• Asia pacific journal of information systems
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• 제28권2호
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• pp.133-153
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• 2018

This study investigates responses to privacy concerns by analyzing the psychological and behavioral characteristics related to the disposition toward invoices of courier service users. To this end, we develop a theoretical framework by combining stimulus response theory, communication privacy management theory, the theory of reasoned action, and the theory of planned behavior. Based on the theoretical framework, we analyze the relationships between social influence, privacy propensity, privacy control, privacy risk, privacy concern, invoice disposition intention, and invoice disposition behavior in the context of courier services. To test our hypotheses, we survey courier service users in the U.S. and Korea. Using a structural equation model, we test the relationships among these various factors for the courier service users of the two countries. Results have distinct implications for the psychological and behavioral characteristics concerning the disposal of courier invoices and enable understanding of the characteristics of courier service customers of the two countries.

• 한국경영과학회지
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• 제34권2호
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• pp.15-34
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• 2009

Today the u-government services are becoming more personalized and intelligent. For the successful implementation of personalization, individual user's privacy concerns must be respected and taken care of. Based on the empirical survey results, this research summarizes the reluctance to the government's use of private information using six categories. We measure user's psychological distance toward e-government using the four levels, adopting the suggestions by the Proxemics. Since a positive correlation is Identified between people's psychological Intimacy toward e-government and their tolerance to the use of private Information, the amount and/or types of private information should be sequentially used in personalization systems. Initially allowing the least intolerable private information such as occupation information, the personalization system should additionally use the next tolerable Information such as health information or service request/interest information, as user's psychological distance toward government services becomes shorter.

• 한국실내디자인학회논문집
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• 제19권4호
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• pp.66-73
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• 2010

The purpose of this study is to develop the basis data for methods of the plan to make the office space of the psychological environment by survey of preference to users in Department Store. The results are as follows : First, we could know that the space plan has to be considered the privacy and sociality for the psychological environment in office space. Second, we could know that there are efficient methods of space plan to use the cutoff division by partitions, the psychological division by furniture and the sensitive division by material for privacy in office and resting space. For sociality, there are efficient arrangement methods to plan by division type in office space and by opening type in resting space. And it is good method to use by color that is one in esthetical elements. Third, if we considered users, it is good method to use partitions to cutoff from the floor to the ceiling for privacy in office space and to use movable furnitures to cutoff for privacy in resting space. Forth, we could know that there is the difference in methods of space plan to be preferred by user's variables for privacy and sociality in office and resting spaces. Thus, i think that we have to study considering user's variables and types of department store.

• 한국실내디자인학회논문집
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• 제13호
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• pp.11-17
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• 1997

The purpose of this study is to research the phychological determinant factors of window design and the relationshiops between preferences over those factors. Field surveys and questionnaires, focused on residents in apartment houses, were used to research the residents' preferences. Sunlight inflow, view privacy, and spaciousness can be assumed as major environmental psychological factors related to windows. But some difficulties in applying all those factors' requirements in a window design lie in the fundamental mutual contradiction such as providing both optimum privacy and openness. Those difficulties can be solved to a certain degree through the process of comparison between those factors based on residents' preference tendency in a specific space. Other results of this research are as follows: 1) The preference research shows that sunlight inflow stands first in living room, and followed by view, privacy, and spaciousness: privacy ranks first in bedroom and followed by sunlight inflow, view, and spaciousness: the elderly over sixties prefer the sunlight inflow first both in the living room and the bedroom. 2) Satisfaction degrees on sunlight inflow, privacy, spaciousness are increasing along with the dwelling height, while the view is not showing any relationship with the dwelling height. 3) Natural elements, as the object of view, are preferred to artificial elements such as buildings and roads. 4) Windowsill heights in bedrooms have relevance to the state of satisfaction with sunlight inflow, privacy, and view, while they show no relationship with spaciousness.

• Asia pacific journal of information systems
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• 제19권4호
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• pp.29-45
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• 2009

In the information age, cheap price of information processing and advances in personalization technology have allowed companies to enhance the relationships with their existing customers and to expand their customer base by effectively attracting new customers. However, most customers are reluctant to provide their personal information to companies. This study explores the tension between companies' desire to collect personal information to offer personalized services and their customers' privacy concerns. The psychological reactance theory suggests that when individuals feel that their behavioral choice is threatened or restricted, they are motivated to restore their freedom. Therefore, despite the expected benefits from personalized services, customers may perceive the services to be restrictive of their freedom to choose. This adverse effect may undermine the relationships between companies and their customers. We conducted experiments to explore the dynamic roles of transactional and environmental factors in motivating customers to provide personal information. We revisited online privacy issues from the perspective of psychological reactance. For the experiments, we created an online shop and randomly assigned the participants to one of the two experimental conditions-high and low levels of information requirements. The results of the experiment indicate that threatening the free choice serves as a transactional cost in online profiling. On the other hand, the expected benefits of personalization services have positive correlations with customers' willingness to provide personal information. This study explains privacy based on transactional and environmental factors. Our findings also indicate that the environmental factors such as the Internet privacy risk and trust propensity do not significantly affect the willingness to provide personal information when firms required much personal information. Implications and contributions are discussed.

• 한국조경학회지
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• 제23권1호
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• pp.95-109
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• 1995

All human spatial behavior and psychological stress are affected by the 'Privacy'of each space. This Paper deals with the theoretical review of 'privacy'concept and establishment of 'Privacy Model' that can be a useful design tool. 'Privacy Index(Pl)' model of 10 point scale, which is based on 'Hierarchic system of Privacy' in urban spaces by Chermeyeff and Alexander(1963), was established as a hypothetical model in this study. And'Activity Suitability', based on each hierarchy of primacy level, was investigated at each site to construct the validity of 'Privacy Model'. Total 67 sites were investigated by on.-site questionnaire in 3 types of outdoor spaces, (Park), (Campus), and (Garden) respectively. The major results are as follows; 1. The P7rivacy level of earth spaces, distributed from to in and . and (Groun Private> spaces are dominant In , spaces are dondnant 2, Privacy level, based on , showed higher privacy level than that of . This means the criteria of each privacy level should be modified for more specific space. The . could be derived from the (Activity Suitability) of each space. 3.The cognition of privacy level. by user group, showed no significant difference in dach group by sex, age, education, and job, respectively.

• 한국의류학회지
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• 제27권7호
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• pp.746-757
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• 2003

The purpose of this study was to investigate the internet perceived risk segments in regard to clothing benefits sought, internet shopping attitude, and internet purchase intention. The subjects used for the study were 210 male and 338 female college students. The internet perceived risk consisted of size/defect risk, social psychological risk, privacy risk, delivery risk, and price risk. The clothing benefits sought had impression improvement, fashion, individuality, figure flaws compensation, and comfort factors. The results showed that consumers were segmented by four groups based on internet perceived risk factors : 1) privacy risk group, 2) size risk group. 3) low risk group, and 4) price/social psychological risk group. The four segmented groups differed in regard to clothing benefits sought, internet shopping attitude, and internet purchase intention. For example, in regard to clothing benefits sought, the price/social Psychological risk group sought fashion more than other groups. The low risk group considered figure flaws compensation benefit less important than other groups. Concerning internet shopping attitude, the low risk group had more favorable altitude toward trust, safety, diversity, exchange/return attributes of internet shopping than other groups. The privacy risk group had more favorable attitude toward convenience and price attributes of internet shopping. Regarding internet purchase intention, the low risk group had higher intention to purchase formal, casual, and sportswear. The size risk group had higher intention to purchase fashion accessories. Further group differences and implications of the results were discussed.

• 한국주거학회논문집
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• 제25권2호
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• pp.89-98
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• 2014

The purpose of this study was to analyze the environmental privacy on the perspective of integration and segregation of spatial areas in facilities for the elderly, through investigating required environmental privacy at each hierarchical space, the contextual situation and counterplan for the privacy. For the study, a content analysis for 35 foreign academic journal articles published from 1990 to August of 2013 was conducted. The results of the study were as follows: First, four hierarchical spaces had somewhat integrated characteristics as being required various types of privacy beyond the original features of each space. Especially semi-public and public spaces were needed the privacy similar to in private or semi-private areas. Second, the contextual situation for the privacy was mainly from undesirable access and psychological pressure of other residents, staff and etc. to the residents' personal space, stuff, and behaviors. The other was from no space (no sitting) or no equipments for privacy. Third, the counterplan for privacy was categorized as improvements of physical environments and making defensible space or keeping physical distance of the elderly. It is suggested that welfare of the aged act in Korea about the room capacity for the elderly facilities needs to be reconsidered for the privacy in their individual rooms and the privacy in semi-public and public area must be considered to make the behavior scope of the elderly extended.

• Asia pacific journal of information systems
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• 제20권1호
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• pp.57-79
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• 2010

In a virtual community, one can possess multiple identities and pretend to be different by creating self-identity in contrast with his or her actual self. Does false identity undermine the qualitative growth of a virtual community by reducing members' accountability? Or does it stimulate their contributive behaviors by ensuring freedom of speech? It is imperative to understand the effects of multi-identity considering the distinct properties of a virtual community in which people easily change their identities at little or no cost. To answer these questions, we adopted the concept of self-discrepancy from the social psychology theory rooted in the concept of the self and developed a theoretical model to predict quality of contribution of the individual member in virtual communities. Based on the self-discrepancy theory, we first identified two different domains of the self: (1) an "actual self" that consists of attributes that the person believes he or she currently possesses in real life and (2) a "cyber self" that consists of attributes the person believes he or she possesses in a virtual community. Next, we derived an index for two different types of self-discrepancy by using the differences between the actual and the cyber identities: Personal Self-discrepancy and Social Self-discrepancy. Personal Self-discrepancy reflects the degree of discrepancy between actual and cyber identity regarding a person's intelligence, education, and expertise. Social Self-discrepancy reflects the degree of discrepancy between actual and cyber identity regarding a person's morality, sociability, and accordance with social norms. Finally, we linked them with sense of virtual community, perceived privacy rights, and quality of contribution to examine how having a multi-identity influences an individual's psychological state and contributive behaviors in a virtual community. The results of the analysis based on 266 respondents showed that Social Self-discrepancy negatively influenced both the Sense of Virtual Community and Perceived Privacy Rights, while Personal Self-discrepancy negatively influenced only Perceived Privacy Rights, thereby resulting in reduced quality of contribution in virtual communities. Based on the results of this analysis, we can explain the dysfunctions of multi-identity in virtual communities. First, people who pretend to be different by engaging in socially undesirable behaviors under their alternative identities are more likely to suffer lower levels of psychological wellbeing and thus experience lower levels of sense of virtual community than others. Second, people do not perceive a high level of privacy rights reflecting catharsis, recovery, or autonomy, even though they create different selves and engage in socially undesirable behaviors in a virtual community. Third, people who pretend to be different persons in terms of their intelligence, education, or expertise also indirectly debase the quality of contribution by decreasing perceived privacy rights. The results suggest that virtual community managers should pay more attention to the negative influences exercised by multi-identity on the quality of contribution, thereby controlling the need to create alternative identities in virtual communities. We hope that more research will be conducted on this underexplored area of multi-identity and that our theoretical framework will serve as a useful conceptual tool for all endeavors.

• 한국실내디자인학회논문집
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• 제25권3호
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• pp.3-10
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• 2016

The unexpected expansion of the built environment has allowed for high-density and high-rise buildings. As high-density dwellings compromise privacy, the requirements for balancing between interacting with others and protecting privacy are increasing. In this respect, Korean traditional architecture provides privacy through a proper balance of openness and closure in the courtyard garden. However, it is difficult to analyze privacy quantitatively, as it depends on the individual experience and psychology. The analyzing for visual privacy is a significant issue to resolve a conflict with others and enhance human's comfort. Therefore, this paper addresses the assumption that visual privacy could ultimately be quantified based on the concept of prospect and refuge, one of the design strategies for psychological wellbeing. The purpose of this study is to examine visual privacy in the royal palace in Korea, Gyeongbokgung and Changdeokgung. It measures spatial configuration in each buildings using space syntax, and the area ratio of prospect and refuge through an image analysis with Adobe Photoshop CS6. The mathematical properties of connectivity, depth, control value, integration and the area ratio of prospect and refuge are partially available for quantifying visual privacy in buildings.