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http://dx.doi.org/10.14578/jkfs.2019.108.4.628

Analysis of Factors Influencing Consumption of Environment-Friendly Forest Products  

Jung, Byung Heon (Division of Forest Industry Research, National Institute of Forest Science)
Chang, Chu Youn (Division of Forest Industry Research, National Institute of Forest Science)
Publication Information
Journal of Korean Society of Forest Science / v.108, no.4, 2019 , pp. 628-638 More about this Journal
Abstract
The purpose of this study was to investigate the characteristics of consumers purchasing environmentfriendly forest products, and to examine the factors affecting consumption expansion. A survey was conducted among 400 consumers over the age of 20 years. A logistic regression analysis was performed based on age, income, gender, level of education, residence area, whether or not they had children, satisfaction with product price, and product reliability. The results revealed that females were more likely to consume environment-friendly forest products than males; married people tended to buy more environment-friendly forest products than single people; and respondents with a high level of education and with children consistently showed higher willingness to purchase environmentfriendly forest products. To expand consumption of environment-friendly forest products, marketing strategies targeting well-educated, female consumers with children should be implemented.
Keywords
environment-friendly forest product; consumer; characteristic of purchasing behavior; logistic regression model;
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Times Cited By KSCI : 4  (Citation Analysis)
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