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http://dx.doi.org/10.14400/JDC.2019.17.3.161

An Exploratory Study on Consumer Satisfaction and TAM of High Technology Electric Pen Product  

Kim, Yeon-Jeong (Division of Digital Technology Management, Hoseo University)
Publication Information
Journal of Digital Convergence / v.17, no.3, 2019 , pp. 161-168 More about this Journal
Abstract
The purpose of this study analyze consumer usage characteristics and product development guide of electronic pen based on TAM theory(Davies, 1989). Research methods apply contents analysis(qualitative research) and Activity/Inactivity analysis of main consumer participation. Research results are as follows. Active consumer indicated 30-49 age, male, office job and research fellow. And they suggested stable power supply system, App connected pen function extension, add the modified pen function, advanced data recognition of pen, advanced take note ability and stable grip feeling of pen, selected line width, synchronization improvement with other smart device and charging function. These result indicated the importance product improvement diffusion factor of early market to main market. The future research of electric pen focused on different product strategy between electric pen and smart device connected electric pen.
Keywords
Electronic pen; Hightech product; Consumer satisfaction; Contents analysis; TAM;
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