• 제목/요약/키워드: Promotion method

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K-패션 활성화를 위한 국내 패션브랜드의 의류생산 방식 고찰 (Apparel production methods of domestic fashion brands for the activation of K-fashion)

  • 안영실;김희선
    • 한국의상디자인학회지
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    • 제20권3호
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    • pp.115-128
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    • 2018
  • The purpose of this study is to systematize various clothing production methods that domestic fashion brands are utilizing to produce fashion products, and to propose effective clothing production methods according to the characteristics. The research methods are contents analysis method of the literatures, articles, reports, and interviewing method of the practitioners who are in charge of the production of fashion. First, the clothing production methods of the domestic fashion brands are categorized as follows. It is divided into a fashion brand management method and a promotion company entrustment method based on who carries out the clothing production and management. The fashion brand management method is subdivided into the 'rental-production', 'CMT', and 'self-production' methods. All three methods are performed at domestic and global sourcing, but the CMT method is more utilized at the global sourcing. The promotion company entrustment method is subdivided into the 'full consignment production method', the 'CMT method involving promotion company', and 'direct buying method by promotion company'. All methods are performed at domestic and global sourcing. Second, the results of reviewing effective clothing production methods, according to characteristics are as follows. If fashion brands control the production and management, they use all three fashion brand management methods. The fashion brands use the promotion company entrustment method when they wants to offer special products, or the number of items is large, or the production management is difficult, or the manpower and equipment size is reduced. The domestic sourcing is utilized by fashion brands and promotion companies when production management is required for high quality apparel production, in case of trendy and complex designs, spot production, and in small quantity production. The global sourcing is utilized by fashion brands and promotion companies when it comes to lowering the production cost, fashion brands preferred the mass production of apparel with design that can be pre-planned.

한방 건강증진 서비스 및 간호의 종류와 중요도 - 델파이방법을 이용하여 - (The Type and Importance of Oriental Health Promotion Services and Nursing - By Delphi Method -)

  • 장순양;박정숙
    • 성인간호학회지
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    • 제18권1호
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    • pp.62-70
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    • 2006
  • Purpose: To identify the agreed opinion of experts on oriental health promotion services and nursing in Korea. Method: The study is based on the 3-round Delphi method. As a Delphi panel, a total of 28 people with at least three years of experience in the area of oriental medicine consisted of this. Results: The experts suggested that Yangsaeng, lectures on prevention of CVA, correct understanding of the misuse/abuse of oriental medicine, daily health care, meridian/acupoints massage, and Kigong therapy should be included in the promoting oriental health nursing servies. Conclusion: The agreed opinions by the experts on the oriental health promotion services and nursing, can help enhance the understanding of oriental health promotion. The curriculum should be developed further and tested with the development of the Korean oriental nursing intervention methods which is appropriate to Korean culture.

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군 장성 진급 제도 개선에 관한 연구-역량 평가위원회 제도 도입을 중심으로 (The Study of Assess Center Method Applied to Military General's Promotion System)

  • 김원형
    • 안보군사학연구
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    • 통권3호
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    • pp.243-263
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    • 2005
  • The purpose of present study is to applied center assess method to Military General's Promotion System. This study aim to examine assessment center method based on core competency model will be applied to Military General's Promotion System and Human Resource Management. This study propose that Military General's core competency model based on job analysis to identify competency of Army, Navy, Air Force's Generals and to identify the consequences and performances of assess center method. This study propose that assess center method applied to Military General's Promotion System have many kinds. Facilitated Simulation methods were Planning and Analysis /Oral Presentation, Presentation management Coaching, customer /Peer lnteraction. Non-facilitated Simulation methods were In-Basket game, Leaderless Group Discussion, role playing. And this study propose that Military General's assessment center method based on core competency model will be effective in Military field.

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대학생을 위한 건강증진 가상강좌 개발 및 적용 (Development and Application of Online Health Promotion Education for University Students)

  • 장희정
    • 간호행정학회지
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    • 제15권2호
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    • pp.255-263
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    • 2009
  • Purpose: The purpose of this study was to develop online health promotion an education program for university students and to evaluate its changes. Method: An online health promotion education program was established through analysis, designing, development, implementation and evaluation stages. This was a quasi-experimental, one group pretest-posttest design. The subjects of this study were 97 students in one university, and they were provided the online class for 16 weeks. Data was analyzed by descriptive statistics and paired t-test. Result: The results of program evaluation were positive, which included instruction function 3.94, system construction 4.14, system function 3.90, and overall evaluation 4.03 on the scale of 5. The posttest scores of health promoting lifestyle(t=-2.316, p=0.024) was significantly higher than those of the pretest. Conclusion: This study shows that the online health promotion education program was an effective educational method to improve health promotion lifestyle for the university students.

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The Effects of Various Sales Promotions on Sales Promotion Attitudes in Fashion Stores

  • Lee, Seung-Hee;Lee, Eun-Ok
    • 패션비즈니스
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    • 제10권3호
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    • pp.69-77
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    • 2006
  • This paper studied the effects of consumers' fashion item sales promotion attitude, depending on different sales promotions (monetary vs. non monetary) and sales promotion benefit timing (immediate vs. delayed) in fashion stores (high involvement product brand vs. low involvement). Three hypotheses were developed. H1; Monetary promotion is more effective than non-monetary promotion in fashion stores. H2; Immediate benefit is more effective than delayed benefit for both monetary and non-monetary promotions in fashion stores. H3; High-involvement fashion brand is more promotion elastic than low-involvement. Data were solicited from 300 female college student and $2{\times}2{\times}2$ between subjects experiment were designed. The results found out that monetary sales promotion effect was more positive than non-monetary and H1 was supported. Furthermore immediate benefit method was more effective than delayed benefit and H2 was supported as well. Significant interaction between sales promotion type and benefit timing was obtained. However, brand involvement effect was not found to the sales promotion attitudes.

Micro-HPLC를 이용한 조제분유 중 비타민 A.E 동시분석법 개발 (Development of simultaneous determination of vitamin A and E in infant formula by micro-HPLC)

  • 윤이란;최유정;이민권;정명호;김병훈
    • 한국동물위생학회지
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    • 제29권3호
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    • pp.339-346
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    • 2006
  • Semi-micro-HPLC using a column-switching technique was developed for simultaneous determination of vitamin A and E contents in infant formula. Vitamin A and E were extracted by PDA - HPLC with reversed phase column using organic solvent and their contents in Certified Reference Material (CRM) and infant formula were determined and compared with hydrolysis method and rapid extraction. Developed method has many advantages of simple and rapid sample preparation and simultaneous determination of vitamin A and E by micro-HPLC using reversed phase column.

식육 중 항균물질 (플루오르퀴놀론계) 동시 다성분 분석법 개선 연구 (Simultaneous determination of four fluoroquinolones in chicken, pork and beef edible muscle by HPLC)

  • 박동엽;황보원;조성숙;최찬영;조상래;박애라;정은희;변유성
    • 한국동물위생학회지
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    • 제29권2호
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    • pp.111-122
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    • 2006
  • A direct, accurate and sensitive chromatographic analytical method for quantitative determination of four fluoroquinolones (norfloxacin, cirprofloxacin, danofloxacin and enrofloxacin) in chicken, pork and beef edible muscle is proposed in the present study. The developed method was successfully applied to the determination of enrofloxacin, as the main component of commercially available veterinary drugs. The samples were homogenized and the antimicrobials were added, then they were extracted twice with dichloromethane. Fluoroquinolone antibiotics were separated on an agilent $250x4mm,\;C_{18},\;5{\mu}m$, analytical column, at $25^{\circ}C$. The mobile phase consisted of a mixture of DW : acetonitrile : triethylamine(80:19:1%, v/v, pH 3.0) leading to retention times less than 14 min. at a flow rate 0.5 ml/min. These fluoroquinolones were detected by liquid chromatography with fluorescence at 290 nm excitation and 465 nm emission. The limits of quantification in each edible muscle (chicken, pork, and beef) were 0.32-6.54 ng/g. Using 0.5 g of each sample, average recovery rates at fortification levels of 0.05, 0.1 and 0.2 ${\mu}g/ml$ ranged 70.14-71.71% for NFX, 71.87-73.89% for CFX, 82.16-92.35% for DFX, and 90.13-98.12 for EFX This is a simple and economic method to quantify the presence of NFX, CFX, EFX and DFX in edible muscle of animal origin.

산업장 건강증진프로그램이 중년기 근로자의 건강증진행위, 콜레스테롤치 및 삶의 질에 미치는 영향 (The Effect of Work-site Health Promotion Program on Health Promoting Behavior, Cholesterol, and the Quality of Life of Middle-aged Workers)

  • 박정숙;박경민
    • 성인간호학회지
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    • 제14권2호
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    • pp.194-204
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    • 2002
  • Purpose: This study is aimed at showing the effect of work-site health promotion programs for health promoting behavior, cholesterol, and quality of life of middle-aged workers. Method: Thirty-one middle-aged workers were the experimental group and thirty-one were the control group. The 8-week work-site health promotion program was given to the experimental group. After this, health promoting behavior, cholesterol and quality of life were measured by questionnaires for the experimental and control groups. Health promotion theory, flexibility and muscle strength, aerobic exercise, nutrition, stress management, cancer prevention and early detection, smoking and alcohol problems, and summary lecture were all included in the 8-week work-site health promotion program. Health promoting behavior was measured by Park's HPBS, cholesterol was measured by enzyme method, and quality of life was measured by Ro's QOL. Result: The experimental group showed a higher score of health promoting behavior than the control group. There were no differences on cholesterol and quality of life between the experimental and control groups. Conclusion: It is necessary that nurses provide middle-aged workers with work-site health promotion programs to improve health promoting behavior. It's necessary also to re-study this with the pre-post research design.

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한국폴리텍대학의 입학 홍보방식이 입시 경쟁률에 미치는 영향 (A Study on the Influence of the Admission Promotion Method of Korea Polytechnic University on the Admission Competition)

  • 이운성;임상호
    • 산업진흥연구
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    • 제2권2호
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    • pp.15-22
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    • 2017
  • 본 연구는 한국폴리텍대학의 입학 홍보방식이 입시 경쟁률에 미치는 영향을 분석하였다. 한국폴리텍대학 신입생 및 재학생을 대상으로 설문지 총 66부를 분석하였다. 연구결과 첫째, 지면홍보(p<.01, ${\beta}=.363$)가 경쟁률에 영향을 미치는 것으로 나타났고, 지면홍보가 경쟁률에 17.3%의 설명력을 나타내고 있어 경쟁률에 통계적으로 유의한 영향을 미치는 것으로 나타났다. 둘째, 지면홍보와 등록률은 .406으로 p<.01 수준의 상관관계가 나타났고, 미디어홍보와 등록률은 .297로 p<.05 수준의 상관관계가 있는 것으로 분석되었다. 셋째, 고등학교계열, 한국폴리텍대학을 알게 된 동기에는 등록률에 유의한 영향을 미치지 않았으나, 입학형태에서는 수시가 정시보다 더 높게 나타나 집단 간 차이가 있는 것으로 나타났다. 본 연구는 한국폴리텍대학의 입학 홍보방식이 입시 경쟁률에 미치는 영향을 분석함으로써 지면홍보, 미디어홍보가 경쟁률과 등록률에 대한 특성 요인의 중요도를 파악하고 특성요인의 효과성을 검증한 데 연구의 의의가 있다.

노인의 건강증진행위 정도와 영향요인 (A Study on Health Promotion Behavior in Elderly People)

  • 송미령
    • 기본간호학회지
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    • 제14권4호
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    • pp.493-499
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    • 2007
  • Purpose: This study focused on identifying health promotion behavior of older adults, and factors affecting this behavior. Method: The participants in this survey analysis were Koreans aged 65 or over who had the ability to communicate and could do cognitive thinking, and who consented to participate in the survey. The survey questionnaire included items on demographic characteristics, level of depression, social support, activities of daily living, self-efficacy, and health promotion behavior. Data were analyzed using the SPSS Windows 14.0 program. Results: There were significant differences in health promotion behavior according to religion, economy and health status. Levels of depression, social support and self-efficacy had strong correlations with health promotion behavior. The factors that had the greatest effect on health promotion behavior were social support and self-efficacy. Conclusion: As social support and self-efficacy have been found to affect health promotion behavior in older adults, programs developed to enhance health of older adults should include activities to enhance both social support and self-efficacy.

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