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http://dx.doi.org/10.20465/KIOTS.2016.2.1.029

The Increase of Consumer Activeness in Multi-dimensional Communication Network  

Choi, Min-Wook (Department of Advertising & Public Relations, Namseoul University)
Publication Information
Journal of Internet of Things and Convergence / v.2, no.1, 2016 , pp. 29-33 More about this Journal
Abstract
This study aims to analyze the change in communication after the advent of internet in the viewpoint of multi-dimensional communication network, Especially this study tried to explain that the multi-dimensional communication network leads to p luralization of society. And it analyzed the increase of consumer activeness in commercial communication in multi-dimensional communication network.
Keywords
Consumer Activeness; Advertising; Network; Pluralization;
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