• 대한간호학회지
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• 제28권4호
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• pp.992-1002
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• 1998

This study measures the subjectivity(opinions·attitudes)of college women. Identifying the schemata(structure of subjectivity) would be a basic step for the women's health education and the promotion to alternative strategies of women's health nursing. More concretely, these following research questions are focused. 1) The subjective schemata : find out typologies based on the opinions and attitudes toward the health lifestyle. 2) Applications : describe the characteristics of each type. 3) Alternatives : provide suggestion of the promotion to alternative strategies for women's health nursing. Q- Methodological method was used for that purpose. As for the research method, Q-statements were preliminary collected in the study from through in-depth interviews and a literature review. For the study 36 Q-statements were selected. 33 college women were used as subjects for research. The 33 college women sorted the 36 statements using the principle of Forced Normal Distribution. The principle of Forced Normal Distribution, which has nine scales to measure the individual opinions, was called. Q-Factor Analysis by using PC Quanl Program to supply the material. According to the outcomes of this study, there were three categories of special opinions about the health lifestyle in college women. The first type is called Initiatived Health Management Type. The second type is called Social Activity Centered Type. The third type is called Positive Outlook Type. Through the result of this study, the health lifestyle could be identified by 3 types, therefore the nurses needed to understand each women's meaning to health lifestyle so they could develop the appropriate nursing intervention based the typology of the health lifestyle this study explored. Finally, The result of the study will provide clues for developing a nursing interventional program and alternative strategies for the health promotion lifestyle in college women.

• 수산해양교육연구
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• 제26권2호
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• pp.368-381
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• 2014

The purpose of this study is to diagnose the lifelong education promotion system in Busan and to establish a desirable promotion system. In the study, we search for the optimal alternative to manage lifelong education exclusive organization(Busan Institute for lifelong Education) and seek ways to vitalize the lifelong education promotion system in Busan. The focus is also placed on completing a network-type governance system by strengthening the connection and cooperation among the parties. In order to make the promotion system function efficiently, the vitalizing methods of lifelong education promotion system can be roughly categorized into some kind as follows : strengthening the network between the interested parties and establishing their roles, restructuring legal as well as administrative and financial support system; enhancing education and public relations; intensifying local infrastructure of lifelong education; and boosting accessibility and expanding exchange and cooperation.

• 한국보건교육건강증진학회:학술대회논문집
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• 한국보건교육건강증진학회 2009년도 추계학술대회 자료집
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• pp.18-29
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• 2009

This paper reviews the position of health promotion in England and, in particular, how structural change and reorganisation within the NHS, along with the emergence of multidisciplinary public health, have been a challenge to its identity. It draws lessons from recent experience to emphasise the distinctive contribution of health promotion to public health and the need for proper recognition and career progression for health promotion staff. It argues that the specification of competences should be informed by a health promotion discourse and that as well as defining skills these should also include the values and ethical principles of health promotion. It argues that practice should be evidence-based and health practitioners have a responsibility to draw critically on evidence and also to generate the type of evaluation evidence which would inform dissemination.

• 서비스연구
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• 제7권4호
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• pp.15-38
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• 2017

본 연구에서는 상표전환과 반복구매의 소비 형태를 보이는 소비자를 대상으로 그들의 상표전환과 반복구매의 결정 요인은 무엇인지 알아보고자 하며 그러한 상표전환의 과정과 반복구매에서 기업의 촉진활동으로 대표되는 마케팅 반응변수별 차이를 분석하여 그 결과를 마케팅에 적용시키기 위한 시사점을 제공하고자 한다. 이는 유통업계간 과다경쟁과 외형을 중시한 판매경쟁의 결과로 밀어내기식의 마케팅을 전개하고 있는 기업에게 소비자를 개개인의 실체로 인식시켜 이에 맞는 효율적인 촉진활동을 제시함으로써 자사상표에 대한 상표 충성도를 높여 지속적인 반복구매를 하게하고 경쟁상표 소비자의 상표전환을 유도하는데 도움을 주고자 한다. 본 연구 결과를 살펴보면 다음과 같다. 첫 번째 이벤트와 가격할인과 샘플이나 견본상표 혹은 로고(logo) 등이 새겨진 것을 일컫는 제품 프리미엄 등을 선호하는 고객들은 반복구매를 하는 특징이 있다. 두 번째 서비스 혜택과 포인트 형 판촉 그리고 비용절감 만족도가 상표전환에는 아무런 영향을 미치지 못했으며 쿠폰 형 판촉을 선호하는 사람들만이 상표전환을 하는 것으로 나타났다. 세 번째 반복구매와 쿠폰 형 판촉 사이에서는 소매 업태가 긍정적인 조절효과를 보이고 있으며 상표전환과 서비스혜택 사이에서도 소매 업태가 긍정적인 조절효과를 보이고 있는 것을 알 수 있었다.

• 한국멀티미디어학회논문지
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• 제25권1호
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• pp.103-113
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• 2022

Based on the information framework and regulatory focus theory, this paper verifies the impact on the advertising effect when the matching effect forms between the video advertising content type (Information Type, Entertainment Type) and the information framework (Promotional, Prevention) and the regulatory focus (Promotion Orientation, Prevention Orientation) in social media. In order to verify, after selecting of the experimental subjects and finishing the prior investigation of the experimental operation, four video advertisements and formal experiments were performed. The experimental results showed that first, the content type affects the advertising effect of the video and the information framework; when the information video matches the preventive information framework, it will have a more obvious positive effect on the advertising effect; when the entertainment video matches the promotion information framework, it will have a more obvious positive effect on the advertising effect. Second, with the two matches of video content type and information framework, the entertainment-oriented video has a more obvious positive effect for the information-oriented video audience; the above results enrich user created content research and improve the quality and communication efficiency of video in social media.

• 생명과학회지
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• 제22권8호
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• pp.1092-1098
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• 2012

본 연구에서는 우방자를 70% 에탄올로 추출하여 얻어진 추출물을 n-hexane, methylene chloride, ethyl acetate로 순차용매 분획하였다. 각 분획물에 대해 activity-guided isolation을 수행하여 활성물질의 분리 정제를 실시하였다. 활성을 나타내는 물질은 silica gel chromatography (230 mesh), sephadex LH 20, recrystallization method를 이용하여 분리하였다. 각 화합물의 화학구조는 NMR 스펙트럼 데이터 해석하였고 arctiin, arctigenin, diarctigenin, matairesinol 으로 동정하였다. 이들을 human dermal fibroblast HS68 세포에 처리하여 얻어진 상등액은 ELISA kit를 활용하여 procollagen type I 생합성과 MMP-1 저해활성을 측정하였다. 측정결과 procollagen type I 생합성과 MMP-1 저해활성 결과 모두 arctiin이 가장 우수한 결과를 보였다. 이와 같은 결과를 통해 우방자에서 분리한 리그난 화합물들을 이용하여 주름개선 소재로 개발할 수 있을 것으로 사료 된다.

• 한국산림과학회지
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• 제111권1호
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• pp.72-80
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• 2022

본 연구는 백두대간보호구역에 대한 합리적인 보전 및 이용을 위한 권역별 지향성 설정을 위하여 실시하였다. 지향성 설정을 위해 첫 번째 단계로 자연환경보호, 자연경관보호, 농림업 진흥, 생활환경보호, 교육·문화·예술 진흥, 휴양·관광 진흥, 재난·재해관리 유형을 백두대간의 설악산, 태백산, 속리산 권역을 포함하는 유역별 지향성의 점유비율을 비교하여 결정하였다. 그러나, 7가지 지향성별로 각각의 유형이 대상지역에서 동일한 역할을 하지 않기 때문에 가중치를 적용하였다. 그 결과 백두대간 지역은 산림 및 환경보호에 대한 강력한 조치로 규제되고 있으며, 자연보호와 관련된 가중치가 다른 지역보다 높기 때문에 대부분의 지역이 자연환경보호 구역으로 분류되었다. 이상의 결과를 보완하기 위해서는 권역별 지향성과 가중치를 결정하기 위한 추가 연구 수행과 사회문화 요소 및 현장 조사 자료의 통합이 필요할 것으로 판단된다.

• 한국의류학회지
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• 제25권6호
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• pp.1155-1166
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• 2001

The purposes of this research were 1) to identify shopping orientation according to customer's personality type, 2) to examine perceived importance of service and satisfaction of service related to customer's personality type, 3) to find the relationships of evaluation of salesperson's service and re-purchase intention in each of customer's personality types. The data were collected via self-administered questionnaires from 434 female formal wear shoppers. and were analyzed by frequency, factor analysis, ANOVA, Chi-square test, and multiple regression analysis. The results of this study were as follows: Shopping orientations varied according to customer's personality type. E type had stronger Hedonic/self-confidence than I type, F type had higher Depending decision making than T type and P type had higher Quick decision making than J type. And service items satisfied the customers with a certain personality type. E type was satisfied with timely and proper A/S, not forcing to purchase and trustful behavior of salesperson more than I Type was. And also with expertise, individualized care, polite attitude, and merchandising promotion. N type was satisfied with individualized care more than S type was. A service evaluation criterion affected the re-purchase intention for a customer with a certain personality type. Customer's convenience in E. I. S, N, T, F, J types had a significant effect on re-purchase intention. And Expertise/ care in E, N, T, J types had a positive effect on re-purchase intention. also Politeness in E, I, S, N, T, J, P types did. But in only E type, Merchandising promotion affected re-purchase intention.

• 한국식품영양학회지
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• 제31권1호
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• pp.173-184
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• 2018

This research was conducted to examine coffee shop customers' preference and satisfaction by different types of promotion. Research samples ware adults with experience of any form of coffee shop promotion (n=209). Descriptive statistics, Chi-square, t-test and one-way ANOVA were used to analyze the relations among variables. Results showed that 'free coupon' was the most preferred ones. SNS was the most frequently used search method for coffee shop coupon promotion information. The most preferred event promotion was 'freebies', and preference levels were significantly different by age and employment status. 'Barista experience' was ranked highest in preference among cultural experience events. Drinking coffee was the most important purpose of visiting coffee shops, especially among unemployed, twenties, and women respondents. Coupon was evaluated the highest in usefulness and satisfaction among the three promotion methods. Event and cultural experience were preferred more by respondents in their twenties than those in their thirties. Results indicated that all promotion strategies are effective for increasing customer satisfaction and for inducing revisit. Findings also showed that preference for promotion was affected by customer characteristics such as age and gender. Therefore, coffee shops should consider using the most effective and attractive promotion strategy for their target market, while maintaining a consistent service quality level to fulfill customer expectation.

• 성인간호학회지
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• 제18권1호
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• pp.62-70
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• 2006

Purpose: To identify the agreed opinion of experts on oriental health promotion services and nursing in Korea. Method: The study is based on the 3-round Delphi method. As a Delphi panel, a total of 28 people with at least three years of experience in the area of oriental medicine consisted of this. Results: The experts suggested that Yangsaeng, lectures on prevention of CVA, correct understanding of the misuse/abuse of oriental medicine, daily health care, meridian/acupoints massage, and Kigong therapy should be included in the promoting oriental health nursing servies. Conclusion: The agreed opinions by the experts on the oriental health promotion services and nursing, can help enhance the understanding of oriental health promotion. The curriculum should be developed further and tested with the development of the Korean oriental nursing intervention methods which is appropriate to Korean culture.