• Title/Summary/Keyword: Production Investment

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Marketing Strategies in the Film Industry: Investment Decision Game Model (영화산업에서의 마케팅 전략 : 투자 결정 게임 모형을 중심으로)

  • Hwang, Hee-Joong
    • Journal of Distribution Science
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    • v.13 no.10
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    • pp.109-114
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    • 2015
  • Purpose - The movie market has the characteristics of being a perfectly competitive market as well as a pure monopolistic market at the same time. This is because there are competitors in the industry but prices, although not fixed, have not changed a lot. Price competition may not have spread, but the competition is focused on artistic value, and the degree of box office success is most important. The artistic value is determined in the course of the production process. However, the degree of box office success is dependent upon the marketing manager. The marketing strategy represents the difference in the standard or quality of the movie. Inherently, the marketing manager adopts the entertainment strategy based on the quality of the foundation of the completed movie. At this time, the marketing manager knows the pertinent information (high quality/low quality) regarding the movie. This research study tries to reveal what should be the reasonable movie marketing expense, dependent on the quality of the movie. Research design, data, and methodology - Using a game scenario with different market players, the goal of the research analysis is to find out the following. First, the marketing expense is determined to maximize the profits after film production. Second, after the production costs are already committed, the manufacturer gets to choose the marketing level. At this time, there will be a profit maximization point, considering the competition. The premise of the research is as follows: if it is a good movie of quality, positive word of mouth increasing the audience continuously slows down the speed of the demand curve. If the movie quality is bad, the negative word of mouth decreasing the audience gradually hastens the speed of the demand curve. On the marketing side, when the manufacturer invests heavily in the marketing expense of the movie, consumer expectations increase to drive up the audience numbers. On the other hand, it is difficult to improve the profits excessively. When the manufacturer invests in marketing a little bit, the marketing expense is only relatively committed, therefore a lot of demand cannot be gained. Results - If a fixed market share is in a competitive situation, a low quality manufacturer expends relatively more marketing expense. If the situation assumes two manufacturers spend the same for the cost of production, the high quality manufacturer takes more profit. If the manufacturer expends less marketing budget to save costs, the optimum profit cannot be achieved since the other party (opponent) grabs the initial market share. Conclusions - In conclusion, investment is essential for market share to increase. We must refrain from a zero-sum game and have models where the game participants pursue the creative profits together. In the current film industry, there is the dominating logic of winner and loser but we have to create a film industry environment where the participants can be altogether satisfied and live together.

Analysis of the Relative Efficiency and Competitiveness of Production Structure for the Industrial Clusters in Korea (국내 주요 산영클러스더별 상대적 효율성 분석 및 생산구조 비교)

  • Park, Chu-Hwan
    • Journal of the Korean Academic Society of Industrial Cluster
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    • v.2 no.1
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    • pp.44-60
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    • 2008
  • This paper analyses the relative efficiency and competitiveness of production structure for the industrial clusters(Ulsan, Changwon, Kumi, Wonjoo, Banwol & Siwha, Kwangwju, Gunsan) which had allocated in 2004 in Korea by the DEA approaches. The results show that except U1san, Wonjoo, the 5 industrial clusters have improved the relative efficiency in terms of input and output since they were allocated. And, the reason of the inefficiency for the 5 industrial clusters were not for the technical relationship but for the production scaling size. That is, by clustering for the industrial production firms, the economic effect came true throughout the production scaling size effects. Also, by the positioning approach for the production factors such as labor, capital, and R&D investment via production growth, the results show that Banwol & Siwha, Goomi clusters have effectively been managed, but Wonjoo, U1san and Gunsan are not.

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Current technology and industrialization status of cell-cultivated meat

  • Seung Yun Lee;Da Young Lee;Seung Hyeon Yun;Juhyun Lee;Ermie Jr Mariano;Jinmo Park;Yeongwoo Choi;Dahee Han;Jin Soo Kim;Sun Jin Hur
    • Journal of Animal Science and Technology
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    • v.66 no.1
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    • pp.1-30
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    • 2024
  • Interest and investment in cultivated meat are increasing because of the realization that it can effectively supply sufficient food resources and reduce the use of livestock. Nevertheless, accurate information on the specific technologies used for cultivated meat production and the characteristics of cultivated meat is lacking. Authorization for the use of cultivated meat is already underway in the United States, Singapore, and Israel, and other major countries are also expected to approve cultivated meat as food once the details of the intricate process of producing cultivated meat, which encompasses stages such as cell proliferation, differentiation, maturation, and assembly, is thoroughly established. The development and standardization of mass production processes and safety evaluations must precede the industrialization and use of cultivated meat as food. However, the technology for the industrialization of cultivated meat is still in its nascent stage, and the mass production process has not yet been established. The mass production process of cultivated meat may not be easy to disclose because it is related to the interests of several companies or research teams. However, the overall research flow shows that equipment development for mass production and cell acquisition, proliferation, and differentiation, as well as for three-dimensional production supports and bioreactors have not yet been completed. Therefore, additional research on the mass production process and safety of cultivated meat is essential. The consumer's trust in the cultivated meat products and production technologies recently disclosed by some companies should also be analyzed and considered for guiding future developments in this industry. Furthermore, close monitoring by academia and the government will be necessary to identify fraud in the cultivated meat industry.

Returns to Investment on Extension Service in Korea;Implications for the Structural Change (농촌지도사업(農村指導事業)의 투자효과(投資效果) 변화(變化)의 추이(推移);지도사업(指導事業)의 구조변화(構造變化)에 대응(對應)하여)

  • Choi, Min-Ho;Choe, Young-Chan
    • Journal of Agricultural Extension & Community Development
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    • v.2 no.1
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    • pp.1-21
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    • 1995
  • This study examines the socioeconomic returns to agricultural research and extension services in Korea, using multivariate time series technique and Akino-Hyami formula. Results find that the socioeconomic returns are quite competitive in case of agricultural research with 44.82% internal rate of return and very high in case of extension services with 207.82% internal rate of return. Agricultural production responds to the agricultural research shock about four years after the shock. The magnitudes of the impacts increase until a peak is reached nine years after the initial expenditures and the impacts declines to a zero level after about twenty years. This lag lengths are consistent to the usual literature on research, which finds lags of seven to thirty years. Agricultural production responds to an agricultural extension shock immediately and declines to a zero level after about four years. Thus, the lag lengths are much shorter than those by research shock.

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Cardiac Differentiation of Chicken Spermatogonial Stem Cells-A Directional Approach

  • Sodhi, Simrinder Singh;Jeong, Dong Kee
    • Reproductive and Developmental Biology
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    • v.38 no.4
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    • pp.137-142
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    • 2014
  • A tremendous increase in the human population has put poultry industry under an increased pressure to meet steep increase in the demand. Poultry is contributing 25% of the total world's meat production and lesser cost of investment per bird makes it more suitable for the further breeding programmes. Major poultry diseases frequently lead to cardiac damage and cause huge economic losses to poultry industry due to mortality. The in vitro embryonic stem cell (ESC) technology has a futuristic approach for homogeneous populace of differentiated cells, for their further transplantations. During in vitro conditions the differentiated cell populace can be used in grafting and transplantation processes to regenerate damaged tissues. Therefore, the current study targeted the use of spermatogonial stem cells (SSCs) in the poultry production system through cardiac regeneration. The current study will also open new boulevard for the similar kind of research in other livestock species for the management of heart diseases.

Developing SPC System of an Automobile Parts Manufacturing Firm under POP System Environment (POP시스템 환경하의 자동차부품 제조업체의 SPC시스템 개발)

  • 이진춘;김정만;김오환
    • Journal of Korea Society of Industrial Information Systems
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    • v.4 no.3
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    • pp.8-14
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    • 1999
  • SPC(Statistical Process Control) provides objective means of controlling quality in any transformation processes by analyzing statistically data gathered in the process. Considering the fact that a measure to feedback results of the process investigation in the real time is required, it is very practical to construct the SPC system as a module of the POP(Point of Production) system. Because this approach can make the investment cost reduced and achieve goals of production/process control and SPC simultaneously. This paper designed and developed the SPC system of firm S that manufactures automobile parts

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The Patterns and Directions of Technological Innovation in the Steel Industry (철강산업의 기술혁신패턴과 발전과제)

  • 송성수
    • Journal of Korea Technology Innovation Society
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    • v.3 no.2
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    • pp.94-110
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    • 2000
  • This article prospects the patterns of technological innovation in the steel industry and suggests the directions of technological innovation in Korean steel industry. Technological innovation patterns can be analysed through technological trends, innovation-inducing mechanism, and innovators' relationships. In the technological trends, direct coupling of manufacturing processes, lasting growth of mini-mill, and the importance of technological integration are prospected. In the innovation-inducing mechanism, while production system will be specialized, the development of new steel materials and environment-friendly technological innovation will be accelerated. In the innovators' relationships, steel industry faces more complex competition and new forms of inter-firm cooperation including M&A, joint venture, and joint R&D. In order to cope with such changes in the technological innovation patterns, Korean steel industry need to establish core competence based on technological innovation through a great leap in R&D investment, the production of high value-added products, the development of new generation steel technologies, strategic joint R&D, comprehensive technological cooperation, and government's active support.

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Optimal Imperfect-Quality Inventory Models for Continuous and Discrete Shipping with Process Improvement and Setup Reduction (프로세스 품질 개선과 셋업 절감을 고려한 연속 및 불연속 배송 환경에서의 최적 불완전 품질 재고 모형)

  • Kim, Dae-Soo;Yoo, Seung-Ho
    • Journal of the Korean Operations Research and Management Science Society
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    • v.34 no.1
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    • pp.11-28
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    • 2009
  • Intelligent investment in setup cost reduction and process reliability improvement is crucial to an emerging integrated lean six sigma practice today. This study examines a cost-minimizing problem of jointly determining production lot size, setup cost reduction, and process reliability improvement decisions for a manufacturer with an imperfect production process. We develop models for previously untapped discrete shipping in a supply chain context as well as continuous shipping and solve them optimally using differential calculus and nonlinear programming. We also conduct analytic and numerical sensitivity analyses to provide various important managerial insights into practices.

A study on a optimizing the FMS performance and load distribution (통합 생산 시스템의 성능 및 작업 부하의 최적배분에 관한 연구)

  • 황흥석
    • Proceedings of the Korean Operations and Management Science Society Conference
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    • 1995.09a
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    • pp.113-118
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    • 1995
  • 본 연구는 폐쇄형 대기행렬망(CQN:Closed Network of Queue)으로 표시되는 FMS 시스템의 최적 성능을 산정하는 방법과 각 작업장의 작업 부하 (Workload)를 최적화하기 위한 방법에 관한 연구이다. FMS 생산 시스템의 성능 (Performance)을 기존의 생산률(Production Rate)외에 기대생산률 (Expected Production Rate), 평균 대기작업량(Mean Queueue Length), 및 기대 투자이용률(Expected Investment Utilization Rate)과 이들 각각의 분산 (Variance)들을 고려하였다. 이러한 성과측정 문제를 수리 모델링하고 이를 이용하여 각 작업장에서의 가공 장비의 그룹(Machine Group)별 최적 작업배 분(Workload) 조건을 보였다. 또한 위의 과정을 최근의 FMS 전용 Simulator인 FACTOR/AIM을 이용한 분석 결과와 비교하여 보였다.

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Simulation of Efficient FlowControl for Photolithography Process Manufacturing of Semiconductor

  • Han, Young-Shin;Lee, Chilgee
    • Proceedings of the Korea Society for Simulation Conference
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    • 2001.10a
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    • pp.269-273
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    • 2001
  • Semiconductor wafer fabrication is a business of high capital investment and fast changing nature. To be competitive, the production in a fab needs to be effectively planned and scheduled starting from the ramping up phase, so that the business goals such as on-time delivery, high output volume and effective use of capital intensive equipment can be achieved. In this paper, we propose Stand Alone layout and In-Line layout are analyzed and compared while varying number of device variable changes. The comparison is performed through simulation using ProSys; a window 98 based discrete system simulation software, as a tool for comparing performance of two proposed layouts. The comparison demonstrates that when the number of device variable change is small, In-Line layout is more efficient in terms of production quantity. However, as the number of device variable change is more than 14 titles, Stand Alone layout prevails over In-Line layout.

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