• Title/Summary/Keyword: Product diffusion

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A study on the Success Factors and Strategy of Information Technology Investment Based on Intelligent Economic Simulation Modeling (지능형 시뮬레이션 모형을 기반으로 한 정보기술 투자 성과 요인 및 전략 도출에 관한 연구)

  • Park, Do-Hyung
    • Journal of Intelligence and Information Systems
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    • v.19 no.1
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    • pp.35-55
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    • 2013
  • Information technology is a critical resource necessary for any company hoping to support and realize its strategic goals, which contribute to growth promotion and sustainable development. The selection of information technology and its strategic use are imperative for the enhanced performance of every aspect of company management, leading a wide range of companies to have invested continuously in information technology. Despite researchers, managers, and policy makers' keen interest in how information technology contributes to organizational performance, there is uncertainty and debate about the result of information technology investment. In other words, researchers and managers cannot easily identify the independent factors that can impact the investment performance of information technology. This is mainly owing to the fact that many factors, ranging from the internal components of a company, strategies, and external customers, are interconnected with the investment performance of information technology. Using an agent-based simulation technique, this research extracts factors expected to affect investment performance on information technology, simplifies the analyses of their relationship with economic modeling, and examines the performance dependent on changes in the factors. In terms of economic modeling, I expand the model that highlights the way in which product quality moderates the relationship between information technology investments and economic performance (Thatcher and Pingry, 2004) by considering the cost of information technology investment and the demand creation resulting from product quality enhancement. For quality enhancement and its consequences for demand creation, I apply the concept of information quality and decision-maker quality (Raghunathan, 1999). This concept implies that the investment on information technology improves the quality of information, which, in turn, improves decision quality and performance, thus enhancing the level of product or service quality. Additionally, I consider the effect of word of mouth among consumers, which creates new demand for a product or service through the information diffusion effect. This demand creation is analyzed with an agent-based simulation model that is widely used for network analyses. Results show that the investment on information technology enhances the quality of a company's product or service, which indirectly affects the economic performance of that company, particularly with regard to factors such as consumer surplus, company profit, and company productivity. Specifically, when a company makes its initial investment in information technology, the resultant increase in the quality of a company's product or service immediately has a positive effect on consumer surplus, but the investment cost has a negative effect on company productivity and profit. As time goes by, the enhancement of the quality of that company's product or service creates new consumer demand through the information diffusion effect. Finally, the new demand positively affects the company's profit and productivity. In terms of the investment strategy for information technology, this study's results also reveal that the selection of information technology needs to be based on analysis of service and the network effect of customers, and demonstrate that information technology implementation should fit into the company's business strategy. Specifically, if a company seeks the short-term enhancement of company performance, it needs to have a one-shot strategy (making a large investment at one time). On the other hand, if a company seeks a long-term sustainable profit structure, it needs to have a split strategy (making several small investments at different times). The findings from this study make several contributions to the literature. In terms of methodology, the study integrates both economic modeling and simulation technique in order to overcome the limitations of each methodology. It also indicates the mediating effect of product quality on the relationship between information technology and the performance of a company. Finally, it analyzes the effect of information technology investment strategies and information diffusion among consumers on the investment performance of information technology.

Research on systematization and advancement of shipbuilding production management for flexible and agile response for high value offshore platform

  • Song, Young-Joo;Woo, Jong-Hun;Shin, Jong-Gye
    • International Journal of Naval Architecture and Ocean Engineering
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    • v.3 no.3
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    • pp.181-192
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    • 2011
  • Recently, the speed of change related with enterprise management is getting faster than ever owing to the competition among companies, technique diffusion, shortening of product lifecycle, excessive supply of market. For the example, the compliance condition (such as delivery date, product quality, etc.) from the ship owner is getting complicated and the needs for the new product such as FPSO, FSRU are coming to fore. This paradigm shift emphasize the rapid response rather than the competitive price, flexibility and agility rather than effective and optimal perspective for the domestic shipbuilding company. So, domestic shipbuilding companies have to secure agile and flexible ship production environment that could respond change of market and requirements of customers in order to continue a competitive edge in the world market. In this paper, I'm going to define a standard shipbuilding production management system by investigating the environment of domestic major shipbuilding companies. Also, I'm going to propose a unified ship production management and system for the operation of unified management through detail analysis of the activities and the data flow of ship production management. And, the system functions for the strategic approach of ship production management are investigated through the business administration tools such as performance pyramid, VDT and BSC. Lastly, the research of applying strategic KPI to the digital shipyard as virtual execution platform is conducted.

Design of RTM molds for CFRP by carbon fiber draping and resin flow simulation (탄소섬유 드레이핑 및 수지 유동 해석을 통한 CFRP 제조용 RTM 금형 설계)

  • Choi, Gwang Mook;Chae, Hong Jun
    • Design & Manufacturing
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    • v.13 no.1
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    • pp.25-30
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    • 2019
  • This paper presents the design strategy for the optimal RTM molds of Carbon Fiber Reinforced Plastic (CFRP) by carbon fiber draping and resin flow simulation. First, the mold shape and molding condition were determined considering the undercut and die face of the product in the draping simulation, which made the preliminary shape of the product by compressing the carbon fiber. After that, the diffusion behavior during the injection of resin in the mold was predicted by the resin flow simulation. Finally, the optimal mold shape was designed by selecting the locations of resin injection port and vent based on total results of simulations. In this paper, the mold of automotive side mirror case was selected as the representative product. Also, the actual mold was manufactured based on the simulation design to confirm the practicality of it. This study is expected to contribute to the industry as a technology to improve the reliability and productivity of CFRP producted by RTM process.

New Azafluorenone Derivative and Antibacterial Activities of Alphonsea cylindrica Barks

  • Talip, Munirah Abdul;Azziz, Saripah Salbiah Syed Abdul;Wong, Chee Fah;Awang, Khalijah;Naz, Humera;Bakri, Yuhanis Mhd;Ahmad, Mohamad Syahrizal;Litaudon, Marc
    • Natural Product Sciences
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    • v.23 no.3
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    • pp.151-156
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    • 2017
  • A phytochemical study of Alphonsea cylindrica King (unreported) has led to the isolation of six alkaloids. The compounds were identified as kinabaline (1; azafluorenone alkaloid), muniranine (2), O-methylmoschatoline (3; oxoaporphine alkaloid), lysicamine (4), atherospermidine (5) and N-methylouregidione (6; 4, 5-dioxoaporphine alkaloid). The structures of the isolated compounds were determined based on the spectroscopic techniques and by comparison with data reported in the literature. Alkaloid 2 was isolated as a new derivative of azafluorenone while alkaloids 1, 3 - 6 were isolated for the first time from Alphonsea species. In addition, alkaloid 3 and 4 showed inhibition zone against Staphylococcus aureus, Pseudomonas aeruginosa and Bacillus cereus in disc diffusion test. The minimum inhibition concentration (MIC) values of lysicamine (4) against S. aureus, B. cereus and P. aeruginosa were found to be smaller than O-methylmoschatoline (3). Therefore, the reported antibacterial activity showed the potential of this plant as natural antibacterial agent and supported the documented traditional use of Alphonsea sp. in the treatment of diarrhea and fever.

A Case Study on the Failure of New Product Development on Consumer Acceptance of Innovative Products (소비자의 혁신제품수용에 대한 신제품개발 실패 사례 연구)

  • Kyeongsik Yoo;Heungsik Kang;In Sue Kim;Taekeun Kim
    • Industry Promotion Research
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    • v.9 no.1
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    • pp.65-79
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    • 2024
  • This study analyzed the failure cases of new products for relative benefits among various factors related to the characteristics of innovation, which is an important factor in the consumer persuasion process among Rogers (1995)'s innovation diffusion theory. This is because relative profits are the most influential factor in consumers' intention to adopt among the characteristics of various innovative products (Holak and Lenmann, 1990). As a result of analyzing the failure cases of new products of six companies, these products lacked relative profits for existing products in common. Relative profits are factors that are measured in the economic sense or are measured by social advantages, convenience, and satisfaction, and are the most important factors compared to other factors such as suitability, complexity, observability, and applicability. In the end, it was found that relative profits compared to existing products are an important success factor in persuading consumers of new products.

Technological Convergence and Knowledge Network in Rural Area: Fermented Soy Product Manufacturing Industry in Sunchang, Korea (농촌지역 산업 기술지식의 융합과 지식 네트워크: 순창군 장류산업을 중심으로)

  • Huh, Dongsuk;Park, Sohyun;Koo, Yangmi
    • Journal of the Economic Geographical Society of Korea
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    • v.19 no.3
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    • pp.566-582
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    • 2016
  • This study aims to analyze knowledge extension and diffusion trend among industries through technological convergence in non-Capital rural areas. A case of Sunchang, Korea examines knowledge extension trend of fermented soy product manufacturing industry. Patent application data are used to make technology convergence analysis and knowledge network analysis. Patent analysis results show that there are differences of knowledge extension trend between the whole country and Sunchang. Technologies of fermented soy product manufacturing in Sunchang is inclined to extend toward technologies related to fermented microorganism. Contrary to the whole country, knowledge extension in rural area like Sunchang is converged to technologies suitable for specialized but limited regional assets and human resources. Core actors of knowledge network of fermented soy product manufacturing in Sunchang are mainly public organizations such as local government, universities, and agencies or institutes. Recently technology sharing and extension is likely to occur through the cooperation between associative corporations and public organizations.

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A Framework of the Convergent Service Development Process in the Public Sector : The Smart Transportation Card Service of Seoul City and the Call for Collaboration Case in Singapore (공공분야 융합 서비스 개발 Framework에 대한 연구 : 서울시 스마트교통카드 서비스와 싱가포르 CFC 사례를 중심으로)

  • Lee, Jin-Hui;Lee, Suke-Kyu
    • Journal of Information Technology Services
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    • v.12 no.2
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    • pp.387-410
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    • 2013
  • Due to the development of information technology, Convergence and Creative Economy became hot issues. For example, products become more intelligent and services are likely to be connected and integrated around core services or provided as bundle solution. Meanwhile products and services are integrated in the context of mutual supplementation, which leads to Servitization of Products and Productization of Services in many industries. Previous studies have addressed Convergence with different terms and definitions such as Convergent, Multicategory Multifunctional Product, Clouding Service, Bundle and so on from one perspective such as consumers, suppliers or technology according to a wide range of academic approaches. Thus, this study attempted to suggest the most typical convergence products released in the convergence environment and categorize those products. Furthermore, this study has pointed out the problems in the New Product Development Framework discussed in the studies on marketing by taking the situation of the public sector into account and then suggested "New Service Development Framework in the Public Sector" that are different from traditional e-Gov. approach basically and will enable the government to create public information service and provide them to enterprises or citizens. It also emphasized the importance of Business Conceptualization Stage in the framework; argued that there is a necessity of an integrative study from the perspective of technology on the basis of the approach from the perspective of marketing and Policy such as a study of consumer behaviors, design and marketing channel and Policy Integration for the development and dissipation; and furthermore suggested the cases-the development/Diffusion of Transportation Card Service in Seoul and CFC (Call for Collaboration) in Singapore-in order to verify the framework. There is a need to supplement New Service Development Framework so it is able to reflect the distinct characteristics of the public sector from the academic perspective and be used as practical guidelines for SI (System Integration) business to shift into IT Service business. Last but not the least, this study has suggested the limitations and the directions for the future studies.

An Exploratory Study on Consumer Satisfaction and TAM of High Technology Electric Pen Product (전자펜 하이테크 상품의 소비자 만족도와 기술수용모델에 관한 탐색적 연구)

  • Kim, Yeon-Jeong
    • Journal of Digital Convergence
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    • v.17 no.3
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    • pp.161-168
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    • 2019
  • The purpose of this study analyze consumer usage characteristics and product development guide of electronic pen based on TAM theory(Davies, 1989). Research methods apply contents analysis(qualitative research) and Activity/Inactivity analysis of main consumer participation. Research results are as follows. Active consumer indicated 30-49 age, male, office job and research fellow. And they suggested stable power supply system, App connected pen function extension, add the modified pen function, advanced data recognition of pen, advanced take note ability and stable grip feeling of pen, selected line width, synchronization improvement with other smart device and charging function. These result indicated the importance product improvement diffusion factor of early market to main market. The future research of electric pen focused on different product strategy between electric pen and smart device connected electric pen.

A Study on the Advancing Status and Suggestions for the Development of CALS (CALS의 추진현황 및 발전방안에 관한 연구)

  • 신호균;강해중
    • The Journal of Information Systems
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    • v.9 no.1
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    • pp.61-86
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    • 2000
  • CALS(Commerce At Light Speed) which originated in the early 1980's in the military sector is now an integral component in our global strategy to further heighten competitiveness. Through integration and streamlining of production, distribution, technical information and management, CALS will certainly lead the world out of these economically challenging times and into new global prosperity. However, not much effort have been focused on the development and diffusion issues of component technologies such as ERP/SCM(Enterprise Resourses Planning/supply Chain Management), PDM(Product Data Management), and BPR(Business Process Reengineering) related with the CALS in electronic industry. Therefore, the purpose of this study is to analyze the advancing status and to present suggestions for the development of the CALS in electronic industry. In order to achieve the purpose, the case study has been conducted using the questionaries on the end-users and the interviews on the managers in the CALS area. The case study cover 57 users of the CALS for the three outstanding electronics(L, S, and D Electronics) in Korea. The questionaries include five success measures and eleven diffusion factors for the component technologies such as ERP/SCM, PDM, and BPR. In summary, the CALS will serve as the bases for exciting corporated innovations and the common business framework which facilitates the realization of Virtual Enterprise and Electronic Commerce in the 21st century.

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Ce0.8Sm0.2O2 Sol-gel Modification on La0.8Sr0.2Mn0.8Cu0.2O3 Cathode for Intermediate Temperature Solid Oxide Fuel Cell

  • Lee, Seung Jin;Kang, Choon-Hyoung;Chung, Chang-Bock;Yun, Jeong Woo
    • Journal of the Microelectronics and Packaging Society
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    • v.22 no.4
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    • pp.77-82
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    • 2015
  • To increase the performance of solid oxide fuel cell operating at intermediate temperature ($600^{\circ}C{\sim}800^{\circ}C$), $Sm_{0.2}Ce_{0.8}O_2$ (SDC) thin layer was applied to the $La_{0.8}Sr_{0.2}Mn_{0.8}Cu_{0.2}O_3$ (LSMCu) cathode by sol-gel coating method. The SDC was employed as a diffusion barrier layer on the yttria-stabilized zirconia(YSZ) to prevent the interlayer by-product formation of $SrZrO_3$ or $La_2Zr_2O_7$. The by-products were hardly formed at the electrolyte-cathode interlayer resulting to reduce the cathode polarization resistance. Moreover, SDC thin film was coated on the cathode pore wall surface to extend the triple phase boundary (TPB) area.