• Journal of Industrial Convergence
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• v.1 no.2
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• pp.3-15
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• 2003

Many researches have concluded that product advantage or superiority is the most important factor for the commercial success of new products. However, the specific dimensions of product advantage have not been studied as yet. In order to know what kind of product attributes have been major determinants of commercial success, telecommunications winning products from 1985 to 1997 in the Korean market were examined. As results of the analysis, the determinants are classified into function, aesthetics, economy, safety, usability, reliability, brand image, assurance, distribution channel, advertisement, DEF(design for the environment). This study augmented the data set through questionnaire survey to marketing professor in University. The results will be a cue to future of new product development.

• Journal of the Korean Society of Clothing and Textiles
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• v.33 no.5
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• pp.827-839
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• 2009

Sizing system of Korean structural firefighting protective clothing that is national approved should be met for specification of structural firefighting protective clothing that is identified by Ministry of Public Administration and Security(MOPAS). However if you look over the specification of sizing system, the standard is based on only 'height' and the others are indicated as the size of completed product. KS K ISO 13688 and EN 340 which is met on ISO 13688 which indicates sizing system about protective clothing has the standards of height, chest and waist circumference. Also NFPA 1971 that has standards of sizing system is based on chest circumference, cervical to wrist length, waist circumference and inseam. That is different from Korean standards. Therefore, fire fighting protective clothing standards which is based on only height should be compensated and not be relied on foreign standards like ISO. It is indispensable for developing our own sizing system of structural fire fighting protective clothing. In this studying, Korean new sizing system of structural fire fighting protective clothing was developed for providing basic information of ergonomic structural fire fighting protective clothing. The analyzed target age was between 20 and 59 years old fire fighter who extinguish the fire. And it was analyzed by 3D measurement among data of the $5^{th}$ Size Korea. On conclusion, in case of structural fire fighting protective clothing coat, physical dimension was to be chest circumference, cervical to wrist length. Three dimensions as 5cm space of circumference and four dimensions as 2.5cm space of cervical to wrist length were derived, which means that totally 12 dimensions were defined. Dimension standards of pants was based on the analysis of waist circumference and crotch height. Six dimensions as 5cm space of waist circumference and three dimensions as 5cm space of crotch height were derived, which means that totally 14 dimensions were defined.

• Asia Marketing Journal
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• v.12 no.1
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• pp.51-79
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• 2010

This study is based on recent advances in celebrity traits and self-determination researches to address how consumers develop the strong attachment to a "star brand," and the effect of consumer's attachment to star brand on evaluation of product brand sponsored by the star. We use the consumers' need satisfaction and star traits as major causal factors that influence consumer's attachment to a star brand. Specifically this article uses autonomy need, relatedness need, competence need as the dimensions of need satisfaction and expertness, trustworthiness, likeability, and similarity as the key star traits. The purpose of this study is to investigate the influence of these factors on the consumer's attachment to star brand and how consumer's evaluation of product brand sponsored by star is moderated by the fitness level of between the image of star brand and the image of sponsored product brand. To collect the data, survey was taken in a University located in Incheon. Collected data are analysed using SPSS 15.0 and AMOS 7.0. The results show that when the star brand is perceived as more trustworthy and likeable, and satisfies autonomy need and relatedness need, the consumer is more likely to become strongly attached to him or her. The hypothesis that consumer's attachment to star brand will have the positive influence on the evaluation of product brand sponsored by star is supported. And hypothesis that consumer's attitude to a sponsored product brand is moderated by the fitness level of between the image of star brand and the image of sponsored product brand is also supported. The empirical results imply that star brand to which consumers are attached may have the significant positive impact on the consumers' evaluation process of endorsed product brand and purchase behavior, and that marketers should consider need dimensions which target consumers want to satisfy and the fitness level of between the image of star brand being considered as endorser and the image of product brand.

• IE interfaces
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• v.13 no.1
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• pp.120-132
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• 2000

As science advances in many fields, the task of accommodating all human beings with comfort and safety becomes increasingly complex. The anthropometric data are basis of product design, but most of the anthropometric data for Korean emphasize the anthropological, physiological and engineering points of views. Also due to the scarce of body dimensions needed in designing products, the industrial designers are cautious in applying these data to design products. The purpose of this study was to select and measure the body parts that are necessary for the industrial designers but are scarce in existing data, and to illustrate the human body with measures instead of tables for easy understanding and application to industrial product design. Three hundreds and eighteen males and 260 females of age from 18 to 60 participated for this study. Eighty-two dimensions in standing and seating posture were selected to measure. The front views, side views and some working postures for man and woman are illustrated with measures. This study could provide the most vital data to assist designers in creating products and environments that better accommodate human needs.

• IE interfaces
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• v.24 no.2
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• pp.105-111
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• 2011

Measurement protocols for hand anthropometry have been studied for ergonomic product design. The present study developed a 3D semi-automatic measurement protocol (3D-SAMP) which semi-automatically measures various hand dimensions using a 3D scanner. The 3D-SAMP was compared with the conventional direct measurement method (DMM) to examine its effectiveness. The 3D-SAMP consists of (1) fabricating a plaster cast of the hand, (2) placing landmarks on the plaster hand, (3) scanning the plaster hand with a 3D scanner, (4) identifying automatically the positions of the landmarks on the digital hand, and (5) extracting automatically hand anthropometric measurements (lengths, widths, thicknesses, and circumferences). An evaluation experiment conducted in the study found the 3D-SAMP preferred to the DMM in terms of reliability (the number of dimensions exceeding the variability criteria SD=2 mm and CV=5% : 3D-SAMP =2 and DMM=24) and ease of measurement (3D-SAMP=5.2 and DMM=4.3 out of 7). The 3D-SAMP can be applied to ergonomic design of a hand-held product.

• International Journal of Quality Innovation
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• v.6 no.3
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• pp.153-172
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• 2005

This study develops an exploratory model to evaluate the relationship between origins of corporate competencies and business performance, which targets small and medium-sized enterprises (SMEs) in Taiwan, analyzes 36 competence items in four functional dimensions: marketing, product design and development, manufacturing, and human resources management. The results from 760 valid samples from managers of Taiwan's SMEs reveal that in marketing competence and manufacturing competence were ranked high by Taiwan's SMEs managers. Elements contributed to manufacturing competence regarding reducing the number of suppliers has not been emphasized by Taiwan's SMEs managers. At the very top of the prevailing management competitive priority list are: (1) product or service quality, (2) timely delivery, (3) quality control improvement during the process, (4) increasing reliability of transportation, (5) introduction of new concepts and continuous improvement, and (6) improving after-sale services. The four competence dimensions are found highly correlated to business performance, which reflects the policy adjustments that Taiwan's small and medium-sized enterprises have made in the changing business environment to respond to the global market.

• Journal of the Korean Society of Clothing and Textiles
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• v.26 no.2
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• pp.216-226
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• 2002

This study attempts to understand how the perception of service quality as well as shopping motives influence on the emotional responses in store shopping, and to examine how these relevant variables influence on the store satisfaction. The 463 questionnaires were collected from the purchasers in department stores, fashion specialty stores, and national brand franchise stores. The results of this study are as fellows: 1. In regard to shopping motives, two dimensions of product motive and experiential motive were identified, explaining 47.39% of shopping motives. 2. In regard to emotional response, two dimensions of pleasure emotion and displeasure emotion were identified, explaining 65.95% of emotional responses. 3. Shopping motives led to the store satisfaction after the perception of service quality and then the experience of pleasure emotion. These related variables explained 60% of the store satisfaction. 4. The consumers of fashion specialty store showed the highest product motive, whereas the consumers of department stores showed the highest displeasure emotion in the store. As the results showed, customers' shopping motives influence their perception of service quality and pleasure emotion. Therefore, in order to stimulate shopping motives, the store environment that can give customers pleasure and opportunity to pursue various experiences should be provided. As the service quality is a very important variable that leads pleasure emotion in the store, sales persons should be trained to satisfy customers.

• Journal of the Korean Society of Costume
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• v.23
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• pp.183-196
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• 1994

The purpose of this study is , by analyze the relationship among clothing involvement which is major expanatory variable in the stage of product purchase and consumption, evaluation criteria of housewives, to help to give understanding the concept of involvement and to supply the fundamental data for constructing marketing stratege. The subject of this study was a 510 housewives and the items of study were three such as suit , one piece dress, blouse, skirt , and blue jean, T-shirt. For analyzing data frequency analysis, percent , mean , standard deviation , factor analysis. F-test, Duncan -test , MANOVA, t-test , and Pearson's product -moment correlation coefficient were used. The results are as follows. 1. Clothing involvement was divided into 4 dimensions such as fashion, pleasure, symbolism, and perceived risk. Evaluative criteria had 5 dimensions such as harmony , dignity , practicality , price, and fashion. 2. There was significant difference in the occupaton of working housewives and the expenditure of money on clothing concerning clothing involvement. 3. There was significant difference in items concerning the degrees of importance of each evaluation factor. Harmony was the first important dimension and practicality was the second by housewives. The degree of clothing involvement has a significant positive correlation with the factors of evaluation on each item. Each dimension of clothing involvement had a significant positive correlation with the factors of evaluation.

• Journal of the Korean Society of Clothing and Textiles
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• v.32 no.1
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• pp.45-54
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• 2008

The purposes of this study are to examine consumer's perception about salesperson services of fashion stores, and how salesperson services influence on consumer's satisfaction, repeat purchase intention by price perception. The data was obtained from a survey of 420 fashion product consumers in their 20's living in Gwangju city in 2006. It was analyzed by factor analyses, reliability, frequency, T-test, regression. The results of the survey were: 1) Salesperson service dimensions perceived by fashion product consumers were 4 dimensions: Customer service orientation,. Relationship orientation, Reliability & sales ability, Salesperson's appearance. 2) Salesperson services influenced on satisfaction of high price perception group and low price perception group. 3) Satisfaction and salesperson service importance influenced on repeat purchase intention of high price perception group and low price perception group. 4) The difference of salesperson services perceptions by store types were examined. The findings of this study are expected to help fashion stores make successful relationship strategy according to price strategy and keep the relationship with their customers for a long time in fashion retail setting.

• The Research Journal of the Costume Culture
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• v.22 no.2
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• pp.273-289
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• 2014

The purpose of this study is to identify the determinants of the susceptibility of global consumer culture. As determinants, materialism and self monitoring as psychological variables and fashion clothing product knowledge as clothing-related variable were included. It was hypothesized that both psychological variables and clothing-related variable influence susceptibility of global consumer culture. Data were gathered by surveying university students in Seoul metropolitan area, using convenience sampling, and 311 questionnaires were used in the statistical analysis. In analyzing data, exploratory factor analysis using SPSS and confirmatory factor analysis and path analysis using AMOS were conducted. Factor analysis of susceptibility of global consumer culture revealed four dimensions, 'social prestige' factor, 'quality perception' factor, 'conformity to others' factor, and 'conformity to consumption trend' factor. In addition, factor analysis of self monitoring revealed three dimensions, 'center-oriented attention' factor, 'situation-appropriate self-presentation' factor, and 'strategic displays of self-presentation' factor. The results showed that all the fit indices for the variable measures were quite acceptable. In addition, the overall fit of the model suggests that the model fits the data well. Tests of the hypothesized path show that all variables except for the one factor of self monitoring, 'center-oriented attention', and materialism influence all the factors of susceptibility of global consumer culture. The implications of these findings and suggestions for future study are also discussed.