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Developing Environmental Quality Deployment for Designing Environmentally Friendly Product  

Lee, Dong-Won (Marshall School of Business, University of Southern California)
Kim, Youn-Sung (Division of Business Administration, Inha University)
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Abstract
This study proposes Environmental Quality Deployment (EQD) by combining an instrument for measuring customer satisfaction (ENVIROQUAL) with a standard tool of product design in manufacturing called quality function deployment (QFD). The EQD presents the conceptual map of House of Environmental Quality as a means to implementation to help a company know what customers perceive as important in making environmentally friendly product and provide a framework for the translation of customer satisfaction into identifiable and measurable conformance specifications for environmentally friendly product design.
Keywords
EQD(Environmental Quality Deployment); QFD(Quality Function Deployment); Product Design; AHP(Analytic Hierarchy Precess);
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