• Title/Summary/Keyword: Purchasing routes

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An Empirical Comparative Study on Evaluation of Bi-national Product: Focused on Purchasing Routes, Product Category, and Consumer Characteristics (복합원산지제품 평가에 관한 실증적 비교연구: 제품구입경로, 제품카테고리, 소비자 특성을 중심으로)

  • Son, Je-Young;Kang, In-Won
    • Korea Trade Review
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    • v.43 no.5
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    • pp.67-91
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    • 2018
  • A number of studies have been conducted on the evaluation of bi-national products, but studies that may be applied in practice are lacking. This study suggests several implications for bi-national products in the sub-market using a more specific approach than previous studies. To this end, this comprehensive comparative study reflects the purchasing routes, product category, and consumers' personal characteristics (regulatory focus, prior knowledge) of bi-national products. Results found the evaluation of bi-national products according to purchase routes showed that consumers in offline stores were more favorable than consumers in online stores. In comparison with product categories, necessities were more positive than luxury goods. On the other hand, according to consumer's personal characteristics, consumers with promotion focus tendency perceived brand preference more highly than consumers with preference focus tendency. Also, it was found that groups with high prior knowledge had a positive evaluation of products compared to low knowledge groups.

A Study on the Distribution Routes of Cosmetic by Their Types (화장품 유형별 유통 경로에 관한 연구)

  • Lee, Jung-Woo;Kim, Mi-Young
    • Journal of the Korea Fashion and Costume Design Association
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    • v.12 no.3
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    • pp.1-15
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    • 2010
  • The purpose of this study is to clarify of the distribution routes of cosmetics by their types and differences in choosing them according to ages with the ones in choosing brand by the type according to them. The subjects of the study were females aged 20 plus living in Seoul and Gyeonggi Province between January and February 2008, and 427 questionnaires were used for analysis. For data analysis SPSS 17.0 statistical program was used, and principal component analysis, frequency analysis, ${\chi}^2-test$, ANOVA test and Duncan test were conducted. The results and conclusions of this study are as follows: first, cosmetics store use by product type was examined. Department stores were used most often to purchase skincare, base and color products, while large cosmetics stores were used most frequently to buy hair and body products. Second, The result of the differences in choosing brand by type of cosmetics has found that there are the meaningful differences between Korean low and middle priced brands and foreign high priced ones in skincare and base products. The Korean low and middle priced brands of skin care products show that various distribution routes are simultaneously and highly used as choices in internet, cosmetics specialty stores and large general ones are higher than other distribution routes. Color products have found that there are the meaningful differences in the entire brands. Hair and body products have found that there are the meaningful differences in three brands except the Korean high priced brands. Third, the differences in cosmetics store selection by age were investigated. As for online purchasing, people in their 20's were most likely than other age groups to purchase online. Meanwhile, in case of other stores including door-to-door sales and home shopping, people aged 40 and older were more prone than other age groups to purchase base, color and body products through these stores.

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A Study of the Influence of Online Digital Character Experience on Offline Related Products Purchasing Intention -Focused on Kakao Friends O4O(Online for Offline) Product Portfolio (온라인 디지털 캐릭터 경험이 오프라인 연관상품 구매의도에 미치는 영향에 관한 연구 -카카오프렌즈의 O4O(Online for Offline) 제품 포트폴리오를 중심으로)

  • Son, Jae-young
    • The Journal of the Korea Contents Association
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    • v.19 no.2
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    • pp.296-304
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    • 2019
  • The Amazon Go was the catalyst of O4O era. O4O is an advanced business model from O2O, which is the integration of offline service to online, especially through smart phone network. We also find the O2O strategy of digital contents companies such as Kakao and Line. This study examined the relation between online character experience and offline purchasing intention on related character products. The SEM was designed on the former study that based on the theory of user experience and brand attitude. The result of this study shows that the users' online experience have influence on the purchasing intention of offline related products and there exist the mediating routes of satisfaction of user experience, brand preference and brand reliability. There are no statistical support to the relation between satisfaction of user experience and purchasing intention. These points illustrate what marketers better to focus on transmedia strategies.

An Exploratory Study on Makeup of Elementary School Students (초등학생의 색조화장에 대한 탐색적 연구)

  • Kim, Ye-In;Jin, Hyun-Jeong
    • Journal of Fashion Business
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    • v.22 no.5
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    • pp.52-63
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    • 2018
  • The purpose of this study was to explore and understand why and how elementary school students do their makeup. An interview with 13 sixth grade female students attending an elementary school in Seoul was conducted to identify the reasons, learning routes, and purchasing patterns related to their makeup purchase and use. The results of this qualitative analysis showed that the girls were influenced to start wearing makeup by friends or family members, such as sisters and mothers. The students thought that their faces were ugly before they did makeup. They thought they became more beautiful and they were pleased after makeup. Elementary school students mostly reported that they used sunscreen, sun cushion with a whitening function, and lip tint. Some students also used a concealer to cover their flaws. They learned the methods of makeup by watching YouTube videos and from friends. They showed different purchasing patterns depending on the type of cosmetics they buy. They reported that their parents often bought their basic cosmetics such as lotions, and creams, while they tend to use their own money to purchase cosmetics for makeup.

New Mathematical Model for Travel Route Recommendation Service (여행경로 추천 서비스를 위한 최적화 수리모형)

  • Hwang, Intae;Kim, Heungseob
    • Journal of Korean Society of Industrial and Systems Engineering
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    • v.40 no.3
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    • pp.99-106
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    • 2017
  • With the increased interest in the quality of life of modern people, the implementation of the five-day working week, the increase in traffic convenience, and the economic and social development, domestic and international travel is becoming commonplace. Furthermore, in the past, there were many cases of purchasing packaged goods of specialized travel agencies. However, as the development of the Internet improved the accessibility of information about the travel area, the tourist is changing the trend to plan the trip such as the choice of the destination. Web services have been introduced to recommend travel destinations and travel routes according to these needs of the customers. Therefore, after reviewing some of the most popular web services today, such as Stubby planner (http://www.stubbyplanner.com) and Earthtory (http://www.earthtory.com), they were supposed to be based on traditional Traveling Salesman Problems (TSPs), and the travel routes recommended by them included some practical limitations. That is, they were not considered important issues in the actual journey, such as the use of various transportation, travel expenses, the number of days, and lodging. Moreover, although to recommend travel destinations, there have been various studies such as using IoT (Internet of Things) technology and the analysis of cyberspatial Big Data on the web and SNS (Social Networking Service), there is little research to support travel routes considering the practical constraints. Therefore, this study proposes a new mathematical model for applying to travel route recommendation service, and it is verified by numerical experiments on travel to Jeju Island and trip to Europe including Germany, France and Czech Republic. It also expects to be able to provide more useful information to tourists in their travel plans through linkage with the services for recommending tourist attractions built in the Internet environment.

Analysis of Ordinance in a Local Government for the Improvement of the Preferential Purchasing System of Products Manufactured by Disabled (장애인생산품 우선구매제도 활성화를 위한 지방자치단체 조례분석)

  • Park, Ju-Young
    • The Journal of the Korea Contents Association
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    • v.16 no.5
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    • pp.732-745
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    • 2016
  • This study aims to analyze ordinance in a local government for the improvement of the preferential purchasing system of products manufactured by disabled. So, This study analyze 44 ordinance of a local government. The results of this study were as follows. First, 44 local governments enacted the ordinance(rate was 18.1%). Second, Most of the local governments suggest purpose of ordinance, agency of application, establishment of support plan, request of purchase cooperation, duty of purchase promotion. But there are not suggest other items in many ordinance. In particular, Duty of local government president is specified only 30(rate was 68.1%). Third, The municipal ordinance conflicting with the upper laws and regulation. Forth, The Council for the promotion of the preferntial purchasing system of products made by disabled upgrade to an advisory organization including professor, expert, disabled. Fifth, The sales routes of products need to be extended from the public agency to private companies for Preferential purchasing in affirmative action. In order that the Preferential purchasing system will not be a nominal law, the government should show active willingness about monitoring of local government.

New Technical Trend of Inspection and Test of Transmission Line (가공송전선로 점검 및 진단기술에 대한 해외기술동향)

  • Shin, Tai-Woo;Jang, Suk-Han;Kim, Mu-Soo;Min, Byeong-Wook;Choi, Jin-Sung;Yoon, Gen-Hwa;Gwon, Yeon-Han;Jung, Du-Ok;Bang, Hang-Kwon;Choi, Han-Yeol
    • Proceedings of the KIEE Conference
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    • 2008.07a
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    • pp.315-317
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    • 2008
  • Recently, a new construction of transmission line has been through quite hard situation due to demands for a new construction of transmission line have been saturated in south korea and also difficulties of purchasing the routes. In addition, the demands for electricity have been decreased in all of advanced countries of the world due to slowdown of the rate of economic growth. So they are trying to find a way to utilize a existing transmission line by extending the durable period. Therefore this is necessary to apply an applicable technology on domestic markets such as inspection, examination, maintenance of existing transmission lines by introducing advanced countries's example which shall be based on Japan's electric power companies.

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The Impact of GHG Emission Trading System on Air Transport Industry and Implication in View of Regulatory Policy (규제정책의 관점에서 바라본 온실가스(GHG) 배출권거래제가 국내 항공운송산업에 미치는 영향)

  • Kim, Kwang-Ok;Park, Sung-Sik
    • Journal of the Korean Society for Aviation and Aeronautics
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    • v.27 no.1
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    • pp.57-68
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    • 2019
  • The emission trading system implemented in Korea is a system in which the government allocates or sells emission rights by setting the emission allowable amount to economic players subject to the emission trading system, allowing companies to freely trade shortfall or extra money through the emission trading market. Korea also had implemented its first emission trading system scheme period of time from 2015 to 2017. As a result of the first planning period in which total of seven Korean airlines were targeted, the emission amount was about 5.51 million KAU, while the quota amount was only about 4.85 million KAU, about 116% of the actual quota was emitted and Domestic airlines have incurred additional costs of about 10.7 billion won. Due to ICAO's implementation of CORSIA, the airlines are expected to have to shoulder additional costs because purchasing exceed quota will be increased in order to offset excess emissions not only on domestic but also on international routes. Thus, this paper had analyzed the characteristics of the carbon trading system of air transport industry and suggested a mix of regulatory policies as an improvement method.

Plan to Promote the Supply of Hydrogen City Buses in Busan (부산시 수소시내버스 보급 활성화 방안 연구)

  • LEE, WONGYU
    • Transactions of the Korean hydrogen and new energy society
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    • v.33 no.4
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    • pp.309-317
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    • 2022
  • There are 2,517 buses on 143 routes in Busan. One company is operating 36 hydrogen city buses (1.4%) and two hydrogen charging stations. By 2030, the number of hydrogen city buses will be increased to 500 and 40 hydrogen charging stations. In the survey of city bus companies, 61.5% of respondents answered 'not reviewing (at all)' and 23.0% of respondents '(actively) reviewing hydrogen buses'. And as for the level of help that hydrogen city buses give to bus companies, 23.5% answered 'helpful'. In order to promote the introduction of hydrogen city buses, first, it is necessary to stipulate support for hydrogen bus purchase cost and hydrogen charging station construction cost in related ordinances so that bus companies do not increase their burden of purchasing hydrogen buses in the future. Second, identify the number of new city buses introduced, convert about 50% to hydrogen city buses by the mid-term, and build 50% of the chargers in public garages with hydrogen chargers. Third, expand hydrogen refueling stations in city bus garages.

The Impacts of Need for Cognitive Closure, Psychological Wellbeing, and Social Factors on Impulse Purchasing (인지폐합수요(认知闭合需要), 심리건강화사회인소대충동구매적영향(心理健康和社会因素对冲动购买的影响))

  • Lee, Myong-Han;Schellhase, Ralf;Koo, Dong-Mo;Lee, Mi-Jeong
    • Journal of Global Scholars of Marketing Science
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    • v.19 no.4
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    • pp.44-56
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    • 2009
  • Impulse purchasing is defined as an immediate purchase with no pre-shopping intentions. Previous studies of impulse buying have focused primarily on factors linked to marketing mix variables, situational factors, and consumer demographics and traits. In previous studies, marketing mix variables such as product category, product type, and atmospheric factors including advertising, coupons, sales events, promotional stimuli at the point of sale, and media format have been used to evaluate product information. Some authors have also focused on situational factors surrounding the consumer. Factors such as the availability of credit card usage, time available, transportability of the products, and the presence and number of shopping companions were found to have a positive impact on impulse buying and/or impulse tendency. Research has also been conducted to evaluate the effects of individual characteristics such as the age, gender, and educational level of the consumer, as well as perceived crowding, stimulation, and the need for touch, on impulse purchasing. In summary, previous studies have found that all products can be purchased impulsively (Vohs and Faber, 2007), that situational factors affect and/or at least facilitate impulse purchasing behavior, and that various individual traits are closely linked to impulse buying. The recent introduction of new distribution channels such as home shopping channels, discount stores, and Internet stores that are open 24 hours a day increases the probability of impulse purchasing. However, previous literature has focused predominantly on situational and marketing variables and thus studies that consider critical consumer characteristics are still lacking. To fill this gap in the literature, the present study builds on this third tradition of research and focuses on individual trait variables, which have rarely been studied. More specifically, the current study investigates whether impulse buying tendency has a positive impact on impulse buying behavior, and evaluates how consumer characteristics such as the need for cognitive closure (NFCC), psychological wellbeing, and susceptibility to interpersonal influences affect the tendency of consumers towards impulse buying. The survey results reveal that while consumer affective impulsivity has a strong positive impact on impulse buying behavior, cognitive impulsivity has no impact on impulse buying behavior. Furthermore, affective impulse buying tendency is driven by sub-components of NFCC such as decisiveness and discomfort with ambiguity, psychological wellbeing constructs such as environmental control and purpose in life, and by normative and informational influences. In addition, cognitive impulse tendency is driven by sub-components of NFCC such as decisiveness, discomfort with ambiguity, and close-mindedness, and the psychological wellbeing constructs of environmental control, as well as normative and informational influences. The present study has significant theoretical implications. First, affective impulsivity has a strong impact on impulse purchase behavior. Previous studies based on affectivity and flow theories proposed that low to moderate levels of impulsivity are driven by reduced self-control or a failure of self-regulatory mechanisms. The present study confirms the above proposition. Second, the present study also contributes to the literature by confirming that impulse buying tendency can be viewed as a two-dimensional concept with both affective and cognitive dimensions, and illustrates that impulse purchase behavior is explained mainly by affective impulsivity, not by cognitive impulsivity. Third, the current study accommodates new constructs such as psychological wellbeing and NFCC as potential influencing factors in the research model, thereby contributing to the existing literature. Fourth, by incorporating multi-dimensional concepts such as psychological wellbeing and NFCC, more diverse aspects of consumer information processing can be evaluated. Fifth, the current study also extends the existing literature by confirming the two competing routes of normative and informational influences. Normative influence occurs when individuals conform to the expectations of others or to enhance his/her self-image. Whereas informational influence occurs when individuals search for information from knowledgeable others or making inferences based upon observations of the behavior of others. The present study shows that these two competing routes of social influence can be attributed to different sources of influence power. The current study also has many practical implications. First, it suggests that people with affective impulsivity may be primary targets to whom companies should pay closer attention. Cultivating a more amenable and mood-elevating shopping environment will appeal to this segment. Second, the present results demonstrate that NFCC is closely related to the cognitive dimension of impulsivity. These people are driven by careless thoughts, not by feelings or excitement. Rational advertising at the point of purchase will attract these customers. Third, people susceptible to normative influences are another potential target market. Retailers and manufacturers could appeal to this segment by advertising their products and/or services as products that can be used to identify with or conform to the expectations of others in the aspiration group. However, retailers should avoid targeting people susceptible to informational influences as a segment market. These people are engaged in an extensive information search relevant to their purchase, and therefore more elaborate, long-term rational advertising messages, which can be internalized into these consumers' thought processes, will appeal to this segment. The current findings should be interpreted with caution for several reasons. The study used a small convenience sample, and only investigated behavior in two dimensions. Accordingly, future studies should incorporate a sample with more diverse characteristics and measure different aspects of behavior. Future studies should also investigate personality traits closely related to affectivity theories. Trait variables such as sensory curiosity, interpersonal curiosity, and atmospheric responsiveness are interesting areas for future investigation.

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