• 한국임상보건과학회지
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• 제2권1호
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• pp.1-16
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• 2014

Purpose. For a more efficient hospital management, this study aims to provide basic data so that the hospital management and staff in charge of hospital administration may systematically classify and collect hospital information, by analyzing the ordinary characters of an upper-level general hospital system and its common-type balance sheet, common-type profit and loss statement and financial ratio. Methods. By using information about an upper-level general hospital in C Province, provided by Alio(www.alio.go.kr), a public organization information provision site, Health Insurance Review & Assessment Service(www.hira.or.kr) and Ministry of Health and Welfare(www.mw.go.kr), this study analyzed 3 year's data from 2010 to 2012 and provided basic data by analyzing the ordinary characters of an upper-level general hospital system, and its common-type balance sheet, common-type profit and loss statement and financial ratio. Results. After analyzing the ordinary characters, common-type balance sheet, common-type proft and loss statement and financial ration of this general hospital, based on the 2010 to 2012 data, this study came to the following conclusions. Firstly, out of all the 1,069 hospital staff, there were 272 doctors working for 24 medical departments, out of whom the majority was 33 physicians. Most of the nurses were third-class ones, and about 2,000 outpatients and 600 inpatients on average were treated per day. Secondly, as a result of analyzing the common-type balance sheet, this study discovered that intangible assets out of fixed assets accounted for 41%, the majority, out of which usable and profitable donation asset buildings were of great importance, and the liquid assets increased more in 2012 than 2011. In the financial structure, the ratio of liquid liabilities was over 50% out of all the liabilities in 2012, and the ratio of purchase payables was high as well. The ratio of fixed liabilities reached up to 40%, out of which the retirement benefit appropriation fund was quite high. The capital was over 80%, but the surplus was in a deficit state. Compared to the capital, the ratio of total liabilities was about 90%, which indicates the financial structure of this general hospital was vulnerable. Thirdly, as a result of analyzing the common-type profit and loss statement, this study found out that the medical profits from inpatients were higher than profits from outpatients. The material cost was related to the medical quality of this general hospital, and it was as high as 30% out of the total costs and was about 45% of the labor cost. This general hospital showed 10% in the ratio of non-medical profits, and it seemed because of government subsidies. The ratios of medical profits and current net income were gradually changing for the better in 2012, compared to 2011. Lastly, as a result of analyzing the financial ratio, it was found that the liquidity ratio kept decreasing, from 110.7% in 2010 and 102.0% in 2011 to 77.2% in 2012. Besides, it was analyzed that the liquidity ratio and the net working capital ratio greatly decreased, while the quick ratio and the liquid ratio kept decreasing. Conclusions. 1. It is necessary to take the risk management into more consideration, and particularly, it is needed to differentiate and manage the levels of risk in detail. 2. By considering the fact that investments into hospital infrastructures were mostly based on liabilities, it is needed to deal with the scale of losses when evaluating risks. 3. By reflecting the character that investments into hospital infrastructures were based on liabilities, it is necessary to consider the ratio of ordinary profits as well as the ratio of operating profits to sales, and it is also important to consider sales productivity factors, such as the sales amount per a sickbed, by comparing them with other hospitals. As for limitations of this study, there may be some problems in terms of data interpretation because of the lack of information about the number of inpatients and the number of outpatients per year, which are needed for the break-even point analysis. Besides, to suggest a direction for the improvement of hospital management through analyses, non-financial factors should be reflected, such as the trend of economy, medical policies, and politic backgrounds. However, this study only focused on the common-type balance sheet, common-type profit and loss statement and financial ratio, so this study is actually limited to generalizing all the factors by analyzing public data only.

• 가정간호학회지
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• 제5권
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• pp.73-83
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• 1998

This study enrolled one thousand five hundred twenty one clients that were receiving home care services at five health centers and a home care services center in the city of Taejon from November 17 through December 7, 1997. The purpose of this study was to analyze satisfaction levels, general characteristics and efficacies, of the client served home care. The main results were as follows; The age group of most of the subjects was 70-79 years: 76.9% of them were female and 87.3% were over 65 years. In education variables, over 90% of the clients were below primary school. In marital status variables, 63.4% of them had no spouse, 57.5% of them were widows and widowers. In living arrangement variables, alone(35.8%) was the most. In insurance status variables, medical aid(69.9%) was the most. In household income variables, below 000 won(72.6%) was the most. In hospitalization variables, 53% of the clients had no hospitalization. The satisfaction level of home care service of male and female was similar. The older the age, the higher the satisfaction level. The satisfaction level of the group having religion was higher than the group having no religion and the Christianity group had the highest satisfaction level(p<0.001). In education variables, the over high school group was the highest satisfaction level(p<0.01). In living arrangement variables, the other (sisters or neighbors etc.) group indicated the highest satisfaction level(p<0.001). In insurance status variables, the other group(except for medical aid) was the highest satisfaction level(p<0.001). In household income variables, below 390,000 won was the highest satisfaction level(p<0.001). In hospitalization variables, 'over 4 times' group indicated the highest satisfaction level (p<0.01). Home care took place more in health centers than in home care services center. In frequency of home care per month three times was the most. In opinion of home care frequency per month 82.8% of the people answered 'proper'. A lot of present illness was neuralgia, arthritis, digestive disease, hypertension & CVA. In contents of home care services variables, education & counselling was the most and medication was second. In duration of illness variables, over 10 years was the most. In place of treatment before home care service variables, hospital(57%) was the most. In illness condition after home care variables, 'moderate' was the most and 'much better'(85.5%) was second. In help of home care variables, 'much help'(71.5%) was the most and 'moderate'(28.1%) was second. In contents of counselling variables, treatment method of illness was the most. Home care services center indicated higher level of satisfaction than health center(p<0.001). In opinion of home care frequency per month variables, 'less' was the highest satisfaction level (p<0.001). In duration of illness variables, below one year was the highest and over 10 years was second(p<0.001). In place of treatment before home care service variables, health center was the highest (p<0.001). In illness condition after home care variables 'much better' was the highest and 'worse' was second (p<0.001). I n help of home care variables, 'much help' was the highest (p<0.001). In contents of counselling variables, cause of illness was the highest(p<0.001). According to the 14 items which consisted of 3 point scales the total level of satisfaction of home care service was very high, with total mean score 36. According to the above results, most clients taking home care services are satisfied. However, organization and a fund are required to support high quality home care services to those who need them. Furthermore, a follow-up survey should be accomplished to evaluate the status of clients.

• 시큐리티연구
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• 제53호
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• pp.63-79
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• 2017

군(軍) 정보수사기관은 군내 정보업무와 내란 반란죄 등 특정범죄수사를 맡고 있는 국군 기무사령부가 유일하다. 기무사의 대통령 경호활동은 경호처 경찰과 함께 대통령 경호의 3대 축을 형성할 만큼 그 역할이 중요함에도 그동안 군(軍)의 특성상 일반에 알려진 내용은 매우 미미한 실정이다. 이에, 핵심인물 일대기 언론보도 공개자료 등을 토대로 기무사의 모체인 특무부대에서부터 오늘에 이르기까지 기무사의 경호와 관련된 부분을 살펴보았으며, 기존 연구에서 다루지 않았던 새로운 내용들을 발굴할 수 있었다. 첫째, 한국전쟁이 발발한 1950년대 남한 도처에 북한 무장병력과 좌익세력들이 위협하는 상황 하에서 특무부대는 공식적인 경호책임기관인 경찰보다 더 측근에서 1선 경호를 담당했다. 둘째, 1963년 경호실 출범 후에도 방첩부대, 보안부대, 보안사령부는 과거 특무부대 당시 이승만 대통령과 국가주요직위자들에 대한 경호책임활동의 축적된 노하우를 바탕으로 그 역할이 확대되어 왔다. 셋째, 1990년 기무사로 개칭이후 더욱 경호임무가 추가되고 법적 근거가 강화되었으며, 뛰어난 전문성을 바탕으로 G20 등 국가급 행사에서 중추적 역할을 수행하였다. 문재인 정부 출범 후, 국방개혁 조치로 기무사의 기능이 축소 폐지되는 가운데서도 경호분야는 오히려 조직을 보강하여 경호역량을 강화하고 있다. 이러한 경호역량 강화는 아직도 주적 북한과 정전체제로 대결하고 있는 상황에 효과적으로 대처함은 물론, 경호행사시 상시적으로 수상한 병력 움직임과 군부내 경호위해요인에 대한 감시가 필수적이라는 점에서 그 중요성이 증대되고 있다.

• 한국환경보건학회지
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• 제10권2호
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• pp.9-40
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• 1984

This thesis purports to overview the diverse administrative and organizational factors and plannings developed by the government organizations, municipal or otherwise, to tackle the Han River water pollution issues in the past years. This thesis also looks into the ever-worsening Han River water pollution problems, in particular, in terms of the various government plans ostensibly designed to reduce the pollution level but with little success. Also dealt with are the efficiencies with which the laws and decrees on water pollution the administrative organizations put to use in the prosecution of the diverse antiwater pollution projects involving the Han River basin. From the early 1960's up to the 1970's the government had concentrated on the growth-oriented economic policy with the result that little attention had been paid to the water pollution and other environmental issues that are bound to arise from the massive economic growth. Belatedly, the five-year Hah River Development Project was initiated in 1982 with emphasis on reducing the water pollution level at Hah River to the minimum. The following are the gists of the thesis and recommendations for the future antiwater pollution plans by the administrative organizations: 1. Documents to date indicate that the irrigation projects along the Han River area had been the main focus of attention during the Yi Dynasty and under the Japanese rule of the country. 2. Despite that the water pollution issue became the subject of many debates among the academic and research institutions in the 1960's and in the 1970's, the administrative organizations in charge of the Han River water quality control failed to come up with a concrete plan for the river's water quality control. 3. Nevertheless, the water pollution of the Han River area in fact began in the 1950's, with the unprecedented concentration into Seoul of population and the industrial facilities on a larger scale, in particular, enforced by the government's strong growthoriented policy in its Economic Development plans in the 1960's. 4. Starting in the 1960's, the Han River water pollution level dramatically increased, but the government was reluctant to promulgate or put into effect strong measures to curb the many factors contributing to the river water pollution, thus worsening the environmental issues along the Han River basin. 5. The environmental protection law and other laws and decrees relating to the antiwater and air pollution issues that were subsequently put into effect underwent so many changes that efficient anti-water pollution policies could not be effected for the Han River basin. The frequent organizational reshuffle within the administrative units concerned with environmental problems has resulted in the undue waste in personnel management and finance. 6. The administration on the environmental protection could not be efficiently carried out due to the organizational overlapping. Under the existing law, frequent organizational frictions and inefficiency are bound to occur among the central government offices themselves, as well as between the central government and the Seoul city administration, and among the city's administrative offices over the conservation of the Han River basin and over the river's anti-water pollution issue. 7. In the planning and prosecution of the Han River project, political influences from the president down to the lower-level politicious appear to have been involved. These political influences in the past had certainly had negative influence on the project, nevertheless, it appears that in the recent years, these political influences are not all that negative in view of the fact that they serve as a positive contributing factor in developing a better water quality control project along the Han River basin. The following are a few recommendations based on the data from the thesis: First, officials in charge of the Han River water quality control should pay attention to a careful screening of the opinions and recommendations from the academic circles and from the public should be made so that the government could better grasp the core issues in the environmental problems that require preventive and other necessary measures. Second, vigorous redistribution policies of population and industrial facilities away from the Seoul area should be pursued. Third, the government should refrain from revising or revamping too frequently the laws and decrees on the anti-water pollution, which is feared to cause undue inconveniences in the environmental administration. Fourth, a large-scale streamlining should be made to the existing administrative organization in an effort to do away with the inter- and intra-organizational friction. It is recommended that a secretariat for the Hah River basis conservation be established. Fifth, High-level administrative officials, with a thorough knowledge and vision on the Han River water quality control, should be prepared to better deal with the budgeting and personnel management for the Han River water pollution control not only at the control government, but also at the Seoul city municipal government levels. Environmental issues should be kept distinct from political issues. Environmental issues should not serve as a window-dressing for sheer political purposes. Sixth, the Hah River proiect should also include, along with the main Han River basin, those areas covering North Han River, South Han River, and the tributaries to the main river basin. The 'Han River Basin Water Quality Control Board' should be established immediately as a means of strengthening the current Han River basin water quality control policy. Seventh, in drawing up the Han River proiect, the administrative officials should be aware that Han River basin is a life line for those people in the region, providing them with not only a sheer physical space, but with a psychological living space for their everyday life.

• 지능정보연구
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• 제21권1호
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• pp.143-159
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• 2015

불확실한 환경변화에 대처하고 장기적 전략수립을 위해 기업에게 있어서 IT 트렌드에 대한 예측은 오랫동안 중요한 주제였다. IT 트렌드에 대한 예측을 기반으로 새로운 시대에 대한 인식을 하고 예산을 배정하여 빠르게 변화하는 기술의 추세에 대비할 수 있기 때문이다. 해마다 유수의 컨설팅업체들과 조사기관에서 차년도 IT 트렌드에 대해서 발표되고는 있지만, 이러한 예측이 실제로 차년도 비즈니스 현실세계에서 나타났는지에 대한 연구는 거의 없었다. 본 연구는 현존하는 빅데이터 기술을 활용하여 서울지역을 중심으로 지난 8개월동안(2013년 5월1일부터 2013년12월31까지) 정보통신산업진흥원과 한국정보화진흥원에서 2012년 말에 발표한 IT 트렌드 토픽이 언급된 21,589개의 트윗 데이터를 수집하여 분석하였다. 또한 2013년에 나라장터에 올라온 프로젝트들이 IT트렌드 토픽과 관련이 있는지 상관관계분석을 실시하였다. 연구결과, 빅데이터, 클라우드, HTML5, 스마트홈, 테블릿PC, UI/UX와 같은 IT토픽은 시간이 지날수록 매우 빈번하게 언급되어졌으며, 이 같은 토픽들은 2013년 나라장터 공고 프로젝트 데이터와도 매우 유의한 상관관계를 가지고 있는 것을 확인할 수 있었다. 이는 전년도(2012년)에 예측한 트렌드들이 차년도(2013년)에 실제로 트위터와 한국정부의 공공조달사업에 반영되어 나타나고 있는 것을 의미한다. 본 연구는 최신 빅데이터툴을 사용하여, 유수기관의 IT트렌드 예측이 실제로 트위터와 같은 소셜미디에서 생성되는 트윗데이터에서 얼마나 언급되어 나타나는지 추적했다는 점에서 중요한 의의가 있고, 이를 통해 트위터가 사회적 트랜드의 변화를 효율적으로 추적하기에 유용한 도구임을 확인하고자 할 수 있었다.

• 한국식품영양학회지
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• 제16권1호
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• pp.72-83
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• 2003

한국의 개고기 식용은 오랜 역사와 전통을 가지고 있으나 정부는 외국인들이 비난한다고 하여 축산물가공처리법에서 개를 제외시켜서 개고기는 정부의 감시를 받지 않고 유통되고 있다. 국민들의 개고기 식용 합법화요구에 행정부는 동물보호단체의 항의를 이유로 합법화할 수 없다고 하고 있지만 국민의 80％ 정도는 개고기 식용을 찬성하며, 합법화해야 한다고 주장하고, 입법부는 국회의원 20명이 개고기 식용 합법화 법안을 제출하였고, 사법부도 개고기를 식육이라고 판결하였다. 서구인들이 한국의 개고기 식용을 비난하는 내면에는 순수한 동물보호도 있지만 유색인종에 대한 인종차별, 한국에 대한 쇠고기 수출량 증가, 버린 개를 애완견 사료로 사용하기 위한 관심 돌리기, 동물보호 단체의 기금 모금 등의 목적이 있다. 그리고, 정부는 국내 동물보호 관련단체를 앞세워서 개고기 식용 반대 여론을 호도하고, 농림부는 동물보호법을 관할하여 개고기 식용을 반대하는 관련 단체의 편을 들고 있으나 이들 단체는 농민들이 아니다. 나아가 정부는 개고기 식용 문제를 해결할 의지를 보이지 않고, 해결책을 제시하지 못하여 사태를 악화시키고 있다. 그래서 개고기 식용은 위생의 사각지대에 놓여 있고, 개도축 폐기물은 환경을 오염시키고 있다. 이런 문제를 해결하려면 개고기 식용을 합법화시켜서 개고기를 위생적으로 유통시키고, 환경오염을 방지하고, 세수를 증대시키고, 국가의 자존심을 확립해야 한다. 나아가, 농림부는 동물보호법을 환경부 관할로 넘겨서 멸종위기의 동물만 다루고, 정부는 개고기 식용에 대한 정확하고 객관적인 조사와 통계를 바탕으로 신뢰성 있는 정책을 펴야 한다. 그리고 한국의 개고기 음식문화를 세계에 널리 알릴 전담 부서와, 연구소를 설립하고, 민간 기구도 지원하여 발족시켜야 한다. 개고기는 한국을 대표하는 음식으로 가장 세계적인 음식이 될 수 있기 때문이다.

• 벤처창업연구
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• 제16권5호
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• pp.143-158
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• 2021

본 연구의 목적은 전력공기업 직원의 직무만족과 그들에게 지급되는 성과보수가 조직공정성 인식 수준과 경영자 신뢰에 미치는 영향 정도를 검증하여, 직원과 경영자 상호 간의 신뢰수준 제고를 위한 방향을 제시하는데 있다. 직원의 직무만족과 경영자신뢰 간의 유의한 정(+)의 영향 관계, 직원의 직무만족과 조직공정성 인식 간의 유의한 정(+)의 영향 관계 및 조직공정성과 경영자신뢰 간의 정(+)의 영향 관계로 직무만족과 경영자신뢰 간 조직공정성의 매개역할을 확인할 수 있었다. 또한 성과보수는 직접적으로 경영자신뢰에 유의한 영향을 미치지 못했지만, 분배공정성 및 절차공정성에 유의한 부(-)의 영향을 미치는 것으로 나타났으며, 상호작용공정성은 유의미한 영향 관계는 없는 것으로 나타났다. 이는 공기업의 인건비 예산 규모에 대한 정부의 총량적 규제와 공기업 정부경영평가로 인하여 인건비 운영의 자율성이 상당히 제한적이며, 내부 성과평가 절차 및 성과평가 결과에 대한 직원들의 수용성이 낮아, 성과보수에 대한 조직공정성 인식에 부(-)의 영향을 주는 것으로 설명될 수 있다. 또한 직무만족과 경영자신뢰와의 영향관계에서 분배공정성과 상호공정성의 부분매개 효과를 확인하였으나, 절차공정성의 매개효과는 비유의적으로 나타나, 직원들이 공감하고 수용할 수 있는 원활한 상호소통 기반 내부 인사운영시스템의 구축과 운영 필요성은 경영자신뢰에도 상당한 영향을 미칠 수 있음을 확인하였다. 한편, 성과보수와 경영자신뢰 간의 분배공정성과 절차 공정성의 부(-)의 완전매개효과가 유의적으로 확인되어, 직원들이 성과분배 절차 및 분배결과에 대하여 부정적으로 인식하는 경우, 경영자 신뢰에도 부정적으로 영향을 미치고 있음을 보여주고 있다. 경영자들이 직원들에게 신뢰를 받을 수 있는 영향 요인은 다양하지만, 그 중에서 직원들이 본인의 직무에 만족하고, 그들의 노력과 업무성과가 공정하게 평가받으며, 이에 대한 대가를 조직으로부터 받게 될 때, 직원들은 조직을 공정하다고 인식하고, 의사결정권자인 경영자를 신뢰하게 된다는 것을 본 연구의 결과는 시사하고 있다.

• 기록학연구
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• 제12호
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• pp.81-135
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• 2005

The release of administrative information has been the challenge of our age following the maturation of democratic ideology in our society. However, differences of opinion and conflict still exist between the government and private sectors regarding the issue, and it seems that the technical and policy-related insufficiencies of information and record management that actually operate the release of information are the main causes. From the perspective of records management, records or information are variable in their nature, value, and influence during their life span. The most controversial issue is the records and information in the current stage of carrying out business activities. This is because the records and information pertaining to finished business are but evidence to ascertain the past, and have only a limited relationship to the ideal of the 'democratic participation' by citizens in activities of the public sector. The current information release policies are helpless against the 'absence of information,' or incomplete records, but such weakness can be supplemented by enforcing record management policies that make obligatory the recording of all details of business activities. In addition, it is understood that the installation of 'document offices("Jaryogwan")' that can manage each organization's information and records will be an important starting point to integrate the release, management, and preservation of information and records. Nevertheless, it seems that the concept of 'release' in information release policies refers not to free use by all citizens but is limited to the 'provision' of records according to public requests, and the concept of 'confidential' refers not to treating documents with total secrecy but varies according to the particulars of each situation, making the actual practice of information release difficult. To solve such problems, it is absolutely necessary to collect the opinions of various constituents associated with the recorded information in question, and to effectively mediate the collective opinions and the information release requests coming from applicants, to carry out the business more practically. Especially crucial is the management of the process by which the nature and influence of recorded information changes, so that information which has to be confidential at first may become available for inquiry and use over time through appropriate procedures. Such processes are also part of the duties that record management, which is in charge of the entire life span of documents, must perform. All created records will be captured within a record management system, and the record creation data thus collected will be used as a guide for inquiry and usage. With 'document offices(Jaryogwan)' and 'archives' controlling the entire life span of records, the release of information will become simpler and more widespread. It is undesirable to try to control only through information release policies those records the nature of which has changed because, unlike the ones still in the early stages of their life span and can directly influence business activities, their work has finished, and they have become historical records or evidences pointing to the truth of past events. Even in the past, when there existed no formal policy regarding the release of administrative information, the access and use of archival records were permitted. A more active and expanded approach must be taken regarding the 'usage' of archival records. If the key factor regarding 'release' lies in the provision of information, the key factor regarding 'usage' lies in the quality and level of the service provided. The full-scale usage of archival records must be preceded by the release of such records, and accordingly, a thorough analysis of the nature, content, and value of the records and their changes must be implemented to guarantee the release of information before their use is requested. That must become a central task of document offices and "Today's information" will soon become "yesterday's records," and the "reality" of today will become "history" of the past. The policies of information release and record management share information records as their common objective. As they have a mutual relationship that is supplementary and leads toward perfection, the two policies must both be differentiated and integrated with each another. It is hoped that the policies and business activities of record management will soon become normalized and reformed for effective and fair release of information.

• 기록학연구
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• 제8호
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• pp.137-180
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• 2003

The term 'Business Archives' is not familiar with us in our society. Some cases can be found that materials are collected for publishing the history of a firm on commemoration of some decades of its foundation. However, the appropriate management of these collected materials doesn't seem to be followed in most of companies. The Records and archives management is inevitable in order to maximize the utility of Information and knowledge in the business world. The interest in records management has been grown, especially in the fields of business management and information technology. However, the importance of business archives hasn't been conceived yet. And also no attention has been paid to the business archives as social resources and the responsibility of the society as a whole for their preservation. The company archives doesn't have a long history in Germany although the archives of the nation, the aristocracy, communes and churches have a long tradition. However the company archives of Krupps which was established in 1905, is regarded as the first business archives in the world, It means that Germany has taken a key role to lead the culture of business archives. This paper focuses on the process of the establishment of business archives in Germany and its characteristics. The business archives in Germany can be categorized in three types: company archives, regional business archives and branch archives. It must be noted here that each type of these was generated in the context of the accumulation of the social resources and its effective use. A company archives is established by an individual company for the preservation of and use of the archives that originated in the company. The holdings in the company archives can be used as materials for decision making of policies, reporting, advertising, training of employees etc. They function not only as sources inside the company, but also as raw sources for the scholars, contributing to the study of the social-economic history. Some archives of German companies are known as a center of research. A regional business archives manages materials which originated m commerce chambers, associations and companies in a certain region. There are 6 regional business archives in Germany. They collect business archives which aren't kept in a proper way or are under pressure of damage in the region for which they are responsible. They are also open to the public offering the sources for the study of economic history, social history like company archives, so that they also play a central role as a research center. Branch business archives appeared relatively late in Germany. The first one is established in Bochum in 1969. Its general duties and goals are almost similar with ones of other two types of archives. It has differences in two aspects. One is that the responsibility of the branch business archives covers all the country, while regional business archives collects archives in a particular region. The other is that a branch business archives collects materials from a single industry. For example, the holdings of Bochum archives are related with the mining industry. The mining industry-specialized Bochum archives is run as an organization in combination with a museum, which is called as German mine museum, so that it plays a role as a cultural center with the functions of exhibition and research. The three types of German business archives have their own functions but they are also closely related each other under the German Association of Business Archivists. They are sharing aims to preserve primary materials with historical values in the field of economy and also contribute to keeping the archives as a social resources by having feed back with the public, which leads the archives to be a center of information and research. The German case shows that business archives in a society should be preserved not only for the interest of the companies, but also for the utilities of social resources. It also shows us how business archives could be preserved as a social resource. It is expected that some studies which approach more deeply on this topic will be followed based on the considerations from the German case.

• 비교문화연구
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• 제43권
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• pp.289-326
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• 2016

현대 러시아의 대내외정책 차원에서 '소프트 파워' 전략은 국가정책 실현을 위한 중요한 동인 중 하나로, 새로운 형태와 실현 방식을 모색해 나가면서 더욱 강화되는 추세이다. 이와 관련하여 러시아 정부는 '소프트 파워'의 적극적 활용에 기대어, 국제 무대에서 러시아의 긍정적 이미지 형성과 국가경쟁력 강화에 총력을 기울이고 있다. 러시아의 문화정책 역시 크게 두 가지 방향을 중심으로 전개되고 있는 양상이다. 현재 푸틴 대통령을 중심으로 구성된 크렘린 권력 수뇌부는 대내적으로 '애국심', '문화적 자긍심'을 바탕으로 단합과 단결을 추구하고, 대외적으로는 '강한 러시아'의 위상을 회복시킴과 동시에 과거 소비에트와 차별화 된 '새로운 러시아'의 이미지를 구축하기 위해 동분서주하는 양상이다. 이 과정에서 러시아는 '메가 스포츠이벤트'라는 핫 이슈를 효과적으로 활용하여 이러한 대내/대외 정책 노선을 더욱 강화시켜 나가고 있다. 이에 본 글에서는 러시아 소치 올림픽을 중심으로 메가 스포츠이벤트에 은닉된 정치적 메커니즘을 러시아 대내/대외 문화정책 차원에서 분석해본다. 동시에 '메가 스포츠이벤트' 개최 그 이후의 행보를 추적해봄으로써 단기적으로 불가피하게 발생되는 경제적 손실을 충분히 보상하고, 국가 브랜딩 기법을 통한 러시아의 국가 이미지 구축 및 전파전략에 상응하며, 동시에 러시아의 대내/대외 문화정책을 만족시키는 훌륭한 '소프트 파워'의 일환으로서 메가 스포츠이벤트의 주요 기능 및 정치적 차원에서 발휘되는 영향력을 짚어본다. 또한 메가 스포츠이벤트 효과에 대한 자국민의 인식을 객관적으로 가늠해보기 위해 2014년 소치 올림픽 대회 전후로 '전러시아 여론정보센터(ВЦИОМ)'에서 실시한 다양한 설문조사 결과를 분석, 적용해 본다. 동시에 앤홀트의 '국가브랜드 지수(NBI)' 및 영국의 '브랜드 파이낸스(Brand Finance)'에서 실시한 국가 브랜드 평가 지표에 기초하여 메가 스포츠이벤트 개최를 계기로 러시아의 대외 이미지가 어떻게 변화되었는지 살펴보고, 실제 크렘린에서 추구하고자 했던 대내외 정책 노선이 현실 차원에서 어느 정도까지 그 성과를 이룩했는지 추적해본다. 이러한 일련의 과정을 통해 메가 스포츠이벤트가 현 러시아 정부의 문화 정책적 관점에서 지니는 의의를 규명하고, 러시아 문화정책 기본 방향에 관한 지형도를 그려보는 동시에, 세계무대에서 러시아의 위상과 국가이미지 개선을 위한 정책 및 전략의 향방을 가늠해 볼 수 있을 것이다.