• Journal of the Korean Society of Food Culture
• /
• v.26 no.1
• /
• pp.80-85
• /
• 2011

This study analyzed consumer attitude, habit strength, subjective norm, a pros evaluation, and intention to consume to estimate perceptible variables that affect apple consumption. Data were collected from 207 men and women through a selfadministrated questionnaire. A partial least squares regression was conducted as one of structural equation models to estimate and test hypotheses. The results showed that attitude, habit strength, and the pros evaluation affected the intention to consume apples, and that the intention increased apple consumption. The results also showed that some marketing strategies are needed to promote apple consumption and to make consumers change their intention, to develop habits for eating apples by changing their diets, and to impress upon them that apples are good for health. This can be interpreted as meaning that it is most important to understand consumer behavior, particularly consumer psychology, which is reflected in the recent trend of marketing that concentrates on meeting the consumer's needs rather than the producer's.

• Asian Pacific Journal of Cancer Prevention
• /
• v.15 no.3
• /
• pp.1307-1312
• /
• 2014

Background: The objective of this study was to examine the effect of self-concept levels and perceived academic achievements of sixth, seventh and eighth grade primary school students upon their perceptions about smoking. Method: The data were collected with the Socio-Demographic Data Collection Form, Pier-Herris Self-Concept scale and Children's Decision Balance Scale. The study sample consisted of 374 students receiving education in the sixth, seventh and eighth grades of three primary schools, which were selected among primary schools of Izmir Provincial Directorate for National Education representing three socio-economic groups with a simple random sampling method. The data were collected in December 2012-January 2013. Percentages and the t test were used in the evaluation of the data. Results: While students with a positive self-concept had score averages of $7.12{\pm}2.18$ regarding the lower dimension of smoking pros and $29.0{\pm}2.47$ regarding the lower dimension of smoking cons, their counterparts with a negative self-concept had score averages of $8.61{\pm}3.76$ (p=0.000) and $28.1{\pm}3.49$ (p=0.004), respectively. According to self-perception, there was statistical difference between perceptions of students regarding smoking (p<0.01). While students perceiving themselves successful had score averages of $7.81{\pm}3.13$ and $28.5{\pm}3.19$ regarding the lower dimension of smoking benefit and harm, students perceiving themselves unsuccessful had score averages of $8.27{\pm}3.39$ (p=0.333) and $29.01{\pm}2.05$ (p=0.235), with no difference determined. Conclusion: Students with a positive self-perception had a low perception of smoking pros and a high perception of smoking cons. Perception of academic achievement did not affect the pros and cons perceptions of children regarding smoking.

• Journal of Korean Institute of Industrial Engineers
• /
• v.24 no.4
• /
• pp.529-537
• /
• 1998

Appropriate performance evaluation is a key successful factor for continuous improvement and systematic management support in the implementation of quality management. This research deals with the development of a computer support system for performance evaluation of quality management and its application to a real world problem. It, first, investigates existing performance evaluation methods and classifies them into three styles. A number of key factors for designing computer support systems are then elicited by analyzing the characteristics of the existing methods in terms of the requirements needed for a successful evaluation tool. The computer support system is designed by incorporating the key factors in the system design process and it is implemented as a network version. Finally, a case study is performed in order to verify the proposed support system. The pros and cons of the system are also discussed.

• Journal of Information Processing Systems
• /
• v.14 no.4
• /
• pp.916-925
• /
• 2018

The academic research performance is often quantitatively measured by means of using citation frequency. The citation frequency-based indicators, such as h-index and impact factor, are commonly used reflecting the citation quality to some extent. However, these frequency-based indicators are usually carried out based on the assumption that all citations are equal. This may lead to biased evaluations in that, the attributes of the citing objects and cited objects are significant. A high-accuracy evaluation method is needed. In this paper, we review various citation quality-based evaluation indicators, and categorize them considering the algorithms being applied. We discuss the pros and cons of these indicators, and compare them from four dimensions. The outcomes will be useful for our further research on distinguishing citation quality.

• Journal of Navigation and Port Research
• /
• v.35 no.2
• /
• pp.179-185
• /
• 2011

This paper aims to examine the use of the Balanced Scorecard in a not-for-profit organization (the Korea Shipping Association). The KSA has begun using the Balanced Scorecard paradigm in its strategic planning process. In this paper an overview is presented of the basic concepts of the Balanced Scorecard including the financial perspective, customer perspective, internal process perspective, and learning and growth perspective. The accounting system and its pros and cons of the KSA are then surveyed in terms of its performance evaluation. The application of the Balanced Scorecard approach to the KSA is discussed in detail. Implications in using the Balanced Scorecard are discussed. Finally, conclusions regarding the use of the Balanced Scorecard in a not-for-profit organization are presented. Through this paper, the comprehensive understanding of the performance evaluation for not-for-profit organizations as the KSA would be promoted.

• Journal of Korean Academy of Nursing
• /
• v.35 no.7
• /
• pp.1410-1419
• /
• 2005

Purpose: This study identified and compared influential variables on intention and action to quit smoking between adolescent smokers and adult smokers. Methods: For the selection of variables, the transtheoretical theory was used. A survey was conducted with 376 adolescent smokers in 4 high schools and 451 adult smokers in community settings in South Korea. Discriminant analysis was used for data analysis Results: The variables of adolescent smokers that predicted an intention to quit smoking were: smoking temptation, self re-evaluation, counter conditioning and stimulus control. The variables that predicted an action to quit smoking were: self-efficacy for smoking abstinence, pros for smoking, self reevaluation, and self liberation. The variables of adult smokers that predicted an intention to quit were: smoking temptation, pros for smoking, cons for smoking, self reevaluation. The variables that self liberation and predicted an action to quit smoking were: self efficacy for smoking abstinence, smoking temptation, and counter conditioning. Conclusions: Developing stage specific smoking intervention methods based on different ways of how individuals make a decision to quit smoking within their contexts needs to be done.

• KSII Transactions on Internet and Information Systems (TIIS)
• /
• v.15 no.7
• /
• pp.2531-2546
• /
• 2021

For several years, virtual reality (VR) and augmented reality (AR) technologies have been improving. However, some hurdles remain that slow down the distribution of VR and AR devices, such as head-mounted display (HMD), and related consumer content. One issue is VR motion sickness, which has been experienced by users using 360 degree VR content via HMD. This paper discusses the related international standardization work that classifies the factors causing VR sickness, and proposes the process for VR sickness level evaluation. Among the factors causing VR sickness, many research institutes regard minimizing MTP (Motion-to-Photon) latency as the key enabler to mitigate VR sickness. Thus, this paper introduces research trends of MTP latency measurement and MTP latency mitigation. This paper categorizes the research on MTP latency measurement into 2 categories of hardware-based approach and software code-level approach. The 2 approaches have different pros and cons depending on use-case, purpose, and architecture of each multimedia system. The pros and cons are addressed in this paper. Additionally, the research on mitigating MTP latency with diverse strategies such as proactive computing, caching, and edge server technology is explained, and compared to conventional technologies, shows improved performance.

• Journal of Information Technology Services
• /
• v.5 no.3
• /
• pp.187-201
• /
• 2006

Nowadays, many organizations more increasingly show their interests in developing informations systems through not only in-house development but outsourcing. Selecting a proper information system developer, however, is not easy task partly due to the absence of evaluation criteria pertinent to explain the pros and cons of information system developers considered. Further, much care should be taken of choosing an appropriate decision method applicable to semi-structured or strategical decision making problems such as selection of information system developer even though evaluation criteria are well provided. The purpose of this paper is to provide for the selection process, ranging from identification of problem structure to solution method, of information system developer with the use of Analytic Hierarchy Process(AHP).

• Journal of KIISE:Software and Applications
• /
• v.30 no.3_4
• /
• pp.308-315
• /
• 2003

This paper proposes an approach integrating multiple segmentation methods in a systematic way, which can improve overall accuracy without deteriorating accuracy of highly confident segments of boundaries generated by constituent methods. A segmentation method produces boundary segments, which are then evaluated with an evaluation function considering pros/cons of the current and next methods to apply. Boundary segments with low confidence are replaced by a next method while the other segments are kept. These steps are repeated until all segmentation methods are applied. The proposed approach is implemented for the segmentation of muscles in the Visible Human color images. A Balloon method, a minimum cost path finding method, and a Seeded Region Growing method are integrated. The final segmentation results showed improvements in both overall evaluation and segment-based evaluation.

• Journal of the Korean Institute of Educational Facilities
• /
• v.10 no.2
• /
• pp.15-22
• /
• 2003

The purpose of this study is to find problems and to provide architectural design standards of the Learning Space Unit(L.S.U.) in Elementary Schools through the Post-occupancy Evaluation(POE). In this study, we found six major problems of the type of the L.S.U. in elementary schools. More than 50% of users expressed dissatisfactions in these items : size, safety, cooling facility, noise, privacy and primary meaning for its original purpose. After the interrelation-analysis, we checked pros and cons about each forms of L.S.U. It is the result of analysis of the layout method in L.S.U. 1) "$8.4m{\times}8.4m$" classroom unit got the highest positive responses 2) "2-classroom type" and "4-classroom type" got higher score than "3-classroom type" 3) "Whole faced type" 1) made more active Multi-space than "Partial faced type" 4) prefered prepared "Open-classroom" to "Closed-classroom" 5) 'Zoning type between L.S.U.s' couldn't influence to user's responses. Designers can consult those informations when they plan a new, remodeling and additional elementary school.