Acknowledgement
이 논문은 2016년 대한민국 교육부와 한국연구재단의 지원을 받아 수행된 연구임(NRF-2016S1A5A8020010).
References
- 강명수, "온라인 커뮤니티 형성과 유지에 관한 연구: 규범적 몰입과 감성적 몰입의 매개역할을 중심으로", 대한경영학회지, 제18권, 제1호, 2005, pp. 67-87.
- 김재휘, 김희연, 부수현, "소셜 미디어를 활용한 공공캠페인 커뮤니케이션 전략: 해석수준 이론에 따른 메시지 구성과 미디어에 대한 사회적 거리를 중심으로", 광고학연구, 제23권, 제1호, 2012, pp. 183-205.
- 김태환, 정우진, 이상용, "기업의 SNS 노출과 주식 수익률간의 관계 분석", Asia Pacific Journal of Information Systems, 제24권, 제2호, 2014, pp. 233-253.
- 박종필, 손재열, "B2C 마이크로블로깅을 통한 고객참여 메커니즘의 이해", Asia Pacific Journal of Information Systems, 제22권, 제4호, 2012, pp. 51-73.
- 배정환, 한남기, 송민, "토픽 모델링을 이용한 트위터 이슈 트래킹 시스템", Journal of Intelligence and Information Systems, 제20호, 제2권, 2014. pp. 109-122.
- 안대천, 김상훈, "SNS 유형별 광고속성 평가 및 태도에 관한 연구: 블로그, 트위터, 페이스북, 유튜브의 비교", 광고학연구, 제23권, 제3호, 2012, pp. 53-84.
- 이수범, 김남이, "페이스북 팬페이지의 메시지 및 크리에이티브 전략에 관한 연구", 소비자문제연구, 제42권, 2012, pp. 123-148.
- 이은선, 김미경, "마케팅 커뮤니케이션 수단으로서의 기업 페이스북 팬페이지 이용행태 분석", 광고학연구, 제23권, 제2호, 2012, pp. 31-55.
- 이태원, 홍태호, "Support Vector Machine을 이용한 온라인 리뷰의 용어기반 감성분류모형", Information Systems Review, 제17권, 제1호, 2015, pp. 49-64.
- 이희경, "공감수준과 친소관계가 따돌림에 대한 심리적 반응에 미치는 효과", 敎育心理硏究, 제15권, 제3호, 2001, pp. 281-297.
- 조태종, 윤혜정, 이중정, "기업의 홍보 마케팅용 트위터의 리트윗 현황 분석: 이용자 특성과 콘텐츠 속성을 중심으로", Information Systems Review, 제14권, 제1호, 2012, pp. 21-35.
- Adler, P. S. and S. W. Kwon, "Social capital: Prospects for a new concept", The Academy of Management Review, Vol.27, No.1, 2002, pp. 17-40.
- Al-garadi, M. A., K. D. Varathan, and S. D. Ravana, "Cybercrime detection in online communications: The experimental case of cyberbullying detection in the Twitter network", Computers in Human Behavior, Vol.63, 2016, pp. 433-443.
- Altman, I., The Environment and Social Behavior: Privacy, Personal Space, Territory, Crowding, Brooks/Cole Publishing Company, Monterey, California, 1975.
- Argyle, M. and J. Dean, "Eye-contact, distance and affiliation", Sociometry, Vol.28, No.3, 1965, pp. 289-304.
- Bar-Anan, Y. and N. Liberman, "The association between psychological distance and construal level: Evidence from an Implicit Association Test", Journal of Experimental Psychology: General, Vol.135, No.4, 2006, pp. 609-622.
- Barnes, N. G. and S. Pavao, "The 2017 Fortune 500 go visual and increase use of Instagram, Snapchat, and Youtube", 2018, Available at https://www.umassd.edu/cmr/socialmediaresearch/2017fortune500/#d.en.963986.
- Bogardus, E. S., "A social distance scale", Sociology & Social Research, Vol.17, 1933, pp. 265-271.
- Burson-Marsteller, "Global Social Media Check-up", 2012, Available at http://bm.com/social.
- Cho, S. W., M. S. Cha, S. Y. Kim, J. C. Son, and K. Sohn, "Investigating temporal and spatial trends of brand images using Twitter opinion mining", 2014 International Conference on Information Science & Applications (ICISA), 2014.
- Cortes, C. and V. Vapnik, "Support-vector networks", Machine learning, Vol. 20, 1995, pp. 273-297.
- Eliacik, A. B. and N. Erdogan, "User-weighted sentiment analysis for financial community on Twitter", 2015 11th International Conference on Innovations Information Technology(IIT), 2015, pp. 46-51.
- Goldberg, Y., Neural Network Methods for Natural Language Processing, Morgan & Claypool Publishers, 2017.
- Hall, E. T., The Hidden Dimension, Anchor Books, Doubleday & Company, inc., Garden City, NY., 1969.
- Hemalatha, I., G. P. S. Varma, and A. Govardhan, "Sentiment analysis tool using machine learning algorithms", International Journal of Emerging Trends & Technology in Computer Science, Vol.2, No.2, 2013, pp. 105-109.
- Hum, N. J., P. E. Chamberlin, B. L. Hambright, A. C. Portwood, A. C. Schat, and J. L. Bevan, "A picture is worth a thousand words: a content analysis of Facebook profile photographs", Computers in Human Behavior, Vol.27, 2011, pp. 1828-1833.
- Kaur, J. and J. R. Saini, "Emotion detection and sentiment analysis in text corpus: A differential study with informal and formal writing styles", International Journal of Computer Applications, Vol.101, No.9, 2014, pp. 1-9.
- Kim, B. K. and K. H. Kim, "The impact that social distance perceived by SNS affects communication", ADADA2011 Kitakyushu, 2011, pp. 201-202.
- Lee, H., Y. S. Choi, S. Lee, and I. P. Park, "Towards unobtrusive emotion recognition for affective social communication", The 9th Annual IEEE Consumer Communications and Networking Conference, 2012, pp. 260-264.
- Liviatan, I., Y. Trope, and N. Liberman, "Interpersonal similarity as a social distance dimension: Implications for perception of others' actions", Journal of Experimental Social Psychology, Vol.44, 2008, pp. 1256-1269.
- Marwick, A. E. and D. Boyd, "I tweet honestly, I tweet passionately: Twitter users, context collapse, and the imagined audience", New Media & Society, Vol.13, No.1, 2010, pp. 114-133.
- McCorkindale, T., "Can you see the writing on my wall? A content analysis of the Fortune 50's Facebook social networking sites", Public Relations Journal, Vol.4, No.3, 2010.
- Naaman, M., J. Boase, and C. Lai, "Is it really about me? Message content in social awareness streams", The Proceedings of CMC, 2010, pp. 189-192.
- Nahapiet, J. and S. Ghoshal, "Social capital, intellectual capital and the organizational advantage", Academy of Management Review, Vol.23, 1998, pp. 242-266.
- Rheingold, H., "Virtual communities", in Frances Hesselbein et al.(eds.), Academy The community of the future, New York: The Drucker Foundation, 1998, pp. 115-122.
- Shen, G. C. C., J. S. Chiou, C. H. Hsiao, C. H. Wang, and H. N. Li, "Effective marketing communication via social networking site: The moderating role of the social tie", Journal of Business Research, Vol.69, No.6, 2016, pp. 2265-2270.
- Stephan, E., N. Liberman, and Y. Trope, "Politeness and psychological distance: A construal level perspective", Journal of Personality and Social Psychology, Vol.98, No.2, 2010, pp. 268-280.
- Stephan, E., N. Liberman, and Y. Trope, "The effects of time perspective and level of construal on social distance", Journal of Experimental Social Psychology, Vol.47, 2011, pp. 397-402.
- Tripath, A., A. Agrawal, and S. K. Rath, "Classification of sentimental reviews using machine learning techniquest", Procedia Computer Science, Vol.57, 2015, pp. 821-829.
- Trope, Y., "Theory in social psychology: Seeing the forest and the trees", Personality and Social Psychology Review, Vol.8, No.2, 2004, pp. 193-200.
- Wang, X., C. Zhang, Y. Ji, L. Sun, L. Wu, and Z. Bao, "A depression detection model based on sentiment analysis in micro-blog social network", The Proceedings of Pacific-Asia Conference on Knowledge Discovery and Data Mining, 2013, pp. 201-213.
- Wellman, B. and S. D. Berkowitz, Social Structures: A Network Approach, Cambridge University Press, 1998.
- Zhang, J., Y. Sung, and W. N. Lee, "To play or not to play: An exploratory content analysis of branded entertainment in Facebook", American Journal of Business, Vol.25, No.1, 2010, pp. 53-64.