• Title/Summary/Keyword: Psychological Value

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A Study on Apparel Benefits and Buying Behavior according to Values and Lifestyles (주부의 가치관에 따른 소비자 유형별 의복추구혜택과 구매관련행동 특성)

  • 고애란;남미우;조윤정
    • Journal of the Korean Home Economics Association
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    • v.40 no.5
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    • pp.119-132
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    • 2002
  • The purposes of this study were 1) to classify female consumers on VALS, 2) to identify the differences of psychological characteristics and demographics among the classified groups, and 3) to investigate the apparel benefits, buying behavior, shopping practices and psychological characteristics of each groups. For the study, a sample of 340 female consumers participated in this survey research. The data was analyzed utilizing descriptive statistics, factor analysis, cluster analysis, $\chi^2$-test, one-way ANOVA and Duncan test. Seven dimensions of values were identified by factor analysis: Consumption-oriented, Achievement-oriented , Diligence/sincerity-oriented, Pessimistic value tendencious, conservative/conventional value oriented, Dignity-oriented and Socialite-oriented. Based on these dimensions female consumers classified into three clusters: inner values-directed group, passive/inactive group, and achievement-oriented group. Achievement-oriented group showed the highest scores in optimum stimulation level and materialism, and tended to be younger and be employed than the other two groups. Both inner values-directed group and achievement-oriented group showed higher scores in self-expression/individuality and quality out of five apparel benefit than passive/inactive group. Innovative communicators, fashion innovators and fashion opinion leaders were mostly in the achievement-oriented group, while fashion followers and fashion indifferents were mostly in the passive/inactive group. It was revealed that achievement-oriented group had a larger number of fashionable clothing items and experienced more activities in vogue. Also, there were significant group differences in shopping practice, such as average monthly allowance, number of annual purchase clothing items.

A study on the influence of customer engagement on Chinese consumers' purchase intention and brand attitude of the luxury brand community (럭셔리 브랜드 커뮤니티에서 고객 인게이지먼트가 중국 소비자의 구매의도 및 브랜드 태도에 미치는 영향)

  • Danyang, Liu;Kim, Hyojung;Park, Minjung
    • The Research Journal of the Costume Culture
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    • v.28 no.5
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    • pp.621-638
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    • 2020
  • Luxury companies are striving to improve their communication with customers while paying attention to online promotion and marketing activities. As companies interact with customers in luxury brand communities via various channels, they yield consumers higher value throughout the effective consumption process. In addition, this connection enhances customers' understanding of the company, making it easier for companies to acquire empathy from customers. This study aims to analyze the value factors that affect luxury brand community members' purchase intention and brand attitude. This study utilizes online survey results of four hundred prestige brand community users in China. The results reveal the positive effects of customer engagement on customer psychological empowerment and flow, the positive impacts of customer psychological empowerment and flow on community identity and brand attachment, the positive effects of community identity on purchase intentions, and the positive effects of brand attachment on purchase intentions and brand attitude. Furthermore, the results show that community types and fashion involvement partially moderate customer engagement. This study provides theoretical suggestions for relationship marketing in the luxury brand community environment. Last, this study presents practical implications that companies could utilize to create an emotional connection with their community members, resulting in an increase of customer support.

Grading of Architectural Plumbing Noise using Psycho-Acoustic Experiment (청감실험을 이용한 건축설비소음의 등급화)

  • You, Hee-Jong;Jung, Chul-Woon;Kim, Jae-Soo
    • Proceedings of the Korean Society for Noise and Vibration Engineering Conference
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    • 2007.11a
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    • pp.488-492
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    • 2007
  • Since Equipment-Noises occurring in machine room penetrate wall-body and travel to the adjacent room in the form of air-borne sound and structure-borne sound, it is appearing as the main factor that injures a peaceful residential environment, and due to this, such noise-damage is currently increasing rapidly. Consequently, despite the measures for sound-insulation and soundproof against the equipment-noise penetrated wall-body is urgently required, but as the subjective evaluation considered for psychological response about the equipment-noise was not practiced, many dissatisfactions are still raising even after some measure was taken. On such point of view, this Research, at the spot, has actually measured the equipment-noise that had permeated various wall-bodies, and examined its physical characteristics, thence based upon this, has conducted Psycho-Acoustics Experiment and investigated the interrelation between the physical evaluation value and psychological reaction value. It is considered that such study result could be utilized as the useful material at the time of establishment of the Grading Standard for the insulation performance against the Architectural Plumbing Noise, in the future.

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The Relation between the Value Orientations of family, the Psychological Process of Family and Clothing Atitudes (의복에 대한 태도와 가정환경변인과의 관계연구 -부산.경남지역의 남.녀 대학생을 중심으로-)

  • 이경희
    • Journal of the Korean Home Economics Association
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    • v.26 no.3
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    • pp.33-42
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    • 1988
  • The study was to investigate the relationship between clothing variables (Conformity, Modesty, Importance) and environmental variables of Family (the Value Orientations of Family, the Psychological Process of Family), according to sex and region. the subjects were university students in Kyoung nam and Pusan (Male; 397-Pusan 183 and Kyoung nam 214, Female; 401-Pusan 224 and Kyoung Nam 177). Survey method was questionnaires. The data was analyzed with frequency, Pearson's Parson's Correlation, T-test, Multiple Regression using the SPSS. The results were as follows; 1. There was significant difference between clothing Variables in Young nam, but partially significant difference in Pusan. 2. There was partially significant difference between clothing Variables and Environmental Variables of family in each male & female Kyoung nam & Pusan). 3. In the T-test, between clothing Variables and Environmental Variables of family, difference between male and female was shown that female student was higher than male student all of Clothing Variables and male student was higher than female student t in the case of Environmental Variables of family, In the difference between Pusan and Kyoung Nam, male student was shown significant difference in the case of Conformity, materialism and love-Rejection, female student in the case of Modesty, Importance, materialism and Social rising. 4. In the multiple Regression analysis between clothing variables and Environmental Variables of family, clothing voriables partially were effected on the Environmental Variables of family in the cases of male and female in Pusan & Kyoung Nam.

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Comparison of Methods of Peer Relation Subgroup Classification on the Basis of Cooccurence of Perception Data and Psychological Preference Data (지각 자료의 공유인접수와 심리적 선호도에 의한 또래관계 하위집단의 분류 방법에 대한 비교)

  • Ahn, Ie-Hwan
    • The Korean Journal of Elementary Counseling
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    • v.11 no.2
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    • pp.153-169
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    • 2012
  • The purpose of this study is to investigate the most rational method of grouping peers to understand the impact of peer relationship on individual development of elementary school students. For the study, students at a class of the 3rd year(male) and a class of the 4th(female) year at elementary schools in Busan and Ulsan were surveyed to see the differences between various methods of classification of peer relation subgroup on the basis of cooccurence of perception data and psychological preference data. Two questionnaires were used; a questionnaire of perception and a questionnaire of psychological preference. With the perception data, value of sharing relationship was applied to classify peer relation subgroup and with the psychological preference data, interest relationship was expanded to classify peer relation subgroup of more than third party relationship. The result of this study showed that in the case of girls, there was high congruency between the classifications of peer relation subgroup by perception data and by preference data, whereas in the case of boys, there was difference between the classifications of peer relation subgroup by perception data and by preference data, which implies that boys can form a peer group even if there is psychological difference among members but girls can form a peer group only when there is psychological preference among them. Such a result shows that there is difference between boys and girls in the process of forming peer relationship. It is suggested that comparison of fitness be made between classification of peer relation subgroup by a homeroom teacher, by perception data and by psychological preference for rational classification of peer relationship among male children.

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Influence of Fear about Middle East Respiratory Syndrome Event of Hospital Worker and General Public on Socio-Psychological Health : Mediating Effect of Posttraumatic Stress (중동호흡기증후군에 대한 공포감이 병원종사자와 일반인의 사회심리적 건강에 미치는 영향 : 외상 후 스트레스의 매개효과)

  • Kim, Shinil;Kim, Taehyung;Choi, Malrye;Jeong, Joori;Kwon, Hyukmin;Kim, Hyoungwook;Kim, Byoungjo;Eun, Hunjeong
    • Anxiety and mood
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    • v.15 no.1
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    • pp.45-52
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    • 2019
  • Objective : The objective of this study is to determine the effects of fear of Middle East respiratory syndrome (MERS) on socio-psychological health during an outbreak of MERS and the post-traumatic stress as a mediator on the relationship between stress and socio-psychological health. Methods : Visual Analog Scale, Impact of Event Scale -Revised, Psychosocial well-being index short form was implemented for 150 medical persons who worked at the hospital in which exposure to MERS cases had been confirmed and 96 ordinary people. A Pearson correlation coefficient and a hierarchical multiple regression was carried out to confirm the effect of fear of MERS and the mediating effect of post-traumatic stress between fear and socio-psychological health. Results : The higher the fear, the lower the socio-psychological health in both healthcare workers and the public (r=0.32, p<0.01) and the higher post-traumatic stress (r=0.32, p<0.01). But, the research results showed that only healthcare workers had a partially mediating effect of post-traumatic stress in the relationship between fear and socio-psychological health (${\beta}=0.45$, t=6.33 p<0.001), (${\beta}$ value : 0.39>0.26). Conclusion : This study demonstrated that the post-traumatic stress can indirectly lead to a negative effect on the socio-psychological health of healthcare workers when under the fear of MERS and shows adverse effects on psycho-social wellbeing. This suggests that clinical intervention and psycho-social approach aiming at reducing post-traumatic stress is important to maintain mental health during crisis development.

Value of Karatedo training as Security Guard Martial Art (경호무도로서 공수도 수련의 가치)

  • Jeang, Il Hong
    • Convergence Security Journal
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    • v.12 no.5
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    • pp.33-39
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    • 2012
  • The value of Karatedo as security guard martial art can be categorized like following in connection with this point. The first one is value of defensive measure. It can raise dispassionate of dangerous condition by exact and dispassionate judgment and quick movement and it can raise capability being able to overpower opponent by exact judgment and quick action at incident. Secondly, it is physical value. The third one is psychological value. The forth one is technological value. The fifth value is education. The last one is value as martial art. Karatedo is martial art of noble man starting from proprieties and ending to proprieties. It include ethical aspects including proprietis, technology of 'Ilgekfilsal' being able to kill life and survive life.

Managerial Overconfidence and Firm Value

  • Gao, Yu;Han, Kil-Seok;Chung, Kyoung-Hwa
    • Asia-Pacific Journal of Business
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    • v.12 no.3
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    • pp.71-85
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    • 2021
  • Purpose - Prior studies have found that the characteristics of managers, corporate governance structure, corporate social responsibility and so on affect firm value. This study explores whether managerial overconfidence affects firm value through empirical analysis. Design/methodology/approach - Korean-listed non-financial companies from 2011 - 2017 are collected as the research sample. Firm value is measured by Tobin's Q, and managerial overconfidence is measured using a composite index encompassing various financial data. OLS and fixed effect model are used to investigate the relationship between managerial overconfidence and firm value. Findings - Managerial overconfidence is positively associated with firm value. Additional analysis reveals the following: (1) In the three subsamples of large, backbone, and small- and medium-sized enterprises, managerial overconfidence is beneficial to firm values. (2) Managerial overconfidence increases firm value on the t+1 year. Research implications or Originality - We use a comprehensive index with higher trust and feasibility to measure manager overconfidence and empirically confirm that managerial overconfidence can become a factor to improve firm value. Thus, it is necessary for shareholders to adopt an objective and neutral attitude and reasonably understand the psychological characteristics of managers when selecting CEOs. In addition, it is necessary to continue to optimize the measurement method of managerial overconfidence.

A Study on the relationship between Spatial Expression & Emotional Character - based on the psychological healing theory of Marks Lüscher - (공간표현과 감정특성간의 연관성에 관한 연구 - 막스 뤼셔의 심리치유이론을 중심으로 -)

  • Kim, Kwang-Ho
    • Journal of The Korea Institute of Healthcare Architecture
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    • v.11 no.2
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    • pp.63-71
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    • 2005
  • The purpose of this study is to find the complementary idea of the psychological elements in aesthetic expression of architectural space in the sense of healing. Marks $L\ddot{u}scher$, the swiss psychologist suggested reasonable categories of emotional character according to the couple combinations among Content, Self-Esteem, Confidence, and Liberty. His theory on healing is not only the concept but the practical method to understand and control the conflict between contrary elements of emotion. Compared to the Freud's objective theory of cause and consequence, his idea is focused on the subjective and autonomous harmony. This theory based on complementary idea is applied to psychological attitude of architects on Spatial Expression in this study. Refuge, Prospect, Flow and Void are assumed as equivalent spatial elements to the four major emotional conditions suggested by $M.L\ddot{u}scher$. The couple combinations among them also characterize the architectural characters definitely and it is expected to be the reasonable criteria in analysing aesthetic value and motive of creating human space.

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The Meaning of Analysis and Record in Dance Art - Laban Movement Analysis - (무용예술에서의 라반동작분석법의 총체적 의의)

  • Lee, Kyunghee
    • Trans-
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    • v.6
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    • pp.17-33
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    • 2019
  • The core of Laban Movement Analysis, which is used for academic research purposes, is that the individual's psychological or emotional state through movement is expressed in external motion by internal intention, which is symbolic of internal emotions. In addition, the Laban motion analysis focuses on analyzing the structure of the object of movement and its structure comparatively and analytically with the past or other structures, and the analyzed grammars of the dance ultimately influence each other in psychological, social and cultural aspects 'Relationality' provides clues to be found. It also provides a resource of records in terms of the system implied from the 'momentary nature' of dance, which has educational value as a multidisciplinary research material.

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