• 품질경영학회지
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• 제49권3호
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• pp.393-404
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• 2021

Purpose: The purpose of this study was to examine the corporate responsibility activities and investigate the effects of these activities on financial performance in public institutions. Methods: The collected data using annual performance evaluation for the year 2017-2019 were analyzed using multi-regression analysis. The corporate social responsibility activities for this study were divided into three dimensions such as social value, efficiency, and welfare. Results: The results of this study are as follows; first, public institutions with high evaluation in social value and welfare had a significant positive effect on financial performance factors such as ROA and ROS. Second, we find that there is a significant negative relation between social value activities and debt ratio. This result means that the higher social value activities, the lower debt ratio. It was also found that the activities for enhancing social value made statistically significant positive influence on BIS performance. Conclusion: These results can be interpreted that public institutions trying various social contribution activities does not necessarily bring negative results for financial performance. In conclusion, it means that socially responsible activities and ethical management in the desirable direction can be beneficial to both public institutions and the society to which they belong.

• 한국의류학회지
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• 제34권10호
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• pp.1717-1730
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• 2010

This research analyzes the recent phenomenon of pursuing public benefit in fashion enterprises according to the increasing importance of corporate social responsibility attitudes towards the global sustainability crisis. The pursuit of public benefit in fashion enterprises has been realized by the activities that contribute to public welfare through one or plural corporations aligned with government, social corporations, and NGOs. The goals of public beneficial activities are to promote public issues and to support the underprivileged and communities both financially and voluntarily. Such activities can be categorized as philanthropy, sponsorship, social marketing, cause-related marketing, and public benefit product development. Especially public beneficial activities in fashion enterprises are featured as the charity donations of apparel products, the collaboration with fashion celebrities and artists in relation with popular culture and art, the limited edition of excellent design with slogans, and the visual campaigns to promote public issues. They deal with human right issues for the underprivileged and disease prevention issues. In addition, specially environmental issue and community trade issues (often raised in the fashion manufacturing and consuming process) are increasing.

• Journal of Public Diplomacy
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• 제2권1호
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• pp.116-135
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• 2022

Public diplomacy activities can benefit from social capital theory, when its social dynamics is elucidated in the investment of complex social networks and in the establishment and management of relationships with foreign publics. Social capital theory explains that actors can produce purposive actions to mobilize resources in social structures, which thus explains the dynamics of social interactions. In response to the lack of conceptual frameworks for understanding public diplomacy activities within social capital theory, we conducted a narrative literature review that intends to identify the means through which international actors, such as governments, engage with foreign publics through the dynamics of social networks and the resources embedded in them. In addition, we explored the multidimensional characteristics of social capital to enhance the comprehension of the manner in which actors access, share, and maintain resources in target communities, institutions, or organizations through public diplomacy activities. In summary, we highlight the importance of new theoretical explorations on the application of social capital theory to public diplomacy and the need for a research agenda in the field.

• 한국언론정보학보
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• 제34권
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• pp.63-97
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• 2006

본 연구는 한국의 기업 PR 수단 및 활동의 발전과정에 미친 외적요인을 일본의 영향을 중심으로 고찰하였다. 이를 위해 본 연구는 기업 PR 커뮤니케이션 수단의 경우 CIP 도입과 수용, 기업 PR광고, 사보를 중심으로, 기업 PR활동의 경우 기업재단을 통한 사회공헌활동과 경제계 PR 활동을 중심으로 살펴보았다. 기업 PR과 관련하여 기업 PR 활동의 특성을 중심으로 한국 기업의 PR 활동의 강조점과 커뮤니케이션 수단 활용 측면의 고찰을 통해 일본의 영향을 분석하였다. PR 발달사적 측면에서 기업 PR관련 영역들을 중심으로 한국의 상황과 일본의 상황 비교를 통해 분석대상으로 선정한 문제들에 접근하였다. 분석결과 한국에서의 기업 PR 수단 및 활동영역의 발전과정에 일본이 많은 영향을 미쳤음을 알 수 있었다. 그러나 일본 기업 PR의 시작과 발전은 PR 이론과 PR 실무 및 관행 측면에서 많은 부분 PR의 발상지며 종주국인 미국의 것을 받아들였음은 이론의 여지가 있다. 따라서 미국으로부터의 직접적 경로가 아닌 일본을 통한 간접적 도입의 형태로 일본에서 도입 발전된 방식으로 한국에서 수용 발전되었다 하더라도 미국의 영향이 존재함은 부정할 수 없을 것이다.

• 한국과학예술포럼
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• 제19권
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• pp.581-592
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• 2015

최근 공익마케팅활동에 대한 관심과 중요성에 대한 인식이 확산됨에 따라 국내 일부 컨벤션센터와 지역 컨벤션뷰로에서 사회공헌활동을 추진하고 있으나, 공익마케팅활동에 관한 연구들은 대부분 소비자의 시각에 치중되어 컨벤션센터나 지역 컨벤션뷰로 등 컨벤션 조직원의 관점에서 공익마케팅활동 중요성인식이 어떤지 반영되어 있지 않은 실정이다. 따라서 본 연구에서는 컨벤션과 관련된 공공조직의 종사자들을 대상으로 컨벤션조직의 공익마케팅활동의 중요성 인식을 파악하며, 컨벤션조직의 공익마케팅활동을 실시할 때 컨벤션개최지의 긍정적 또는 부정적 효과에 영향을 미치는지 살펴보고, 개최지 긍정적 효과와 부정적 효과가 개최지 브랜드가치에 어떠한 영향을 미치는지에 대한 분석하고자 한다.

• 한국도서관정보학회지
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• 제37권4호
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• pp.45-66
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• 2006

모든 공공도서관은 지식정보센터와 게이트웨이로서의 정체성을 기반으로 개인과 집단에게 평생학습, 문화활동, 정보해득력 등을 제공해야 한다. 이러한 당위성에 입각하여 본 연구는 국내 공공도서관의 평생학습활동을 성찰하고 바람직한 지향성을 모색하였다. 미래의 공공도서관은 핵심역량과 평생학습의 연계성을 강화하고, 디지털 정보해득력을 제고시키는 프로그램을 개설하며, 특히 소외계층인 장애인과 노령자의 정보격차를 해소하기 위한 평생학습프로그램을 개발 제공해야 한다.

• 산업경영시스템학회지
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• 제44권3호
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• pp.146-164
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• 2021

This study examines the effects of the public's perception of emergency medical service (EMS) on the public health system's brand equity and the moderating effect of governance on this relationship using Keller's customer-based brand equity model. It uses four EMS functions: rescue/first-aid and transfer activities; disaster prevention, preparation, and response activities; educational activities in urgent situations; and medical treatment in emergency rooms to examine the effects of them on brand meaning of the public health system. Our findings are important for understanding the public as customers of the public health system and devising and/ or adapting healthcare policies and marketing strategies to develop brand equity and increase customers' loyalty to the public health system.

• 한국콘텐츠학회논문지
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• 제17권10호
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• pp.19-29
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• 2017

본 연구는 공공병원 질 관리 전담자들의 병원 진료부문과 전반적 질 향상 활동의 경험 탐색을 통해 공공병원 질 향상 활동 방안을 수립하고자 수행되었다. 공공병원의 질 관리 전담자 10명을 대상으로 질 향상 활동 경험에 대해 포커스 그룹 면담을 수행하였다. 질 향상 경험 면담을 통해 '진료 부문과 전반적 의료질 향상 활동에 대한 성공과 실패', '현재 질 향상 활동의 활성화 정도', '공공병원 질 향상 활동의 특성' 그리고 '향후 질 향상 활동의 활성화를 위해 필요한 것들'의 범주화를 통해, '공공병원 고유의 특성에 따른 질 향상 활동의 성공', '리더십과 역량강화를 통한 공공병원 질 향상 활동의 활성화', '공공병원의 지역 중점 병원의 역할 재정립'의 주제를 도출하였다. 공공병원 진료 부문의 질 향상 활동은 의사의 참여가 중요하며 이러한 의사참여를 이끌어내기 위해서는 의사의 질 향상 활동의 성공적 경험을 공유하고 질 향상 활동에 필요한 지식을 제공하여 질 향상 전문성과 자율성을 보장하는 지원들이 필요하다. 또한 공공병원의 질 관리 전담자는 국가 의료 질 향상을 위한 핵심위치에서 질 향상 활동의 견인역할을 하고 지역 의료기관간 협력적 소통을 통해 의료 질 향상 활동을 이끌어가야 한다.

• Journal of Preventive Medicine and Public Health
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• 제41권5호
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• pp.339-344
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• 2008

Objectives : The objective of this paper is to discuss the importance of obtaining informed consent for conducting epidemiological studies and public health activities, based on the Report of the UNESCO's Working Group on Informed Consent. Methods : The Report of the UNESCO's Working Group on Informed Consent was reviewed and discussed in connection with the ethical considerations of public health activities and epidemiological research. Results : It was at the Nuremberg Trial for the German war criminals of the Second World War that the principle of 'consent' was first stated as a consequence of the medical abuses carried out during the War. As a result of the Trial, the Nuremberg Code came out in 1947. Since then, various international declarations or ethical principles on 'informed consent' have been developed and published. These ethical principles on 'informed consent' have mostly to do with the clinical research that involves human subjects, and not with epidemiological studies and public health activities. However, UNESCO recently issued a comprehensive Report on Informed Consent based on the Universal Declaration on Bioethics and Human Rights adopted in 2005, and this included detailed guidelines on informed consent in epidemiological studies and public health activities. Conclusions : Universal Declaration on Bioethics and Human Rights emphasizes the principle of autonomy to protect the human rights of the human subjects involved in any public health activities and epidemiological research. As a practical guideline, obtaining informed consent is strongly recommended.

• 근관절건강학회지
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• 제28권3호
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• pp.283-292
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• 2021

Purpose: In this descriptive study, we aimed to identify factors influencing safe nursing activities of nurses working at public hospitals. Methods: We collected data in March 2021 through an online survey. The subjects were 199 nurses who had worked for at least six months at public hospitals. The self-reported questionnaire consisted of items pertaining to safe nursing activities, perception of patient safety culture, and the general characteristics of the subjects. To examine the differences in the safe nursing activities and perception of patient safety culture by general characteristics, we employed a t-test and ANOVA. We conducted a multiple linear regression analysis to explore the factors affecting safe nursing activities. Results: The mean score for safe nursing activity was 4.59±0.39. Perception of patient safety culture and age group were found to be the main factors affecting the safe nursing activities of nurses working at public hospitals (F=17.24, p<.001, Adj. R²=.40). When the score for perception of patient safety culture increased by 1 point, the score for safe nursing activities increased by 0.58 points. In addition, the score for safe nursing activity in the 40s age group was 0.16 points higher than for those in the 20s age group. Conclusion: Effective management and leadership in public hospitals is needed to improve the culture of patient safety at various levels so as to ensure safe nursing activities.