문지
• /
• 제12권3호
• /
• pp.11-17
• /
• 2012

ISO/IEC 9000에 의하면 품질이란 사용 시 사용자 요구사항을 만족시키는 제품이나 서비스의 특성을 종합한 개념으로 정의하고 있다. 웹애플리케이션의 시큐어코딩은 안정성과 함께 정보시스템 서비스 품질을 결정짓는 요소 중의 하나이다. 시큐어코딩을 달성하기 위해서는 품질을 기반으로 하는 설계 모델이 필요하다. 그 이유는 보안도 하나의 품질 속성으로서 비 기능적 요구사항의 범위에 속하기 때문이다. 웹애플리케이션 품질평가체계 설계를 위해서는 품질의 정의를 기초로 품질속성, 품질요구사항, 품질측정 시나리오가 정의되고 설정되어야 한다. 이를 위해 IEEE 1061 품질모델을 참조한 웹애플리케이션 품질모델 관리체계를 개발한다. 웹 애플리케이션 아키텍쳐 설계는 시큐어코딩 품질모델 체계, 웹어플리케이션 이해관계자 관심 도출, 아키텍처 동인 결정, 품질속성 도출, 보안품질 요구사항 설정, 웹어플리케이션 아키텍처기술서 작성, 보안 프레임워크 설계 순서로 구성된다.

• 한국조리학회지
• /
• 제22권4호
• /
• pp.353-364
• /
• 2016

본 연구에서는 일식레스토랑의 소비자들이 메뉴선택시 만족도와 선호도에 어떠한 영향을 미치는지 측정하였다. 설문 조사는 2016년 1월 1일부터 1월 31일까지 시행하였으며, 설문 대상은 부산 및 경남의 일식 레스토랑을 이용한 경험이 있는 소비자들을 대상으로 조사하였다. 첫째, 메뉴품질, 메뉴디자인, 메뉴선택동기가 소비자 선호도 간에 메뉴품질(${\beta}=.444$, p<.001), 메뉴디자인(${\beta}=.425$, p<.001), 메뉴선택동기(${\beta}=.147$, p<.001)로 소비자선호도에 대하여 유의한 정(+)의 영향관계가 있는 것으로 분석되었다. 둘째, 소비자선호도는 소비자만족도에 대하여 유의한 정(+)의 영향관계가 있는 것으로 분석되었다. 셋째, 일식 레스토랑 메뉴선택은 소비자만족도에 메뉴품질(${\beta}=.650$, p<.001), 메뉴디자인(${\beta}=.120$, p<.001), 메뉴선택동기(${\beta}=.263$, p<.001)는 유의한 정(+)의 영향관계가 있는 것으로 분석되었다. 마지막으로 메뉴품질이 소비자만족도에 미치는 영향과 관련하여 부분매개효과가 있는 것으로 나타났고, 메뉴디자인이 소비자만족도에 미치는 영향과 관련하여 부분매개효과가 있는 것으로 나타났으며, 메뉴선택동기는 소비자만족도에 미치는 영향과 관련하여 부분매개효과가 있는 것으로 나타났다.

• 한국조경학회지
• /
• 제30권6호
• /
• pp.57-65
• /
• 2003

This study researches attributes , behaviors , satisfaction factors and degrees of curiosity of visitors to recreational forests in the suburbs of a large city. It aims to present suggestions for urban forest development and management policy by offering basic data which help to plan, design and manage recreational forests to increase the quality of these environments. The results are as follows First, in attribute, the visiting rate of males is higher than that of females, and the main users are in their thirties and forties. Sixty percent of visitors graduated from university and their rate of employment is evenly distributed. 95 percent of visitors are residents of the metropolitan area. In terms of behavior, major visitors are family units visiting during summer seasons and for overnight stays. 75% are re-visitors. 85% of visitors came to escape the city with families and friends, keep in good health and experience nature. Second, to extract the factors affecting visitor satisfaction in recreational forests, the natural environment, facilities, and management/use systems were identified as independent variables, while subordinate satisfactions were dependent variables. so regression analysis was used. Thus, the variables affecting the natural environment are quality of water, stream use, biodiversity, fresh air and landscape factors. The variables affecting facilities are puking, convenience, play facilities, sanitary arrangement and camping. Most important among the variables affecting management/use systems are educational facilities and access condition. On the basis of generalizing the study in the existing individual site, we must verify the visiting characteristics in recreational forests in the suburbs of a large city. Since development of recreational forests is understood as a sequence considering a site and a given condition, and since management and improvement must unfold according to these characteristics, a strategy is needed to reveal visitors' opinions about the site. Depending on the facilities and service, satisfaction of recreational forests is generally influenced by social and economic qualities. Also, this study can look into the effect according to use pattern motive and season. As suburban recreational forests have many overnight-users and younger men, programs suitable for these groups are needed. On the basis of variables affecting satisfaction according to natural environment, facilities, and use system, policies which can manage the natural environment and introduce educational programs are needed.

• 한국의류학회지
• /
• 제14권4호
• /
• pp.252-261
• /
• 1990

This study intends to provide a beneficial foundation which can aid our understanding of how a clothing consumer group can be classified according to the clothing buying motives, and what differences are there about the importances of stroe image attribute among them and how consumer's preferences to the store image are shown differently among them and ultimately, some concrete data which can be useful in establishing efficient store image strategies for clothing stores. 413 subjects were gathered through convenience sampling method and, for data analysis, cronbach'$\alpha$, frequency, percentage, mean, $x^{2}-text$, 1-test, ANOVA, Duncan Multiple Range Test, Factor Analysis, Cluster Analysis were conducted. The results are as follows; 1. Three kind of factors in the clothing buying motives were determined for analysis of consumers group and by which it was revealed as to be significant for us to classify them four subdivisions; those of fashion pursuit group, self display group, financial utilitarian group, individual group. 2. Importance on store image attribute was revealed then the middle aged women regarded quality, price, service in order as more important factors than others. 3. Store image preferences show significantly when concerned with quality, price, fashion, impression and age of store personnel, convenience for exchanging and returning goods, credit, delivery and repair, mailing of catalogue and discount coupon, exit from, brightness of store among consumer groups. From these findings, concretely store image strategies are proposed.

• 품질경영학회지
• /
• 제44권4호
• /
• pp.799-811
• /
• 2016

Purpose: The conjoint analyst in marketing are interested in detecting whether there exist synergy or antagonistic effects between two attributes. In the cases where attributes have two or three levels, we research on the design of survey questionnaire to estimate all the main effect and as many two factor interaction effects as possible. Methods: We consider the balanced incomplete block (BIB) mixed level factorial design $2^f{\times}3^g$ or fractional factorial design. To reduce the number of questions in a questionnaire, we propose the balanced incomplete block mixed level design with minimum aberration which is generated by implementing proc factex in SAS. Also, we propose using two or three level BIB factorial design instead of mixed level designs by transforming three level attributes into two attributes of two levels and two level attribute into three level attribute by using dummy level technique. Results: We propose three methods for designing survey questionnaire where the block and design generators are found with practical number of questions in a questionnaire. By analyzing all the respondents survey data generated by the simulation study, we find the proper model and do the concepts optimization. Conclusion: The proposed methods of designing survey questionnaires seem to perform well in the sense that the proper model, and then the optimal concept is found in a case study where all the respondents survey data are generated by the simulation study.