• 유통과학연구
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• 제14권7호
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• pp.71-81
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• 2016

Purpose - Because creativity, which is an intangible resource embedded within the company, can offer a competitive advantage, most companies have an interest in promoting creativity among their employees and division(e.g., marketing organization). Creativity renders a sustainable competitive advantage to a firm because it is a strategic resource that is valuable, flexible, rare, and imperfectly imitable or substitutable. Although most companies broadly recognize the importance of creativity, the methods for developing creativity remain elusive. Therefore, the present study investigates how to structure incentives to motivate employees to be more creative and how to develop tools to facilitate creativity. In detail, the present study aimed to examine the relationship between the regulatory focus of marketing organizations(e.g., promotion focus vs prevention focus) and creativity of marketing organizations. In addition, the present study set out to examine the moderating role of interaction of financial reward and creative training in addition to investigating the direct relationship between creativity and regulatory focus in New Product Development(NPD) context. Research design, data, and methodology - The data used to test the hypotheses are drawn from a survey of full time NPD project members(including project manager, designer, engineer, and marketer). The present study utilized data obtained mainly from a database compiled by the Korea Investors Service-Financial Analysis System which provides comprehensive corporate and financial information on firms listed on the Korea Stock Exchange. A study population comprising 1,000 South Korean firms was obtained from this database. We selected 864 firms from the database, and the firms have experiences of new product development project. We collected a total of 162 responses, for a 18.8% response rate. After we excluded 14 questionnaire because of incomplete responses, a total of 148 questionnaire remained(final response rate: 17.1%). Working with a sample of 148 responses in South Korea, hierarchical moderated regression is employed to test research hypotheses(

The relationship between promotion focus and creativity of marketing organization,

The relationship between prevention focus and creativity of marketing organization,

The moderating effect of joint influences(interaction between financial rewards and creativity training) on the relationship between promotion focus creativity of marketing organization,

The moderating effect of joint influences(interaction between financial rewards and creativity training) on the relationship between prevention focus creativity of marketing organization). SPSS 18.0 and AMOS software were used in the data analysis. Results - The empirical study confirmed that promotion focus of marketing organization is positively related to creativity of marketing organization. Also, prevention focus of marketing organization is positively affected to creativity of marketing organization. In addition, the interaction between financial rewards and creativity training moderated the relationship between regularity focus(e.g.), promotion focus vs prevention focus) and creativity of marketing organization. These results suggest that managers can improve the performances of their creative efforts by providing the use of financial rewards and creativity training in combination. Conclusion - Based on results of this study that examine the effects of regulatory focused creative efforts on creativity of marketing organization, promotion focus is helpful with marketing organizations to enhance their service innovation and performance. Prevention focused organization should allow monetary rewards and creativity training to increase their creativity for innovation of new products.

• 지식경영연구
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• 제17권3호
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• pp.137-159
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• 2016

Although prior studies suggest that transformational leadership and servant leadership fuel followers' creativity, there is a few study on leadership style and followers' personality interaction. Based on regulatory focus theory, this study believe that interaction impacts of leadership styles and followers' regulatory focus differed in promotion focus and prevention focus employees' creativity. To strengthen causal process and rule out alternative results, this study conducted an experimental study using field employees. Participant were randomly assigned to four conditions (transformational leadership ${\times}$ promotion focus), (transformational leadership ${\times}$ prevention focus), (servant leadership ${\times}$ promotion focus), (servant leadership ${\times}$ prevention focus). The major results of this study suggest that (1) transformational leadership was positively related to promotion focus followers' intrinsic motivation and creativity, and was negatively related to prevention focus followers' intrinsic motivation and creativity. (2) Servant leadership, on the other hand, was positively related to promotion focus and prevention focus followers' motivation and creativity. (3) Intrinsic motivation mediated the relationship between interaction effects of leadership style and follower's regulatory focus style and individual creativity. The results of this study demonstrated a remarkable differential impact based on a simple manipulation inducing feeling or thinking of a responsive situation. This research, measuring interaction impact of leadership and followers' regulatory focus in an experimental context, expands the leadership style and regulatory focus literature and provides future directions on leadership role in personality-related research domains.

• 예술인문사회 융합 멀티미디어 논문지
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• 제7권7호
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• pp.37-47
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• 2017

본 연구는 영화를 활용한 플립러닝 기반의 학제 간 융합 창의성 증진 프로그램이 대학생의 창의성과 융합인재소양에 어떠한 효과를 미치는지 확인하는 데 목적이 있다. 이를 위해 부산광역시에 소재한 D대학교의 '영화로 만나는 창의적 융합' 교양강좌에 수강한 대학생 44명과 비수강 대학생 45명 총 89명을 대상으로 총 15회기의 프로그램을 실시하였다. 수집된 자료는 SPSS 23.0프로그램을 사용하여 독립표본 t-검증으로 내용을 분석하였으며, 이에 대한 연구결과는 다음과 같다. 첫째, 영화를 활용한 플립러닝 기반의 학제 간 융합 창의성 증진 프로그램은 대학생의 창의성 하위영역에서 인내/집착, 유머감, 자기확신, 상상, 개방성, 독립성, 호기심의 순으로 유의미한 효과가 높게 나타났고, 창의성 전체에서도 유의미한 효과가 나타났다. 둘째, 영화를 활용한 플립러닝 기반의 학제 간 융합 창의성 증진 프로그램은 대학생의 융합인재소양의 하위영역에서 융합, 배려, 소통, 창의의 순으로 유의미한 효과가 높게 나타났고, 융합인재소양 전체에서도 유의미한 효과가 나타났다. 이상과 같은 연구결과를 통해 영화를 활용한 플립러닝 기반의 학제 간 융합 창의성 증진 프로그램의 교육적 효과를 확인할 수 있었고, 교육학을 기반으로 한 융합연구 분야에 의미 있는 방향설정과 시사점을 제공하였다.

• 한국콘텐츠학회논문지
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• 제20권9호
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• pp.56-67
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• 2020

창의성의 개념을 규명하고 이를 효과적으로 향상시키기 위한 다양한 연구들이 시도되고 있다. 여러 디자인 선진국에서는 일찍이 디자인교육의 영역을 보편교육까지 확장하여 국민의 창의성 증진을 위한 과정으로 활용하고 있다. 중국의 경우, 국민소득이 급속하게 증가함에 따라 교육시장의 성장 역시 가속되고 있는 반면, 현재 교육시장은 입시과목 위주로 구성되어 있어, 아동의 창의성을 위한 전문적 교육 콘텐츠가 부족한 실정이다. 이에 본 연구는 중국 아동의 창의성 증진을 위해 중국의 문화적 콘텐츠를 활용한 디자인교육 프로그램을 개발하고 그 효과성을 검증해보았다. 본 연구의 교육 프로그램 개발 프로세스는 다음과 같다: 1) 학부모 대상 심층 인터뷰를 통한 프로그램 개발 방향성 탐색; 2) 아동 교육 전문가 참여 아이데이션을 통한 3가지 수업방안 도출; 3) 전문가/학부모 평가를 통한 최종 수업방안 선정 및 교재 개발. 이렇게 개발된 교재를 활용하여 만 9~10세 아동들을 대상으로 수업을 진행하였으며, 수업 전후에 수행한 창의성 검사 TTCT 점수를 통계적으로 비교 분석하였다. 그 결과, 본 연구에서 개발된 교육 프로그램이 아동의 창의성에 유의한 영향을 미친다는 것을 보였으며, 이는 추후 중국 아동 창의성 증진에 기여하는 동시에 추후 관련 프로그램을 개발하는 데에도 유용하게 활용될 수 있을 것으로 보인다. 또한 본 연구는 지역/현지 문화 콘텐츠를 활용하여 창의성 증진 프로그램을 개발한 사례로서 여러 교육 분야에서 적용될 수 있을 것으로 기대된다.

• 영재교육연구
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• 제3_4권1호
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• pp.37-77
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• 1994

In addition to exceptional abilities and domain-specific aptitudes, frequently creativity potentials are used to explain high achievements in science and technology. In the Guilford tradition, research focuses increasingly on convergent versus divergent thinking, that is, a suspected dichotomy between intelligence and creativity. Despite important insights from this about relationship of ability and creativity, a number of important questions remain unanswered. These relate not only to conceptualization and measurement problems regarding the hypothetical constructs "scientific ability" and "creativity", but also their diagnosis and nurturance in childhood and adolescence. It would appear that, in view of current research paradigms, the role of ability and creativity needs to be redefinded in order to more reliably predict and explain excellent achievements in science and technology. Advances are mostly expected from synthetic approaches. Thus, I will be presenting new theoretical models and empirical research results. Finally, consequences for the prediction and promotion of mathematical-scientific and technical talents will be discussed including the consideration of sex-related problems.

• 한국생활과학회지
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• 제15권6호
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• pp.937-949
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• 2006

The purpose of the study was to explore the effect of the extensive program using the story telling on young children's linguistic creativity. 20 five-year-olds and 18 four-year-olds from a day care center were selected for this study. After performing pre-test, they were divided into control and experimental group. Children's linguistic creativity was measured using 'Imagining Red' of 'Korean Comprehensive Creativity Test for Young Children' standardized by Chun(2000). 6 books were selected for the extensive program for the promotion of children's linguistic creativity was carried out to experimental group for three weeks. After three weeks, post-test was performed on experimental and control group. The results indicate that the extensive program using the storytelling had an effect on promoting young children's linguistic creativity including the sub-elements such as fluency, flexibility, and originality. As the results of experiencing the extensive program related to storytelling, the linguistic creativity of 5 year olds improved more than that of 4 year aids and that of girls improved more than that of boys. For the developing children's linguistic creativity, various extensive activities need to be programmed.

• 산경연구논집
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• 제9권7호
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• pp.71-82
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• 2018

Purpose - This study examined the effects of intrinsic and extrinsic motivation on employee creativity. Past research has consistently shown that intrinsic motivation is positively related to creativity. Yet conflicting results have been reported about the relationship between extrinsic motivation and creativity. To explore the reason why extrinsic motivation can either help or hurt creativity, we examined the role of contingent rewards as a moderator and tested whether either tangible or intangible rewards contingent upon creative performance significantly impact the relationship between extrinsic motivation and creativity. Research design, data, and methodology - Survey data was collected from employees working for diverse organizations in Korea through online research firm. Only employees who reported their job or organization provided opportunities to use their creativity were allowed to continue the survey. Out of 305 initial responses collected, those with too much missing data were deleted, which finally left 278 responses for statistical analyses. To examine the validity of the measurements, confirmatory factor analysis was first conducted. Next, to test the hypothesized relationships, multiple hierarchical regression analyses were conducted. Results - As hypothesized, both intrinsic and extrinsic motivation had positive effects on creativity. It was shown that contingent rewards did not influence the positive relationship between intrinsic motivation and creativity, but did significantly moderate the relationship between extrinsic motivation and creativity in a way that tangible rewards strengthened the relationship while intangible rewards mitigated the same relationship. Conclusions - This research enhances our understanding on the relationship between motivation type, rewards, and creativity. Intrinsically motivated employees showed a high level of creativity regardless of whether rewards were expected or not. In contrast, extrinsically motivated employees showed more or less creative behavior depending on whether they were expected to have tangible or intangible rewards. As extrinsic motivation is typically associated with tangible rewards such as pay, promotion, etc., tangible rewards were seen to be more effective in promoting creative performance from extrinsically motivated employees than intangible rewards. Our findings make a significant theoretical contribution to reconcile prior inconsistent findings. Furthermore, they provide useful insights for managers and organizations into developing effective strategies for facilitating employee creativity.

• 산업진흥연구
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• 제9권1호
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• pp.275-282
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• 2024

본 연구는 중국 디자인 전공 대학생을 대상으로 심미적 능력과 자아가치가 창의적 성격과 창의성의 관계에서 이중매개하는지를 검증하는데 연구의 목적이 있다. 자료는 중국 광동지역의 한 디자인 전공 대학교에서 유의 표집한 대학생 500명을 대상으로 설문조사를 통하여 수집하였다. 수집한 자료는 SPSS PC+ Win ver. 25.0과 SPSS PROCESS macro ver. 4.2를 활용하여 분석하였다. 적용된 통계방법은 빈도분석, 신뢰도분석, 상관분석 및 이중매개 효과 분석이었다. 연구의 결론은 다음과 같다. 첫째, 창의적 성격, 심미적 능력, 자아가치 및 창의성 모두 정적인 유의미한 상관관계를 보였다. 둘째, 대학생의 심미적 능력과 자아가치가 창의적 성격과 창의성의 관계에서 이중매개하였다. 이러한 결과를 토대로 본 연구는 대학생들의 창의성 증진을 위하여 창의적 성격만이 아니라 심미적 능력과 자아가치를 활용할 수 있는 방안을 제언하였다.

• 문화기술의 융합
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• 제9권1호
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• pp.493-500
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• 2023

본 연구는 학령기 아동의 TV 시청이 창의성에 미치는 영향을 알아보고, 아동의 TV 시청이 창의성에 영향을 주는 관계에서 책 읽기 시간의 조절 효과를 살펴보고자 하였다. 연구 목적을 위해 한국아동패널의 10차년도 자료를 사용하여 만 9세 아동의 TV 시청 시간, 책 읽기 시간, 초등 도형 창의성 검사(K-FCTES)에서의 수행 간의 관계를 분석하였다. 연구 결과, 아동의 TV 시청 시간과 창의성 간에 부적 상관관계가 나타났으며, 아동의 책 읽기 시간과 창의성 간에는 정적 상관관계가 나타났다. 또한, 아동의 TV 시간은 아동의 창의성에 통계적으로 유의미하게 부정적인 영향을 미치고, 아동의 책 읽기 시간은 이 관계를 조절하였다. 본 연구는 출생과 함께 다양한 미디어에 노출되어 디지털 네이티브로 성장하고 있는 오늘날의 아동의 창의성 발달을 위해 고려해야 하는 미디어 노출의 부정적인 영향을 확인하였고 그 영향을 조절할 수 있는 요인으로 책 읽기의 중요성을 보여준다는 점에서 의의가 있다.

• 산업진흥연구
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• 제4권2호
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• pp.61-67
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• 2019

본 연구는 충남 천안 아산에 소재한 대학교로 창업교육 유 경험 학생을 대상으로 설문지 총 84부를 분석자료로 사용하였다. 대학생의 개인적 특성인 창업교육 경험이 창업의도에 미치는 영향을 분석하였다. 연구결과, 첫째, 대학생의 창업교육이 창업의도 간의 상관관계는 성취욕구와 자기효능감(.659), 창의력과 자기효능감(.499), 창의력과 성취욕구(.588)는 p<.01 유의수준에서 유의하게 나타났다. 둘째, 창업교육의 하위요인인 교육만족도가 창업의도의 하위영역인 성취욕구, 자기효능감에 유의한 영향을 미치지 못한 것으로 나타났다. 셋째, 창의력은 창업의도의 성취욕구, 자기효능감 모두 유의한 영향을 미치는 것으로 분석되었으며, 창의력은 성취욕구에 ${\beta}$ 값은 .603, R2은 35.1%의 설명력을 나타내고 있으며, 창의력이 자기효능감에 ${\beta}$ 값은 .493, 창의력과 자기효능감의 R2은 25.5%의 설명력을 보이고 있다.