The Research Journal of the Costume Culture (복식문화연구)

The Costume Culture Association (복식문화학회)
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Empirical study on the influence of emotional leadership on business performance in the fashion industry - Focused on the moderating effects of organizational culture -

패션기업 CEO의 감성적 리더십이 기업성과에 미치는 영향 - 조직문화의 조절효과 연구 -

  • Kim, Sook-Hee (Dept. of Venture Business, Hoseo Graduate School of Venture) ;
  • Yang, Dong-Woo (Dept. of Venture Business, Hoseo Graduate School of Venture)
  • 김숙희 (호서대학교 벤처대학원 벤처경영학과) ;
  • 양동우 (호서대학교 벤처대학원 벤처경영학과)
  • Received : 2015.10.26
  • Accepted : 2015.12.09
  • Published : 2015.12.31
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Abstract

The purpose of this study is to assess whether the emotional leadership of the CEO of a fashion company has a significant influence on corporate performance. In this study, a survey was conducten on employees of fashion companies from August 1 to 30, 2015, and 350 copies of questionnaires were collected and used for analysis. Factor analysis, reliability analysis, and regression analysis were employed to analyze the data using SPSS software (ver. 21.0). According to the study results, if a fashion company CEO has higher emotional leadership, it leads to an increase in the job satisfaction and performance of the staff members, and an improvement in new product performance thanks to more investment and development and an expanded R&D staff. Additionally, the higher emotional leadership of the CEO contributes to an increase in operating profits, sales, and market share. Therefore, the importance of organizational culture was confirmed by its regulation effect on the emotional leadership and management performance of a fashion company. According to the results of this study, the emotional leadership of a CEO plays an important role in improving the performance of a fashion company, and future studies are needed to identify how to enhance the corporate performance of a fashion company from various perspectives.

Keywords

References

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