• 한국콘텐츠학회논문지
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• 제21권12호
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• pp.217-237
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• 2021

본 연구는 기업 생태계에서 ESG의 중요성을 바탕으로 기업의 ESG활동이 소비자의 심리적 매커니즘에 미치는 영향을 분석하였다. 이를 위해 소비자 대상으로 252부의 설문데이터를 수집하였고, Smart PLS 3.0과 SPSS 25.0을 사용하여 연구가설을 검증하였다. 분석 결과는 첫째, ESG요소 중 사회와 지배구조는 심리적거리에 정(+)의 영향을 미쳤다. 둘째, 심리적거리는 구매의도에 긍정적인 영향을 나타냈다. 셋째, 제품관여도 수준에 따라 ESG활동이 심리적거리에 미치는 영향은 차이를 보였으나, 심리적거리가 구매의도에 미치는 영향은 차이를 보이지 않았다. 본 연구를 통해 ESG는 소비자 관점에서 중요하며, 관여도 수준에 따라 소비자 관점이 상이한 것을 확인할 수 있었다. 투자자 관점 연구에 한정된 선행연구들과 달리 본 연구는 ESG가 소비자 행동의도에 미치는 영향을 중심으로 수행했기 때문에 후속 연구자들에게 ESG에 관한 마케팅 관점에서 토대를 마련할 것으로 기대된다.

• 디지털융복합연구
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• 제17권11호
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• pp.97-104
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• 2019

제품에 대해 소비자들은 주관적인 심리적 거리감을 갖는다. 그리고 해당 제품에 대한 광고소구 효과는 소비자의 심리적 거리감에 따라 달라질 수 있다. 본 연구는 해석수준이론을 바탕으로, 심리적 거리에 따라 효과적인 광고소구가 무엇인지를 분석하고, 아이트래커를 활용하여 신경 생리 실험을 하였다. 실험 참가자는 동일한 제품에 대하여 두 가지 소구유형의 광고를 모두 보았고, 7점 척도를 통해 각각의 광고를 평가하였다. 연구 결과, 심리적 거리가 가까운 제품일 때 이성소구를 선호하며, 심리적 거리가 먼 제품일 때에는 감성소구를 선호하는 것으로 확인되었다. 또한 눈의 움직임은 선호소구와 비선호소구를 보았을 때의 차이를 보였고 측정 변수로는 시선방문횟수(VC), 응시횟수(FC), 응시시간(TFD)을 사용하였다. 선호하는 소구를 보았을 때 세 변수 모두 비선호 소구를 보았을 때보다 값이 작게 나오는 것을 확인했다. 결론에는 본 연구가 갖는 학문적 시사점과 실무적 시사점, 그리고 연구의 한계점에 대해 논의하였으며, 향후 연구방향을 제시하였다.

• 가정과삶의질연구
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• 제11권1호
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• pp.159-175
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• 1993

The purpose of this study was to find out the psychological distance through semantic app-roach perceived by adolescent child in the subtypes of 'Extrem Family' dysfunctional families by classification of Olson and his associates ' Circrumplex Model. The subjects of this research were 1072 abolescents living in Seoul. Korea The survey methods were questionnaires including FACES II and The Psychological Distance Scale. Data were analyzed by means of the statistics of frequency percentage arithematic mean standard devia-tion crosstabs and one way-anova. The major findings are as follows: 1) The levels of family cohesion family adaptibility and the psychologival distances with father mother and siblings perceived by adolescent were high. 2) The most of subject's families belonged to 'Balanced Family' in the types of family system ' Extreme Family' type showed the lowest frequency and the main subtypes of it that had the highest frequency were 'Enmeshed Chaotic Family' ' Disengaged Rigid Family' 3) While adolescents of 'Enmeshed Chaotic Family' perceived most closely with other family members. those of 'Disengated Rigid Family' most distantly totally and in evaluation potency and activity three subfactors in psychological distance. 4) There were differences of unit points in subfactors of psychological distances with other family members perceived by adolescents according to the types of family system. While the points of 'Enmeshed Chaotic Family' were the highest those of 'Disengaged Rigid Family' were the lowest. 5) While 'Enmeshed Chaotic Family' were located most closely 'Disengaged Rigid Family' were located most distantly in the mutual distances and direct distances among family concepts on semantic space.

• Asia pacific journal of information systems
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• 제29권2호
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• pp.248-267
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• 2019

As merging online and offline channels into one single platform, individuals could easily and frequently switch between online and offline channels. In order for understanding such unique behaviors, this study attempts to explore why and how consumers choose their channels to search and purchase a product. We have drawn on multiple theories that have been used to explain individuals' judgment and decision making (i.e., construal level theory and regula-tory focus theory) in order to develop and tested two-way ANOVA based models of how both regulatory focus (e.g., promotion vs. prevention) and product types (e.g., experience goods vs. searching goods) including the psychological distance cue separately and jointly affect individuals' channel selection behavior (e.g., intention to use single channel vs. intention to use cross-channels). Our results have indicated that consumers with promotion-focus are more likely to use a single channel in experience goods rather than in searching goods when there exists the psychological cue. Based on our findings, the implication for both research and practice are discussed.

• Journal of Information Processing Systems
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• 제20권2호
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• pp.239-251
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• 2024

Coronavirus disease 2019 (COVID-19) has severely curtailed travelers' willingness to carpool and complicated the psychological processing system of travelers' carpooling decisions. In the post-COVID-19 era, a two-stage decision model under dynamic decision scenarios is constructed by tracking the psychological states of subjects in the face of multi-scenario carpooling decisions. Through a scenario experiment method, this paper investigates how three psychological variables, travelers' psychological distance to COVID-19, anticipated regret, and experienced regret about carpooling decisions, affect their willingness to carpool and re-carpool. The results show that in the initial carpooling decision, travelers' perception gap of anticipated regret positively predicts carpooling willingness and partially mediates between psychological distance to COVID-19 and carpooling willingness; in the re-carpooling decision, travelers' perception gap of anticipated regret mediates in the process of experienced regret influencing re-carpooling willingness; the inhibitory effect of experienced regret on carpooling in the context of COVID-19 is stronger than its facilitative effect on carpooling willingness. This paper tries to offer a fact-based decision-processing system for travelers.

• Educational Technology International
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• 제11권2호
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• pp.123-148
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• 2010

Relationships between students' perception of psychological distance with online professors and their academic learning achievement and their intention to continue online learning were examined. The courses selected for this study are two online courses: 1) 'English Grammar' and 2) 'TOEIC (Test of English for International Communication) Preparation' offered by a campus-based, medium-sized university. This study employed a mixed-methods approach by conducting a survey as well as one-on-one interviews with students. Students who feel psychologically distant with the online professors show significantly lower degree of perceived learning achievement, and higher tendency not to take online courses any more. All the three scales measuring the psychological distance -mutual awareness, connectedness, and availability- with professors turned out to be significantly related with students' perceived learning achievement. According to the result of the interview data analysis, the student interviewees unanimously said that the university should limit the number of online courses that students can register in a semester to one or two courses. Most students regard low interactivity of online learning as inevitable phenomenon. There is a statistically significant difference in perceived learning achievement between the online preferred group and the offline preferred group. Also, there is a significant difference in connectedness and availability and no significant difference in the degree of mutual awareness between the online and the offline preferred group.

• 한국농촌건축학회논문집
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• 제24권3호
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• pp.31-38
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• 2022

The purpose of this study is to rediscover the gestalt psychological value of the Landscaping structure and architectural landscape in the vulnerable village consulted by experts in 2021 year. For this study, nine villages called of Saethul Maul were surveyed, and two of them were analyzed for landscape composing of gestalt psychology. The two villages, Yulwon and Jeonchon, included the case where the landscaping structure of residence was viewed from outside the village and the case from within the village. Psychological distance of the villages is analyzed by D/H ratio for the scenery seen from lanes. There are three expected conclusions. First, in terms of gestalt psychology, the buildings mean a figure, and the rice field in front of the village, the mountains behind the village, and the lanes represent a landscape structure consisting a background(ground). It captures the unique landscape aesthetics of the vulnerable village. Second, the landscape seen in the village shows various differences in horizontal distance and vertical height of the lane, so even if the psychological distance gives a sense of closure, it gives a sense of rhythm and change. However, considering the psychological distance (D/H ratio) when the roads are expanded for the fire car, the village landscape can be re-formed by safety and function. Third, the architectural landscape of Yulwon village is characterized by the harmonious arrangement of traditional houses, Narack-Doiji (rice barn), and wooden building (agricultural barn) in the background of chestnut tree hill behind the village. It is necessary to reduce the use of industrial materials and restore the valuable architectural landscape of the vulnerable village.

• 유통과학연구
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• 제12권6호
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• pp.41-48
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• 2014

Purpose - This study aims to investigate a solution to reduce the negative reactions arising from the performance of duties or the job distress of workers in the service industry, because human resource statistics regarding workers in the service sector have been unreported, while concerns regarding exposure to emotional exertion and poor working conditions have been continuously increasing. Research design, data, and methodology - This study specifically focused on workers in highway service areas. It differs from previous studies because it involves the perspective of the person-organization fit and regards workers' cognition of leaders through the psychological distance toward the leader and the contact frequency between workers and leaders within the framework of the leader-individual fit. Moreover, this study highlights the role of the self-leadership of workers as an important factor that becomes manifested in the individual-level fit to the organization. Hence, this study investigates whether the positive role of the above factors, in turn, could reduce job distress. Workers from highway service areas in Gyeonggi-do province provided data; 141 valid questionnaires are collected. SPSS 19.0 and AMOS 19.0 were used to test the reliability and validity of constructs. Simple regression, multiple regression, and 3 step mediation tests were used to test the hypotheses after the correlation tests. Results - Results indicated that leader-member contact frequency and psychological distance have negative effects on job distress but positive effects on self-leadership. A mediation test revealed that self-leadership, in the relationships between contact frequency and job distress and between psychological distance and job distress, resulted in partial mediation and full mediation, respectively. Conclusions - The result can be understood through two different possible explanations. First, service area workers generally possess a positive perspective toward their leaders. This can be interpreted to mean that increased contact frequency and psychological distance would be considered as supports from the leader, rather than intrusive controls or management schemes. Therefore, the management in highway service areas should invest efforts in increasing contact frequency as well as maximizing psychological similarities by adopting the viewpoints of workers in terms of moral and ethical management, to reduce the workers' job distress. The results relating to self-leadership also indicate that increased contact frequency must be accompanied by intentions for the effective promotion of workers' self-leadership. It also signifies the necessity of a strategic approach by leaders to induce workers to perceive "in-group"ness as suggested both by the similarity-attraction theory and by the social identity theory. In addition, the results of the mediation test of self-leadership indicate that because workers' self-leadership activates upon increased contact frequency by the leader, it should not be a means of control and should not be utilized only from the perspective of management. It is also suggested that strategies such as transfer of authority could have a positive effect in promoting the expansion of self-influence from workers.

• 경영정보학연구
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• 제21권1호
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• pp.23-38
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• 2019

소셜 네트워크 서비스(이하 SNS)는 회사의 마케팅 채널로 적극 활용되고 있으며, 회사들의 고객층에 적합한 내용과 어조를 활용하여 주기적으로 SNS 메시지를 작성하는 등 활발한 마케팅을 펼치고 있다. 본 논문에서는 이제까지 간과되었던 SNS 메시지에 내포된 심리적 거리에 초점을 맞춰 전통적인 코더를 활용한 내용 분석(content analysis)과 자연어 처리 기법 및 머신 러닝 방법을 혼합하여 심리적 거리를 측정하는 분석 방법을 연구하였다. SNS 메시지의 심리적 거리 분석을 위해 코더들을 활용하여 내용분석을 수행하였으며, 이와 같은 방법으로 레이블링된 데이터를 자연어 처리 방법을 이용하여 워드 임베딩을 수행함으로써 머신 러닝 수행을 위한 입력 데이터를 마련하였다. 머신 러닝 분석법 중 Support Vector Machine(SVM)을 이용하여 SNS 메시지와 심리적 거리 간의 관계를 학습시켰으며, 마지막으로 테스트 데이터를 이용하여 심리적 거리를 예측함으로써 머신 러닝 분석의 성과를 검증하였다. 심리적 거리측정 방법론 수행 결과, 코더들의 내용분석 결과가 특정 값으로 편향되어 SVM 예측의 민감도와 정밀도가 낮은 결과가 도출되었다. 심리적 거리 응답 비율을 보정하고 코더들의 1차 내용분석 결과 중 답변이 일치한 데이터로 한정지어 머신 러닝을 실행한 결과 심리적 거리 예측의 정확도, 민감도, 특이도, 정밀도 모두 향상되어 심리적 거리가 70% 이상 예측되는 성과를 보였다. 본 연구는 SNS 메시지의 심리적 거리를 측정하는 방법을 제시함으로써 독자와의 심리적 거리를 제어 가능한 전략 요소로 활용 가능하게 할 것이라 기대된다.

• 한국심리학회지 : 문화 및 사회문제
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• 제29권1호
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• pp.53-74
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• 2023

본 연구의 목적은 재난 뉴스의 점화 효과를 확인하는 것이다. 특히 재난과의 지리적 거리와 심리적 거리에 따라 외상점화 효과 및 중립점화 효과에서 차이가 나는지를 검증하는 것이었다. 본 연구의 참가자는 대구 지하철 화재 사건을 직접 경험한 적이 없고, 스크리닝 설문에서 배제 기준에 해당되지 않는 대학생 75명이었으며, 모든 참가자는 뉴스 동영상을 시청한 후 어휘판단과제를 수행하였다. 설계는 2(지리적 거리) × 2(심리적 거리) × 2(점화 유형) 혼합 설계를 사용하였다. 본 연구의 결과를 요약하면 다음과 같다. 첫째, 재난으로부터 지리적으로 가까운 집단이 먼 집단에 비해 점화 효과가 큰 경향성을 보였다. 둘째, 재난으로부터 심리적으로 가까운 경우, 지리적으로도 가까운 집단이 지리적으로 먼 집단에 비해 점화 효과가 큰 것으로 나타났다. 셋째, 재난으로부터 지리적으로 가까운 집단이 먼 집단에 비해 중립점화 효과가 크게 나타났다. 넷째, 재난으로부터 심리적으로 먼 집단이 가까운 집단에 비해 중립점화 효과가 크게 나타났다. 요약하면, 재난 뉴스가 사람들에게 암묵적으로 영향을 미칠 수 있으며, 지리적 거리와 심리적 거리에 따라 그 영향이 달라질 수 있음이 확인되었다. 마지막으로, 본 연구의 한계점과 후속연구를 위한 제언이 논의되었다.