• Title/Summary/Keyword: Promotions

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A study on the Visual identity of Rural Landscape - Focusing on the Comparison between Urban and Rural Residents - (농촌경관의 시각 정체성에 대한 연구 - 도시와 농촌 거주자 지각 비교를 중심으로 -)

  • Kim, Chung-Hee;Kim, Dong-Chan
    • Journal of Korean Society of Rural Planning
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    • v.16 no.4
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    • pp.23-32
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    • 2010
  • Recently, there are many people who live in rural keep getting away from their town. The reason why become aging and reducing society in Rural is weakness of agricultural competition, education, culture and welfare. Thereupon, we need counter plans to make boom in exhaustion rural landscape counter plan, losing consciousness of citizenship, over developing from city planners who are giving serious damage to rural landscape. However, there are many promotions going on to cover weakness of rural. In this research, to set up the right view of rural which considered the different cognitions, it is important to derive each preference or non-preference scenery, and countrified or non countrified scenery. From different cognition, finding preserved and improved factors is necessary to preserve, reform, and improve the countryside scenery. Based on this, to investigate natural characters of viewpoint is providing right direction for future rural landscape.

The Design, Implementation, and Evaluation of Social Marketing Campaigns in Nutrition

  • Keenan, Debra-Palmer;Patricia M. Heacock
    • Journal of Community Nutrition
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    • v.5 no.4
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    • pp.218-229
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    • 2003
  • Over the past two decades in the United States, social marketing has become an increasingly popular means of delivering nutrition education for the purpose of eliciting a specific behavior change. This manuscript defines social marketing via traditional marketing concepts and jargon, as well as through a communications strategy that can be used to guide message and campaign development. Research and evaluation strategies necessary to support the development and assessment of campaign promotions, is discussed. Four campaigns implemented in the United States, and one campaign implemented in Indonesia, are discussed in terms of the strategies presented. These campaigns illustrate how this educational technique and an array of assessment approaches have been applied to varied nutritional issues across diverse target audiences and settings. Practical recommendations, as well as discussion of issues regarding the advantages and disadvantages of using social marketing as an educational strategy, campaign sustainability, and philosophical considerations regarding the use of this educational approach, are addressed.

The Construction of Engineering Educational Statistics System in Korea (국내 공학 교육통계 시스템 구축)

  • An, Hye Jeong;Kim, Ji Hyeon;Hong, Sung-Jo
    • Journal of Engineering Education Research
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    • v.19 no.2
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    • pp.53-59
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    • 2016
  • Along with the industry growth, engineering colleges in Korea has have a quantitative growth. Many of the policy promotions and budgets for engineering colleges from the government are supported. And the various monitoring methods to verify their achievement have demanded. This paper deals with the construction of engineering educational statistics system in Korea. It named Korea Engineering Data Management System(K-EDMS). This system is based on the data mining tool and supports data-based decision making for an advanced engineering education service. This paper presents related researches of case studies. Then, we have designed K-EDMS, and constructed 157 cases for engineering colleges of the year 2014.

Back ground and frontier on Matrix Converter (PWM Cyclo-Converter) for new drive system in next generation

  • Koga, Takashi;Lee, Hyun-Woo
    • Proceedings of the KIEE Conference
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    • 2003.04a
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    • pp.200-207
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    • 2003
  • Today we have excellent motor drive system using high frequency carrier PWM control voltage source inverter with vector control strategy. In the other hand, we have met serious problems caused by high frequency switching. PWM Cyclo-converter called Matrix converter is expected as the new strategy possible to improve these problems and add some more convenient features suitable for new drive system with system integration. In this paper, we will introduce the background of this development and features of this converter from our research, additionally introduce remarkable active promotions for this converter as a survey.

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A System Dynamics Approach to Building a Dynamic Customer Satisfaction Model (동태적 고객만족 모형의 전략적 활용 - 통신서비스를 중심으로 -)

  • 연승준;박상현;김상욱
    • Korean System Dynamics Review
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    • v.4 no.1
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    • pp.5-31
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    • 2003
  • Customer satisfaction is generally assumed to be a significant determinant of repeat sales, positive word-of-mouth, and customer loyalty. Therefore most companies in telecommunication industry have tried to satisfy customers with high quality at low price in Korea. Even though these efforts have been tried by companies, customers are not satisfied with discrepancy between their expectation and perceived quality. Moreover, the expectation has dynamic and variable characteristics in results from various effects such n technical progress, improved quality and promotions by companies, word-of-mouth, and so on, Therefore, there are not political leverages in assessing the quality and surveying customer satisfaction index in a point of time. As an initial attempt to tackle the questions listed above, this paper puts an effort to make a dynamic customer satisfaction model to understand customer satisfaction in variable situations by introducing 'systems thinking'.

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The Use of Simulations in Assessment and Certification

  • Gleason, BJ
    • Journal of Digital Convergence
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    • v.7 no.1
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    • pp.165-173
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    • 2009
  • Many organizations require their current and perspective employees to obtain industry-based certification to maintain, and seek promotions. However, many certifications are simple knowledge based examinations that reward memorization instead of actual performance. With industry's increased reliance and demand to hire certified professionals, there is much more dishonesty, as well as incompetence, entering the system. This paper examines the issues and difficulties faced by organizations trying to hire IT staff based on current certification methodologies and recommends that IT assessments should be shifted from knowledge-based to performance-based examinations through the use of scenario-based simulations. It also demonstrates how to integrate simulations into certification and assessment testing using a proposed digital forensics certification as an example.

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Teacher's Perspectives on Job Satisfaction and Perceived Servant Leadership in an Early Childhood Educational Institution (교사가 지각하는 유아교육기관의 서번트 리더십과 직무만족도와의 관계)

  • Baek, Kyung Sook;Youn, Ji Young
    • Korean Journal of Child Studies
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    • v.27 no.1
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    • pp.67-79
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    • 2006
  • Participants were 272 teachers from kindergartens and child care centers who responded to 2 survey questionnaires: translated and revised versions of Laub's (1999) Servant Organizational Leadership Assessment(SOLA) and Jorde-Bloom's(1989) Early Childhood Job Satisfaction Survey(ECJSS). Components of SOLA were values people, develops people, displays authenticity, builds community, provides leadership, and shares leadership; components of ECJSS were co-worker relationships, administrator relationship, job itself, working environment, possibility of rewards/promotions, feelings about the organization. Data were analyzed by SPSS WIN computer program, Pearson's correlation and multiple regression analyses. Relationships were found between servant leadership of the early childhood educational institution and job satisfaction. Components of perceived servant leadership that predicted job satisfaction were 'develops people', 'displays authenticity', 'values people' and 'provides leadership.'

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A Research on the Analysis of Inhibiting Factors In Using Smartphones and the Measure of Promoting the Use of Smartphones (스마트폰 이용 저해요인 분석과 이용활성화 방안 연구)

  • Lee, Sang-Min;Han, Moon-Seung;Park, Jung-Sun
    • Journal of the Korea Safety Management & Science
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    • v.13 no.4
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    • pp.237-245
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    • 2011
  • The number of smartphone users in Korea is reaching around 20 million. We perform a research on the actual conditions, complaints and the types of losses, damages or injuries from smartphone users in Korea. Apart form that, we conduct an investigation on the current problems in promoting the use of smartphones. We would like to suggest some points for promoting global uses of smartphones through the analysis of and the comparison with the abroad cases, which precursed the wide-spread of smartphones in Korea.

A Study on the Sales Promotion of the Foodservice Industry (외식산업의 판매촉진에 관한 탐색적 연구)

  • 나영선
    • Culinary science and hospitality research
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    • v.4
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    • pp.25-42
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    • 1998
  • In order to promote a foodservice professionally, the operator must carefully plan of enterprise goals and how to meet them. This is especially truth of foodservices in which both production and service aspects take place under one roof. In such a case, the foodservice operator sells products and services not just one. It is up to the foodservice operator to package the products and services in a manner that is most pleasing customers. The first stop here is to determine who the customers are and what hey want. The process of answering these questions and developing a program to meet the needs identified is called marketing. This study deals primarily with internal promotional concepts, in this study it is important to cover a few of the basic concepts of marketing as well. Thus this study is try to present the merchandising food. In this study, the merchandising food is based on training employees, planning special promotions, featuring special menu items, creating atmosphere, developing good public relations using promotional materials.

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How Apparel Companies Use Social Media: The Case of Facebook

  • Seo, Min-Jeong;Burns, Leslie Davis
    • The Research Journal of the Costume Culture
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    • v.20 no.3
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    • pp.430-442
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    • 2012
  • This study focused on how the U.S. apparel companies use social media as a new marking channel. On Facebook Wall the contents of messages in English initiated by companies and consumers were investigated and categorized by using content analysis. Chi-square analysis and t-test were utilized to compare the use of social media by companies with higher and lower business performance. The majority of messages initiated by apparel companies gave their consumers useful information about new products, promotions, and recruiting. On the other hand, messages initiated by consumers contained a variety of content related to companies, users, and products. Apparel companies with lower business performance were more actively engaged in posting messages and responding to consumers. The results will be helpful in employing social media to build new marketing strategies through direct communications with consumers.