• 인터넷정보학회논문지
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• 제12권5호
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• pp.159-170
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• 2011

구매 물량이 많고 구매 시점이 분산되어 있는 기업간 구매경매에서 경매빈도와 한번 경매 시 거래되는 거래규모에 대한 결정은 구매경매 성과에 중요한 영향을 미치는 것으로 조사되었다. 하지만 이제까지 구매경매 연구에서는 새로운 시스템을 만들거나, 참여자들의 행위 분석 위주의 연구가 이루어지고, 경매빈도와 거래규모의 영향에 대한 실증적 연구는 없었다. 본 연구에서는 MRO 구매대행 업체의 실제 경매 데이터를 이용하여 경매빈도와 거래규모가 경매의 성과에 미치는 영향을 분석하였다. 분석결과 같은 대하여 경매빈도가 낮을수록 입찰자들이 경매시장에 대한 사전 정보가 부족하고, 상대적으로 적은 판매기회를 잡기 위해 낮은 가격으로 입찰하여 낙찰가격이 낮아지는 것으로 분석되었다. 거래규모는 가설과 달리 거래규모가 증가하여도 낙찰가격이 낮아지지 않았다. 대상 제품인 MRO 제품이 표준화되어 대량 생산되는 제품이므로 규모의 경제에 의한 가격 할인이 이미 반영된 것으로 파악되고, 특정 경매에서 거래규모의 크기가 추가적인 가격인하에 미치는 영향이 없고 오히려 거래규모가 적을 때, 상대적 낙찰가격이 더 낮아지는 것으로 분석되었다.

• 경영정보학연구
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• 제4권2호
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• pp.133-153
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• 2002

인터넷 사용의 증가로 탐색비용이 낮아져 소비자들이 얻을 수 있는 정보의 양은 증가하였으며 가격에 대한 정보 또한 쉽게 취득하고 비교할 수 있게 되었다. 그 결과 동일제품을 취급하는 인터넷 쇼핑몰 간의 가격 경쟁이 심화되고 있으며, 소비자들은 제품 구매결정에 있어 다른 요소들보다 가격에 더욱 민감하게 반응하고 있다. 본 연구는 인터넷 쇼핑몰의 가격 경쟁을 줄일 수 있는 차별화 전략을 모색하고자 인터넷 쇼핑몰의 가격 민감도에 영향을 미치는 요인을 살펴 보았으며, 가격 민감도에 따라 선호서점에 대한 선택이 달라지는가를 분석해 보았다. 연구대상은 국내에서 가격 경쟁이 치열한 인터넷 서적시장을 선택하였으며 연구 방법은 인터넷 서점에서 구매 경험이 있는 소비자를 대상으로 설문조사를 실시하였다. 연구결과 가격민감도가 선호서점의 유형선택에 영향을 미치는 것으로 분석되었다. 본 연구는 인터넷 쇼핑몰의 가격민감도 영향요인을 도출하기 위한 탐색적인 연구란 점에서 의의가 있으며 향후 제품 특성 및 품질에 차이가 있는 비동질 제품 등 다양한 시장을 대상으로 한 연구가 수행되어야 할 것이다.

• 한국식품영양학회지
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• 제29권5호
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• pp.643-654
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• 2016

The purpose of this study was to investigate the purchasing behavior and selection attributes for Home Meal Replacement (HMR) and to identify the selection attributes affecting purchasing frequency and purchasing costs of married women living in a city. Among 837 questionnaires distributed to HMR married women consumers, 752 complete questionnaires (89.8%) were analyzed. The younger married women group showed higher frequency of purchasing HMR than the older age group. The 20s and 30s age groups showed higher purchasing costs for HMR than the 40s and older age groups. A higher proportion of employed married women purchased HMR three or more times per week and spent an average of more than 20,000 won per purchase in comparison with unemployed married women. HMR selection attributes were classified into five factors: 'taste and sanitation', 'economic efficiency', 'health and nutrition', 'convenience', and 'reliability and awareness'; mean scores of these factors' importance levels were 4.28, 3.93, 3.59, 3.54, and 3.50 out of 5 points, respectively. The importance level of 'taste and sanitation' factor was significantly greater as married women's age decreased. However, the importance level of 'health and nutrition' factor was significantly greater as married women's age increased. The results of the logistic regression analyses indicate that the 'taste and sanitation' and 'health and nutrition' factors affected frequency of purchasing HMR. The 'reliability and awareness' factor had the most significant impact on cost per purchasing HMR. Therefore, a product differentiation strategy according to married women's age and employment status should be applied. Product qualities and brand value should be improved to enhance competition in the HMR market.

• 한국의류학회지
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• 제41권4호
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• pp.698-708
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• 2017

How consumers perceives Korean heritage is the most essential motivation to purchase traditional products. This study investigates if there is a difference in the value perception of traditional culture on preferences for and the long-term relationship of Hanboks. It also investigates differences in the preference and consumption behavior of Hanboks depending on the degree of experience for Hanbok. For this research purpose, data were collected from 745 residents between the ages of 20-60 in the Seoul and metropolitan areas through online and offline surveys. The data were analyzed by descriptive statistics, factor analysis, and path analysis, using the SPSS-WIN 20.0, AMOS 20.0 program. The value recognition toward traditional culture derived aesthetic and symbolic factors. The result of grouping according to the experience of the Hanbok indicated that the two groups of traditional cultural values influenced preferences for Hanboks. In the middle group, only the symbolic value had a significant influence on the preference of Hanbok. It was found that the less experienced group had no traditional culture value factor which had a significant effect on the preferences for Hanboks. Based on the results of this study, it is expected to be used as basic data to establish a marketing strategy to increase the preferences for traditional culture such as Hanboks by increasing various traditional culture experiences as well as Hanboks.

• 패션비즈니스
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• 제3권4호
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• pp.93-101
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• 1999

The purpose of this study is to provide for the basic data useful to the effective production and thereby, help them improve their apparel life. For this purpose, 180 Korean mothers who bring up from newborns to fouryear-old babies were sampled to survey their practices of purchasing the infant's wear and positively identify the factors affecting the practices. Data is processed by a computer(SAS) and analyzed by using frequency, percentage, $\chi^2$-test, Duncan's Multiple Range test. The main results of this study are as follows; 1. The mothers tend to gather the information from the items displayed(50.6%) in the stores. The criteria for purchasing considerably depends on the 2. The places of purchasing on which the mothers rely most for infant's wear are department stores(35.2%) and stores nearby their house(28.5%). The frequency of infant's wear depend on the change of season and necessity. 3. It had been disclosed that the brand favored most by the mothers is AGABANG(48.6%). The most influential factors for the popularity of brands are Design(53.1%). The most important reference affecting the mother's choice of infant's wear is size(51.1%) followed by functionality and price(26.7%). After the purchase, mothers are discontent with the high prices of infant's wear. In all, it has been found through this study that the behavior of number in purchasing infant's wear was influenced by many external factors. Therefore, manufacturers and retailers should manufcture and sell products that are of the highest quality. This must be their utmost concern for the satisfaction of their customers.

• 복식문화연구
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• 제24권4호
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• pp.399-416
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• 2016

The purpose of this study was to investigate students' satisfaction with, perceived ease of movement of, and perceived fit of high school girls' uniforms according to the uniform design. "P" high school, with a one-piece dress-type uniform, and "H" high school, with a two-piece type uniform, were selected for this study. Sixty-five female students from each school participated in the study. The questionnaire was composed of 21 questions about the school uniforms' purchase behavior, design, fit, ease of movement, and modification and participants' demographic information. Students from both schools were generally satisfied with the uniform design. However, in the open-ended response section, many "P" high school students responded that the fact that the one-piece dress pulled up when sitting or raising the hand made it uncomfortable. On the other hand, "H" high school students responded that the skirt was uncomfortable, because it left the body or underwear exposed when the wind blew due to the many pleats in the skirt. In the assessment of the ease of movement, "P" high school students were more likely to describe the uniform as uncomfortable than "H" high school students. Many students responded that they modified their school uniforms, and the length of the skirt and one-piece dress was the main part that was modified. This study suggests that growing female high school students are unsatisfied with the school uniforms' design and fit. Additionally, the perceived fit and satisfaction levels depend on the uniform design.

• 기술혁신학회지
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• 제14권spc호
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• pp.1256-1284
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• 2011

기존에 신기술제품 소비시장을 연구하기 위한 많은 모델이 있었으나, 소비자, 유통업자, 제조업자로 구성되는 가치사슬 단계의 전반적인 상호작용을 통한 시장의 움직임을 파악하는 연구는 미약하다. 이에 본 논문에서는 수요자, 유통업자, 제조업자로 구성되는 다중행위자와 소비자선택이론의 상호작용을 통해 신기술상품의 구매에 대한 수요확산을 시뮬레이션하였다. 본 연구는 신기술상품 구매 시의 소비자의 선호도를 분석하고자 컨조인트 분석을 적용하여 선호도 계수를 추정하였으며 행위자기반모형을 통해 신기술 채택 및 인센티브 제공 여부에 따른 소비행태를 시뮬레이션 분석하였다. 분석결과 기술제품의 시장점유율은 재고수준에 따른 인센티브의 제공과 신기술제품의 상품적용에 따른 소비자층의 제품수용이 조화롭게 이루어질 때 상승하는 것으로 나타났다.

• 복식문화연구
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• 제20권2호
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• pp.195-207
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• 2012

In South Korea, the growth of online shopping malls that are overtaking traditional offline distributors in sales requires the latter to concentrate on developing a variety of contents amidst the ever-changing and competitive market environment. First of all, attention should be paid to information on fashion item materials. This study examined the current status of online shopping malls with a focus on their three different types-specialized malls, general malls, and open markets-and investigated consumers' hedonic shopping motives and influence on fashion materials in terms of purchasing behavior. In doing so, this study surveyed men and women in their 20s-30s residing in Seoul or its surrounding cities and used a total of 255 questionnaires for statistical analysis. The statistical software program SPSS 15.0 was used to conduct frequency analysis, factor analysis, reliability analysis, and multiple regression analysis. The study results showed that in general and specialized shopping malls, consumers granted greater reliability and importance to fashion materials when their interest in shopping or attention to fashion items/brands was high and when they wanted rare items. In open markets, the more interest consumers had in shopping and the more sensitive they were to fashion information, the more dependent they were on prices; in other words, prices were found to have a greater influence on their purchase decisions than the quality of fashion materials. The findings of this study would be useful to marketers and distributors who are trying to develop their marketing strategies based on fashion material information, according to the different types of online shopping malls.

• 한국산림과학회지
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• 제108권4호
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• pp.628-638
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• 2019

본 연구는 친환경임산물 소비자의 구매 특성을 분석하고 소비확대에 영향을 미치는 요인을 분석하였다. 이를 위해 20세 이상의 친환경임산물 소비자 400명을 대상으로 설문조사를 실시하였다. 소비자의 연령, 소득, 성별, 교육수준, 거주지역, 가격만족도, 자녀유무, 친환경임산물에 대한 신뢰도 등으로 로지스틱 회귀분석을 실시하였다. 분석결과, 남자에 비해 여자일수록 미혼보다는 기혼인 경우가 친환경 임산물에 대한 지속적 소비의향이 높았다. 그리고 학력이 높고 자녀가 있는 가정과 60대 가정에서 친환경임산물의 지속적인 소비의향이 높았다. 친환경임산물의 소비확대를 위해서는 60대 주부와 자녀가 있고 학력이 높은 집단을 대상으로 마케팅을 실시하는 것이 필요하다.

• 대한가정학회지
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• 제42권3호
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• pp.105-118
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• 2004

Cable TV Home Shopping is one of the popular distribution channels in modem society because of purchasing convenience and saving in shopping time. However, in spite of these advantages, there are some problems because of marketing strategies of many Cable TV shopping companies which stimulate impulse purchases. This study is aimed to find the relationship between buying experience and reaction to impulsive buying stimulus. This study can give a valuable insight in consumer education regarding impulsive purchase behavior in Cable TV home shopping. Study results can also give useful information on the direction of consumer campaign and consumer protection policies. The data was collected by using a questionnaire and the final 496 cases were analyzed by SPSS Win 10.0 program. The major finding were that: 1. Younger, more educated and unmarried consumers tend to response more to impulsive purchasing stimulus. 2. consumers with higher response to impulsive purchasing stimulus had more buying experience, higher shopping frequencies and spent more money in Cable TV home shopping than consumers with lower response. These study results showed that there are some relationship between impulse purchasing stimulus and buying experience in Cable TV home shopping. Therefore, Cable TV Home Shopping companies should provide correct information to the consumers, so they can make resonable decisions. And the consumers should also try to restrain themselves from purchasing impulsively. A law that will regulate all false or exaggerated ads should be provided. To reach righteous and beneficial home shopping culture for both consumer and companies, all these means should be cooperated.