• 제목/요약/키워드: Product Return

검색결과 173건 처리시간 0.025초

인터넷 패션쇼핑몰 유형별 소비자 만족도와 재방문 의도 - 종합몰과 전문몰을 중심으로 - (Consumer Satisfaction and Intention to Revisit Internet Shopping Sites - Total Shopping Sites vs. Fashion Specialty Sites -)

  • 최경아;전양진
    • 한국의류학회지
    • /
    • 제31권2호
    • /
    • pp.300-307
    • /
    • 2007
  • The purpose of this study was to identify and to compare the internet service factors affecting shopping satisfaction and intention to return between total shopping sites and fashion specialty sites. Data were obtained from 208 men and women aged between 20-40 who used internet. Factor analysis, Multiple regression, chi square test and F test were applied. The results were as follows. First, there were some demographic differences between two site shoppers. Young, low-income, student consumers were more likely to visit fashion specialty site than older, high-income, non students were. Second, consumer satisfaction and revisit to the total shopping sites were influenced by site composition, purchasing convenience, and after-purchase service. For the fashion specialty sites, consumer satisfaction was affected by site composition and after-purchase service while consumer intention to return was only by site composition. Thus, big sized total shopping sites should provide all kinds of online services to satisfy consumers. Small sized, fashion specially sites had better concentrate on site design or fashionable, creative product merchandising to get a competitive edge for young customers.

웹(web)기반의 국내 의류쇼핑몰 관련 기존 연구 분석 (The Analysis of Previous Domestic Online Fashion Store Studies)

  • 이정우;김미영
    • 한국의류산업학회지
    • /
    • 제14권5호
    • /
    • pp.778-790
    • /
    • 2012
  • This research categorizes and analyzes different online fashion store studies conducted over the past 10 years based on study type. The results are as follows. First, it was found that 116 studies out of 118 studies on online fashion stores conducted from 2000 to 2012 were based on PC web. Second, the studies on PC web-based fashion stores were reclassified into 9 different categories based on their topics: purchase behavior, word-of-mouth behavior, website, and product information presentation as well as products for sale, return behavior, customer service, system, present condition, marketing strategy, and promotions. However, mobile web-based studies were categorized into 2 categories of introduction of the fashion stores and purchase behavior. Third, we reclassified the studies chronologically to observe studies conducted at different times. In the early phase (in addition to studies on purchase behavior) studies on present condition, marketing strategy, and website constituted the majority of studies conducted because the field research was just starting to grow; however, studies conducted in the latter phase showed new patterns of study, such as word-of-mouth effect, and return behavior. Future studies conducted on competitive PC web-based fashion stores require a more specific classification of studies (according to their purpose) to develop an effective marketing strategy.

BSC 관점에서 SCM 도입 섬유.패션 기업과 미도입 기업의 성과에 대한 사례 연구 (The Case Study on the Performance between SCM Adopted Textile.Fashion Firms and Unadopted Firms in a Viewpoint of BSC)

  • 신상무;윤재천
    • 복식문화연구
    • /
    • 제17권1호
    • /
    • pp.177-188
    • /
    • 2009
  • SCM as the important marketing strategy enhance the firm's efficiency and compatibility in global market environment such as global outsourcing. Firms adopted SCM realized the need to evaluate precisely the performance of SCM. In spite of importance of SCM, there was not much intention and research to measure SCM performance in textile fashion industry. Therefore, the purpose of this case study was to measure performance of supply chain management in textile fashion business using BSC(Balanced Score Card) to measure not only financial perspective but also non-financial perspectives such as customer perspective, internal business perspectives, financial perspective, and innovation & learning perspective. The questionnaire developed by the reviews of the literature was adopted for this study. The results of this study showed that SCM performance was enhanced from the point of customer perspective(cost, quality, time, service), financial perspective(cash cycle time, inventory turn over, inventory obsolescence, return on asset, return on investment, capacity utilization), and innovation & learning perspective(cost for human resource management, service for human resources). But there was same performance level regarding internal business perspective(lead time, cost for manufacturing process, product quality control, productive flexibility for time, quantity, and variety). Therefore, we should keep close relationship and two way communication among supply chain members to promote better SCM performance.

  • PDF

우리나라 벤처기업의 성장단계별 지식획득활동 분석 (Knowledge Acquisition Activities along Growth Stages of Korean Ventures)

  • 차민석;배종태
    • 기술경영경제학회:학술대회논문집
    • /
    • 기술경영경제학회 1999년도 제15회 하계 학술발표회 논문집
    • /
    • pp.98-118
    • /
    • 1999
  • This study deals with the knowledge acquisition activities along the growth stages of Korean ventures. This issue is very important in the three reasons. First, the target of the study-new ventures- is a pending issue and can be regarded as the engine of innovation in the Korean economy. Second, venture activities is so dynamic compared to those of the established companies and the study reflects its dynamic features. Third, the knowledge is becoming more important one among various resources, and knowledge management can be a timely issue. The main research questions are as follows : - How does the degree of knowledge domain, vary along the growth stages\ulcorner - Which knowledge domains are more influential on the performance along growth stages\ulcorner Major findings of the study are as follow: First, technological knowledge acquisition effort are most intensive at the start-up stage, while the management knowledge efforts are active at the growth stage. The degree of market knowledge acquisition efforts is almost the same along the stages. Second, the important knowledge domain, which influences on the performance, varies along the stages. The acquisition effort for product technology knowledge is more influential on the sales growth rate and has a negative effect on the return on assets at the start-up stage, while the management knowledge about administration is more influential on the return on assets at the growth stage. Finally the academic contributions and managerial implications of the study are presented and the future research directions are also suggested.

  • PDF

RFID 시스템을 이용한 공급망 관리 개선 및 투자 수익 예측 (RFID-based SCM Management Improvement and ROI Estimation)

  • 이일근;서영일
    • 한국통신학회논문지
    • /
    • 제37권1C호
    • /
    • pp.17-23
    • /
    • 2012
  • RFID(Radio Frequency IDentification)는 바코드를 대체해 많은 분야에서 각광을 받고 있으나, 현재까지는 적용 범위가 유통관리, 판매 등의 한정된 산업 분야에서 주로 이용되어 왔다. 본 논문에서는 RFID 시스템을 실제 공정과정에 적용할 경우의 운영 방안 및 효과에 대한 연구 결과를 기술하였다. 아울러 RFID 시스템의 도입 전과 후의 비용 관점에서의 비교 분석 결과, RFID 시스템의 운용 이후 이에 투자되는 비용 상쇄는 물론 그 이상의 효과가 있음을 확인 하였다. 따라서 본 연구 결과는 바코드 시스템에서 RFID 시스템으로의 교체를 망설이는 많은 제조업체들의 의사결정에 크게 기여할 수 있을 것으로 기대된다.

고속프로그램 알고리즘을 이용한 스마트 칩 설계 (Smart Chip Design using High Speed Program Algorithm)

  • 김태민;신건순
    • 한국정보통신학회논문지
    • /
    • 제11권8호
    • /
    • pp.1564-1573
    • /
    • 2007
  • 현재 사용 중인 프린터의 토너에 부착된 토너 잔량 검출 회로는 PCB 회로기판을 사용함으로써 부피가 비교적 큰 상태이므로 보다 경량 소형화된 프린트에 사용하기에는 부적합하다. 본 연구에서는 이와같은 소형화된 회로를 one chip함으로써 경쟁력이 있는 제품을 개발한다. 2005년 이후 출시 된 프린터에 사용되는 토너에는 칩이 필수적으로 부착되어야 한다. 따라서 앞으로의 재생시장에서 사용될 칩의 수요는 점점 커질 것이다. 세계적인 레이저 프린터 메이커들이 프린터에서 사용되는 토너카트리지의 정보를 관리하여 고객 서비스를 한다는 취지로 프린터에 부착되는 칩으로 인해 재생토너의 생산이 불가능하다. 본 연구에서는 재생토너를 생산하기 위해 필수적으로 부착되는 칩을 개발한다.

The Relationship Between Corporate Social Responsibility and Financial Performance: Empirical Evidence from Vietnam

  • NGUYEN, Cuong;NGUYEN, Lan
    • The Journal of Asian Finance, Economics and Business
    • /
    • 제8권8호
    • /
    • pp.75-83
    • /
    • 2021
  • For many years, many academics and practitioners have paid attention to the increasing popularity of corporate social responsibility (CSR) and its relationship with financial performance. They have shown that creating social and sustainable responsibility can strengthen the organization's financial performance as the organization can achieve its current needs without compromising the ability to meet future needs. While much theoretical and empirical evidence has been provided to support this argument in developed countries, this topic is under-researched, and the outcomes are controversial in developing countries. Therefore, this paper aims to examine and investigate the relationship between corporate social responsibility and financial performance in Vietnamese organizations. The dataset includes 27 firms listed on the stock market exchanges in Ho Chi Minh city (HOSE) and Hanoi (HNX) from 2015 to 2019. The disclosure approach is adopted to measure corporate social activities; four areas were developed: environment, community, employee and product, customer, and supplier practices. Return on average equity (ROE) and return on average assets (ROA) are two proxies for measuring financial performance. The research results confirm the existing literature with a strong correlation between employees and returns on average assets.

주요 가상화폐 시장간 수익률 및 변동성 전이효과에 관한 연구 (Measuring Return and Volatility Spillovers across Major Virtual Currency Market)

  • 유주현;강주영;박상언
    • 한국정보시스템학회지:정보시스템연구
    • /
    • 제27권3호
    • /
    • pp.43-62
    • /
    • 2018
  • Purpose Since the Bitcoin, which was the first virtual currency, was made at 2009, almost 1,000 virtual currencies appeared onstage in the world. Even though virtual currencies have the function of money as a medium of exchange or contract, any of those has not yet entered the commercialization stage. Instead, some of the virtual currencies show the nature of investment assets. In the case of virtual money investment, users tend to use all the information of the world because information transfer is very easy and capital movement is almost free between different countries. In addition, as the transaction sizes of virtual currencies increase, a virtual currency price is no longer independent and is likely to be affected by the prices of other virtual currencies. Therefore, it is necessary to understand the influence among virtual currency markets, which helps successful implementation of investment strategies. Design/methodology/approach This study focuses on the investment product function of virtual money and conducts the analysis using the time series model used in the financial and economic areas. In this paper, we try to analyze the return and volatility transfer effect of virtual money markets through GJR-GARCH model. Findings This study is expected to find out whether we can make market forecasts through reflecting changes in other markets. In addition, we can reduce the trial and error of user decision making by using the information on the yield and volatility transition effect derived from the research results, and it is expected to reduce the opportunity cost of users.

배리어 옵션이 내재된 지수연동형 보험상품의 가격결정 (Pricing an Outside Barrier Equity-Indexed Annuity with Flexible Monitoring Period)

  • 신승희;이항석
    • Communications for Statistical Applications and Methods
    • /
    • 제16권2호
    • /
    • pp.249-264
    • /
    • 2009
  • 지수연동형 보험상품(EIA: Equity-indexed annuities)은 주식시장의 수익률과 연계하여 보험상품의 수익률이 결정되며 주식시장의 수익률이 낮은 경우에도 최소보장 수익률이 제공되는 상품이다 EIA의 수익률은 주가 수익률에 일정 비율을 곱하고 이 값과 최소보장수익률과 비교하여 높은 값을 수익률로 정의한다. 여기서 주가수익률에 곱하는 일정비율을 참여율(Participation rate)이라고 부른다. 본 논문에서는 수익률을 결정하는 주가지수와 일정수준을 넘는 여부를 결정하는 주가지수를 다른 지수로 사용하는 Outside Barrier가 내재된 보험 상품을 제안하고자 한다. 특히 Outside Barrier조건의 결정을 계약기간 전체가 아닌 계약기간의 일부분으로 선정한 것이 특징이다. 이러한 수익률 구조를 반영하는 가격 공식을 기댓값 계산을 통하여 유도하고 수치해석 기법을 이용하여 최소보장이율, Rebate, barrier 수준, 주가 변동성, 상관계수 및 관측기간 등의 변수가 참여율의 결정 에 어떤 영향을 미치는지를 알아보고자 한다.

The Effectiveness of Virtual R&D Teams in SMEs: Experiences of Malaysian SMEs

  • Ale Ebrahim, Nader;Abdul Rashid, Salwa Hanim;Ahmed, Shamsuddin;Taha, Zahari
    • Industrial Engineering and Management Systems
    • /
    • 제10권2호
    • /
    • pp.109-114
    • /
    • 2011
  • The number of small and medium enterprises (SMEs), especially those involved with research and development (R&D) programs and employed virtual teams to create the greatest competitive advantage from limited labor are increasing. Global and localized virtual R&D teams are believed to have high potential for the growth of SMEs. Due to the fast-growing complexity of new products coupled with new emerging opportunities of virtual teams, a collaborative approach is believed to be the future trend. This research explores the effectiveness of virtuality in SMEs' virtual R&D teams. Online questionnaires were emailed to Malaysian manufacturing SMEs and 74 usable questionnaires were received, representing a 20.8 percent return rate. In order to avoid biases which may result from pre-suggested answers, a series of open-ended questions were retrieved from the experts. This study was focused on analyzing an open-ended question, whereby four main themes were extracted from the experts' recommendations regarding the effectiveness of virtual teams for the growth and performance of SMEs. The findings of this study would be useful to product design managers of SMEs in order to realize the key advantages and significance of virtual R&D teams during the new product development (NPD) process. This is turn, leads to increased effectiveness in new product development's procedure.