• The Journal of the Convergence on Culture Technology
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• v.9 no.1
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• pp.595-603
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• 2023

Recently, many public institutions have been conducting promotional activities using digital platforms. Communication methods using digital platforms have a very important meaning in that they can create new values that did not exist before by connecting and sharing information with various users. To this end, we tried to analyze YouTube videos of five government ministries and examine them. As a result of YouTube analysis by government ministries, most of them were mainly used as channels for policy promotion, and many were used as channels for new information. Although the message is delivered through the production of various contents, it was possible to look at cases where the target as a channel for communication was not clear and the purpose was unclear. In order to communicate with the people, it should be used as a channel for communication through content suitable for clear target setting and purpose.

• Journal of Korean Public Health Nursing
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• v.17 no.2
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• pp.317-332
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• 2003

This study attempts to investigate the relations between the types of communication, the job satisfaction. and the nursing performance of the staff nurses. The subjects of this study were the 114 nurses working in general wards, intensive care units, and the emergency rooms of the general hospital in Kyongbuk province. They were asked to answer the questionnaires as regards the types of communication and job satisfaction, and their performance of nursing, and these were evaluated by the head nurses, and their direct seniors. The data were collected for 10 days from the September 17 to 26, 2002. According to the purpose of the study, descriptive analysis, ANOVA. Pearson correlation coefficient, and stepwise multiple regression were applied for the data analysis using SPSS 10.0. The results are as follows : 1. The types of communication of staff nurses showed that the upward communication was $3.12\pm0.56$. the downward communication was $3.56\pm0.42$. the horizontal communication was $2.98\pm0.44$. and the informal communication was $2.59\pm0.49$. It showed that the most frequent communication was the downward communication. 2. In terms of the job satisfaction, there was significant difference according to the length of the period working for one ward (F=5.95, p=0.003), 3. The performance of nursing was significantly different according to the age (F=23.52, p=0.000), the working duration as a nurses (F=21.9, p=0.000), the types of nursing unit (F=5.33, p=0.002), and the working duration in present nursing unit (F=15.87, p=0.000). 4. In terms of communication type, the job satisfaction was associated with quality of the upward communication (F=6.23, p=0.003), the downward communication (F=5.78, p=0.004), and the horizontal communication (F=11.73, p=0.000) There were no association between the types of communication and the performance of nursing. 5. There was a positive correlation between the communication and the job satisfaction. And the downward communication (r=0.398) showed the greatest correlation with the job satisfaction. There was no statistically significant correlation between the communication and the performance of nursing. And the upward communication (r=-0.058) showed a negative, though not significant correlation with performance of nursing. 5. There was a positive correlation between the communication and the job satisfaction. And the downward communication (r=0.398) showed the greatest correlation with the job satisfaction. There was no statistically significant correlation between the communication and the performance of nursing. And the upward communication (r=-0.058) showed a negative. though not significant correlation with performance of nursing. 6. The stepwise multiple regression result showed that the downward communication accounts for $15.8\%$ (p=0,000) of the job satisfaction.

• Journal of Internet of Things and Convergence
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• v.2 no.1
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• pp.29-33
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• 2016

This study aims to analyze the change in communication after the advent of internet in the viewpoint of multi-dimensional communication network, Especially this study tried to explain that the multi-dimensional communication network leads to p luralization of society. And it analyzed the increase of consumer activeness in commercial communication in multi-dimensional communication network.

• Korean journal of communication and information
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• v.30
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• pp.203-237
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• 2005

The purpose of this study is to find a model that can measure the public relations programs based on the assumption that the public relations should aim to lift the corporate reputation. It is a trend that corporate's activities are to be measured from the standpoint of cost-benefit efficiency. However, public relations fields in Korea is left behind this trend because the fields lack in sophisticated model. In order to fill this gap, the researchers introduce the reputation measurement model that can calculate individual corporate public relations programs. In addition, this reputation model Is applied to Korean companies with the expectation of producing a PR index which ran be used to measure the reputation as corporate asset, or superbrand. This study examines the effects of superbrand on consumers according to the media use. Based on the expert group interviews and surveys on consumers, the factors of reputation are drawn. These factors contribute to find reputation model and measurement index which are again applied to measure the Korean companies' public relations programs. Using superbrand as dependent variables and managing abilities, corporate responsibility, corporate communication, and product/employee quality, this study seeks to find which factor specifically attribute to lift corporate reputation. Results show that each factor influences the corporate reputation positively. In addition, the researchers find that media use is moderately related to the superbrand building process in cognitive dimension.

• Journal of Digital Contents Society
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• v.18 no.2
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• pp.293-301
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• 2017

This study collects 112 webtoon advertisements by Google extended search to reveal the narratives of webtoon in persuasive communication context. The results of content analysis are as follows. First, product categories are found relatively more in number such as content and game, cosmetics, public service announcement than other products. Second, the number of webtoon advertisements has increased these seven years; rather drastic increase is found in 2013. Third, as for the origin, brand webtoon is the largest number of all types. Fourth, there is a significant difference between public interest products and commercial products in absurdity advertising number. Commercial products use a variety of genres such as romance, drama, everyday life, including absurdity, while public interest products focus mainly on everyday life.

• Asian Journal of Innovation and Policy
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• v.9 no.1
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• pp.95-105
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• 2020

Air pollution is a global challenge that not only threatens public health, but also takes away lives. Strategic communication, in other words, public relations, is an essential way of tackling air pollution and managing the risks involved. Engaging global citizens into the public sphere requires the building of a sense of collectivity and duty on achieving clean air. Strategies and policies on an international scale that are based on the theoretical framework (Behavior Procedure Model) and focus on leading citizens into the mature and unified Collectivity during the observance of the 'International Day of Clean Air for blue skies' are crucial. Notably, the Asian continent has inevitably found itself at the crossroad between economic growth and environmental protection, and has even been observed to be pursuing a passive response to air pollution. The key communication strategies are supported by the three goals, which include: expanding existing communities and building a new Collectivity, supporting international solidarity and individual member state activities, and implementing systems and structures. The key goals can be further specified into six strategies. This paper has analyzed global problems and discussed possible communication strategies to increase public engagement for the observation of the 'International Day of Clean Air for blue skies.' It will be the responsibility of all nations to implement the aforementioned strategies and policies as well as promoting global action.

• International journal of advanced smart convergence
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• v.11 no.4
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• pp.185-192
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• 2022

We presented the research analysis results and policy recommendations for this study as follows. First, we findings it was analyzed that the cremation number in public cremation facilities increased at a high ratio of 7.5% per year on average. Therefore, policies to expand the supply of public cremation facilities in preparation for the continuous increase in cremation demand must be implemented as soon as possible. Second, in this study we users of public enshrinement facilities accounted for 21.0% of total cremation number, and it was analyzed that the ratio increased at an annual average of 9.0%. Therefore, as the supply reaches its limit within 1 year in Suwon City and within 2 years in Seongnam City, policies to expand the supply of public enshrinement facilities in Suwon City and Seongnam City must be implemented urgently. Third, it was analyzed through we research users of public natural burial sites accounted for a very low percentage of 1.6% of total cremation number. Therefore, policies such as creating a pleasant environment for public natural burial sites, improving facilities, and public relations activities to promote the use of public natural burial sites at the government-wide should be preceded.

• Korean journal of communication and information
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• v.26
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• pp.209-257
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• 2004

Comparative advertising, in which explicit or implicit comparisons are drawn between the advertised brand and its competitors, is commonplace in today's marketplace. While holding the promise of helping consumers make more informed choices among brands, comparative advertising may actually have the opposite effect when they mislead consumers about the relative merits of competing brands. Therefore government agencies are continuously monitoring the comparative advertising to ensure that it is in the public's interest. The objective of this study is to investigate cross-national differences in comparative advertising regulation. For this, the study analyze the law of comparative advertising in Korea and around the world. The results showed there are differences among nations in the law of comparative advertising and most nations have special legislation on the comparative advertising. The other finding of this study is that the law governing comparative advertising becoming increasingly clear. This study can assist advertisers concerned with providing advertising that is acceptable to countries which they attempt to marker. And this work can contribute to the research scream, building on the work of others in broadening the understanding of that constitutes acceptable comparative advertising in contemporary nations.

• Journal of Korean Public Health Nursing
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• v.34 no.1
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• pp.48-59
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• 2020

Purpose: The purpose of this study was to examine the effect of the Nonviolent Communication (NVC) program on empathy, interpersonal relationship, and social anhedonia of patients with schizophrenia. Methods: This study was a quasi-experimental one using a nonequivalent control group pre-posttest design. The experimental group consisted of 30 members who participated in one of the two hospitals, and the control group consisted of 31 members who participated in the other hospital. These two groups were randomly assigned to one of two mental hospitals in a local area. The experimental group participated in six sessions of the NVC program. Results: As a result, empathy (F=5.29, p=.025) and social anhedonia (F=6.92, p=.011) has showed significant effects. However, interpersonal relationships were not statistically significant (F=0.83, p=.366). Conclusions: This study verified that the NVC program was effective in improving communication skills and the negative symptoms of patients with schizophrenia. Developing a variety of programs and applying interventions will help community rehabilitation and social adjustment for patients with schizophrenia.

• Korean journal of communication and information
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• v.82
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• pp.7-28
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• 2017

This paper argues that media criticism should be reestablished as an academic movement leading to the maintenance and maturity of democracy. Korean democracy has been withdrawn both procedurally and practically. However, the Korean media do not properly monitor democratic retreat. The purpose of journalism is to provide people with the information they need to be free and self-governed, and the public sphere is a condition of deliberative democracy. This paper proposed three practical strategies for media criticism. First, it is the overcoming of the conservative-progressive frame. It is important to look at what kind of media is responsible for democratic retreat. Second, media criticism should be expanded on workers and capitalists. Korea's labor relations are as distorted as the public sphere. Korean journalism did not set agenda for labor relations. Most reports were 'capitalist bias'. Finally, Media criticism should be the empowerment of the people who are the sovereigns of the media.