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http://dx.doi.org/10.17703/IJACT.2022.10.4.529

A Study on the Factors Affecting the Intention to Revisit Jewelry Stores  

Lee, Bo Ram (Dept. of Business Administration, Mokpo National Univ.)
Min Jung, Kang (Dept. of Business Administration, Mokpo National Univ.)
Publication Information
International Journal of Advanced Culture Technology / v.10, no.4, 2022 , pp. 529-535 More about this Journal
Abstract
The purpose of this study is to identify the factors that influence the revisit of jewelry stores. The purpose od this study is to find specific factors that affect product and store satisfaction. The theoretical studies on product quality, perceived quality guarantee, product design, product price, sales promotion, product diversity, store area, store re-visit intent were reviewed. Based on this background, research hypotheses were established. A total of 80 questionnaires were distributed to verify the hypothesis of the study, and 64 were finally used for the analysis. SPSS 24.0 was used for hypothesis verification. The results of this study showed that product quality, perceived product guarantee, product design, and product price had positive influence on product satisfaction. On the other hand, sales promotion, product diversity and store interior were found to have positive influence on store satisfaction. Furthermore, product and store satisfaction were found to have a positive and significant effect on revisit Jewelry Stores.
Keywords
Jewelry Products; Product Satisfaction; Store Satisfaction; Intention of Revisit the Store;
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