• 한국의류학회지
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• 제31권5호
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• pp.765-776
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• 2007

Customer expectations and requirements for products play an important role in product planning for companies and decision making process for the consumer. These expectations are expressed by product qualities that consumers consider important when they purchase. Therefore, to identify quality elements that reflect consumer requirements would be a useful guide for companies. The purposes of this study are to find out quality factors of apparel product, to identify apparel product quality elements using Kano's theory, to find attributes of product which improvement are required. Women over 20 years-old from metropolitan areas in South Korea participated in the study and a quota sampling method was used. A questionnaire was arranged with four separate subject sections, importance of quality, Kano's questionnaires, and demographics. Data from 525 questionnaires were used for the statistical analysis. The results were as follows: Six dimensions of product quality(i.e., usefulness, performance, aesthetic, symbol, individuality and appearance) were identified. According to Kano's quality elements, performance was categorized into must-be quality which could lead to product dissatisfaction. Usefulness and appearance were categorized into one-dimensional quality which lead to both satisfaction and dissatisfaction. Aesthetic, symbol, and individuality was categorized into attractive quality which could lead to satisfaction. Findings of this study provide both industry and academic researchers with a guide to increase customer satisfaction in the product development process.

• 융합경영연구
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• 제8권3호
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• pp.9-21
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• 2020

Purpose: Previous literature shows that a price promotion serves as a negative cue of product quality especially when consumers have no additional information about the product's other attributes. In this research, we explore how the effect of price promotions on consumers' perceptions of product quality changes depending on their ability to compare promoted product attributes with competitive products' attributes. Research design, data and methodology: Specifically, we use a series of scenario-based lab experiments using different types of products and explore if attribute alignability among competing products in a consumer's choice set influences consumers' ability to compare the product attributes and perceived quality. Results: Our study findings show that high attribute alignability among products makes consumers easier to compare the product attributes and thereby focus more on non-price information than price information. We also show that attribute alignability serves as a moderator and decreases perceived quality when the promotion level is higher. Therefore, the attribute alignability weakens the negative impact of a price promotion on consumers' perceived product quality. Conclusions: Our study findings provide new insights on how to implement price promotion strategies while keeping products' perceived quality, by considering the product's relationships with competing products in a choice set.

• International Journal of Quality Innovation
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• 제8권3호
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• pp.23-34
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• 2007

Many practitioners strive to increase the efficiency of their product development. In addition, smaller companies must satisfy customers' expectations of their product development. These expectations can be e.g. use of specific methodologies such as Lean Product Development (LPD) and/or Design for Six Sigma (DFSS). This study attempts to identify differences and similarities between these methodologies and the connection between them. This comparison is of interest to practitioners that must choose a strategy for their product development as well as to researchers. The aim of both methodologies is to reduce waste and time of development and to raise the quality of a product at the very roots of the product: its development. LPD and DFSS help development managers to structure projects and focus as much as possible on customer expectations and satisfaction.

• 융합경영연구
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• 제11권2호
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• pp.23-32
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• 2023

Purpose: This study examines the effect of full information disclosure on seller profit when there exists information asymmetry between sellers and buyers, focusing on the risk averseness of buyers. By investigating the interaction between product quality and perceived risk through online sales data, we attempt to figure out the incentive structure of full information disclosure specifically when buyers are risk-averse, so that we can suggest more feasible information disclosure strategy to sellers. Research design, data and methodology: Our empirical model analyzes the sales data of collectible goods from a major online seller using Poisson regression. In our model, we have specifically considered risk-averseness of buyers by estimating the interaction effect between the product quality and perceived risk on seller profit, aiming for a more precise empirical analysis on sellers' incentive structure of full disclosure. Results: Our empirical analysis strongly supports the effect of interaction between product quality and perceived risk, showing that the incentive for full disclosure is much stronger when product quality is higher, and vice versa. Therefore, sellers are strongly encouraged to voluntarily reveal product weaknesses when their product quality is higher than average, while it is more profitable to hide any product defects when quality claim is lower than average. Conclusions: This study supports the related literature by confirming economic incentives for full disclosure, and also supplements and strengthens previous studies by presenting that the effect of interaction between product quality and perceived risk strongly affects seller profit. Our unique finding supports both mandatory disclosure and voluntary disclosure arguments and presents practical implications to marketing managers by suggesting that seller's incentive for revealing weaknesses depends on the level of seller's product quality.

• 디지털융복합연구
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• 제18권3호
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• pp.71-81
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• 2020

본 연구는 화장품 제조판매원과 화장품 전문 제조원의 명성 및 제품유형이 지각된 품질에 미치는 영향에 대해 검증해 보고자 하였다. 이를 위해 2×2×2 요인설계를 이용하여 8개 집단을 대상으로 실험을 진행했다. 연구결과 첫째, 제조판매원의 명성과 제조원의 명성은 고 명성이 저 명성에 비해 지각된 품질을 보다 높게 인식하는 것으로 나타났다. 둘째, 제조판매원과 제조원의 명성은 지각된 품질에 상호작용 효과를 나타내는 것으로 확인되었다. 셋째, 제조판매원과 제품유형은 지각된 품질에 상호작용 효과를 나타내는 것으로 확인되었다. 마지막으로 제조원과 제품유형은 지각된 품질에 상호작용 효과를 나타내는 것으로 확인되었다. 이러한 결과는 화장품 업계에 있어 제조판매원의 명성 뿐 아니라 제조원의 명성 또한 매우 중요하다는 사실을 실증적으로 보여줌으로써 제조판매원과 제조원의 제품생산 및 마케팅 전략방안 모색에 매우 유용한 정보를 제공해 줄 수 있을 것으로 기대한다.

• 유통과학연구
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• 제18권10호
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• pp.111-119
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• 2020

Purpose: The purpose of the current study is to examine the effects of labeling information on the consumers' evaluation, with a focus on the effects of the three types of labeling information on the product quality. Research design, data and methodology: This study conducted a survey of the women respondents living in Gyeonggi province, Korea, during the time period of April 20th through May 30th, 2020. The sample data have been used to run regression analysis, reliability analysis, frequency analysis and factor analysis. Results: The empirical results are summarized as follows: 1) the labeling information on the brand image has a significantly positive effect on the consumers' evaluation about product's functional quality; 2) the labeling information on the product characteristics has a significantly positive effect on the consumers' evaluation about the expressed quality; and 3) the labeling information on the brand image has a significantly positive effect on the consumers' evaluation about the perceived quality. Conclusions: The conclusion is that the labeling information on product characteristics and the brand image is estimated to be statistically significant, therefore the Korean outdoor-wear industry are required to upgrade the information on the brand image and the product characteristics.

• 품질경영학회지
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• 제31권2호
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• pp.40-50
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• 2003

This study proposes Environmental Quality Deployment (EQD) by combining an instrument for measuring customer satisfaction (ENVIROQUAL) with a standard tool of product design in manufacturing called quality function deployment (QFD). The EQD presents the conceptual map of House of Environmental Quality as a means to implementation to help a company know what customers perceive as important in making environmentally friendly product and provide a framework for the translation of customer satisfaction into identifiable and measurable conformance specifications for environmentally friendly product design.

• 대한안전경영과학회지
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• 제2권2호
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• pp.57-69
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• 2000

Beginning from July. 2000, the product liability of Korea is designed for reduction of customer loss by defective products. Therefore, most of company are supposed to be ready for taking care of safety and quality of products. ISO9001：2000 quality management system reform to emphasize continual improvement of the process with customer satisfaction. First of all, this paper start with introduction motive of the product liability and examine distinctive mark of the ISO9001：2000 quality management system. We consider the correlation between ISO9001：2000 quality management system and product liability and would like to propose product liability prevention by ISO9001：2000 quality management system with classification a defect style of product, the management guide and the law case.

• International Journal of Advanced Culture Technology
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• 제10권4호
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• pp.529-535
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• 2022

The purpose of this study is to identify the factors that influence the revisit of jewelry stores. The purpose od this study is to find specific factors that affect product and store satisfaction. The theoretical studies on product quality, perceived quality guarantee, product design, product price, sales promotion, product diversity, store area, store re-visit intent were reviewed. Based on this background, research hypotheses were established. A total of 80 questionnaires were distributed to verify the hypothesis of the study, and 64 were finally used for the analysis. SPSS 24.0 was used for hypothesis verification. The results of this study showed that product quality, perceived product guarantee, product design, and product price had positive influence on product satisfaction. On the other hand, sales promotion, product diversity and store interior were found to have positive influence on store satisfaction. Furthermore, product and store satisfaction were found to have a positive and significant effect on revisit Jewelry Stores.

• 대한산업공학회지
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• 제39권4호
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• pp.271-277
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• 2013

In spite of the emphasis on quality control in auto-industry, most of subcontract enterprises still lack a systematic in-process quality monitoring system for predicting the product/part quality for their customers. While their manufacturing processes have been getting automated and computer-controlled ever, there still exist many uncertain parameters and the process controls still rely on empirical works by a few skilled operators and quality experts. In this paper, a real-time product quality monitoring system for auto-manufacturing industry is presented to provide the systematic method of predicting product qualities from real-time production data. The proposed framework consists of a product quality ontology model for complex manufacturing supply chain environments, and a real-time quality prediction tool using support vector machine algorithm that enables the quality monitoring system to classify the product quality patterns from the in-process production data. A door trim production example is illustrated to verify the proposed quality prediction model.