• 제목/요약/키워드: Public Colleges

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대학 홍보에서 마케팅 PR 활용에 관한 연구 -마케팅 PR전략의 실천방안을 중심으로- (The Study on Marketing Public Relations Strategy Application in College)

  • 최석현;김우희
    • 경영과정보연구
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    • 제21권
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    • pp.29-47
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    • 2007
  • The purpose of this study is to analyze the case on the strategic MPR that has rapidly growing for years. And the Brand, which was at first used to be distinguished from many other products or services, is going through its gradually expanded definition, not merely for the highlight of the distinctions. This study was performed to review the literature on concept and meaning of Marketing Public Relations(MPR) which was used for IMC planning and to identify formation, development, and functional characteristics of MPR. MPR is a series of public communication act in order to gain credibility on their products and services with consumers and prospects from consumer-oriented viewpoint. The subject of the study are Colleges or Universities who try hard to work their various and strategic PR communication. The results of this research indicates that maximization of the integrated effect between marketing and public relations shall be achieved in planning MPR strategy. The meaning of this study is to verify the significance and need of the Colleges or Universities' specialized characteristics in strategic MPR activities. It is expected that this research will provide meaningful suggestions to PR and marketing practitioners.

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전문대학 간호과의 임상 실험 효율화를 위한 연구 (A Study on the Efficiency of Clinical Practice for Nursing Education in the Junior College of Nursing in Korea)

  • 이군자;김명순;양영희
    • 한국보건간호학회지
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    • 제3권2호
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    • pp.77-108
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    • 1989
  • The purpose of this study was to find out the present condition of clinical practice and to develop a scheme on the efficiency of clinical practice for nursing education in junior college of nursing in korea. This study was conducted by 2 sections. Ist section was to find out the present condition of clinical practice to 42 directors of nursing collegd and data were collected July 8 to September 30, 1988. 2nd section wat to develop a scheme on the efficiency of clinical practice for nursing education and subjects were nursing professors 258: and clinical nurses 223 in 42 junior nursing colleges their clinical settings in korea. So total subjects were 481. Data were collected july 8, 1988 to June 30, 1988 and were analysed to get the mean, standand deviation, frequency, percentage, t-test, x-test used by SPSS - pc. Major findings were as follows: 1. The present condition of clinical education in junior college of nursing in Korea. 1) 32 colleges (76.2%) were managed by a-yeas system. 2) 25 colleges (59.5%) were performed by individual practice for each subject. 3) 4 weeks interval between class education and clinical education was a major type among total colleges(36.6%, J5 colleges) 4) 30 colleges (71.4%) provided clinical education for all subjects that should be practiced. Nursing administration wes not practiced in 5 colleges (41.9%) among the remainder(12 colleges). The main cause that all practice subjects were not practiced was the lack or absence of suitable clinical settings(8 colleges. 66.7%) 5) 18 colleges (42.9%) responded that a clinical educator was, subject-charged professor. 6) 12 colleges (29.3%) responded that a clinical instructor was in charge of 6~10 students. 7) The evaluation ration ratio(professor to head nurse) by each evaluator was mostly 50% to 50 % and 60% to 40%, respectively 11 colleges(27.5%) The most common evaluation methods were evaluation by head nures, report, presence, conference (11 colleges, 27.5%) 8) The field carrier of professor was mostly 2 years (79 persons, 20.7%) and mean was 3.2 years. The education carrier of a professor was mostly over than 6 years (261 persons, 66.4%) and mean was 9.2 years. The charge hours per-week of a professor were mostly 16-18 hours (16 persons, 131.8%) 9) 34 colleges (82.9%) approved that clinical practice hour was class hour and 18 colleges (43.9 %) counted that 2 hours of clinical education equaled 1 hour of class education. 2. A study 'on the efficiency of clinical practice for nursing education. L) general characteristics of subjects were as follows: kung-sang province (145 persons, 30.5%), 30-34 years (190 persons, 39.8%), graduated degree (245 persons, 51.5%), 6-10 years of carrier (199 persons, 41.4%) were the majority. 2) suitable clinical setting was responded the systematic ward with responsible clinical educator by 210 persons(43.8%) The response by working field of subjects showed a significant difference (p< 0.01) 3) 259 subjects (54.0%) responded that the desirable qualfication of clinical instructor was 3-5 years of clinical experience with master degree or higher. 4) The mean score of desirable quality degree of clinical instructor was 3.43 professors, score (3.54) was significantly higher than clinical nurses' (3.28) (p<0.01) 412 subjects (86.0%) responded that the insufficient guality of instructor was improved by continuing to seek more new information in reference. 5) 196 subjects (41.4%) responded that desirable qualification of head nurse was more than 2 years of head position among 5 years of clinical experience. The response by working' field of subjects showed a significant difference (p<0.05) 6) The mean score of desirable quality degree of head nurse was 3.18 Clinical nurses' score(3.38) was significantly higher than professors' (3.01) (p<0.01) 419 subjects (87.8%) responded that the insufficient of head nurse was improved by continuing relationship with instructor and being responsible from planing of clinical education. 7) The mean score of performance level of the desirable clinical education guide incollege was 2.91 Professors' score (2.96) was significantly higher than clinical nurses' (2.84) (p<0.01) 340 subjects (71.1%) responded that the possible resolution for poor performance was the more specified syllabus of clinical education and the satisfiable orientation for students. 8) The mean score of performance level of the desirable clinical education guide in hospital was 3.03 9) 141 subjects (29.6%) responded that the desirable clinical evaluator was the group of professor, head nurse, staff nurse. Response by working field of subjects was a significant difference (p< 0.05) 10) The mean score of performance level of the evaluation content needed in clinical education was 3.50 Clinical nurses' score (3.56) was significantly higher than professors' (3.45) (p<0.01) 11) 433 subjects (90.2%) responded that6 desirable evaluation method for clinical education was the presence. 12) The mean score of performance level about how personal difference among clinical educators was minimized was 2.89 and response by working field of subjects was not significant. The cause of poor performance was too much workload at clinical settings and too many students st colleges by 386 subjects (81.1%).

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우리나라 대학과 보건대학원에서 환경·보건분야 관련학과의 특성변화 (Character Transformation of Departments in the Fields of Environment and Public Health at Universities in Korea)

  • 이진헌;문경환;안령미
    • 한국환경보건학회지
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    • 제48권1호
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    • pp.28-35
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    • 2022
  • Background: Education on environmental health in Korea was begun with establishment of the Graduate School of Public Health at Seoul National University 1959. The sanitary movement started in Europe and the Americas in the 19th century and was introduced to Korea in the 1960s under the name of sanitary engineering. The field enlarged along with title changes. Objectives: The purpose of this study was to investigate the previous and present status of the environmental and public health fields in Korea. Methods: This study utilized documents published by the South Korean Ministry of Education and Korean Education Development Institute (KEDI) from 2015 to 2020, the homepages of universities with their history and regulations, and other related published documents. Results: Public health was fundamentally enlarged as an expert field in Korea with the establishment of the Graduate School of Public Health at Seoul National University in 1959. There are 102 departments relevant to the environmental field at two-year colleges, 220 at universities, and 175 at graduate schools. There are 89 departments relevant to the public health field at colleges, 96 at universities, and 160 at graduate schools as of 2020. The term "environment" in the title of a department is used as much as 80~93.1%, but "public health" in titles is used in 47.7~61.5%. Fifty percent of graduate schools of public health award specialty degrees other than master of public health. Conclusions: Although environment and public health fields have been expanded in universities in Korea, various specialty fields were included in university and graduate school. It is important to consider the coping plan with the trend.

비대면 공학교육에서 공개 및 실명 여부에 따른 학습자 질문 방식의 전략과 효과에 관한 연구 (Strategies and Effects of Questioning Methods Based on Anonymity/Openness in Remote Engineering Education)

  • 홍수민;김한휘;임철일;임영섭
    • 공학교육연구
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    • 제25권3호
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    • pp.26-34
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    • 2022
  • Students' questions are essential and important for learning, but previous research and experience of instructors shows that there is a lack of interaction between instructors and students in online classes. This research studies how learners can effectively ask questions in online classes at engineering colleges. Based on two axes of anonymity and openness, the four different types of questioning methods were suggested as 'onymous/public', 'onymous/private', 'anonymous/public' and 'anonymous/private.' In this study, seven communication channels were applied to check their effectiveness in an online class. The results showed that learners' satisfaction with learning outcomes increased compared to previous offline classes, while satisfaction with teaching methods was similar. Additionally, among the four types of questioning methods, the preference and effectiveness of 'anonymous/public' was highest, followed by 'onymous/private'. This study suggests several implications of educational approaches to online education in engineering colleges.

임상약학 담당교수에 의한 한국 약학전문대학원의 실무실습준비 현황 평가 (Evaluation of Current Preparing Status for Experimental Practice by Faculty of Clinical Pharmacy in Korea)

  • 이옥상;임성실
    • 약학회지
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    • 제57권3호
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    • pp.219-225
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    • 2013
  • The Korean pharmacy education has introduced new curriculum since 2011. In the new curriculum, pharmacy students have been provided strenthen experimental education and clinical pharmacy has been more important than previous curriculum. Thus, faculties in the college of pharmacy should prepare the circumstances correlated with the changed curriculum. To accomplish successful setting, all faculty and practice experts must work together and need financial assisstant from the college. However, there are many different obstacles among 35 colleges of pharmacy in Korea. In order to narrow a gap among students and find the way to overcome it together, we studied the problem of preparation process in Korean colleges of Pharmacy. We studied the process of practical education in college of pharmacy by means of self-reporting questionnaire from November 29th 2012 to December 31th 2012. The questionaire comprised of syllabus related to clinical pharmacy, the number of professor in charge of clinical pharmacy or pharmacotherapeutics, the plan of securing faculties in the field of clinical pharmacy, the budget, site, instrument for preparing experimental education, the lesson time number of experimental education, MOU, education and treatment of preceptor in the practice site and committee of experimental education in the college. Total 21 of 35 colleges participated in this survey. They showed different composition of syllabus, budget, the circumstances of experimental education, the education and treatment of preceptor. Most colleges are unclear the site and preceptor of experimental education and they did not contract the MOU with the sites. 9 of 21 also did not have the committee of experimental education in the colleges. From 2013, some colleges of pharmacy start actual experimental education. Inadequete preparation and different quality of education can make student incomplete pharmacists, so it will be negative effect on public health. To overcome challenge and obtain desirable goal, funding/administrative assistant from the college and networking within 35 colleges of pharmacy are needed.

간호교육 개선을 위한 교과과정 비교분석 - 서울$\cdot$경인지역 전문대학을 중심으로 - (A Study on the Curriculums of the Nursing Department of Junior Colleges in Seoul and Kyungin Area)

  • 이애경;김정애;방숙명;주미경;김영희;정안순;최나영;장은정
    • 한국보건간호학회지
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    • 제11권2호
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    • pp.180-193
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    • 1997
  • This study was designed to set up more developed curriculum in Nursing department of a junior college. The sample for the study were fifteen curriculums of fifteen selected junior colleges in Seoul and Kyunggi area. The credits and hours of each curriculum were analyzed into means and compared with the one of the example college. The data were categorized into seven sections; cultural subject, basic medical science, major subjects such as Nursing, Fundamental Nursing, electives, teaching and non-teaching subjects, and clinical practice. The data were analyzed by means of descriptive statistics. The results of the study were as follows; 1. Credit hours of Cultural subjects of each college ranges from $5.8\%\;to\;25.7\%$ of the total graduate credit hours; most commonaly lectured subjects are English 05 colleges), Korean (11 colleges), psychology (10 colleges), and computer (10 colleges). 2. In the case of the example college, Anatomy and Psychology were jointed as one subject, Basic Nursing Science, and some more study in depth should be made to develop more of this type of conjunction among related subjects on basic medical science. 3. As for the mendatory subjects of the example college, subjects on Adult Nursing was fourteen credits (14 hours), which was higher than the average 12.9 hours of other colleges compared. 4. Credit hours of Basic Nursing Laboratory were eight to ten credits (12-18 hours), which was higher than actual class hours. As more and more hospitals test clinical aptitude when recruiting nurses, more emphasis should be paid to the clinical practice. 5. Among fifteen sample curriculums six to twelve electives were offered with twelve to twenty-three credits. Most commonly opened subjects were Physical Examination (5), Nursing English (14). and Geriatrics Nursing (13). Nursing English are considered to be more important in the view of clinical practice. and Oriental Nursing, Nursing Information and Health Insurance Management should be considered as specialized subjects. 6. Teaching and Non-teaching subjects In case of the example school. Clinical Emergency Medicine, Introduction to Emergency Medicine were offered for these non-teaching class students so they could prepare for the qualification examination. 7. Clinical Practice The average credit hours for clinical practice of the sample college were 20.9 credit hours $(66.5\%)$ and the example school offered twenty credit hours which was slightly lower than the other forteen.

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언론사 공과대학 평가방향 및 기준에 대한 연구 (A Study on Directions and Criteria for the Evaluation of Engineering College by the Media)

  • 한지영;이경우
    • 공학교육연구
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    • 제20권3호
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    • pp.58-76
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    • 2017
  • This study was carried out with the aim of suggesting the directions and criteria for the evaluation of engineering college by the media. In order to accomplish the purpose of the research, we compare and analyze items and criteria of the evaluation of the engineering colleges by domestic and foreign major media companies and investigate and analyze opinions of the engineering community on the evaluation on engineering colleges and universities by media, and then suggest direction of improvements of the evaluation including evaluation items. As the methods of study, literature survey, field investigations, and interviews of experts were utilized. The results of this study are as follows. At first, the direction of evaluations should be focused on educational values of institutions, and then evaluation should consider the characteristics of each universities and engineering colleges. Expansion of participation of engineering communities in evaluation process is also necessary and to secure of reliable and public data is highly important. In addition, the weighting factor of educational performance area were proposed to raise and also the factors should be adjusted to reflect the characteristics of engineering colleges.

지방전문대학홍보에서 인터넷 매체의 효율적 활용 (Efficient use of the Internet Media in Local College Public Relations)

  • 고동원
    • 한국콘텐츠학회논문지
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    • 제10권9호
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    • pp.478-486
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    • 2010
  • 많은 지방전문대학들이 온 오프라인 매체를 활용하여 대학을 홍보하고 있으나 홍보매체에 대한 효과를 검증하고 효율성을 극대화할 수 있는 구체적인 홍보 방안에 대한 연구는 부족한 실정이다. 본 연구는 지방전문대학에서 실시하는 다양한 홍보매체 중에서 인터넷 매체의 중요성을 대학신입생을 대상으로 설문조사한 결과를 제시하였다. 연구결과, 지방전문대학 신입생들은 온라인 매체의 중요성이 오프라인 매체보다 낮았으며, 추가모집시 여학생들의 인터넷 입시사이트 활용도가 높았다. 그리고 전문계 고등학교 학생들은 수시, 인문계 고등학교 학생들은 추가모집 시기에 인터넷 매체의 활용도가 높았으며, 대학홈페이지의 경우 추가모집 시기에 활용도가 다른 모집시기에 비해 가장 낮은 것으로 나타났다.

의과대학 졸업 10년 후 활동의사의 출신대학별 근무지역과 지역별 출신대학 분포 (Distribution of active physicians and their working areas after 10 years of graduation)

  • 유승흠;손태용;오현주
    • Journal of Preventive Medicine and Public Health
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    • 제29권3호
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    • pp.429-437
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    • 1996
  • The geographical distribution of active physicians who graduated from medical schools before 1985 were studied. Those who had emigrated, hold non-medical jobs, are in the military service, or work as public health physicians and resident staff were excluded from the study. A total of 27,728 physicians were analyzed. Our studies have shown a relationship between the location of the medical schools from the which the physicians have graduated and the geographical regions in which they practice. A statistically significant number of physicians are working near the medical colleges from which they have graduated. That is, those who had graduated from medical schools located in the southern area of the country are presently working in the same region. This relationship was shown to be especially significant for older physicians and female doctors, who work around the area of the medical colleges from which they graduated.

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보건관련학과 대학생들의 인터넷을 통한 건강관련 정보활용도 (Utilization of Internet Health Information Sites by Undergraduates at Colleges Related to Public Health)

  • 박규량;박재용;한창현
    • 보건교육건강증진학회지
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    • 제21권1호
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    • pp.85-102
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    • 2004
  • The purpose of this study was to examine the utilization of Internet health information sites by undergraduates at colleges related to public health. A self-administered questionnaire survey was carried out by 2,400 student from university and colleges in Taegu and Kyongsangbuk-do area from March 11, 2002 to March 31, 2002. 58.8% of the subjects responded that once connected rate of health information sites on the internet for year. In the connection rate of health information sites on the internet, the low class($\leq$300%), the middle class(40-70%), and the high class(80%$\leq$) accounted for 89.8%, 9.0%, and 1.2%, respectively. A ranking of internet health information sites, diseases are ranked frist and exercise is ranked second and obesity is ranked third. The motives Students submit reports 36.1% and obtained knowledge 22.8%. Sufficiency of health information sites on the internet, sufficient 19.6%, common 56.3%, and insufficient 24.1%, Satisfaction of health information, satisfied 18.4%, common 63.1%, and dissatisfied 18.4%. With regards to the health behavior of the subjects that contacted Internet health information sites, the nonsmoking rate was 86.2%, the nondrinking rate was 28.9%, the rate of exercise practice was 22.6%, the rate of normal sleep was 66.3%, the rate of eating breakfast was 37.1%, the rate of not eating between meals was 4.8%, and the standard BMI was 14.3%. With regards to the health behavior of the subjects that had not contacted Internet health information sites, the nonsmoking rate was 84.9%, the nondrinking rate was 26.0%, the rate of exercise practice was 18.5%, the rate of normal sleep was 72.1%, the rate of eating breakfast was 34.3%, the rate of not eating between meals was 5.0%, and the standard BMI was 17.0%. In the frequency of health behavior, the subjects with the Breslow Index of 0-3, 4-5 and 6-7 accounted for 80.9%, 18.8%, and 0.2%, respectively. The average score of health behavior was 2.80 out of 7. In conclusion, Internet health information sites are required for students to understand proper, reliable, interesting information and there is a need to develop simple criteria that the general public can understand and utilize.