• 제목/요약/키워드: Product Leadership

검색결과 105건 처리시간 0.022초

품질시스템에 의한 품질리더십과 기업성과 간의 인과관계모형: 중국 동북제조기업 중심으로 (The Causal Model of Quality Leadership and Business Performance by Quality System for Manufacturing Companies of the North-east China)

  • 강병서;안민섭
    • 품질경영학회지
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    • 제29권1호
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    • pp.140-159
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    • 2001
  • The purpose of this study is to analyse the effectiveness of Quality Leadership on the Business Performance through Quality System for Manufacturing Companies in the North-east China, and research into the model of Quality Leadership is related with the Business Performance. A new questionnaire of QM based on Conti's Quality System thesis, was developed and tested. A statistical analysis of data was collected from Manufacturing Firms in the North-east China. As a result, Quality Leadership is the important drivers of Total Quality Management, and is related with the Quality System. Then, the Quality System is directly related with process, and process is also related with the Product Quality and the Business Performance. Of course, the Product Quality is directly related with the Business Performance in the end.

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LEAN-NPD적용에 따른 구조방정식모델 실증분석 (A Empirical Study on the Structural Equation Modeling of LEAN-NPD Application)

  • 김계수;정성택
    • 품질경영학회지
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    • 제41권3호
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    • pp.355-369
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    • 2013
  • Purpose: This study is about Lean-NPD (New Product Development). Lean-NPD is Pulip Line's New Product Development type. This study introduced Lean-NPD Definition, Case Study, and Research Model of Lean-NPD. Empirical results of this survey will be provide suggestions to workers. Methods: Researcher developed research model about Lean-NPD activities. And researched Lean-NPD. This study analyzed model fitness and path significant with SEM(Structural Equation Model). Results: Fitness of the research model was satisfactory level. Leadership capabilities and production operations were significantly influence marketing capabilities(t> ${\pm}1.96$). Organizational culture significantly affected marketing capabilities(t> ${\pm}1.96$). R&D capabilities and marketing competencies had significant influence on business performance(t> ${\pm}1.96$). Marketing capabilities had significant influence on quantitative management performance(t> ${\pm}1.96$). Outstanding leadership appear to directly affect Qualitative Performance(t> ${\pm}1.96$). Conclusion: Under the excellent leadership and management environment definite organic Lean-NPD organizational culture significantly affects the operation can be seen. Lean-NPD of operational activities to provide value to customers, customer-oriented marketing activities can be seen that more important than anything. Lean NPD based on customer needs is key factor of growth.

셀프리더십이 기술혁신에 미치는 영향에 관한 연구 (A Study on the influence of Self-Leadership to Technology Innovation)

  • 이선규;이다정;이상인
    • 디지털융복합연구
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    • 제9권3호
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    • pp.117-131
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    • 2011
  • 본 연구는 성공적인 기술혁신을 위해 조직 내에서 중요시 여겨야 할 셀프리더십의 중요성을 인식하는데 있어서 중소기업을 대상으로 한 조직 내 구성원들의 셀프리더십이 기술혁신에 어떠한 영향을 미치는 저 실증검증 하고자 하였다. 연구의 결과를 요약하면 첫째, 셀프리더십의 구성요인 중 건설적 사고전략을 제외한 행위적 전략, 자연적 보상전략은 제품혁신에 유의한 정의 영향을 마치는 것으로 나타났다. 둘째, 셀프리더십의 구성요인 중 전설적 사고전략을 제외한 행위적 전략, 자연적 보상전략이 공정혁신에 유의한 정의 영향을 미치는 것으로 나타났다. 이를 통해 기술혁신 달성을 위해 조직 내에서 중요시 여겨야할 셀프리더십의 구성요인들을 확인하고 구성원들이 스스로 일의 진행을 확인하고 직무에 주의를 기울이며 전략적 행동방향 설정과 업무상 책임을 넓혀 스스로에 대한 활동책임을 느끼게 함으로써 직무자체로 부터의 만족감을 느낄 수 있도록 하는 것이 중요하다.

외식기업 문화와 리더십이 경쟁 우위에 미치는 영향 (The Effect of Organization Culture and Leadership on Competitive Advantage in Food Service Companies)

  • 유택용;허준
    • 한국조리학회지
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    • 제14권4호
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    • pp.415-426
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    • 2008
  • In order to cope with the severe business environment and possess the competitive advantage in the food service industry, the effect of organization culture and leadership on competitive advantage in food service companies was investigated. The friendly culture was regarded as important in relation between corporate culture and leadership. And the tendency to participate was shown to be highly correlated to leadership. Leadership and competitive advantage were influenced by the tendency to participate, differentiation and competence. The corporate culture and competitive advantage were affected by the friendly culture, differentiation and competence. Especially, the organization culture was more important than leadership. Therefore, it is necessary to execute the tendency to participate, differentiate products, service and management, and attract customers. And the maintenance of competitive power is required to develop a new product, evaluate customer satisfaction, and improve decision making, problem solving and crisis management.

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다 상품군에서의 남성 혁신자와 의견선도자의 특성 비교 (A Comparative Study on the Characteristics of Male Innovators and Opinion Leaders Across Product Categories)

  • 김찬주
    • 한국의류학회지
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    • 제21권1호
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    • pp.67-81
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    • 1997
  • The main purpose of this study was to compare the characteristics of male innovators and of male opinion leaders across product categories in terms of personality, attitudes, social participation, media usage patterns and demographic aspects. Six product categories such as clothing, cosmetics, small electronic appliances, medium-large electronic appliances, interior supplies and sports-leisure goods was used. A valid and reliable self-report scale was used to measure innovativeness and opinion leadership for 423 male adults living in social area Analyses showed that venturesomeness is the most common characteristics between innovators and opinion leaders across product categories. Innovators showed higher tendency of narcissism while opinion leadership showed higher cosmopolitainsm. Common charateristics of innovators and of opininion leaders of both clothing and cosmetics are cosmopolitanism, narcissism, exhibitionism, venturesomeness. The degrees of social participation and media usage patterns were different according to product categories for both innovators and opinion leaders. The implications of these findings for diffusion theory and merchandising were discussed.

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유행선도력과 쇼핑관련특성과의 관계 연구 -쇼핑동기, 지속적 정보탐색, 충동구매와 관련하여- (A Study on the Relationship between the Fashion Leadership and the Characteristics of the Shopping-related Behavior)

  • 김선화;이영선
    • 한국의류학회지
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    • 제25권1호
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    • pp.162-172
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    • 2001
  • Fashion is the social process concerned with the spread of a new product from its source to consumer. Fashion leadership may be associated the shopping-related behaviors, such as shopping motives, on-going information search, impulse buying behavior. In order to study the relationship between the fashion leadership and the shopping-related characteristics, Three research problems were set up for the study as follows: Research problem 1: To investigate the fashion leadership. Research problem 2: To analyze the relationship between the fashion leadership and the characteristics of shopping-related behavior. Research problem 3: To analyze the relationship between the fashion leadership and other fashion-related behaviors. After statistical analysis using the SPSSWIN, the following results was found. Fashion leadership approximates the normal distribution curve, and its structure consists of one dimension. Using the factor analysis, the two kinds of shopping motive was confirmed hedonic motive and cognitive motive. Fashion leadership was related to the hedonic shopping motive. Also there were positive associations between the fashion leadership on-going information search behavior, and the impulse buying behavior. And there was significant association between the fashion leadership and expense for clothes and spending time for shopping.

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R&D 프로젝트 관리자의 리더십이 제품개발 성과에 미치는 영향: 프로젝트 스폰서 역할의 매개효과를 중심으로 (The Effects of R&D Project Managers' Leadership on Product Development Performance: Focused on the Mediating Effects of Project Sponsor Roles)

  • 이록;전인선;박주경
    • 한국산학기술학회논문지
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    • 제21권1호
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    • pp.70-80
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    • 2020
  • 본 연구는 R&D 프로젝트 관리자의 리더십이 제품개발성과에 미치는 영향력을 밝히는데 목적을 갖고 프로젝트관리 R&D업무와 관련된 전문가집단(제조, 건설 엔지니어링, 조선, 플랜트, 정보통신)분야 175명을 대상으로 실증 조사하였다. 조사결과를 보면 R&D 프로젝트 관리자의 리더십이 제품 개발 성과에 미치는 영향은 유의하지 않은 것으로 나타났으며 프로젝트 스폰서 역할의 매개효과는 유의적인 것으로 나타났다. 이는 다양한 전문분야별 전문가의 참여로 구성되는 프로젝트에 있어 집단 간 복잡한 관계와 역할에 따른 효율적인 통제와 관리가 요구되는 리더의 리더십이 중요함을 나타낸 것을 의미한다. 리더의 효율적인 리더십에 의해 조직 내 구성원들의 협력과 제한된 시간 내 핵심역량의 결집을 통해 성과를 높일 수 있음을 시사한 것으로 평가할 수 있다. 종합하면 본 연구의 핵심 결과는 프로젝트 관리자의 리더십 극대화를 위해 프로젝트 스폰서의 역할증진을 위해 프로젝트 리더와 관련된 매개적 역할을 적극적으로 수행해야 함을 의미하고 프로젝트 스폰서의 매개역할은 프로젝트 관리자의 리더십에 영향을 줌으로 프로젝트 관리자의 리더십에 영향을 미쳐 최종적으로 프로젝트 성과 품질에 영향을 끼치는 것으로 요약할 수 있다.

원장의 서번트 리더십, 유아교사의 자아탄력성 및 조직몰입 간의 구조적 관계 (Structural Correlations among Director's Servant Leadership, Teacher's Ego-Resilience and Organizational Commitment in Early Childhood Education Center)

  • 오승현;권연희
    • 한국보육지원학회지
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    • 제13권1호
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    • pp.1-17
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    • 2017
  • Objective: The purpose of the present study was to investigate the structural relations among kindergartens director's servant leadership, ego resilience and organizational commitment of kindergarten teachers. Methods: The subjects in this study were 387 kindergarten teachers working in B city. A director's servant leadership, kindergarten teacher's ego resilience and organizational commitment were assessed by a teacher-reported questionnaire. The collected data were analyzed using descriptive statistics, Pearson's product-moment correlation, and a structural equation model using the Bootstrapping method. Results: First, there were significant relationships among the variables analyzed in this research, namely, a director's servant leadership, kindergarten teacher's ego resilience and organizational commitment. Second, Teacher's ego resilience partially mediated the effect of a director's servant leadership upon kindergarten teacher'organizational commitment. Conclusion/Implications: Results suggest the importance of a director's role in the context of improving kindergarten teacher's ego resilience and organizational commitment.

패션기업 CEO의 감성적 리더십이 기업성과에 미치는 영향 - 조직문화의 조절효과 연구 - (Empirical study on the influence of emotional leadership on business performance in the fashion industry - Focused on the moderating effects of organizational culture -)

  • 김숙희;양동우
    • 복식문화연구
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    • 제23권6호
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    • pp.1004-1020
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    • 2015
  • The purpose of this study is to assess whether the emotional leadership of the CEO of a fashion company has a significant influence on corporate performance. In this study, a survey was conducten on employees of fashion companies from August 1 to 30, 2015, and 350 copies of questionnaires were collected and used for analysis. Factor analysis, reliability analysis, and regression analysis were employed to analyze the data using SPSS software (ver. 21.0). According to the study results, if a fashion company CEO has higher emotional leadership, it leads to an increase in the job satisfaction and performance of the staff members, and an improvement in new product performance thanks to more investment and development and an expanded R&D staff. Additionally, the higher emotional leadership of the CEO contributes to an increase in operating profits, sales, and market share. Therefore, the importance of organizational culture was confirmed by its regulation effect on the emotional leadership and management performance of a fashion company. According to the results of this study, the emotional leadership of a CEO plays an important role in improving the performance of a fashion company, and future studies are needed to identify how to enhance the corporate performance of a fashion company from various perspectives.

Building a Sustainable Competitive Advantage for Multi-Level Marketing (MLM) Firms: An Empirical Investigation of Contributing Factors

  • Keong, Lee Siew;Dastane, Omkar
    • 유통과학연구
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    • 제17권3호
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    • pp.5-19
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    • 2019
  • Purpose - The purpose of this research is to investigate the factors contributing to sustainable competitive advantage for multi-level marketing (MLM) firms in Malaysia. The selected variables in this study are company image, product innovation, leadership, distributor rewards system and distributor training system. Research design, data, and methodology - Quantitative research method is employed with collected sample size of 398 respondents using judgmental sampling technique. Normality and reliability test were performed in the first stage utilizing SPSS 22 and Confirmatory Factory Analysis (CFA) and variance analysis were obtained in the subsequent stage, following up with the overall fit of the measurement model, Structural Equation Model (SEM) using AMOS 22 with maximum likelihood estimation to assess the internal consistency, convergent validity and discriminant validity. Results - The research findings show that company image, leadership, distributor rewards system and distributor training system were supported and are factors affecting the sustainable competitive advantage of MLM companies in Malaysia. However, in this study, product innovation was not supported but this result does not depict that it is trivial and inconsequential in maintain sustainable advantage. Conclusion - Companies can build sustainable competitive advantage by focusing on these contributing factors. Several other comments and implications were brought to light and discussed in the paper.