• 제목/요약/키워드: Product name

검색결과 243건 처리시간 0.041초

텍스트마이닝을 활용한 온라인 판매 여성 청바지 상품명에 나타난 키워드의 정보 특성 분석 (A Study on Keyword Information Characteristics of Product Names for Online Sales of Women's Jeans Using Text Mining)

  • 강여선
    • 한국의류학회지
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    • 제47권1호
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    • pp.35-51
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    • 2023
  • This study used text mining to extract 2,842 keywords from 7,397 product names and organized them into categories in order to analyze the characteristics of keywords appearing in the product names of jeans after 2020. The item category included denim and Chungbaji [청바지], and Ilja [일자], while the silhouette category included wide and bootcut. In addition, high-waist and banding comprised the making sector, and the materials category consisted of napping, spandex, and soft blue. Denim surpassed the others in frequency, co-occurrence frequency, and centrality, and co-appeared with various other keywords. Also, the co-appearance of item and silhouette was prominent, and there were many keyword combinations that showed characteristics related to (a) high waist; (b) hemline detail; (c) rubber band; and (d) partial tearing. Furthermore, idiom expressions such as 'slim fit' and 'back tearing', which were not highlighted in the co-occurrence frequency, were additionally confirmed through correlation. Therefore, the product name analysis effectively identified the detailed characteristics of the silhouette and the making of jeans preferred by consumers.

상표소(桑螵蛸)는 무엇인가? (약명(藥名), 이명(異名), 채집(採集), 수치(修治)에 관하여) (What is the Mantidis Oothea?)

  • 박명재;서영배
    • 혜화의학회지
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    • 제25권1호
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    • pp.155-163
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    • 2016
  • Objectives : Since the Korean pronunciation of the Mantidis Oothea is not unified, it is necessary to unify pronunciation of this particular herb. According to ancient herbal literature, genuine Mantidis Oothea has been regarded as the product which is attached to mulberry tree. However, all forms of Mantidis Oothea need to be used as a medicinal ingredient. Methods : The current study explores pronunciations of the herbal medicinal names, Collection, and the herbal processes of the Mantidis Oothea. There are approximately about 30 herbal manuals dealing with the Mantidis Oothea after Shen Nong's herbal manual(神農本草經) was published. Results & Conclusions : 1. Sangbicho, Sangpyeojo, Sangpyeocho, and other names have been used as a name of medicinal ingredient for the Mantidis Oothea. 2. The Other names of medicinal ingredient for the Mantidis Oothea were Sik woo, Danglangja(螳螂子), Danglanglan(螳螂卵), Danglangso(螳螂巢), Danglangwa(螳螂窩), Danglanggag(螳螂殼), etc.. 3. The name of medicinal ingredient for the Mantidis Oothea should not be pronounced as Sangpyoso but Sangpyocho. 4. The name of medicinal ingredient for the Mantidis Oothea was originated from a type of the egg case, eating habit, therapy of the Mantidis Oothea and so on. 5. Collecting real thing of The Mantidis Oothea does not really matter whether it is attached to the mulberry tree or not. 6. The herbal processes of the Mantidis Oothea is to kill the eggs, so typical methods were to steam, roast, boil with vinegar and so on. In addition, the main effect seemed to be protection from the diarrhea.

태극기를 응용한 패션상품개발을 위한 디자인 프로세스 (Design Process for Fashion Product Development Applying Taekuki)

  • 김현주;서수현;장남경
    • 복식
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    • 제55권4호
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    • pp.1-15
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    • 2005
  • For every country, the flag is a major symbol that represents the country. Establishing image though the use of the country's symbol is more important for achieving national competitiveness in this global age. In Korea, Taekuki has not been actively applied to fashion products, however Korean people began to realize the Taekuki as a motif of fashion with 2002 World Cup. Thus, research on fashion product development applying Taekuki is needed. This research developed designs for fashion product development applying Taekuki. In addition, through suggesting various applied motives, this research explored the product possibility of global fashion design that represents Korean identity and fashion. For research method, after research on fashion design process, design development was progressed according to the 4-phases that comprehends processes previous researchers presented. First, in the problem recognition phase, background on the introduction of Taekuki to products and Taekuki fashion during 2002 World Cup was analyzed. Then, the need and possibility of fashion product development applying Taekuki's formative characteristics were found. Second, in research and analysis phase, meaning and history of Taekuki as well as flag fashion product developments in the U.S. and England examples were reviewed. Also, individual interviews with experts and consumers were conducted to collect qualitative data regarding product and design direction. Third, in idealization for problem solving phase, 62 designs including 43 apparels and 19 accessories were emerged. Finally, in evaluation phase, 40 university students majoring design evaluated designs' creativity, function, uniqueness, symbol, aesthetics, and harmony. Through this research, it is expected that fashion products applying Taekuki will be formly established as a fashion item. Furthermore, it is also expected that product development in other categories, brand planning, and product development using other national symbols such as name, anthem, and flower will be followed.

효율적인 상품평 분석을 위한 어휘 통계 정보 기반 평가 항목 추출 시스템 (Automatic Product Feature Extraction for Efficient Analysis of Product Reviews Using Term Statistics)

  • 이우철;이현아;이공주
    • 정보처리학회논문지B
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    • 제16B권6호
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    • pp.497-502
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    • 2009
  • 본 논문에서는 상품평의 효율적인 분석을 위한 평가 항목 추출 시스템을 제안한다. 시스템은 크게 상품평 수집-보정과 평가 항목 추출의 두 단계로 구성된다. 상품평 수집-보정에서는 인터넷 쇼핑몰에서 상품평을 수집하고 상품평 특유의 구어체 표현과 맞춤법 오류 등을 처리한다. 평가 항목 추출에서는 스커트 상품 카테고리의 경우 ‘사이즈', ‘스타일'과 같이 상품을 평가하는 기준이 되는 항목을 상품평과 인터넷 상의 웹 문서를 활용하여 자동으로 추출한다. 상품평에 나타나는 명사들을 평가 항목 후보로 설정하고, 각 후보 명사의 상품평에서의 어휘 통계인 내부연관도와, 후보 명사와 상품 카테고리명의 웹 문서에서의 공기 빈도에 기반하여 계산된 외부연관도를 결합하여 상품과 평가 항목 후보의 연관도를 계산한다. 본 논문의 평가 항목 추출 방식은 평균 재현율 90%를 보여 기존 연구보다 우수한 결과를 보였다.

대학생의 소비가치 유형에 따른 패션제품 구매행동 (Fashion Product Purchasing Behavior according to College Students' Consumption Value Typology)

  • 박은희;구양숙
    • 한국생활과학회지
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    • 제17권4호
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    • pp.759-769
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    • 2008
  • The purpose of this study was to classify consumption value and analyze the relationship between consumption value typology and fashion product purchasing behavior of college students as consumers. Data were gathered by surveying college students living in Daegu and Kyungbook area using convenient sampling, and 513 questionnaires were used in the statistical analysis. Data were analyzed by frequency, factor analysis, cluster analysis, ANOVA, Duncan-test, Chi-square, and t-test. The findings are as follows. According to the consumption value typologies of college students were classified into three groups such as Social Value oriented, Functional Value oriented, and Differentiated Individuality oriented group. The Social Value oriented group and the Differentiated Individuality oriented group were more conscious of clothing pursuit propensities behavior such as brand, shopping place, and price than Functional Value oriented group. The Functional Value oriented group showed the lowest interest in brand name. Purchasing behavior of casual wear and bags fashion product had the significant effects on the shopping place, and price.

유통업체 의류 상표에 대한 소비자 태도 형성 (Consumer Attitude Formation on Private Apparel Brand)

  • 최미영;이은영
    • 한국의류학회지
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    • 제30권8호
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    • pp.1210-1221
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    • 2006
  • The strength of the PB(Private Brand) is that it can eliminate intermediary in the distribution channel and thoroughly control the quality under its own name. This study has developed traditional studies on private brand proneness in approaching data processing and empirical point of view of a consumer's attitude buildup process on PB through 'recognition-attitude-action(behavioral attitude)'. The subjects of this study are consumers in their $20s{\sim}40s$ who are main customer groups of PBs. A screening process has taken place to select consumers with purchasing experiences of retailor PBs. The data is analyzed by 'Structural Equation Modeling' of Amos 5.0 to verify consumer attitude formation model on private apparel brand. The results generated from this study are as follows: First, the proposed consumer attitude model on private apparel brand consists of store evaluation, experiential product evaluation, cognitive product evaluation, hedonic attitude, utilitarian attitude and purchase intention. Second, not only positively influence on utilitarian attitude but hedonic attitude can arouse positive emotional reaction of a consumer. Third, the store evaluation is ahead of the product evaluation because PB is more related to the image of a store. The influence of the store on PB is relatively stronger when compared with NB.

eManufacturing의 Driver로서 정보기술의 기능 (The function of Information Technology as a Driver of eManufacturing)

  • 김태운;김병남
    • 한국경영과학회:학술대회논문집
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    • 대한산업공학회/한국경영과학회 2000년도 춘계공동학술대회 논문집
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    • pp.268-271
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    • 2000
  • Based on the rapid development of information technology (IT) including networks, manufacturing environment faces more customer engagement, global collaboration, greater emphasis on agility, increasing reach and connectivity through world-wide web, and micro transaction tracking and intelligence to name a few. The new ideas of manufacturing concept, eManufacturing is discussed in view of IT. In specific, a framework to identify. IT application in the product realization process and collaboration and coordination to implement eManufacturing is proposed.

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인터넷 쇼핑몰에서 패션제품 소비자의 위험지각과 위험감소행동에 관한 연구 (Risk Perception and Risk Reduction Behaviors of Fashion Product Consumers in Internet Shopping Malls)

  • 하종경
    • 한국생활과학회지
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    • 제19권4호
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    • pp.675-685
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    • 2010
  • This study analyzed risk perception and risk reduction behaviors of male and female college students in their twenties who purchased fashion products in internet shopping malls. It also investigated the relationship between risk perception and risk reduction behavior as well as the ways in which groups, categorized by risk perception, differed in their risk reduction behaviors. The results of this study were as follows: first, seven factors of risk perception were identified. These were product quality, shipping, product image, payment, economic feasibility, fear of other people's reactions, and size. Six types of risk reduction behavior were also identified. These were product comparison, word-of-mouth information search, price search, preference for name-brand, service comparison, and referring to experiences. Next, a correlational analysis of the factors of risk perception and those of risk reduction behavior showed several patterns. The highest positive correlation was between economic risk perception and product comparison behavior. In addition, shipping risk perception was positively correlated with service comparison behavior and product quality and product image had a positive correlation with word-of-mouth information search behavior. Third, customers of internet shopping malls could be categorized into three groups: shipping risk perception group, high risk perception group, and product quality risk perception group. The groups were shown by factor analysis to be significantly different to each other. Finally, risk reduction behavior was investigated according to the different groups of risk perception of the internet shopping malls and the results showed significant differences among groups.

Identification of Topological Entities and Naming Mapping for Parametric CAD Model Exchanges

  • Mun, Duh-Wan;Han, Soon-Hung
    • International Journal of CAD/CAM
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    • 제5권1호
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    • pp.69-81
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    • 2005
  • As collaborative design and configuration design gain increasing importance in product development, it becomes essential to exchange parametric CAD models among participants. Parametric CAD models can be represented and exchanged in the form of a macro file or a part file that contains the modeling history of a product. The modeling history of a parametric CAD model contains feature specifications and each feature has selection information that records the name of the referenced topological entities. Translating this selection information requires solving the problems of how to identify the referenced topological entities of a feature (persistent naming problem) and how to convert the selection information into the format of the receiving CAD system (naming mapping problem). The present paper introduces the problem of exchanging parametric CAD models and proposes a solution to naming mapping.

카탈로그 쇼핑시 패션 라이프스타일과 위험지각과의 관계에 관한 연구

  • 전달영;정혜연
    • 한국유통학회지:유통연구
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    • 제4권1호
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    • pp.185-203
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    • 1999
  • This paper is an exploratory study about perceived risks related to career women's fashion lifestyles in case of catalogue shopping. Three research questions are proposed: 1. The first is to examine the types of career women's fashion lifestyles. 2. The second is to find out the kinds of perceived risks when career women purchase fashion apparels through catalogues. 3. The third is to investigate the relationships between fashion lifestyles and perceived risks. The empirical results were as follows. First, career women's fashion lifestyles were distinctively divided into the fashion-oriented group, the casual preference group, and the brand-name preference group. Second, seven unique perceived risks such as socio-psychological perceived risks, product assortment perceived risks, quality/function perceived risks, customer services & conveniences perceive risks, economic perceived risks, and order waiting-time perceived risks were manifested when career women purchase fashion apparels using catalogues. Finally, significant differences in socio-psychological perceived risks, product assortment perceived risks, and quality/function perceived risks were shown among fashion lifestyle clusters. However, the others were not.

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