• 경영정보학연구
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• 제5권2호
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• pp.53-69
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• 2003

본 논문은 구매품목의 특성을 결정하는 요인인 구매품목의 중요도와 구매과정의 복잡도가 기업의 관계형 전자조달에 미치는 영향관계를 규명하였다. 먼저, 선행연구들을 검토하여 구매품목의 중요도와 구매과정의 복잡도에 대한 세부요인들을 도출하였으며, 이들 요인에 대한 신뢰성 검정과 타당성 검정을 수행하였다. 이어서, 다항 로지스틱 회귀분석을 이용하여 이들 요인이 관계형 전자조달에 미치는 영향관계를 분석하였다. 그 결과, 관계형 전자조달로 구매되는 품목들은 구매처리의 복잡한 정도보다는 품목자체의 중요도에 더 크게 영향을 받는다는 사실을 확인하였다. 이 과정에서 주로 EDI를 통하여 이루어지던 관계형 전자조달의 관행이 점차 구매사이트를 통한 거래로 확대되고 있음을 발견하였다.

• 한국지능정보시스템학회:학술대회논문집
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• 한국지능정보시스템학회 2001년도 The Pacific Aisan Confrence On Intelligent Systems 2001
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• pp.169-175
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• 2001

It is not easy for business workers to find proper information for his job, because of the following problems:(1) information exist in various information system both internal and external with diverse formats(2) he cannot estimate relevance of all the information and (3) he cannot select proper information among large volume of information. The requirements for the systems are the following things:(1) search of relevant information from various internal and external information systems(2) proving an integrated view of information for workers, and (3) information processing and decision-making are seamlessly integrated fro business workers. We proposed an agent system to fulfill the requirements. We focus on the purchasing job, and developed a prototype system. PIPA(Purchasing Information Process Agent). The PIPA performs not only information processing jobs(information search gathering, display, business form -making)but also decision-making support job (evaluation of supplier candidates, and apply of sourcing policy) for sourcing manager. The framework of the PIPA can be appled to other information processing and desision-making jobs.

• 한국경영과학회:학술대회논문집
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• 한국경영과학회 2007년도 추계학술대회 및 정기총회
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• pp.488-492
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• 2007

In this study, we investigated how to distinguish customer delivered value to re-purchasing in fierce B2C industry. To identify key managerial variables that could distinctively impact re-purchasing, we first identified customer value proposition as per the customer buying decision process. Next, core value propositions of choice efficiency and competitive price are defined to determine vendor satisfaction during the searching stage and purchasing stage. The trust level is also introduced in the sense of reflecting confirmation to guarantee after purchase security. Then, significant managerial variables to impact on core value propositions are extracted. The resulting structural model illustrated that search convenience and quality assurance affect the choice efficiency, and re-purchase intention is strongly explained by both the vendor satisfaction and trust level. The empirical testing results also support that transaction cost reduction is key determinant of shopping at the Internet shopping mall. Furthermore, trust level should be combined to induce re-purchasing in addition to transaction cost savings.

• 경영과정보연구
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• 제34권3호
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• pp.79-100
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• 2015

본 연구는 모바일 쇼핑에서 소비자가 제품을 구매하기 위한 구매행동 및 의사결정에 대한 요인에 대해 알아보고, 모바일 소비자 행동을 알아보기 위해 문제인식, 정보탐색, 대안평가, 구매행동 단계로 구매의사결정과정을 정의하고 각 단계별 요인이 소비자 구매결정에 어떤 역할과 영향을 미치는지 실증 분석을 통해 모바일 쇼핑의 소비자 구매행동을 규명하였다. 연구 결과 첫째, 정보탐색의 사용자 특성은 플로우에 영향을 미치는 것으로 나타났다. 둘째, 정보탐색 단계의 사용자 특성과 대안평가의 지각된 위험 관계에서 이익인지가 높을수록 시간손실에 대한 지각된 위험은 낮아지고 기술수준이 높으면 지각된 위험이 높아지며, 혁신성은 위험지각에 영향을 미치지 않는 것으로 나타나 부분 채택 되었다. 셋째, 플로우 경험과 구매의도 관계에서는 원거리존재감과 도전은 구매의도에 영향을 미치지 않고 흥분, 주의집중, 통제는 영향을 미치는 것으로 나타나 부분적 유의하며, 지각된 위험과 구매의도는 영향을 미치는 것으로 나타났다. 넷째, 실용적 관여와 감각적 관여의 관여 유형에 따라 소비자 구매행동의 차이를 분석한 결과 사용자 특성과 플로우, 지각된 위험은 제품 유형에 따라 탐색과정에 차이가 있으며 구매의도가 달라지는 것으로 나타났다. 마지막으로 본 연구의 의의와 제한점을 논의했다.

• 디지털산업정보학회논문지
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• 제15권4호
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• pp.173-187
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• 2019

Based on the theory of planning behavior, the purpose of this study was to validate the path to consumers organic bakery product purchasing process, and moderating effect of price sensitivity. The improvement of national income and changes in diet due to economic growth began to increase consumption of organic and eco-friendly farm products, and thus products using organic materials began to be released in bakeries. Thus, it was necessary to understand consumer awareness and purchasing processes for organic bakery products. Specifically, the study examined the structural relations among purchase reasons, purchase motives, and purchase behavioral intention of organic bakery products. A survey was conducted in May 2019 from adults who had experience purchasing organic bakery products in Seoul metropolitan area, and 327 responses were used for data analysis. The findings of the study showed that consumers' interests in health, food safety, and environment had positive effects on their attitudes, subjective norm, and perceived behavioral control toward organic bakery products, while their interests in organic products did not have an effect on perceived behavioral control. There were significant differences in the purchasing process of organic bakery products according to their price sensitivity. The study suggests that the correct delivery of information on organic ingredients and the price policies available to many consumers will contribute to the revitalization of organic bakery products.

• 한국정보시스템학회지:정보시스템연구
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• 제21권3호
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• pp.117-136
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• 2012

Given to the prevalence of social commerce such as Groupon, Ticketmonster, and Coupang, it has become critical to understand customer purchasing behavior in social commerce environments. When consumers make purchasing decisions in social commerce, they often act impulsively. This is because social commerce is a deal-of-the-day website that features discounted gift certificates usable at local companies. However, the vast majority of social commerce research has viewed consumer decision-making as a rational process. This study develops a theoretical framework to investigate key drivers of customer's impulsive purchasing in social commerce. This study identifies flow, positive emotion, negative emotion, social commerce attractiveness, and discounted price as the key antecedents of impulsive purchasing. Data collected from 164 users who had prior purchasing experiences with social commerce were empirically tested against the research model using partial least squares analysis. The analysis results indicate that flow plays an important role in facilitating customers' impulsive purchasing in social commerce environments. Moreover, the findings show the exact roles of positive emotion, negative emotion, social commerce attractiveness, and discounted price on consumer's impulsive purchasing.

• 한국문헌정보학회지
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• 제48권3호
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• pp.27-53
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• 2014

이 연구에서는 그동안 장서개발을 주제로 한 연구가 지속적으로 수행되고 도서관의 자료구입비 확보를 위한 노력이 꾸준히 이루어져오고 있음에도 불구하고, 공공도서관 장서의 개선이 원활하게 이루어지지 않는 이유를 자료구입에 영향을 주는 법제에 초점을 두고 분석해 보았다. 이를 위해 첫째, 공공도서관 장서개발을 지원하는 재정적 토대인 자료구입비를 자체재원, 의존재원, 대안재원으로 나누어 각 항목이 유지되는 법제적 근거를 분석하였으며 둘째, 공공도서관 자료구입과정에서 자료구입비가 형성되는 근거를 분석하였다. 셋째, 도서관장서로 편입되는 자료의 성격을 규정하는 법제를 분석하고 넷째, 자료구입과정에 영향을 주는 법제를 계약형태 결정, 계약방법 결정, 자료납품업체 선정 단계로 나누어 분석하였다. 분석결과를 취합하여 공공도서관에서 자료구입비를 확보하고 구입과정을 효율적으로 개선할 수 있는 법제적 차원에서의 개선방안을 제안하였다.

• 한국도서관정보학회지
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• 제10권
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• pp.157-191
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• 1983

The purpose of the study is to build a general cost a counting model for university libraries, to clarify the possible areas of its a n.0, pplication by employing job cost accounting and process cost accounting methods. System analysis is performed as to the fields of acquisition, processing (cataloging & classification), and book shelving system. The existing operation processes and time required for each operation of these three systems are analyzed, from which detailed system flowcharts were drawn and job descriptions and the content of job were identified. The results of the study can be summarized as follows: (1) The processing time of one book in each systems: Oriental books. a. Acquisition system. the time required the time required in case of job cost case of job cost accounting after purchasing, 8 min. 21 sec. the time required in case of process cost accounting 15 min. 7 sec. b. Processing system. the time required for non-duplicate, 34 min. 40 sec. the time required for duplicate, 8 min. 49 sec. the time required for purchasing of more than the time required two copies at a time. 4 min. 44 sec. c. Book shelving system. the time required. 1 min. 43 sec. Western books. a. Acquisition system the required in case of job cost accounting, 9 min. 1 sec. the time required in case of process cost accounting. 15 min. 7 sec. b. Processing system. the time required for non-duplicate, 32 min. 58 sec. the time required for duplicate, 9 min. 26 sec. the time required for purchasing of more than two copies at a time. 5 min. 33 sec. c. Book shelving system. the time required. 1 min. 43 sec. (2) Total sum of processing time and processing cost per book. Oriental books (including material cost) the time required. cost. a. non-duplicate, 51 min. 30 sec. 2, 791 won b. duplicate, 25 min. 39 sec. 1, 580 won c. purchasing of more than two copies as a time, 21 min. 34 sec. 1, 368 won Western books(including material cost) a. non-duplicate, 49 min. 48 sec. 3, 189 won b. duplicate, 26 min. 16 sec. 1, 846 won c. purchasing of more than two copies at a time. 22 min. 23 sec. 1, 388 won

• Asia pacific journal of information systems
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• 제14권2호
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• pp.87-114
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• 2004

This paper empirically examined the relationships between the characteristics of purchasing items and the effective e-procurement strategies. We found that the importance of items has influence on the effective e-procurement, while the complexity of purchasing process has little influence. This fact exhibits the automation of transactional process has little influence on carrying out e-procurement. We also found, companies prefer the horizontal e-marketplace to the vertical e-marketplace. In addition, companies want to purchase through the e-bidding or reverse auction for lower prices.

• 복식문화연구
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• 제12권6호
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• pp.984-998
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• 2004

The purpose of this study was to analyze contents of clothing product evaluation statements in the internet shopping mall and to discover consumers' recognition and evaluation of it. The data were collected from 151 consumers' statements in the four internet apparel shopping malls and a questionnaire was developed to measure consumers' recognition of clothing product evaluation statements. The questionnaire was administrated 272 consumers over 18 years old. The results of this study were as follows; First, The contents of clothing product evaluation statements in the internet shopping blog, were divided into three categories which were product, service and consumer buying decision process. Product category include evaluation of clothing product, description of difference between real product and product on the screen, and advice of uses. Service category include quickness and kindness in delivery, store preference for good service. For consumer buying decision process, motivation of purchasing, perceived risk, expression of satisfaction from good buying and canvassing for purchasing were included. Second, consumer recognized that clothing product evaluation statements has function of furnishing information, confirmation of purchasing decision, risk reduction of internet shopping, and interesting entertainment. Consumers also were dependent on product evaluation statements for making purchasing decision. And it was trusted by consumers. This recognition & evaluation were correlated with consumer's clothing product knowledge, involvement, risk perception of internet shopping, experiences of internet shopping. Managerial implications are provided for internet shopping mall.