• Title/Summary/Keyword: Product identity

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Does Apparel Purchase Involve Joint Purchase Decision-Making? -Interpersonal Influences between Spouse or Significant Others-

  • Kang, Joohee;Lee, Yoon-Jung
    • Journal of the Korean Society of Clothing and Textiles
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    • v.39 no.6
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    • pp.799-811
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    • 2015
  • This study examined factors that influenced susceptibility to dyadic influences between opposite-gender couples on making apparel purchase decisions. This study focused on main effects of couple identity, product knowledge, clothing involvement and gender, and the interaction effects of gender with other factors for normative and informational influences. A survey was conducted on 155 males and 166 females currently married or in a relationship between the ages of 20 and 50 living in South Korea. For normative influence, the main effects of joint couple identity and clothing involvement (fashion interest, symbolism, and pleasure), and the interaction between gender and clothing involvement (fashion interest) were significant. The interaction between gender and other variables were insignificant. For informational influence, the main effects of partner's product knowledge, pleasure, and gender as well as the interaction effects between fashion interest and gender, and between pleasure and gender were significant. Marketers may find implications from the study results on how couples influence each other in making apparel purchase decisions.

Study on the Concept of Gender Design in Product Design - Centered on analysing graphic element of refrigerator - (제품디자인에 있어서 젠더디자인 개념의 재정립에 관한 연구 - 냉장고의 그래픽 요소 분석을 중심으로 -)

  • Lee, Ju hyun;Lee, Yoo jin;Park, Seung ho
    • Design Convergence Study
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    • v.14 no.1
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    • pp.99-114
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    • 2015
  • This study aims to find a way to realize gender identity in product design. After reviewing the present research, it was found out that it is necessary to extend notion of gender and to redefine the concept of gender design. Specific products were selected in order to analyze the characteristics of femininity. Refrigerators, which represent the femininity the best, were chosen and analyzed based on the graphic elements. As a result, the concept of gender have been used quite limitedly in a refrigerator. Since the stereotype of women has already been implicit, it was considered difficult to propose an alternative plan for realizing the extended concept of gender. Therefore, digital devices have been proposed for a potential alternative group. This product group, of course, has a limitation like the refrigerators. However, when functions, frequency of use, and use of space are considered in depth, It can be a possible group that holds the meaning of gender in design. This study is significant that it attempted to examine the possibility of convergence in identity and usability when the graphic elements of a product are constructed by gender design that considers the identity of a user through redefining the concept of gender.

Performing Inauthenticity: The Crisis of Asian America and Alternative Identity Politics ("가짜로 살아가기" -정체성으로서의 '아시아계 미국인'의 위기와 대안)

  • Im, Kyeong Kyu
    • Journal of English Language & Literature
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    • v.56 no.5
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    • pp.773-796
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    • 2010
  • This essay examines, first, the possibility and limitation of Asian America as a category of identity and its political and cultural implications through various theoretical perspectives. Here, by closely reading David Mura's poem "The Colors of Desire," I will argue that "Asian America" as a category of identity is now on the verge of falling apart and its politics of identity is no longer an effective way of fighting back against racism in the US. It is because Asian America is indeed what might be called a historical block, a product of ad-hoc coalition between different ethnic groups historically situated and constructed. In this sense, it is a kind of phantasmal object that is marked by practical absence. This fabricatedness inherent in Asian America as an identity category signifies that it has no essence that is meant to define the group in a transcendental way. The internal totality and coherence of that identity can thus be achieved only by suppressing differences between various ethnic groups and positing a single 'authentic' Asian American identity and culture. More dangerously, according to Viet Nguyen, such idealization of a single subject position can reinforces ideological rigidity that might threaten the ability of Asian America to represent itself in a unified fashion. Then, he predicts, Asian America will lose its cohesive force and fall apart. Eventually, every group within Asian America will be ethnicized. The only way of escaping from this bleak situation, as Vincent Cheng argues, is to foregroud the fabricatedness and ad-hocness of Asian America and to perform "inauthenticity," because Asian America is nothing but a functional category that is marked by absence of essence or authenticity. If Asian Americans admit that they have no essence and that they are essentially inauthentic, the practice of performing inauthenticity can become what we might call an alternative Asian American culture and identity.

RIGHT RÉNYI MEAN AND TENSOR PRODUCT

  • HWANG, JINMI;JEONG, MIRAN;KIM, SEJONG
    • Journal of applied mathematics & informatics
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    • v.39 no.5_6
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    • pp.751-760
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    • 2021
  • We study in this paper the right Rényi mean for a quantum divergence induced from the α - z Rényi relative entropy. Many properties including homogeneity, invariance under permutation, repetition and unitary congruence transformation, and determinantal inequality have been presented. Moreover, we give the identity of two right Rényi means with respect to tensor product.

ON MINIMAL PRODUCT-ONE SEQUENCES OF MAXIMAL LENGTH OVER DIHEDRAL AND DICYCLIC GROUPS

  • Oh, Jun Seok;Zhong, Qinghai
    • Communications of the Korean Mathematical Society
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    • v.35 no.1
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    • pp.83-116
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    • 2020
  • Let G be a finite group. By a sequence over G, we mean a finite unordered sequence of terms from G, where repetition is allowed, and we say that it is a product-one sequence if its terms can be ordered such that their product equals the identity element of G. The large Davenport constant D(G) is the maximal length of a minimal product-one sequence, that is, a product-one sequence which cannot be factored into two non-trivial product-one subsequences. We provide explicit characterizations of all minimal product-one sequences of length D(G) over dihedral and dicyclic groups. Based on these characterizations we study the unions of sets of lengths of the monoid of product-one sequences over these groups.

Enhancement of Borneo's Indegenous Design

  • Rahman, Khairul Aidil Azlin Abd
    • Proceedings of the Korean Society for Emotion and Sensibility Conference
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    • 2008.10a
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    • pp.42-45
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    • 2008
  • Derivation of modern products from the by gone age has contributed much for the new modern living. It has been generally recognized that the various ethnicities in Borneo with different backgrounds had made Borneo a place of cultural diversity. However as time passed, most indigenous products are no longer in used or are stored in poor condition. Most products nearly aged over a century are still in a good condition with invaluable sentiments. Indigenous product is an artifact that had been designed and used by certain community of people such as tools, clothing, crafts and goods. Each design may have its own identity to the community. Some of the indigenous products which are no longer in use at present are kept by the community as their collections. The research reveals similarities in the interests of indigenous products, concerns and realities of indigenous communities from the different regions. The study suggests that learning about indigenous materials, such as hand-made products and machine-made products is necessary for the local industry to develop a product identity that is distinctly local. Most indigenous products show evidence of connections to old traditions, yet are new to the design market.

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A Study on the Design Method of Traditional Shape for the Development of Product to Cultural Identity (문화적 Identity 제품개발을 위한 전통적 조형화 방법에 관한 연구)

  • 이상락;홍정표
    • Proceedings of the Korea Society of Design Studies Conference
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    • 1999.05a
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    • pp.66-67
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    • 1999
  • 오늘날 세계적인 국제화 조류는 싫든 좋든 자국의 시장을 개방하고, 세계 각국의 제품들과 경쟁을 벌여야 하는데, 이때 강력한 경쟁력의 수단이 되는 것은 결국 자국의 문화와 그에 바탕을 둔 상품가치의 개발이며, 바로 여기에서 디자인은 그러한 상품가치를 담아내는 구체적인 그릇인 것이다. (중략)

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ON A CLASS OF TERNARY COMPOSITION ALGEBRAS

  • Elduque, Alberto
    • Journal of the Korean Mathematical Society
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    • v.33 no.1
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    • pp.183-203
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    • 1996
  • When dealing with a Lie group or, in general, with an analytic loop or quasigroup, its symmetry is broken by the election of the distinguished identity element.

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Influence of Self-construal and Self-monitoring on Brand Product Preference -Focusing on the Moderating Effect of Brand Visibility- (자기해석과 자기감시가 브랜드 가시성에 따라 제품 선호에 미치는 영향)

  • Kim, Hayea;Kim, Jonghum
    • Journal of the Korean Society of Clothing and Textiles
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    • v.40 no.3
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    • pp.539-553
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    • 2016
  • This study investigated the influence of consumers' self-construal and self-monitoring on brand product preference by moderating brand visibility. Brand visibility consisted of product typicality and brand salience. The study results showed that respondents preferred products with high product typicality and low brand salience. Respondents with interdependent self-construal and high self-monitoring also showed a higher preference for high product typicality and low brand salience versus respondents with independent self-construal and low self-monitoring. Respondents preferred a product when they recognized a brand name, but brand visibility should be exposed naturally. Based on these results, this study has practical implications for the importance of maintaining brand identity and the appropriacy of brand logo size.