• Title/Summary/Keyword: Product similarity

Search Result 295, Processing Time 0.021 seconds

Effect of the CSR Fit on the Perceived Product Performance and the Moderating Effect of the CSR Information Source and Consumer's Expertise (CSR 활동의 적합성이 소비자 제품 성능 평가에 미치는 영향: CSR 정보 원천과 소비자 전문성의 조절 효과를 중심으로)

  • Han, Xiao;Nam, Inwoo
    • Journal of Information Technology Applications and Management
    • /
    • v.25 no.4
    • /
    • pp.41-65
    • /
    • 2018
  • Corporate Social Responsibility (CSR) activities are important tool in corporate management strategies. However, the way that companies conduct CSR activities might bring different effect on consumers. The purpose of this study is to verify the effect of CSR fit (similarity between the firm's CSR activities and the firm's core products or technologies) on the consumers' evaluation on product performance. In addition to the main effects of CSR fit on perceived product performance, and we also examined how this effect changes when CSR information source and consumer expertise are involved as control variables. Study 1 of this research was conducted with US consumers and study 2 was with Chinese consumers. Experimental results show that consumers' perceive product performance is better when the fit between CSR activities and firm's core products or technologies is low than the fit is high. When CSR information sources are neutral sources, consumers perceive product performance to be better when the fit between the firm's CSR activities and the firm's core products or technologies is low than the fit is high. However when CSR information was delivered by company's source like nadvertisement, such difference disappears. This study also show that the higher the customer's expertise, the better the product performance was perceived for high-fit CSR activities. On the other hand, the lower the consumer's expertise, the better perceived product performance was perceived for low-fit CSR activities.

Cloning and Phylogenetic Analysis of Two Different bphC Genes and bphD Gene From PCB-Degrading Bacterium, Pseudomonas sp. Strain SY5

  • Na, Kyung-Su;Kim, Seong-Jun;Kubo, Motoki;Chung, Seon-Yong
    • Journal of Microbiology and Biotechnology
    • /
    • v.11 no.4
    • /
    • pp.668-676
    • /
    • 2001
  • Pseudomonas sp. strain SY5 is a PCB-degrading bacterium [24] that includes two different enzymes (BphC1 and BphC2) encoding 2,3-dihdroxybiphenyl 1,2-dioxygenase and BphD encoding 2-hydroxy-6-oxo-6-phenylhexa-2,4-dienoate hydrolase. The bphC1 and bphC2 genes were found to consist of 897 based encoding 299 amino acids and 882 bases encoding 294 amino acids, respectively, whereas the bphD gene consisted of 861 bases encoding 287 amino acids. According to a homology search, a 50% and 39% similarity between the bphC1 and bphC2 genes at the nucleotide and amino acid level was shown, respectively. The bphC1 gene showed a 38% and 45% similarity at the amino acid level to Alcaligenes eutrophus A5 and Rhodococcus rhodochrous, respectively, whereas, bphC2 showed a 95% and 43% similarity, respectively. A comparison of the deduced amino acid sequence of the bphD product of Pseudomonas sp. SY5 with that of A. eutrophus A5, Pseudomons sp. KKS102, and LB400 showed a sequence identity of 92, 92, and 79%, respectively. Strain SY5 was originally isolated from municipal sewage containing recalcitrant organic compounds an found to have a high degradability of various aromatic compounds [23]. The current study found that strain SY5 had two extradiol-type dioxygenases, which did not hybridize with each other as they had a low similarity, yet a similar structure of evolutionarily conserved amino acids residues for catalytic activity between BphC1 and BphC2 was observed.

  • PDF

An Efficient Image Registration Based on Multidimensional Intensity Fluctuation (다차원 명암도 증감 기반 효율적인 영상정합)

  • Cho, Yong-Hyun
    • Journal of the Korean Institute of Intelligent Systems
    • /
    • v.22 no.3
    • /
    • pp.287-293
    • /
    • 2012
  • This paper presents an efficient image registration method by measuring the similarity, which is based on multi-dimensional intensity fluctuation. Multi-dimensional intensity which considers 4 directions of the image, is applied to reflect more properties in similarity decision. And an intensity fluctuation is also applied to measure comprehensively the similarity by considering a change in brightness between the adjacent pixels of image. The normalized cross-correlation(NCC) is calculated by considering an intensity fluctuation to each of 4 directions. The 5 correlation coefficients based on the NCC have been used to measure the registration, which are total NCC, the arithmetical mean and a simple product on the correlation coefficient of each direction and on the normalized correlation coefficient by the maximum NCC, respectively. The proposed method has been applied to the problem for registrating the 22 face images of 243*243 pixels and the 9 person images of 500*500 pixels, respectively. The experimental results show that the proposed method has a superior registration performance that appears the image properties well. Especially, the arithmetical mean on the correlation coefficient of each direction is the best registration measure.

Reproduction of 3D Virtual Wear of Sleeve-expanded Power Shoulder Jacket (소매확장 파워숄더 재킷의 3D 가상착의 재현)

  • Jeongah Park;Jeongran Lee
    • Fashion & Textile Research Journal
    • /
    • v.25 no.5
    • /
    • pp.593-602
    • /
    • 2023
  • This study aimed to facilitate the use of virtual technologies such as sewing, appearance, and material expression in 3D virtual wear programs. For product production and education, we expounded how to express the shoulder shape and silhouette of sleeve-expanded power shoulder jackets. Two designs of sleeve-expanded power shoulder jackets were selected, and virtual jackets were produced using a virtual avatar based on the body dimensions of female subjects in their 20s. The essential purpose of a 3D virtual power shoulder jacket is to express the shoulder angle rise and shoulder width, which are much wider than the avatar's shoulder. Therefore, the virtual pad values were adjusted for the collision and rendering of each thickness. In addition, the position and angle of the virtual pads were controlled through simulation. Appearance similarity was evaluated using photographic data and the virtual jackets. For the set-in sleeve virtual power shoulder jacket, the wrinkle expressions of the torso and sleeve were rated as moderate, and material expression was slightly insufficient. The similarity of some ease and width items of the torso was tightly expressed, and the overall appearance, positions of lines, and details of jackets were rated high, especially at the neck and sleeve shapes. In the case of the kimono virtual power shoulder jacket, the expressions of the torso wrinkles and buttons were slightly lower; however, the overall similarity, basic lines, ease, shoulder and neck details, and material expression of the virtual jackets were highly evaluated.

Personalized insurance product based on similarity (유사도를 활용한 맞춤형 보험 추천 시스템)

  • Kim, Joon-Sung;Cho, A-Ra;Oh, Hayong
    • Journal of the Korea Institute of Information and Communication Engineering
    • /
    • v.26 no.11
    • /
    • pp.1599-1607
    • /
    • 2022
  • The data mainly used for the model are as follows: the personal information, the information of insurance product, etc. With the data, we suggest three types of models: content-based filtering model, collaborative filtering model and classification models-based model. The content-based filtering model finds the cosine of the angle between the users and items, and recommends items based on the cosine similarity; however, before finding the cosine similarity, we divide into several groups by their features. Segmentation is executed by K-means clustering algorithm and manually operated algorithm. The collaborative filtering model uses interactions that users have with items. The classification models-based model uses decision tree and random forest classifier to recommend items. According to the results of the research, the contents-based filtering model provides the best result. Since the model recommends the item based on the demographic and user features, it indicates that demographic and user features are keys to offer more appropriate items.

The Effects of Social Information on Recommendation Trust and Moderating Effect of Product Involvement (소셜정보가 추천신뢰에 미치는 영향과 제품관여도의 조절효과)

  • Song, Hee-Seok;Saidur, Rahman;Jung, Chul-Ho
    • Management & Information Systems Review
    • /
    • v.35 no.3
    • /
    • pp.115-130
    • /
    • 2016
  • This study aims to identify which social information have significant influence on the improvement of recommendation trust and how these effects can be different according to the product involvement level. Based on the relevant literature reviews, this study posits four characteristics of recommendation trust, which are closeness, similarity, sincerity, and reputation, and established a research model for the relationship between social information and recommendation trust. And we found a moderating effect of product involvement on the relationship between social information and recommendation trust. 205 trust relationships(links) from 55 respondents of Google Docs. survey data have been collected and tested using multiple regression and hierarchical regression analysis. The results of our hypotheses testing are summarized as follows. Firstly, four social information characteristics of closeness, similarity, sincerity, and reputation have a significantly positive effect on recommendation trust. Secondly, a moderating effect of product involvement between recommendation trust and antecedents (e.g., closeness and reputation) of social information is significant. From the results, we provide theoretical and managerial implications, and suggestions for further research.

  • PDF

Ontology-based Approach to Analyzing Commonality and Variability of Features in the Software Product Line Engineering (소프트웨어 제품 계열 공학의 온톨로지 기반 휘처 공동성 및 가변성 분석 기법)

  • Lee, Soon-Bok;Kim, Jin-Woo;Song, Chee-Yang;Kim, Young-Gab;Kwon, Ju-Hum;Lee, Tae-Woong;Kim, Hyun-Seok;Baik, Doo-Kwon
    • Journal of KIISE:Software and Applications
    • /
    • v.34 no.3
    • /
    • pp.196-211
    • /
    • 2007
  • In the Product Line Engineering (PLE), current studies about an analysis of the feature have uncertain and ad-hoc criteria of analysis based on developer’s intuition or domain expert’s heuristic approach and difficulty to extract explicit features from a product in a product line because the stakeholders lack comprehensive understanding of the features in feature modeling. Therefore, this paper proposes a model of the analyzing commonality and variability of the feature based on the Ontology. The proposed model in this paper suggests two approaches in order to solve the problems mentioned above: First, the model explicitly expresses the feature by making an individual feature attribute list based on the meta feature modeling to understand common feature. Second, the model projects an analysis model of commonality and variability using the semantic similarity between features based on the Ontology to the stakeholders. The main contribution of this paper is to improve the reusability of distinguished features on developing products of same line henceforth.

Analysis and Decision Making Purchase for Cellular Phone Using Kansei Engineering (감성공학을 이용한 핸드폰에 대한 선호도 조사 및 해석)

  • Park, Seong-Wook;Sea, Bo-Hyeok
    • Proceedings of the KIEE Conference
    • /
    • 2002.06a
    • /
    • pp.175-177
    • /
    • 2002
  • This paper presents a methodology for analyzing individual differences on Kansei evaluation for a set of product samples. This analysis divides subjects into several groups by each subject's Kansei evaluation data according to what kinds of Kansei are related on what kinds of design elements. The basic idea is to classify the results of cluster analysis in individual subject's ranges. A similarity matrix of subject is computed by comparing dendrogram of each subjects. The methodology is applied to analyzing evaluation data of cellular phone design.

  • PDF

A Recommendation Agent System based on Measurement of Product Similarity (물품 유사도 측정 기반의 추천 에이전트 시스템)

  • 박원우;강만모;변승귀;구자록
    • Proceedings of the Korean Information Science Society Conference
    • /
    • 2004.10a
    • /
    • pp.196-198
    • /
    • 2004
  • 최근 들어 인터넷의 급속한 발전으로 않은 사람들이 인터넷을 사용하고 있고, 인터넷을 통하여 실생활에서 행하는 일들을 편리하게 사용하고 있다. 그 중 한가지인 전자 상거래를 보면, 여러 쇼핑몰에서 검색을 통하여 사용자들이 필요로 하는 물건을 구입하고 있다. 그러나 전자 상거래 관련 산업이 발전해 가면서 많은 쇼핑몰들이 생겨났고, 사용자들은 이들 쇼핑몰들에서 원하는 상품을 구입하기 위하여 인터넷을 통한 상거래 시간 중 90%이상을 물품 검색에 사용하고 있다. 따라서 본 논문에서는 사용자가 원하는 물품을 검색하는 데 소요되는 시간을 줄이기 위하여, 쇼핑몰상의 물품과 요구사항의 유사도 측정을 통하여 적절한 물품을 추천하는 에이전트를 설계 및 구현하였다.

  • PDF

Structures of Fuzzy Relations

  • Min, K.C
    • Journal of the Korean Institute of Intelligent Systems
    • /
    • v.2 no.3
    • /
    • pp.17-21
    • /
    • 1992
  • In this paper we consider the notion of fuzzy relation as a generalization of that of fuzzy set. For a complete Heyting algebra L. the category set(L) of all L-fuzzy sets is shown to be a bireflective subcategory of the category Rel(L) of all L-fuzzy relations and L-fuzzy relation preserving maps. We investigate categorical structures of subcategories of Rel(L) in view of quasitopos. Among those categories, we include the category L-fuzzy similarity relations with respect to both max-min and max-product compositions, respectively, as a cartesian closed topological category. Moreover, we describe exponential objects explicitly in terms of function space.

  • PDF