• 제목/요약/키워드: Promotion Type

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대학생의 기숙사 생활 여부에 따른 건강증진행위와 관련 요인 (Health-promoting Behaviors and Related Factors for College Students by Type of Residence)

  • 오난숙;박재용;한창현
    • 보건교육건강증진학회지
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    • 제28권2호
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    • pp.27-40
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    • 2011
  • Objectives: This study was conducted to identify health-promoting behaviors and related factors by type of residence between two groups of college students: those who live in dormitories and those who commute from home. Methods: We used the data from 2,287 students (870 male, 1417 female) from 14 colleges in Daegu and Kyungpook areas and compared health-promoting practice scores, general characteristics, health environment, and parental support. Multiple regression analysis was performed with health-promoting practice scores as a dependent variable. Results: Dormitory residents presented significantly lower health-promoting practice scores than commuters in both gender. Multiple regression analysis showed that the factors associated with health-promoting behaviors were health environment (p<0.05) and parental influence/support (p<0.01) for male dormitory residents. For female dormitory residents interest in health(p<0.05), stress(p<0.05), and parental influence/support(p<0.01) were associated. Conclusions: Systematic development of health education programs would be needed for the practice of health promotion behavior of college dormitory students with the help of environmental and institutional support. We suggest a program for stress management, smoking, health behavior, and alcohol and a parental program to increase contact with their children for a positive parental influence and support.

서울시와 강원도 일부 초등학교 학생들의 식습관과 어머니의 식습관 관련 양육태도 비교 (A Comparison between Seoul and Gangwon-do in Elementary Students' Eating Habits and Their Mothers' Parenting Attitude toward Eating Habits)

  • 권명순;조해련;박동진
    • 보건교육건강증진학회지
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    • 제30권5호
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    • pp.101-112
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    • 2013
  • Objective: The purpose of this study was to compare eating habits and parenting about eating habits of the elementary schoolers in two regions, Seoul and Gangwon-do, in order to understand regional differences. Methods: The respondents of this study included 365 pairs of children and their mothers (150 pairs from Seoul and 213 pairs from Gangwon-do). Data was collected using a structured questionnaire from July to August, 2013. Results: Perceived body type, weight control, and eating habits were significantly different in two regions. Children's eating habits were significantly different by their perception of health status and body type. Their mother's parenting attitude toward eating habits was significantly different by children's weight control and mother's and children's perception of body type. Parenting attitude toward eating habits was not different between two regions by their mothers. eating habits and parenting attitude toward eating habits were significantly correlated. Conclusions: Health provider should consider regional difference when designing health promotion program for elementary students. Especially, when practicing eating habits related program, parents should be participated from the planning stage and provided with the information of the proper body image and weight control.

패밀리레스토랑의 마케팅 활동에 대한 여성고객의 인지, 매력, 만족에 관한 연구 (A Study on Awareness, Attraction, Satisfaction of Women Customers in Family Restaurant Marketing Activity)

  • 이재련
    • 한국조리학회지
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    • 제9권1호
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    • pp.81-100
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    • 2003
  • This study performed a analysis of customer purchasing behavior in family restaurant. The type of family restaurant marketing activity was classified to free gift promotion, special menu promotion, discount promotion, membership program, coupon, co-marketing promotion were assumed to stimulus. The awareness of stimulus and exposure, attention, comprehension process was assumed to attraction and the contribution of stimulus was assumed to satisfaction on this study. A sample of study is assigned women customers are core customer group not family restaurant but all of industry. The study has showed co-marketing is the most outstanding marketing activity in family restaurant all of aspects and the awareness and attraction of co-marketing is higher than satisfaction. A result of t-test for awareness and attraction of discount and coupon promotion is attended. Attraction of them is higher than awareness. But satisfaction of them is lower than attraction means that family restaurants should makes an effort to develop the customer satisfaction to ensure customer loyalty through the discount and coupon promotion. On one-way ANOVA of awareness, attraction and satisfaction by age, discount and coupon promotion is related to it Speciality as low age as sensitive in awareness, attraction, satisfaction of discount promotion.

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선택구조가 브랜드선택에 미치는 영향 - 프로모션 유형의 조절효과를 중심으로 - (The Effect of Set Configuration on the Choice of Brand - Focusing on the Moderating Effects of Promotion Type -)

  • 김용호;김숙희;송경수
    • 경영과정보연구
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    • 제34권2호
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    • pp.97-111
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    • 2015
  • 기존의 유인효과와 타협효과에 관한 선행연구들은 제품이나 서비스에 대한 실험에서 시작되어 사물을 이용한 연구, 여행상품의 연구, 종업원 채용 과정에서의 연구 그리고 실제 미국 대통령 선거를 대상으로 한 실증적 연구 등으로 진행되었다. 하지만 대부분의 연구가 범위 빈도 이론에 국한될 뿐 타협효과와 유인 효과를 프로모션 유형과 접목시킨 연구는 없는 실정이다. 본 연구의 목적은 이러한 브랜드선택 과정에서 선택구조인 유인효과와 타협효과가 프로모션 유형에 따라 어떻게 달라지는가를 검증하는데 있다. 유인효과와 타협효과의 영향력의 차이를 실험하였다. 조작된 변수는 다음과 같이 독립변인 (1) 브랜드 선택(유인효과/타협효과), (2) 프로모션 유형(가격프로모션/비가격프로모션)이다. 본 연구는 피험자 간 실험설계와 함께 각 집단마다 피험자 내 조작이 함께 사용되었다. 본 연구의 결과는 신규 브랜드의 진입에 의해 그와 비슷한 기존 브랜드의 점유율이 오히려 높아지는 현상으로, 실무적 차원인 프로모션 전략 등 여러 가지 신제품의 포지셔닝 전략에 대한 시사점을 제공할 수 있으리라 본다.

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여성의 피부유형상태에 영향을 미치는 요인분석 (A study on factors influencing on women of skin type)

  • 최은영;나영순;백승화
    • 대한예방한의학회지
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    • 제3권2호
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    • pp.171-182
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    • 1999
  • This study was carried out to evaluate factors influencing on women of skin type using Pender's Health Promotion Model. For this purpose, we surveyed 159 women from July 1 to August 22, 1998. In results of stepwise logistic analysis, these factors was shown significant habit of practice and skin care experience (p<0.05). Groups which did not practice showed the probability of 13.49 times in neutral skin. Groups which experienced skin care showed the probability of 5.16 times in neutral skin. These results suggested that it was to develop the instrument for measurement of skin type.

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윈들라스 메커니즘을 적용한 트레일 워킹화 개발을 위한 생체역학적 분석 (Biomechanical Analysis for the Development of Windlass Mechanism for Trail-walking Shoe)

  • 박종진;박승범
    • 한국운동역학회지
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    • 제25권4호
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    • pp.489-498
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    • 2015
  • Objective : The purpose of this study was to analyze the effects of the windlass mechanism in trail-walking shoe prototypes that can effectively support arches. A study of these effects should help with the development of a first-rate trail-walking shoe development guide for the distribution of quality information to consumers. Methods : The subjects were ten adult males who volunteered to participate in the study. Shoes from three companies, which will be referred to as Company S (Type A), Company M (Type B), and Company P (Type C), were selected for the experiment. The subjects wore these shoes and walked at a speed of 4.2 km/h, and as they tested each shoe, the contact area, maximum pressure average, and surface force were all measured. Results : Shoe Type A showed a contact area of $148.78{\pm}4.31cm^2$, Type B showed an area of $145.74{\pm}4.1cm^2$, and Type C showed an area of $143.37{\pm}4.57cm^2$ (p<.01). Shoe Type A demonstrated a maximum average pressure of $80.80{\pm}9.92kPa$, Type B an average of $85.72{\pm}11.01kPa$, and Type C an average of $89.12{\pm}10.88bkPa$ (p<.05). Shoe Type A showed a ground reaction force of $1.13{\pm}0.06%BW$, Type B a force of $1.16{\pm}0.04%BW$, and Type C a force of $1.16{\pm}0.03%BW$ (p<.05). Conclusion : The Type A trail-walking shoe, which was designed with a wide arch from the center of the forefoot to the front of the rearfoot showed excellent performance, however, more development and analysis of the windlass mechanism for a variety of arch structures is still necessary.

Smoking Is Associated With Abdominal Obesity, Not Overall Obesity, in Men With Type 2 Diabetes

  • Yun, Ji-Eun;Kimm, Hee-Jin;Choi, Young-Ju;Jee, Sun-Ha;Huh, Kap-Bum
    • Journal of Preventive Medicine and Public Health
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    • 제45권5호
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    • pp.316-322
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    • 2012
  • Objectives: Abdominal obesity increases mortality and morbidity from cardiovascular disease and there is a possibility that smoking effects obesity. However, previous studies concerning the effects of smoking on obesity are inconsistent. The objective of this study was to examine whether smoking is positively related to abdominal obesity in men with type 2 diabetes. Methods: Subjects consisted of 2197 type 2 diabetic patients who visited Huh's Diabetes Center from 2003 to 2009. Indices of abdominal obesity were defined as visceral fat thickness (VFT) measured by ultrasonography and waist circumference (WC). Overall obesity was defined as body mass index (BMI). Results: Statistically significant differences in WC and VFT by smoking status were identified. However, there was no statistical difference in BMI according to smoking status. Means of WC and VFT were not significantly higher in heavy smokers and lower in mild smokers. Compared to nonsmokers, the BMI confounder adjusted odds ratio and 95% confidence interval for VFT in ex-smokers and current-smokers were 1.70 (1.21 to 2.39) and 1.86 (1.27 to 2.73), respectively. Conclusions: Smoking status was positively associated with abdominal obesity in type 2 diabetic patients.

전자상거래상에서의 소비자 성격유형 분석기법의 적용을 위한 탐색적 연구 : 고객지향 판매장치(COSD)의 설계를 중심으로 (An exploratory study for adjust ing the analysis techniqul of consumer character type - Focused on the Customer Oriented Sale Device(COSD) -)

  • 고정혁;조남준;이종호
    • 한국전자거래학회:학술대회논문집
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    • 한국전자거래학회 2003년도 종합학술대회 논문집
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    • pp.184-189
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    • 2003
  • Usually offline sales depend on the promotion strategy to the consumer-type. But e-commerce has some difficulties in analysing the consumer-type. And providing products and services with differential approaches to the type. Therefore, this study is a kind of explore information to the consumer character-type.

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Effects of Catalyst Promotion on the Selective Hydrogenation of Biphenol Using Various Pd/C Catalysts

  • Cho, Hong-Baek;Hong, Bum-Eui;Park, Jai-Hyun;Ahn, Sung-Hyun;Park, Yeung-Ho
    • Bulletin of the Korean Chemical Society
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    • 제29권12호
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    • pp.2434-2440
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    • 2008
  • The effect of sodium (Na) promotion was studied in the biphenol (BP) hydrogenation using various Pd/C catalysts. Different amounts of sodium metal were used for promotion with Pd/C and their effects on BP hydrogenation were observed. The promotion order was changed to compare the effect of the position of the promoter in relation to the palladium (Pd) metal on the catalytic activity and yield of the final product, bicyclohexyl-4,4'-diol (BHD). Pd/C catalysts prepared from different methods were also sodium-promoted and the changes of the reaction pathway according to the type of promoted Pd/C catalyst were compared.

몽골 소비자의 한국화장품 선택속성이 브랜드 신뢰도 및 구매 의도에 미치는 영향: 광고매체와 판촉유형의 조절효과 분석 (The Effects of Mongolian Consumer's Korean Cosmetics Selection Attributes on Brand Reliability and Purchasing Intention: -Moderating Effect of Advertising Media and Promotion Type-)

  • 간볼드 간둘람;장형유
    • 한국콘텐츠학회논문지
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    • 제20권10호
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    • pp.134-145
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    • 2020
  • 본 연구는 한국화장품 선택속성 (친숙성, 가격, 이미지 및 품질)이 몽골 소비자의 브랜드 신뢰도와 구매 의도에 미치는 효과를 살펴보았다. 또한 광고매체에 따른 소비자의 브랜드 신뢰도 간의 영향 관계와 판촉유형에 따른 구매 의도 간의 영향 관계를 검증하였다. 이를 위해 몽골 소비자 255명의 설문지를 수집하고 연구에 활용하였다. 분석결과, 제품 가격, 이미지, 품질은 브랜드 신뢰도에 긍정적인 영향을 미치는 것으로 나타나는 반면 친숙성은 브랜드 신뢰도에 의미 있는 영향을 미치지 못하였다. 또는 브랜드 신뢰도는 구매 의도의 긍정적인 영향을 미치는 것으로 나타났다. 광고매체에 따른 조절효과 분석결과 제품 선택속성과 브랜드 신뢰도 간의 영향 관계는 부분적으로 나타났다. 마지막으로 판촉유형은 브랜드 신뢰도와 구매 의도 사이에서 조절효과를 나타내는 것으로 드러났다. 이러한 결과는 한국기업이 몽골의 화장품 산업에 진출했을 때 현지에서 구사할 전략에 시사점을 도출한다고 할 수 있다.