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Influence of Japanese Restaurant Menu Select Attribute on Consumer Preferences and Satisfaction - Focused on Mediating Effects of Customer Preferences -  

Ju, Sung-Min (Dept. of Food Service Management and Culinary, Gyeongju University)
Publication Information
Culinary science and hospitality research / v.22, no.4, 2016 , pp. 353-364 More about this Journal
Abstract
This study was conducted to find the influence of menu select attribute on consumer preferences and satisfaction as perceived by Japanese restaurant consumers. Survey method was employed and distributed during January 1 to January 31, 2016 from who have an experience in Japanese restaurants located in Busan and Gyeongnam. First, the quality of the menu (${\beta}=.444$, p<.001), menu design(${\beta}=.425$, p<.001), select menu motivation (${\beta}=.147$, p<.001) positively impact on consumer preferences. Second, consumer preference significantly and positively influence on customer satisfaction. Third, the quality of the menu (${\beta}=.650$, p<.001), menu design(${\beta}=.120$, p<.001), select menu motivation (${\beta}=.263$, p<.001) positively impact on consumer satisfaction. Finally, partial mediating effect of consumer preference was identified between select attributes and consumer satisfaction.
Keywords
Japanese restaurant; menu considerations; consumer preferences; customer satisfaction;
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