• Title/Summary/Keyword: Purchase intention

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A Study on Management of Chemicals Susceptible to Illegally Diversion (불법전용 가능성 화학물질 관리방안 연구)

  • Kim, Sungbum;Ahn, Seungyoung;Park, Choonhwa;Chun, Kwangsoo
    • Journal of the Society of Disaster Information
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    • v.9 no.2
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    • pp.123-127
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    • 2013
  • Chemicals only likely illegally, depending on the user's intention can be used for malicious purposes. In addition, these chemicals are chemicals, and readily available for purchase on, through a simple mixing ratio to home made bomb manufacturing can be. In this study, to illegally division the list of chemicals and the chemical when handling the regulatory status and distribution system, identify and propose effective management plan prepared. Presented by foreign chemicals management, including a list of relevant laws and illegal sales activities on the Internet the eradication measures were collected, and chemical substance management system improvement and response system (proposition) for material to be used as maintenance is expected.

A Framework Exploring the Pivotal Role of Preannounced Information Attributes in the Chinese Market: Moderating Effects of Product Knowledge and Product Innovativeness (중국 시장의 신제품 사전예고 정보 속성의 중요성에 관한 연구: 제품 지식과 제품 혁신성의 조절역할을 중심으로)

  • Duan, Xiaowei;Lu, Yeqing;Huang, Mengjie
    • The Journal of the Korea Contents Association
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    • v.21 no.7
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    • pp.386-403
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    • 2021
  • Preannouncing a new product to its target audiences has been more and more prevalent in a wealth of industries, particularly industries that attach great importance to the speed of entry. Grounded in market signaling theory, the current research advances a theoretical model that takes full cognizance of the relation between preannounced information about an upcoming product and individual customers' behavioral intentions as well as significant moderating effects of prior product knowledge and new product innovativeness. In response, a web-based survey is conducted for data collection and the structural equation model is utilized for data analysis. Results of this study demonstrate that preannounced new product information attributes (i.e., quantity, clarity) may positively influence consumers' attitudes, in turn, lead to a favorable purchase intention. Moreover, the moderating effects of product knowledge and product innovativeness are also confirmed. Specifically, product knowledge moderates the quantity-attitude relation positively and moderates the clarity-attitude relation negatively, whereas product innovativeness does opposite. Both implications and limitations are also described.

Analysis of Farmers' Intention to the Legislation of Organic Seeds (유기종자 법제화에 대한 농업인의 의향 분석)

  • Shim, Chang-Ki;Kim, Min-Jeong;Ko, Byong-Gu;Park, Jong-Ho
    • Korean Journal of Organic Agriculture
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    • v.27 no.1
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    • pp.1-16
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    • 2019
  • The questionnaire survey was conducted on 225 farmers in Gyeonggi-do, Jeollanam-do and Jeollabuk-do. A total of 189 (84%) farmers responded. 72% of the respondents were males, 50.3% were aged 60 or older, and 51.3% had less than 5 years of farming experience. 78.8% of the respondents are pesticide-free, and 44.4% of respondents have less than 0.5 ha of farming scale. 61.4% of the cultivated crops were vegetable crops. The order of seeds and seedlings to buy was tomato (23.3%), cucumber (12.2%) and pepper (10.6%). The cost of purchasing seeds ranged from a minimum of 100,000 won to a maximum of 5 million won. 78.3% of respondents answered that they well-knew or knew about organic seeds. 78.3% of respondents answered that they knew or knew about organic seeds. Of the positive effects of mandatory use of organic seeds, 41.3% of respondents said they would increase confidence in organic certification. However, 41% of respondents who opposed the mandatory use of organic seeds said that "The strengthening of regulations will make organic agriculture more difficult." When the use of organic seeds is mandatory, 43.4% of the respondents favor direct support for the purchase of organic seeds, which should be supported politically by the state. When organic seeds were supplied, the disease resistant seeds (53.4%) was the preferred characteristic of organic seeds. For the optimal price of organic seeds, 38.6% of respondents wanted the same price as the commercialized conventional seed. In this study, the questionnaire was conducted for three major organic farming regions, but many of the respondents were judged to have a legal position on the mandatory use of organic seeds. Therefore, the results of this study can be used as a basic data for reviewing the legislation on the organic seed production and distribution suitable for the situation of Korean organic farming.

Analysis of Reward and Royalty Programs Affecting Customer Satisfaction and Recommendations in the Purchase Process in Luxury Goods (명품 구매과정에서 고객만족과 추천의향에 영향을 미치는 보상 및 로열티 프로그램의 분석 - 고급 수입차 매장을 중심으로 -)

  • Choi, Soo Young;Park, Keun Young;Han, Hyun-Soo
    • Journal of Korean Society of Industrial and Systems Engineering
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    • v.41 no.4
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    • pp.146-159
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    • 2018
  • This study analyzed what premium features significantly affect customer satisfaction and their recommendation, and what factors significantly affect product attributes. In the process, first, the loyalty program and the customer compensation program were studied to determine the impact of the customer satisfaction and recommendation. The study analyzed that quality and design of product properties had significant effects on all factors, but the brand was not significantly affected. Second, while superiority, differentiation and scarcity of luxury items are significant to customer satisfaction but superiority is only significant in relation to recommendation intention. Third, the preceding study shows that the customer compensation program has a significant impact on sales growth, but the study found that it was not for imported luxury car customers. Fourth, if the royalties program is low in awareness, it has been analyzed that the scarcity and customer satisfaction relationships among luxury goods have been adjusted. On the contrary, if there is a high level of awareness, it is analyzed that there is a control effect customer satisfaction and differentiation among luxury brands. In the conclusion, in order to satisfy customers at the import luxury car market, the differentiation of luxury goods by standard index must be strengthened and the brand must be strengthened among the attributes of the product. In addition, by raising awareness of the royalties program, the relationship between differentiation and customer satisfaction can be enhanced.

Understanding Offline Channel Expansion for Online Fashion Retailers and Channel Integration (온라인 패션 유통업체의 오프라인 채널 확장에 대한 소비자 평가와 채널 통합 수준)

  • Park, Shin Young;Lee, Yuri;Choi, Yun Jung
    • Journal of the Korean Society of Clothing and Textiles
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    • v.42 no.6
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    • pp.909-923
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    • 2018
  • Online retailers' offline channel expansion is rapidly growing as an important consumer incentive strategy, despite the enormous initial costs of establishing a store. This study focuses on the offline channel operation of online shopping malls, and examines the effects and influencing factors of the channel expansion strategy from a consumer perspective. In-depth interviews were conducted with ten customers in their 20s and 30s who had visited online retailers' stores or purchased products. Major issues were extracted based on the framework of a channel effect mechanism proposed by Cao and Li (2015). Subsequently, it was found that existing online retailers could enhance brand image and perception by expanding their channels to offline stores. It was also emphasized that the consumer trust on the quality of the product in offline stores is a key variable, and it has a significant influence on consumer's continuous purchase and revisit intention. This study showed that borderless channel integration was the most important task when expanding channels of online retailers. So it will be necessary to strive for an omni-channel strategy so that channel integration can be strategically executed and consumers can interact regardless of channels.

Resident Evaluation on Housing and Demand on Residential Service according to Type of Public Rental Housing (공공임대주택의 유형에 따른 거주자 평가와 주거서비스 조사)

  • Lee, So Young;Oh, Myoung Won
    • Journal of the Architectural Institute of Korea Planning & Design
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    • v.35 no.1
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    • pp.11-18
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    • 2019
  • There is a growing demand for public rental housing since housing price increased rapidly and socially vulnerable people need more stable housing. The purpose of this study is to investigate housing evaluation (satisfaction), moving plan, and residential service according to the type of the public rental housing and the characteristics of the resident, and to suggest the development direction for comprehensive housing services including the community level. Data used for analysis in this study are from 2016 Seoul panel survey of public rental housing residents. A total of 3009 questionnaire from public rental households were collected in 2016 Seoul panel survey. In order to investigate housing requirements, we analyzed household characteristics, housing satisfaction, moving plans, welfare services, residential activities and community facilities, social environment. In this study, the difference of residential satisfaction, moving plan, and residential service according to the type of the public rental housing and the characteristics of the resident is analyzed to identify their housing demands. As a result, there were differences in residential satisfaction, moving plan, and residential service depending on type of public rental housing and characteristics of residents. Residents in public rental housing modified from the multi-family housing after purchase showed lower residential satisfaction, and higher intention for moving plan compared to residents living in other type of public rental housing. In the residential service, residents in permanent lease type have higher experience of housing service as well as demand on housing service. Especially single household, elderly household, female household, or household with handicapped person indicated higher demand for housing services.

A Study on the Consumer Perception and Importance-Performance Analysis of the Vegetarian Meal-Kit Development (채식 밀키트 개발을 위한 소비자 인식 및 중요도-수행도 조사 연구)

  • Lee, Yoo-Na;Jang, Hye-Jeong;Choi, Yeong-Woo;Choi, Yun-Sol;Oh, Ji-Eun
    • The Journal of the Korea Contents Association
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    • v.21 no.3
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    • pp.324-335
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    • 2021
  • As the COVID pandemic has been prolonged, 'Contact-free' has emerged as a major trend keyword. Naturally, most people don't go out and eat at home. As a result, sales of products that can easily cooked such as 'meal-kits' have increased remarkably. Although the number of vegetarians is increasing rapidly in Korea, the domestic market has not been activated. Most vegetarians are cooking or eating HMR together due to the lack of vegetarian restaurants and vegetarian menus. According to the survey, the subjects perceive meal-kit as positive as their experience with meal-kit expanded, and this positive perception and the need for vegetarian meal-kits had a positive effect on the purchase intention of the vegetarian meal-kit. This study presents the direction and potential for development of vegetarian meal kits that meet consumer needs. It will be used as a basis for the development of products and expansion of the market for vegetarian meal-kits.

A study on the relationship between vagan beauty and the beauty industry (비건 뷰티와 뷰티산업의 연관성에 관한 연구)

  • Hwang, Je-I;Kim, Keum-Ran
    • Journal of Digital Convergence
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    • v.19 no.1
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    • pp.45-49
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    • 2021
  • Recently, as more attention has been paid to the issues of environmental pollution and animal tests, vegan beauty has become a new trend as an large axis of consumption. Therefore, this study aimed to speculate on the vegan beauty and investigate its corelation with beauty industry through a survey, giving a focus on perception, characteristics, the current status and supplementation of vegan beauty. The results of the survey were: Only 31.3% of the subjects were aware of vegan beauty; In respect to characteristics, the mean value of advantage was 3.08, which was higher than that of disadvantages, 3.04. As for the current status, the rate of purchase intention was high, 81.7% and the rate of outlook was very high, 87.3%. Although vegan beauty has not been popular yet, if price is adjusted, products are diversified and generalized, and performance is improved, it is suggested that it will present positive outlook to future development of beauty industry.

Recycled Clothes and Its Characters Impact on Consumers' Consumption (재활용 의류와 그 특성이 소비자의 소비에 미치는 영향)

  • He, Luyao;Pan, Young Hwan
    • Journal of the Korea Convergence Society
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    • v.12 no.7
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    • pp.159-167
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    • 2021
  • The increasingly severe environmental problems such as resource depletion and ecological damage, and consumers' concern for sustainable fashion, make the fashion industry chain develop towards green energy saving. The purpose of this study is to explore the attitude and consumption psychology of specific groups towards sustainable fashion consumption, as well as their specific views and attitudes towards recycled textiles or fabrics for re-manufacturing clothing. This paper attempts to understand how the characteristics of recycled clothing affect consumer. Based on the review of relevant literature, a series of determinants affecting consumer behavior is determined, and the characteristics of recycled products, such as expression value and social value, are determined. An online questionnaire was designed based on this conceptual framework, and 226 valid, complete answers were received. The results show that the emphasis on social value and environmental protection consciousness can effectively affect consumers' decision-making. These findings were helpful to the research of whole green environmental protection and ecological clothing recycling industry system, promote the sustainable development of the clothing industry.

User Experience Analysis of a Shoe-mounted Gait Analysis Tracker (신발장착형 보행분석 트래커의 사용자경험 분석)

  • Kim, Siyeon;Jung, Dahee;Lee, Joo-Young;Kwon, Jihyun;Lim, Daeyoung;Jeong, Wonyoung
    • Fashion & Textile Research Journal
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    • v.23 no.3
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    • pp.390-405
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    • 2021
  • Gait analysis trackers have been developed to monitor daily gait patterns to improve users' running performance and reduce the risk of injuries. A variety of gait analysis trackers are available on the market(e.g., foot pods, insoles). Depending on the type of gait analysis tracker, users' discomfort or satisfaction as well as required properties may differ. Hence, the purpose of this study was to compare and analyze user experience of three different types of commercial shoe-mounted gait analysis trackers and their mobile applications in a laboratory environment using questionnaires based on actual experiences of each product. Ten males and ten females who regularly enjoy walking and running exercises participated in the experiment. After the participants set up the tracker and application themselves without support from researchers, ten to thirty minutes' exercise was permitted on each product. Following this, the participants answered questionnaires containing evaluation variables on the device and mobile application, as well as satisfaction, intention to use, recommendation, and purchase. In addition, they were asked questions about the attractive features and shortcomings of each device and application. The results showed that the PRO-SPECS® smart insole was preferred over the others for ease of use, perceived durability, psychological burden of the design, and usefulness of the information provided by the application. Along with the results of questionnaire, this study also discussed strategies and recommendations for future product design and development.