• Title/Summary/Keyword: Product Selection

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The Purchasing Behavior of Fashion Goods According to Life Style and Role Model of Preteen Generation (프리틴세대의 라이프스타일과 역할모델에 따른 패션상품 구매행동)

  • Kwon, Yu-Jin;Yoo, Tai-Soon
    • Fashion & Textile Research Journal
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    • v.7 no.3
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    • pp.291-300
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    • 2005
  • The purpose of this study is to investigate, analyze the purchasing behavior of fashion goods according to life style and role model of preteen generation, and provide manager or marketing planner for the reference data so that they can understand preteen generation and make proper strategy efficiently. So called, preteen market focusing on 1014 generation (from ten to fourteen years old) is highlighted. This generation created between the year 1989 to 1993 after Seoul Olympic monopolize parent's love in abundant economic environment and rise to the core of consumption subject. Products aiming at this preteen generation continuously though consumption mind was shrunk greatly due to recession. Only 2~3 years before preteen market was regarded as grey zone which doesn't belong to not only children (between six and nine years old) but also teenagers (between fifteen to eighteen years old). But in recent day their purchasing powers have increased rapidly and age group is divided on details, so that preteen market has become a niche market. Subjects were 333 persons consisting of students in the 4th~6th grade of primary school and the 1st~2nd grade of middle school in Daegu city. Measuring instruments are as follows: 5questions to differentiate preteen generation, 22 questions to measure life style, 17questions (which have six sub-factors such as purchase motive, factor of product selection, utilization of informant, purchase time, purchase place, and purchase method) to measure the purchase behavior of fashion goods measurement, and 16 questions (which have four sub-factors such as parent, entertainer & sports stars, brothers and sisters, friends) to measure model of role. Statistical data were processed by SPSS 10.0 programs. Frequencies, Factor analysis, Cluster analysis, ANOVA, Cross analysis, Multiplex regression analysis, and Duncan's multiple range test were carried out.

Studies on the Spatial Analysis for Distribution Estimation of Radon Concentration at the Seoul Area (서울지역 라돈농도의 분포예측을 위한 공간분석법 연구)

  • Baek, Seung-A;Lee, Tae-Jung;Kim, Shin-Do;Kim, Dong-Sool
    • Journal of Korean Society for Atmospheric Environment
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    • v.24 no.5
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    • pp.538-550
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    • 2008
  • Radon is an invisible, odorless, and radioactive gas. It is formed by the disintegration of radium, which is a decay product of uranium. Some amounts of radon gas and its products are present ubiquitously in the soil, water, and air. Particularly high radon levels occur in regions of high uranium content. Although radon is permeable into indoor environment not only through geological features (bed rock and permeability) but also through the construction materials and underground water, the radiation from the geological features is generally main exposure factor. So there can be a problem in a certain space such as the underground and/or relatively poor ventilation condition. In this study, a GIS technique was used in order to investigate spatial distribution of radon measured from sub- way stations of 1 thru 8 in Seoul, Korea in 1991, 1998, 2001, and 2006. Spatial analysis was applied to reproduce the radon distribution. We utilized spatial analysis techniques such as inverse distance weighted averaging (IDW) and kriging techniques which are widely used to relate between different spatial points. To validate the results from the analyses, the jackknife technique for an uncertainty test was performed. When the number of measuring sites was less than 100 and also when the number of omitted sites increased, the kriging technique was better than IDW. On the other hand, when the number of sites was over 100, IDW technique was better than kriging technique. Thus the selection of analytical tool was affected sensitives by the analysis based on the number of measuring sites.

A Study on the Specific Character of the High Income Woman-brackets Manner in Purchasing the Clothes (고소득층 여성의 의복구매행동특성에 관한 연구)

  • 장성옥;이은경
    • Journal of the Korean Society of Costume
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    • v.51 no.1
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    • pp.119-128
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    • 2001
  • This study gives information for the enterprise to map out a positive marketing strategy and facilitate a new product development by researching and analyzing the specific character of the high income woman-brackets. In order to do that, based upon the materials of the National Statistical office, I made a selection of the high income brackets, subdividing their scholastic ability into four serfs. The subject of the study was the women from twenties to sixties among customers of a high class dress shop in Taejeon. I made up 600 questionnaires for them. using 441 of these for the statistical analysis and making available the correlation analysis, the primary factor analysis, and $X^2$-test. This study is classified into the type of women customers purchasing clothes who are the high-income brackets. Intended to study a special quality of purchasing according to income. 1. The purchasing manner of the high-income brackets customers is exposed the luxurious vain purchasing manner, the rational reasonable manner, and idiosyncrasy individual manner in order 1) The consumer of the high-income brackets in general prefer to a high class clothes. In the contrast, low-income brackets prefer to rational reasonable consumption in spending money on clothes. 2) The favorite consumption manner of the high income brackets is the luxurious vain purchasing manner. This consumption values the more symbolic means the things show than owing the goods. 2. The higher standard of education and younger tends to be high in the luxurious, vain purchasing. 3. The unreasonable purchasing show an high irrelation at the impulse buying arid self-satisfaction. 4. Self-satisfaction shows the highest interrelation than any other variations in the concern of clothes. 5. The symbolic images which exerts an influence upon purchasing manner are the notable elements of constituting as growing older. 6. The high standard of education prefers to the rational resonable purchasing, but on the other hand shows a high rate at the unreasonable individual purchasing manner.

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The Effect of Men's Underwear Benefits Sought on Underwear Purchasing Behavior (남성의 속옷 추구혜택에 따른 구매행동)

  • Lee, Eun-Kyung;Hwang, Jin-Sook
    • Journal of the Korea Fashion and Costume Design Association
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    • v.12 no.4
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    • pp.15-28
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    • 2010
  • This study was intended to present basic materials for the direction of product planning and marketing strategy to increase the market share of men's underwear. For this purpose, it attempted to classify the groups according to the benefit of pursuing men's underwear and analyze the differences in purchase behavior among the segmented groups. The specific purposes of the study were to investigate the purchase behavior of men's underwear, to segment the consumers into groups according to underwear benefits sought, to investigate the differences in purchase behavior among the groups, and to investigate the differences in demographics among the groups. The questionnaire was distributed to men aged the 20s to the 40s living in Seoul. A total of 297 questionnaires were used for the final analysis. As a result, the following findings were obtained. It was found that 84.8% of the respondents showed there was no favorite underwear brand. They showed the favorite color of translucent color, the favorite style of trunk and brief, the favorite post-processing of silver nano, deo processing, and the favorite material of charcoal. In purchasing men's underwear, the respondents showed a preference for simple image, and the discount store as the place of purchase. The results also showed that there were four groups of underwear benefits sought: sex appeal/individuality, comfort, practicality, and fashion/brand groups. In regard to the group differences, there were significant differences in underwear purchase motives, underwear preferences, store selection criteria, and demographics.

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A Study of Dietary Attitude on the Product of Food Service Industry in Nutrition Major and Non-Major College Women (식품영양학 전공 여대생과 비전공 여대생의 외식산업식품에 대한 식생활 태도 조사)

  • 강남이;조미숙
    • The Korean Journal of Food And Nutrition
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    • v.5 no.2
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    • pp.150-162
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    • 1992
  • This survey was carried out to investigate the effects of dietary attitude on the nutrition knowledge, food habits and the intake of instant food, convenience food and fast food between two groups of college women, a nutrition major group and nutrition non-major one. Questionnaires were completed by 214 nutrition majors and also by 145 non-majors. Nutrition majors showed better average in meal time regularities per week than nutrition non-majors. And nutrition non-majors had a higher frequency rate in taking of instant food and fast food than nutrition majors. In the case of both college women, those who take a meal regularly at each meal times have a higher score in food habits. The women who ate instant foods more frequently got a lower score in food habits, bot the frequency of the intake of instant foods did not affect the score of nutrition knowledge On the other hand, the women who had fast foods more frequently got a higher score in food habits and lower score in nutrition knowledge. When college women have a little of nutrition knowledge, they have a tendency to keep their meal time regularity and right dietary attitude pattern. In the dining-out pattern, the college women liked to eat flour foods and they preferred western foods than Korean foods. The motivation of food selection was for convenience and for time saving which were the reason for satisfaction to the products of food service industry. The products of food service industry were found to be unsatisfactory in nutrition and sanitation. Therefore, we must be mute aware of preventing the disappearance of Korean traditional foods and for developing dietary culture successively, the products of food service industry which are more suitable for Korean should be developed.

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The Study for ENHPP Software Reliability Growth Model based on Burr Coverage Function (Burr 커버리지 함수에 기초한 ENHPP소프트웨어 신뢰성장모형에 관한 연구)

  • Kim, Hee-Cheul
    • Journal of the Korea Society of Computer and Information
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    • v.12 no.4
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    • pp.33-42
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    • 2007
  • Accurate predictions of software release times, and estimation of the reliability and availability of a software product require quantification of a critical element of the software testing process : test coverage. This model called Enhanced non-homogeneous poission process(ENHPP). In this paper, exponential coverage and S-shaped model was reviewed, proposes the Kappa coverage model, which maked out efficiency application for software reliability. Algorithm to estimate the parameters used to maximum likelihood estimator and bisection method, model selection based on SSE statistics and Kolmogorov distance, for the sake of efficient model, was employed. From the analysis of mission time, the result of this comparative study shows the excellent performance of Burr coverage model rather than exponential coverage and S-shaped model using NTDS data. This analysis of failure data compared with the Kappa coverage model and the existing model(using arithmetic and Laplace trend tests, bias tests) is presented.

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Successful Win-Win Requirements Negotiation Method using Game Theoretic Approach (게임 이론적 접근을 통한 효과적인 윈윈 요구사항 협상 기법)

  • Lee, Kwan Hong;Lee, Seok-Won
    • Journal of KIISE
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    • v.43 no.8
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    • pp.857-868
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    • 2016
  • With changing software industry structure, the emerging concept called Software Ecosystems (SECO) has various challenges that software engineers have to overcome. In market-driven software product development, they should have the capability to offer high value products to their own business and their customers in order to being competitive. Each stakeholder's perspectives and interests should be reconciled in terms of requirements so that engineers can offer high value products through requirements selection. Existing works have just mentioned the need of requirements negotiation between stakeholders without proposing detailed guidelines or practice. In this work, a systematic Requirements Negotiation process is proposed to resolve conflicts of interests of stakeholders in SECO. The interests of stakeholders are analyzed based on goal-based requirements engineering. The rationale of requirements conflict is structured for management. A stepwise requirements negotiation process aims at resolving requirements conflict by applying game theory concepts based on self-interested behaviors of stakeholders.

한국산(韓國産) 광대싸리(Securinega suffruticosa Rehder)에서의 Securinine 추출(抽出)

  • Lee, Chun-Yeong;Lee, Seong-Hwan;An, Hak-Su
    • Applied Biological Chemistry
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    • v.6
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    • pp.33-36
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    • 1965
  • 1. The extraction of securine, an alkaloid, from Securinega suffruticosa Rehder growing in Korea was investigated. 2. The distribution of the source plant in Korea is considered to be most intense among the Fareast countries. 3. The extracted material was identified to be genuine securinine viewing from melting point and microscopic observation. 4. The yield of the substance in this study was 0.075% in average. The less amount of recovery may be due to the collection of the plant in October instead of that in the prime season. 5. There should be more efficient way in the separation of resinous impurities from the crude product. Application of Chromatographic technique and selection of more efficient solvent will be investigated hereafter.

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The Effect of Clothing Satisfaction, Body Cathexis, and School Achievement Related to Social Self-esteem (의복 및 신체 만족도와 학업성취도가 사회적 자아존중감에 미치는 영향)

  • Kim Yang Jin;Kahng He Won
    • Journal of the Korean Society of Clothing and Textiles
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    • v.16 no.2
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    • pp.197-209
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    • 1992
  • The purposes of this study were 1) to investigate high school girls' overall clothing satisfac-tion and self concepts, 2) to clarify the relationship between clothing satisfaction and self concept in terms of body cathexis, school achievement and social self-esteem, and 3) to find out the social self-esteem differences among the groups related to the high and low levels of clothing satisfaction, body cathexis as well as school achievement. Body Cathexis was measured by the Secord and Jofrard's Body Cathexis Scale. School achievement and social self-esteem were assessed with the modified questionnaires based on the previous researches. Clothing satisfaction which included 3 aspects was measured by the questionnaires developed for this study. The questionnaire was administered to 464 high school students in Seoul, and the data were aiialyzed by frequency, 1-test, one-way·ANOVA and SNK test, Pearson's product moment correlation and factor analysis. The results of this study were as follows: 1) High-school girls 'body' cathexis showed low levels of mean and distribution, wheareas school achievement and social self-esteem showed high levels of those.2) There werf significant positive correlation between clothing satisfaction and all of the self concept variables. In addition, positive correlation were found among the three self concept variables. 3) Three clothing satisfaction factors were emerged and named as clothing possession, clothing selection ability and parent's clothing restriction. Clothing posses- sion and parent's clothing restriction were generally satisfied. 4) School achievement was the most influencial variable for the level of serial self-esteem. It was thought that body dissatisfac-tion would be relieved by the high clothing satisfaction.

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Rapid and Unequivocal Identification Method for Event-specific Detection of Transgene Zygosity in Genetically Modified Chili Pepper

  • Kang, Seung-Won;Lee, Chul-Hee;Seo, Sang-Gyu;Han, Bal-Kum;Choi, Hyung-Seok;Kim, Sun-Hyung;Harn, Chee-Hark;Lee, Gung-Pyo
    • Horticultural Science & Technology
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    • v.29 no.2
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    • pp.123-129
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    • 2011
  • To identify unintended vertical gene-transfer rates from the developed transgenic plants, rapid and unequivocal techniques are needed to identify event-specific markers based on flanking sequences around the transgene and to distinguish zygosity such as homo- and hetero-zygosity. To facilitate evaluation of zygosity, a polymerase chain reaction technique was used to analyze a transgenic pepper line B20 (homozygote), P915 wild type (null zygote), and their F1 hybrids, which were used as transgene contaminated plants. First, we sequenced the 3'-flanking region of the T-DNA (1,277 bp) in the transgenic pepper event B20. Based on sequence information for the 3'- and 5'-flanking region of T-DNA provided in a previous study, a primer pair was designed to amplify full length T-DNA in B20. We successfully amplified the full length T-DNA containing 986 bp from the flanking regions of B20. In addition, a 1,040 bp PCR product, which was where the T-DNA was inserted, was amplified from P915. Finally, both full length T-DNA and the 1,040 bp fragment were simultaneously amplified in the F1 hybrids; P915 ${\times}$ B20, Pungchon ${\times}$ B20, Gumtap ${\times}$ B20. In the present study, we were able to identify zygosity among homozygous transgenic event B20, its wild type P915, and hemizygous F1 hybrids. Therefore, this novel zygosity identification technique, which is based on PCR, can be effectively used to examine gene flow for transgenic pepper event B20.