• Journal of the Korean Society for Library and Information Science
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• v.26
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• pp.167-185
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• 1994

The purpose of this study is to develop the optimal user/librarian interface in information searching. In order to achive the purpose, the 150 unskilled students as subjects have participated in the study. According to the change of the subjects' psychological information states by the access points within the library system, the subjects have been classified into the five types of model: the initial information state, the accepted identification information state, the bibliographic information state, the stack information state, and the location information state. Librarian's searching support is done for 10 minutes at the each access points. To develop the optimal user/librarian interface, the expected values of the models are calculated. The resultants are as follows: 1) The expected value of the initial information states model is 18.94: 2) The expected value of the accepted identification information model is 27.06: 3) The expected value of the bibliographic information state model is 27.06: 4) The expected value of the stack information state model is 22.38: 5) The expected value of the location information state model is 22.38. Those expected values are compared with each other. The model with the lowest expected value is chosen as the optimal user/librarian interface model. In the result, the user's initial information state model of the optimal user/librarian interface in information searching is developed. In order to search the information with the most effect, user must be interfaced with the librarian at his/her own initial information state.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.16 no.9
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• pp.5989-5997
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• 2015

The purpose of this study is to identify consumers' perceived consumption values and to examine the causal relationship between perceived consumption values, brand identification, emotional Absorption and behavioral commitment. Undergraduate students(N=210) were participated in the survey and the structural equation modeling was utilized for data analysis. The results of this study show that; first, psychological value and personality value have positive effects on brand identification but there was no significant relationship between functional value and brand identification; second, brand identification have positive effects on emotional commitment and behavioral commitment; third, the relationship between emotional commitment and behavioral commitment was not significant; fourth, the effect of psychological value on brand identification was higher than the effect of personality value on brand identification. Based on these results, several recommendations for company are discussed and future research directions are outlined.

• Journal of Digital Convergence
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• v.10 no.9
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• pp.195-212
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• 2012

Most of the office-workers are worrying about their future and try to make diverse future plan. Fast shifting industry pattern make office-workers retire early and their remain life time are getting longer and many of them try to consider some kind of new start-up. In this article factors affecting entrepreneurial intention were discussed such as individual factors, psychological factors, environmental factors. Individual factors were economic situations and future life expectation were analyzed. Psychological factors were composed of risk taking tendency, self efficiency, career value, and entrepreneurial characteristics were discussed. Environmental factors were composed of recognition on social-economic risks and recognition on negative mind on start-up, and employment unstability. 340 sample questionaries were collected and 26 samples were excluded. Data were analyzed by SPSS Win 18.0 Version. The results of the study were as follows. Among individual factors life-expectation after retirement was positive impact on entrepreneurial intention. Among psychological factors risk taking factor has positive impact on entrepreneurial intention. Among Environmental factors negative recognition on start-up has negative impact on entrepreneurial intention. Based on the studies diverse understanding and implementation of policies were necessary to change negative social atmospheres on start-up.

• Management & Information Systems Review
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• v.38 no.1
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• pp.103-120
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• 2019

Recently, as mobile banking enables to instantly provide the customized service in accordance with customer demand via information technology. With this individual customized service, mobile banking plays a role of transforming the existing offline banking strategies. However, contrary to expectation, the mobile banking service has not been widely used to the extent that it can replace offline banking service. Therefore, the current study aims to explore the antecedents to affect customer's usage of mobile banking. Specifically, the antecedents influencing the intention to use and actual usage of mobile banking include personal-innovation fit, positive psychological capital, and service quality factors, which reflect the innovative technology characteristics of mobile banking. Furthermore, the paper also analyzes the effect of mobile banking service on intention to use and actual usage of mobile banking service. With empirical analysis using Structural Equation Modeling for 195 mobile banking users, the results showed that user's ability fit, value fit, and positive psychological capital positively affected user's future intention to use and actual usage of mobile banking. Furthermore, the current paper also found the significant moderation effect of usage purpose of mobile banking (banking task and online stock exchange) in the relationship between positive psychological capital and intention to use. This study suggests that banks need to develop mobile banking services that reflect customer's IT usability as well as their pursuing purpose and value.

• Journal of Preventive Medicine and Public Health
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• v.30 no.2 s.57
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• pp.356-368
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• 1997

In effort to determine whether aircraft noise can have health effects such as hearing loss, hypertension and psychological stress, a total of 111 male professors and administrative officers working a college near a military airport in Korea(exposed group) and a total of 168 males and 112 females matched by age groups(control groups) were analyzed. Personal noise exposure and indoor and outdoor sound level of jet aircraft noise were measured at the exposed are3. And pure tone, air conduction test and measurement of blood pressure were given to the exposed(males) and matched control groups (males and females). BEPSI(Brief Encounter Psychological Instrument) and psychological response to aircraft noise were examined for the exposed group. The noise dosimetry results revealed time-weighted averages(TWAs) that ranged from 61 to 68 dBA. However the levels encountered during taking off jet airplanes reached 126 dBA for two half minutes time period. Th, audiometric, test showed that mean values of HTL(hearing threshold level) in exposed group at every frequency(500, 1,000, 2,000, 4,000, and 8,000 Hz were much lower than them of male and female control groups. And in old age groups, interaction of age and noise was observed at 8,000 Hz in both ears(p<0.05). Conclusively, aircraft noise does not appear to induce hearing loss directly in high frequency, but may decreased hearing threshold level by interaction of aging process and noise exposure. However, difference of mean values of exposed and control groups on blood pressure was not significantly. In psychological test, annoyance was the most severe psychological response to noise in exposed group, but mean value of BEPSI was not correlated with job duration in exposed group.

• Korean Journal of Culture and Social Issue
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• v.26 no.4
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• pp.379-407
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• 2020

This study examined the psychological and social factors of middle-aged conglomerate executives in Korea for successful adaptation after their involuntary retirement. For this, in-depth interviews on 13 retired executives (male, average age 58.2) including changes over time and their assessment or interpretation on them were conducted, and the contents were analyzed in phenomenological methods. As a result, 'financial preparation' and 'spousal support' were predisposing factors of adaptation. The starting point of adaptation was 'acceptance of reality', which consisted of subfactors such as reevaluating the past life, acknowledging various changes and deviating from the past, accepting themselves as common retiree in the 50s, living with anxiety, and the need of proper time. Next, they made cognitive and emotional reevaluations and reevaluated the value of life, and reestablished 'psychological reconstruction' and 'ego identity' through new activities that they chose. Their retirement and adaptation processes after retirement are the conflicting process from their experience as a conglomerate executive that satisfied psychological and social capital and the consequent story on maladaptive coping style, as well as a narration in cognitive, emotional and behavioral perspectives to overcome such disharmony. Results of this study provides implications for corporations, nation and retirees on handling retirement.

• Journal of Korean Society for Quality Management
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• v.45 no.1
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• pp.39-54
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• 2017

Purpose: This study evaluated the effect of customer relationship management (CRM) on customer's brand loyalty in the holistic perspective of relational benefits, relationship quality and relation value. This paper attempted to find out the psychological process that links the relational benefits and brand loyalty. Methods: The data was collected by using the structured questionnaires to VIP customers and general customers of major domestic banks. The proposed research model is empirically tested using 324 valid questionnaires using SPSS 23 and AMOS 23. Results: This research indicated the partially positive relationship between the relational benefits and relation values, and between relational benefits and relationship quality. The relation value and relationship quality positively affects the relation commitment and the relation commitment also positively affects brand loyalty. This study also shows that the relation value affects the brand loyalty through the mediation of relation commitment, but also the relationship quality affects the brand loyalty through the media of relation commitment. Conclusions: This study investigates the role of perceptional factors(relational value and relationship quality) and affective factors(relation commitment) to find the relationship between relational benefits and brand loyalty. It also suggest the relative influence of relational benefits on relation value.

• Journal of Korean Library and Information Science Society
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• v.23
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• pp.29-77
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• 1995

The purpose of this study is to investigate the effectiveness and value of reading, the role of reading for character building and reading education for the character building instruction. A great book can change a person's life and future. Especially, reading in the juvenile period is important because of their intellectual curiosity and sensitivity. The results of the study were as follows. (1) In order to solve the problem of the dehumanization, and the confusion of the sense of value among young adults, we should enrich and cultivate the character of young adults through the reading education. (2) The effects of reading for personality are verbal effects, experimental effects, cultural effects, reformational effects and recreational effects etc. (3) The value of reading in the past were inspiration, information and recreation. But, in recent times, the interest in therapeutic value of reading is increasing. The theraputic value of reading is identification, catharsis and insights of one's problem through the character in the works. (4) The role of reading for the character building are the assistance of self-realization, the promotion of self-regulation and the assistance of self-understanding. (5) Psychological needs causing reading activity are the desire to escape from reality, better socialization, recreation and pleasure. (6) The mechanism of character building through the reading are the enlargement of experience, better adjustment to the environment and the society. (7) Reading education for the solution of developmental tasks of the young adults is important. The standard reading lists of Japan Reading Society, the list compiled by Lee Kyung-Sik and the list of Park Yong Doo are the example of the selected reading list for the solution of developmental tasks.

• Journal of the East Asian Society of Dietary Life
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• v.17 no.6
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• pp.919-925
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• 2007

The purpose of this study was to investigate the influence of customers' perceived risks on their perception of value at family restaurants in Seoul. Frequency analysis, reliability analysis, factor analysis, multiple-regression analysis were employed to analyze the data. The customers' perceived risk were divided into 6 factors. Three of the perceived risk factors(financial, time, performance risk) negatively(-) influenced the perception of value. In particular, 'financial risk' was the most negative. However, 3 factors(physical risk, psychological risk, social risk) didn't have significant influence on perceived risk. As a result, customers of family restaurants appear to perceive various risks, and these risks have significant impacts on their perception of value. Therefore, food-service corporations need to reduce customers' perceived risks, possibly by various and efficient pricing-policies, discount, price-bundling, using coupon, effective physical evidence and offering unique compensation.

• Journal of the Korean Society of Clothing and Textiles
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• v.47 no.1
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• pp.85-109
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• 2023

Laundry has traditionally been regarded as one of the most demanding household chores, but the introduction of smart washing machines is changing this perception. Although smart washing machines have been on the market for several years and consumers' perceptions of washing machines have changed, little is known about consumers' perceptions of smart washing machines. The purpose of this study is to determine what users expect from smart washing machines. We conducted two focus group interviews with sixteen participants who had used smart home appliances to acquire qualitative data. Stimuli created by the interviewees were applied in the focus group interviews to collect more insightful data. We analyzed the data using the three-step method and QSR NVivo. Analysis revealed ten categories of predictive expectations, including seven utilitarian attributes (i.e., smart functionality, smart user interface, reliability, controllability, interactivity, functional value, and economic value) and three hedonic attributes (i.e., fashionable value, psychological value, and social value). The results of this study have implications for the development of smart washing machines that would satisfy consumers by taking user expectations into account.