• 제목/요약/키워드: Promotional Systems

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A Study on the Effect of Smart Working Promotional Systems on the Effectiveness of Smart Working at the Individual and Organizational Levels in South Korea: A Focus on Institutional, Managerial, and Infrastructural Factors (스마트워크 추진체계가 개인과 조직의 스마트워크 효과성에 미치는 영향에 관한 연구 : 제도적, 관리적, 그리고 인프라적 요인을 중심으로)

  • Koo, Joo Young;Lee, InHo;Lee, Hyo Jin;Kim, Seonghyeon;Park, Daemin
    • The Journal of the Korea Contents Association
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    • v.20 no.10
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    • pp.566-579
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    • 2020
  • The aim of this study was to determine how to improve smart working in South Korea. Smart working has recently become a key issue in e-government and flexible working studies. Smart working can improve public servants' quality of life and job performance. However, institutional, managerial, and infrastructural conditions that support smart working must be implemented for smart working arrangements to be successful. Therefore, this study analyzed the impact of institutions, management, and infrastructure on the effectiveness of public servants working in smart working conditions. The results showed that institutional, managerial, and infrastructural factors have a significant impact on the effectiveness of civil servants working in smart working conditions. Institutional and infrastructural factors also influenced organizational effectiveness. These findings have implications for how to manage smart working in the public sector in South Korea.

A Study on the Foodservice Worker's Job Satisfaction in Elementary School Foodservice Systems Located in Seoul and KangNung (서울.강릉지역 초등학교 급식소 종사원의 직무만족도 조사)

  • 김은경;김은미;강명희;홍완수
    • Korean journal of food and cookery science
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    • v.14 no.1
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    • pp.68-75
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    • 1998
  • The purposes of this study were to determine the degree of job satisfaction of school food service employees in Seoul and Kangnung areas and to compare their job satisfaction with 3 types of school foodservice systems. Questionnaires to measure job satisfaction were mailed to 13 elementary schools in Seoul and 15 elementary schools in Kangnung and detailed informations were collected from 28 dieticians and 140 employees. Foodservice employees' job satisfaction was evaluated by measuring employee's job attitudes towards five aspects of their. job using the modified Job Description Index (JDI). Statistical methods used in this study were $\chi$$^2$-test, 1-test and one-way ANOVA analysis. The foodservice workers surveyed in this research were found to be more satisfied with their interpersonal relations with co-workers than with work content, pay and promotional opportunities. The average overall scores for dieticians and foodservice employee were 113.17${\pm}$44.48 and 111.5${\pm}$37.22, respectively. Dieticians were found to be more satisfied with their job than the foodservice employee. The foodservice employee's demographic variables including age, work experience and education were significantly related to the job satisfaction.

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Development of Multi-platform 3D Interactive Rural Landscape Simulator with Low-cost Web GIS and Game Engine (무료 Web GIS와 보급형 게임엔진을 이용한 다중플랫폼 3차원 인터랙티브 농촌경관 시뮬레이터 개발)

  • Lee, Sungyong;Kim, Taegon;Lee, Jimin;Suh, Kyo
    • Journal of Korean Society of Rural Planning
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    • v.19 no.4
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    • pp.177-189
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    • 2013
  • 3D modeling and rendering technologies are getting more attention from landscape planners and architects because the virtual reality based on 3D graphic technology could give more realistic experience to landscape simulation users and boost promotional effects. The 3D landscape simulation, however, not only requires a lot of cost and time in production, but also demands efforts to distribute to consumers due to various computing environment of them. The purpose of this study is to suggest a process for developing an interactive 3D landscape simulator with low-cost, which can support multi-platform functionality in high quality through reviewing related current software and web services. We select GIMP for 2D image texturing, SketchUpfor 3D modeling, Unity for real-time rendering, and Google Earth for terrain modeling considering price and workability and apply the developed process for Windows, Web, and Android versions to test the applicability for Sangji-ri, Gosam-myeon, Gyeonggi-do, Korea.

The Impact of Quality and Price on the Loyalty of Electronic Money Users: Empirical Evidence from Indonesia

  • PUTRA, Pratama;JAYADI, Riyanto;STEVEN, Ignatius
    • The Journal of Asian Finance, Economics and Business
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    • v.8 no.3
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    • pp.1349-1359
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    • 2021
  • The electronic money market in Indonesia continues to experience an increase in the number of users and volume of transactions. However, the electronic money market, especially server-based, in Indonesia is becoming concentrated into a few issuers. Electronic money issuers compete in price and promotion wars to gain new customers and maintain their existing ones. This paper presents an analysis of the orientation and factors that influence the loyalty in electronic money products. The research model variables in this study are adopted from the E-Service Quality and Marketing Mix categories. These variables are hypothesized to affect the perceived value and then customer loyalty. The research population consists of all Indonesians who use server-based electronic money, with a sample of 400 individuals. The results show that, in the E-Service Quality group, reliability, responsiveness, and security significantly affect perceived value, while the perceived price and perceived promotional benefits significantly affect perceived value in the Marketing Mix group. The perceived price has the highest effect on the perceived value and customer loyalty, while the perceived value has a significant effect on customer loyalty. Finally, it was found that the customer is more sensitive to the price than quality in using electronic money.

VSC with three-segment nonlinear sliding mode for robot manipulator (로봇 매니퓰레이터를 위한 삼분 비선형 슬라이딩 모드를 가지는 가변구조 제어)

  • 최성훈;전경한;최봉열
    • 제어로봇시스템학회:학술대회논문집
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    • 1996.10b
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    • pp.69-72
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    • 1996
  • In this paper robust tracking control scheme using the new three-segment nonlinear sliding mode technique for nonlinear rigid robotic manipulator is developed. Sliding mode consists of three segments, the promotional acceleration segment, the constant velocity segment and the deceleration segment using terminal sliding mode. Strong robustness and fast error convergence can be obtained for rigid robotic manipulators with large uncertain dynamics by using the new three-segment nonlinear sliding mode technique together with a few useful structural properties of rigid robotic manipulator. The efficiency of the proposed method for the tracking has been demonstrated by simulations for two-link robot manipulator.

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An Investigation of The Online Travel Agencies' Usability

  • Lee, Kwang-Woo
    • Culinary science and hospitality research
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    • v.24 no.2
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    • pp.44-50
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    • 2018
  • This study investigated if and why there are gulfs between expectations and perceived value for usability. The main objectives of this study are as follows: (a) to examine the differences between expectation and perceived value for usability toward an OTA; and (b) to investigate the reason and purpose for customer visits toward an OTAs. By analyzing the distance between expected and the perceived value for the usability, OTAs can then close this distance and then be able to improve the usefulness of their websites. In addition, after investigating previous evaluation problems, that the various factors that are associated with tourism website evaluations, may be downsized to fit a comprehensive model for website evaluations. The results help to close the gap between expectation and perceived value by helping with the websites design, development, implementation, and management of systems. Based on those findings, effective strategies for OTAs marketing and promotional strategies are suggested.

A Design of the Platform Technology for the Smart Shopping Mall Using NFC: A Software Engineering Approach

  • Je, Seung-Mo;Seo, Kyungryong
    • Journal of Multimedia Information System
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    • v.6 no.1
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    • pp.43-48
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    • 2019
  • An IoT-based server system for store management was developed in this study. Its client-server structure having a product categorization function allows the system to read the NFC tags attached to individual products and provides information about them to customers automatically. The system also provides an effective promotional effect as it not only offers necessary information about the items the customers are seeking but also displays the advertisements related to them. This server system was designed specifically designed for the use in a smart shopping Mall or a department store so that the store owners can manage their sales operation more effectively while their customers enjoy shopping more conveniently. It is expected that the technology used for this IoT-utilized server system can be one of the efficient and effective platform technologies in the current and future store management systems.

Content analysis in the impact of twitter message type on Receiver Response (트위터 메시지 유형이 메시지 수용자 반응에 미치는 영향에 관한 내용분석 연구)

  • Moon, Sung-kyun;Yoo, Hee-Sook;Kwon, Kon-Woo
    • The Journal of Information Systems
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    • v.23 no.4
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    • pp.1-24
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    • 2014
  • This study is intended to examine two issues related with social media messages. At first, the authors investigate that how they can categorize messages in the social media and how corporate twitters and brand twitters communicate with consumers. Secondly, after dividing messages in the social media into several groups, the authors investigate how each type of messages differ one another in terms of the consumer response. For examining these research issues, the authors gather twitter message data of global top 100 brands and categorize messages into 5 types (i.e., interactivity, diversion, information sharing, promotional, content) based on the motivation of communication and the format of the messages. Especially, the authors use content analysis methodology, which is normally used as the qualitative approach, in order to identify the type of messages. Furthermore, the authors present interactivity type of messages can communicate better with consumers and induce more favorable responses from consumers in the social media than any other type of messages. This research can provide implications in terms of theoretical, methodological, and managerial perspective.

Constructivism in Smart Tourism Research: Seoul Destination Image

  • Hwang, Jiyoung;Park, Hyo-Yeun;Hunter, William Cannon
    • Asia pacific journal of information systems
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    • v.25 no.1
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    • pp.163-178
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    • 2015
  • This paper specifically delineated the methodological application of constructivism in smart tourism studies. It explained what constructivism is and how this methodology could be applied in the study of smart tourism. In this study, residents of Seoul participated in constructivist research using the Q method to identify their subjectivities toward Seoul based on photographs most commonly found in tourism promotional material. Residents are concerned with good governance and cultural integrity, and they are aware of their role as stakeholders in tourism in their communities. However their potential contribution to destination image formation has been usually overlooked by researchers and marketers. Three clusters of subjectivities were revealed after 42 photographs of Seoul were sorted by 37 respondents. The results show how respondents perceived Seoul's destination image. The three clusters agreed that symbolic monuments were the key representations of Seoul. The paper recommends that tourism marketers and policy makers should focus on understanding and coordinating with residents' perceived image of Seoul as a destination when planning and decision making, especially in promoting Seoul as a destination market. This study, in conjunction with other constructivist research offers insight into how destination image is, especially with the rise of smart tourism, a complex social construction.

Factors Affecting Consumer Intention on QR Payment of Mobile Banking: A Case Study in Indonesia

  • KOSIM, Krisananda Putera;LEGOWO, Nilo
    • The Journal of Asian Finance, Economics and Business
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    • v.8 no.5
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    • pp.391-401
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    • 2021
  • Technological developments facilitate payment transactions. In 2020, Bank Indonesia issued a regulation that supports QR payments using the Indonesian Standard Quick Response Code (QRIS). PT ABC is one of the banks that launched a QR payment feature on mobile banking with QRIS standards to make it easier for customers to make payment transactions at various merchants. In its implementation, the interest of QR payment users still tends to be small, so an analysis of the interests of QR payment users is carried out. The purpose of this study is to analyze the factors that influence user interest by using a modified UTAUT model. The UTAUT model was modified by adding variables to perceived trust, perceived risk, perceived regulatory support, and promotional benefits. The population taken is the company's customers in the DKI Jakarta area and it takes 403 samples for this case study. The results of empirical analysis show that 8 out of 12 hypotheses are considered proven where business expectations, social influence, perceived trust, perceived risk, perceptions of regulatory support, promotion benefits, age-moderated performance expectations, and age-moderate effort expectations have a significant effect on behavioral intentions, while performance expectations, facilitation conditions, business expectations are moderated by experience and social influence.