• International Commerce and Information Review
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• v.11 no.1
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• pp.139-155
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• 2009

This study investigates empirically the export competitiveness of Korea and Japan in America by calculating 4 indexes such as market share index(MSI), export similarity index(ESI), market comparative adventage index(MCAI) and market share expansion ratio(MSER)-export similarity deepening ratio(ESDR). The empirical finding of this analysis shows that Korea is competitive in the labor-intensive products and Japan in the technology-intensive products. This result also meets the general understandings that Japan is superior to Korea in the export competitiveness such as value added of goods, etc. Therefore, in order to strengthen the export competitiveness of Korea in the US market, it's desirable for our firms and government to improve the quality of product ranges by developing technologies focused on the higher value-added products.

• Knowledge Management Research
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• v.20 no.1
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• pp.175-194
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• 2019

In order to overcome the limitation of market orientation concept, Narver et al. (2004) have extended the original concept into two dimensions, responsive market orientation (RMO) and proactive market orientation (PMO), respectively. Yet, there has been very limited empirical studies that analyzed the differential effects of each market orientation on firm outcomes, especially in the Korean context. We analyze the impact of RMO and PMO on the new product performance in the perspective of SMEs and examine the moderating effect of external factors such as environmental uncertainty and market similarity. The results of this study show that both RMO and PMO have a significant positive effect on the new product performance of SMEs. Also, environment uncertainty shows a negative moderating effect on the relationship between RMO and new product performance, whereas it has positive moderation with PMO. This suggests that focusing on potential customers' needs rather than current needs helps improve firm performance as the competitive environment surrounding the firm becomes more uncertain. Lastly, market similarity showed a positive moderating effect on the relationship between RMO and new product performance, but not on PMO.

• Asia Marketing Journal
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• v.17 no.1
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• pp.97-121
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• 2015

In this research, we examine whether and why temporal distance influences evaluations of two different types of brand extensions: concept-based extensions, defined as extensions primarily based on the importance or relevance of brand concepts to extension products; and similarity-based extensions, defined as extensions primarily based on the amount of feature similarity at the product-category level. In Study 1, we test the hypothesis that concept-based extensions are evaluated more favorably when they are framed to launch in the distant rather than in the near future, whereas similaritybased extensions are evaluated more favorably when they are framed to launch in the near rather than in the distant future. In Study 2, we confirm that this time-dependent differential evaluation is driven by the difference in construal level between the bases of the two types of extensions - i.e., brand-concept consistency and product-category feature similarity. As such, we find that conceptbased extensions are evaluated more favorably under the abstract than concrete mindset, whereas similarity-based extensions are evaluated more favorably under the concrete than abstract mindset. In Study 3, we extend to the case for a broad brand (i.e., brands that market products across multiple categories), finding that making accessible a specific product category of a broad parent brand influences evaluations of near-future, but not distant-future, brand extensions. Combined together, our findings suggest that temporal distance influences brand extension evaluation through its effect on the importance placed on brand concepts and feature similarity. That is, consumers rely on different bases to evaluate brand extensions, depending on their perception of when the extensions take place and on under what mindset they are placed. This research makes theoretical contributions to the brand extension research by identifying one important determinant to brand extension evaluation and also uncovering its underlying dynamics. It also contributes to expanding the scope of the construal level theory by putting forth a novel interpretation of two bases of perceived fit in terms of construal level. Marketers who are about to launch and advertise brand extensions may benefit by considering temporal-distance information in determining what content to deliver about extensions in their communication efforts. Conceptual relation of a parent brand to extensions needs to be emphasized in the distant future, whereas feature similarity should be highlighted in the near future.

• Korean Journal of Computational Design and Engineering
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• v.7 no.2
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• pp.131-139
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• 2002

Custom-tailored products always vary their sizes and shapes to satisfy the customers' tastes and requirements but they have to be fabricated as fast as possible when ordered. One way to solve this problem is to prepare several representative products in advance and each custom-tailored product is generated by machining the closest representative product. To realize this approach, it would be necessary to be able to group the products into several groups each of which has a representative product. Once the similar products are identified to be grouped, the representative shape can be generated such that all the products in the group can be made by machining the representative product. The custom-tailored products considered in this work have similar shapes but different sizes. Since these products have free surfaces, that are hard to be compared, their convex hulls are used for the grouping. Among all the products to be grouped, one product is chosen as a base shape. The shape and overall similarity values between the base shape and the remaining shapes are calculated as their convex hulls are rotated virtually. By calculating these similarity values at each rotation, the optimal alignment of the reference shape with respect to the base shape is determined. Overall similarity value at this optimal alignment is used as a measure for grouping. A prototype system based on the proposed methodology has been implemented and used to group the shoe-lasts for custom-tailored shoes.

• Journal of the Ergonomics Society of Korea
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• v.21 no.3
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• pp.47-58
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• 2002

The similarity of shape of shape of interface between human cognitive map and real product is the important factor to determine the human performance. Nevertheless, the degree of similarity between these has not been defined quantitatively in recent studies. Therefore, in this study, the cognitive map and the mental workload were measured by SMM(Sketch Map Method) and RNASA-TLX(Revision of NASA-Task Load Index). And the numerical expression of the accuracy point was suggested for the quantitative calculation of relative positional similarity between cognitive map and real product. In the experiment, nine subjects were participated and two kinds of vehicles were used. Mental workload was mental workload was measured immediately after the road test. The result of analysis on the relationship between accuracy and mental workload shows that the negative correlation exists on each vehicle, and the lower score of mental workloads id measured on the vehicle that has the higher score of accuracy between two vehicles.

• Journal of Korean Society of Industrial and Systems Engineering
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• v.29 no.4
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• pp.91-99
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• 2006

A POP system, which collects manufacturing data from the shop floors and supply them to higher level systems, should be maintained and upgraded according to the change of production environment such as new product introduction. This situation leads to the need of a cost-effective system development methodology. In this paper, a methodology based on the classification and the similarity comparison of manufacturing processes is proposed. In this, a new product is classified according to the similarity of its manufacturing processes, which enables recycling of existing system modules. The proposed methodology has been tested in the case of an electronics parts manufacturing company, where a POP system is implemented. The result shows that the proposed methodology can save time and efforts for system implementation.

• The Journal of Asian Finance, Economics and Business
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• v.7 no.2
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• pp.221-228
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• 2020

This study suggests an alternative to the conventional collaborative filtering method for predicting consumer choice, using case-based reasoning. The algorithm of case-based reasoning determines the similarity between the alternative sets that each subject chooses. Case-based reasoning uses the inverse of the normalized Euclidian distance as a similarity measurement. This normalized distance is calculated by the ratio of difference between each attribute level relative to the maximum range between the lowest and highest level. The alternative case-based reasoning based on similarity predicts a target subject's choice by applying the utility values of the subjects most similar to the target subject to calculate the utility of the profiles that the target subject chooses. This approach assumes that subjects who deliberate in a similar alternative set may have similar preferences for each attribute level in decision making. The result shows the similarity between comparable alternatives the consumers consider buying is a significant factor to predict the consumer choice. Also the interaction effect has a positive influence on the predictive accuracy. This implies the consumers who looked into the same alternatives can probably pick up the same product at the end. The suggested alternative requires fewer predictors than conjoint analysis for predicting customer choices.

• Journal of Korean Society of Industrial and Systems Engineering
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• v.36 no.2
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• pp.74-80
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• 2013

In this study, a novel and flexible recommender system was developed, based on product taxonomy and usage patterns of users. The proposed system consists of the following four steps : (i) estimation of the product-preference matrix, (ii) construction of the product-preference matrix, (iii) estimation of the popularity and similarity levels for sought-after products, and (iv) recommendation of a products for the user. The product-preference matrix for each user is estimated through a linear combination of clicks, basket placements, and purchase statuses. Then the preference matrix of a particular genre is constructed by computing the ratios of the number of clicks, basket placements, and purchases of a product with respect to the total. The popularity and similarity levels of a user's clicked product are estimated with an entropy index. Based on this information, collaborative and content-based filtering is used to recommend a product to the user. To assess the effectiveness of the proposed approach, an empirical study was conducted by constructing an experimental e-commerce site. Our results clearly showed that the proposed hybrid method is superior to conventional methods.

• Journal of Microbiology
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• v.34 no.3
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• pp.248-254
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• 1996

$cdc103^+$ gene in Schizosaccharomyces pombe which is similar to the CDC3 gene in Saccharomyces cerevisiae was cloned and sequenced. Comparison of the predicted amino acid sequences of $cdc103^+$ and CDC3 revealed that they share significant similarity (43% identity and 56% identity or similarity) to each other. The gene product of CDC3 in S. cerevisiae is known to be a highly ordered ring of filaments that lies just inside the cytoplasmic membrane in the region of the mother-bud neck. In order to characterize the gene product of $cdc103^+$ in Schizosaccharomyces pombe, fusion proteins were used to generate the polyclonal antibodies specific for the gene product (cdc103p). In immunofluorescence experiments, these antibodies decorate the region of the septum formation as a double ring structure late in the cell division cycle.

• Journal of the Korean Society of Clothing and Textiles
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• v.35 no.7
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• pp.721-735
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• 2011

This study: 1) identifies differences in consumers' perceived similarity of extended products to their parent product in terms of brand attributes, 2) identifies the influence of the perceived similarity on consumer's attitude toward and purchase intention of extended products (i.e., brand extension effect), and 3) examines the moderating effect of Brand Relationship Quality (BRQ) on brand extension effects. A survey questionnaire was distributed to a convenience sample of individuals aged 20-39. A total of 576 valid responses were used for the final analysis. The results showed that: 1) the consumers perceived more similarity in the extended products when the extended products maintain more consistent attributes with their parent product, 2) the higher the perceived similarity was then the higher the brand extension effect, and 3) brand relationship quality moderated the influence of perceived similarity on attitude and purchase intention. When consumers build a high relationship quality with a brand, then the brand extension effect is likely to be high regardless of the perceived similarity of the extended products. This study consequently has its own contribution in that it empirically examined the brand extension effect in the fashion field and evidenced the role of BRQ in brand extension.