• 산경연구논집
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• 제11권10호
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• pp.27-38
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• 2020

Purpose: The public sectors including government and public organizations have put an efforts to improve the quality of people's lives by providing enhanced services. The purpose of this paper is to investigate the factors that affect job attitude, job satisfaction, and job performance in the public sector, that are rarely examined by previous studies. Research Design, data, and methodology: The following research questions have been proposed: i) how do payroll system, personnel management system, cooperative working environment, and self-efficacy affect job attitude?; and ii) how does job attitude affect job satisfaction and performance? This paper used a survey through an online platform and collected data randomly from five classified public institutions. This study applied regression analysis and ANOVA. Results: This study found that cooperative working environment and self-efficacy had significant impacts on job attitude, while payroll system and personnel management system did not affect job attitude. Overall job attitude affected both job satisfaction and performance. Conclusions: The results provide policy implications to the public sector which factors should be considered to improve job attitude, job satisfaction, and job performance. The results also provide managerial implications how such efforts ultimately improve service quality to the citizens.

• 한국인공지능학회지
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• 제11권2호
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• pp.29-38
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• 2023

The purpose of this study is to explore how citizens perceive application of the metaverse platforms for city marketing and investigate factors that affect overall attitude for citizen relationship management in the public sector. In particular, this study investigates the following: i) how factors including perceived city brand value, public service, emotional value, experience, personalization, economic value, social value, and cultural value on overall attitude and ii) how overall attitude affects intention to use of metaverse for the public sector and citizen satisfaction. This study conducted an online survey with the assistance of a well-known research firm. This study applied factor, ANOVA, and regression analysis to test hypotheses. The results found that effects of perceived city brand value, emotional value, information, economic value, social value, and cultural value on overall attitude toward metaverse application for the public sector showed significance. The results provide managerial and policy implications for the public sector on how to apply metaverse to provide public services and enhance engagement with citizens. The results also provide implications which aspects should be considered to enhance citizen relationship management and to build the better city brand value by applying metaverse.

• 한국컴퓨터정보학회논문지
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• 제23권7호
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• pp.113-120
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• 2018

The purpose of this study is to derive implications for effective management of the public social worker by investigating the relationship between social support, job attitude and self-esteem of the public social worker. In order to accomplish this research purpose, social support of the public social worker as independent variables, job attitude as a dependent variable, and self-esteem as a parameter were analyzed and the relationship between these variables was analyzed. As a result, emotional, evaluative, material, and informational support, which constitute the social support of the public social worker, have a significant effect on job attitude, and self-esteem has a mediating effect on the relationship between these variables. Based on the results of this analysis, the importance of social support of the public social worker was suggested.

• Safety and Health at Work
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• 제13권2호
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• pp.187-191
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• 2022

Background: Traffic injuries have become a significant public health problem in low- and middle-income countries. Several studies have examined the role of personality and attitude toward traffic safety in predicting driving behaviors in diverse types of drivers. Few studies have investigated risky behavior among public passenger van drivers. This study aims to identify the predictors of self-reported risky driving behavior among public van drivers. Method: A total of 410 public van drivers were interviewed at terminal stations in Bangkok. Hierarchical regression models were applied to determine the effects of demographics, personality traits, and attitude on self-reported risky driving behaviors. Results: The results indicated that drivers with a high education level, more working days, and high scores for normlessness and anger were more likely to report risky driving behaviors (p < 0.05). Conclusion: The personality traits and attitude toward speeding account for aberrant self-reported risky driving behavior in passenger van drivers. This could be another empirical basis for evidence-based road safety interventions in the context of public transport.

• 한국환경과학회지
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• 제26권11호
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• pp.1235-1246
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• 2017

This study aims to analyze and compare the environmental attitude level and characteristics of interest groups, including visitors, local residents, and local public servants (Cheongsong-gun), in Juwangsan National Park. A statistical analysis of 418 questionnaires concluded that there was no statistically significant gender difference in the level of environmental attitude between the visitors, local residents, and local public servants. In the case of visitors, no significant difference was found in the level of environmental attitude according to age and occupation, but the level of environmental attitude of local residents showed a significant difference according to age and occupation. In general visitors, local residents, and local public servants all scored above the mid point on average, but no statistically significant difference in environmental attitude was observed between these groups. Therefore, it is concluded that mutual consensus can be derived from these interest groups to strengthen the protection of Juwangsan National Park.

• Asian Journal for Public Opinion Research
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• 제10권3호
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• pp.149-177
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• 2022

This study analyzes how inoculation affects the spiral of silence. Inoculation could be a beneficial tool in a democracy as it elevates citizens' resistance to attitude change "forced" by "the winning opinion" in the spiral of silence on a certain controversial issue. The study examines essential variables combined with the theories of inoculation and spiral of silence, such as resistance to counter-attitudinal attack, fear of isolation, and issue-involvement. A two-wave field experiment was employed to assess the formation of public opinion on Taiwan's political future with the People's Republic of China. Results support that inoculation enhanced people's resistance to attitude change and decreased their fear of isolation. Individuals who are more issue-involved were also shown to be more affected by inoculation, which allowed them to resist attitude change. The decreased fear of isolation, coupled with more issue involvement, might elevate people's willingness to speak out in public. More political discussions regarding an important public issue might be expected in a democracy.

• 보건의료산업학회지
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• 제13권1호
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• pp.1-13
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• 2019

Objectives: This study was designed to determine the relationship among emotional labor, perceived organizational support, and job attitude in public health centers. Results: First, emotional dissonance had no effect on perceived organizational support. However, emotional endeavor had a positive effect on perceived organizational support. Second, perceived organizational support had a significant effect on job attitude. Third, emotional labor had no effect on job satisfaction, but emotional labor had a positive effect on job commitment. Fourth, perceived organizational support had a full mediating effect on the relationship between emotional labor and job attitude. The implications of this study are as follows. Conclusions: Higher emotional labor leads to lower job satisfaction and job commitment in public officials, thereby affecting job attitude. Accordingly, various systematic methods, such as flexible working hours and personnel policy, need to be implemented to alleviate the negative effects of emotional labor.

• 한국인터넷방송통신학회논문지
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• 제24권1호
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• pp.43-48
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• 2024

본 연구는 최근 소비자의 경험을 자극하여 설득효과를 높이고 있는 모바일 어플리케이션의 효과를 살펴보고자 하였다. 특히 상업적 목적이 아닌, 공익적 목적의 콘텐츠들이 사용자의 태도와 신념에 어떠한 영향을 미치는지 확인하고자, 모바일 어플리케이션의 특성으로 상호작용성과 공익성을 선정하여 그 관계를 살펴보았다. 실제 어플리케이션 중 하나를 연구대상으로 선정하여 이를 체험한 피험자들의 반응을 조사하였다. 그 결과, 모바일 어플리케이션의 상호작용성과 공익성은 콘텐츠태도와 제품신념에 직·간접적인 영향력을 미치는 것으로 나타났으며, 콘텐츠태도가 신념에 영향을 줄 수 있음을 확인하였다. 이러한 연구결과는 수용자의 콘텐츠 태도를 강화함으로써 인식구조에 영향을 미칠 수 있음을 보여준다.

• Asian Pacific Journal of Cancer Prevention
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• 제17권sup1호
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• pp.65-70
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• 2016

Background: In 2013, legislation in Vietnam regulated smoking in public areas. Included was a ban on indoor smoking at universities. Objective: Since awareness and attitude are moderators of the effectiveness of smoke-free policy, ou aim was to assess changes in students' knowledge and attitude tosecond hand smoke (SHS) and awareness and support of smoke-free legislation at four Vietnamese universities, one year after legislative changes. Methods: A two-phase cross sectional study of undergraduate students using self-administered questionnaires (based on the Global Adult Tobacco Survey and the Thrasher survey) was conducted at the introduction of the legislation and one year thereafter. Results: One-year post legislation there were significant increases in knowledge of smoke-free legislation and awareness of universities as smoke-free environments. There was a significant increase in knowledge of harmful effects of SHS on diseases such as examples in the heart and lung, including lung cancer, and miscarriage. Students expressed strong support of smoke-free environments in universities, hospitals, schools, workplaces, public transport, libraries, cinemas and theatres; support was also increased post legislation. Changes were seen in attitude to SHS, and rights of non-smokers and smokers. Conclusions: Positive changes have occurred in knowledge and attitude toward smoke-free environments and SHS in universities since enactment of Vietnamese tobacco control legislation.

• International Journal of Knowledge Content Development & Technology
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• 제10권1호
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• pp.35-45
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• 2020

This study is on capacity building and attitude to work of librarians in Edo State public libraries, Nigeria. Investigation was on the capacity building programs in the Edo State public libraries, the levels of librarians' awareness and participation in the programs, methods of building the capacity programs, influence on the librarians' attitudes to work and factors militating against the programs. Descriptive survey design was adopted for the study and the entire population of 23 librarians were used. Results indicate that the capacity building programs in the library include computer literacy skills, online public access catalogue (OPAC), Internet collection management and general trends in librarianship. The methods used in building the capacity programs in the library include conferences, workshops/seminars, on-the-job and internally organized courses. Respondents indicated very low level of participation in the programs and a negative influence of the programs on their attitudes to work. Various problems were identified as militating against the capacity building programs and solutions were suggested.