• Journal of the Korean Society of Clothing and Textiles
• /
• v.24 no.4
• /
• pp.549-559
• /
• 2000

In a few studies about product involvement there was confusion in the construct of involvement especially in association with importance. Due to the confusion of the construct unanticipated and inconsistent results were reported in some cases. So this study was mainly to identify the relationship between clothing importance and clothing involvement and also investigated the casual relationships among consumers n, value, clothing importance, clothing involvement fashion opinion leadership, and shopping behavior. The data were collected from 429 female adults using questionnaire, and were analysed with actor and path analysis. Results can be summarized as follows. First, clothing importance was the separate concept from clothing involvement, though they were closely related. Second. it was revealed that the main casual path was valuerlongrightarrowclothing importancelongrightarrowclothing involvementlongrightarrowfashion opinion leadership, shopping preference, shopping frequency, and shopping time. On the whole, the affective dimension of clothing involvement mainly affected them, and consumer's age negatively affected fashion opinion leadership and shopping behavior.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.10 no.2
• /
• pp.51-57
• /
• 1986

This study was attempted to investigate the relationship between fashion leadership and self-confidence. Self-confidence was measured with Kim's Personality Scale, and fashion leadership was assessed with Hirschman and Adcock's questionnaire. These questionnaires were administered to 412 unmarried women in Taegu. For statistical analysis, the Pearson's Product-moment correlation coefficients, F-test, and Scheffe test were used. The results were as follows: 1. There was highly significant relationship between fashion opinion leadership and fashion innovativeness. 2. There was significant positive relationship between fashion leadership and self-confide-rice. 3. There was significant difference in self-confidence between innovative communicators and non-innovative communicators.

• Journal of the Korean Home Economics Association
• /
• v.34 no.5
• /
• pp.223-234
• /
• 1996

This paper intends to examine the relationship between the consumer's enduring involvement toward clothing product, fashion innovativeness, and fashion opinion leadership. Specific purposes of the study are: 1) to identify dimensions of the enduring involvement toward clothing based on the theoretical framework; 2) to find out the effects of clothing involvement on fashion innovativeness and fashion innovativeness,m fashion opinion leadership, and demographic variables. The Likert Type questionnaires were used to measure clothing involvement, fashion innovativeness, and fashion opinion leadership. Samples of 389 women(college students, career women, housewives) living in Taegu area were analyzed by factor analysis, Pearson's correlations, t-test, and multiple regression analysis. Main results of the study are as follows: 1) Concept of the enduring involvement toward clothing is composed of five dimensions: fashion, importance, pleasure, self-expression, and perceived buying risk. 2) The clothing involvement is found to have significant influences on fashion innovativeness and fashion opinion leadership. 3) The relationships between the clothing involvement, age, educational level, and marital status are found to be statistically significant.

• Journal of Fashion Business
• /
• v.16 no.1
• /
• pp.137-149
• /
• 2012

The purpose of this study was to identify the factor structure of sociocultural attitude toward Appearance, pursuit of clothing benefits, ambivalent consumption of fashion product and the effects of sociocultural attitude toward appearance and pursuit of clothing benefits on ambivalent consumption of fashion product. Questionnaires were administered to 425 women living in Deagu Metropolitan City and Kyungbook province. The data collected were analyzed by using frequency, factor analysis, multiple regression, ANOVA, and Duncan-test. The findings are as follows. Sociocultural attitude toward appearance was composed of two factors such as internalization, and awareness. Pursuit of clothing benefits was composed of four factors such as individuality oriented, social oriented, fashion leadership oriented, and body oriented. Ambivalent consumption of fashion product was composed of three factors such as style/price ambivalence, place of purchase ambivalence, and brand ambivalence. The effects of sociocultural attitude toward Appearance and pursuit of clothing benefits on each of ambivalent consumption of fashion product variables like style/price ambivalence, place of purchase ambivalence, and brand ambivalence were explained by the factors such as internalization, and awareness, and individuality oriented, social oriented, fashion leadership oriented, and body oriented.

• Journal of Digital Convergence
• /
• v.11 no.5
• /
• pp.201-209
• /
• 2013

This study is an application of facebook (FB) as a strategic communication of viral marketing. Old fashioned advertising and public relation in facebook are not effective at social network service(SNS) environment, and a different marketing communication is needed because facebook is essentially oriented for building relationship among people. The study assumes that an opinion leader might exist at facebook and tries to find out how facebook users show a pattern of communication based on level of opinion leadership regarding a product. The findings showed that people with high opinion leadership communicated more actively than people with low opinion leadership. This study will contribute to segment seed consumers using opinion leadership in facebook.

• Journal of Digital Convergence
• /
• v.12 no.8
• /
• pp.67-76
• /
• 2014

In this study, we investigated opinion leaders' communication activities on Facebook and analyzed the differences of communication patterns on Facebook between Korean and US college students. As a primary source of information, we conducted an online survey to collect data from students currently enrolled at two different universities in US. Additionally, we utilized online survey data previously collected from Korean students. According to our analysis, we found that US male students had more active opinion leadership than Korean male students. Also, opinion leadership of Korean students' was significantly associated with both active and passive communication patterns on Facebook whereas opinion leadership of US students' was significantly associated with passive communication patterns.

• The Journal of the Korea Contents Association
• /
• v.15 no.5
• /
• pp.498-506
• /
• 2015

As smart phone market has been rapidly saturated, wearable devices have been emerging as a new growth power in the post smart phone era. This study aims to comprehend the influential factors of purchasing intention of product features(perceived usefulness, perceived ease of use) and individual characteristics(innovation, fashion leadership, self-efficacy, concern for health) of wrist wearable device. The result shows that fashion leadership and health concern among consumers' individuality, and perceived usefulness and perceived usability among product features are proved to be significant factors. This means that both usefulness and usability have significant impacts on purchase intention of wearable device and product development should be made to enhance user experience.

• The Journal of the Korea Contents Association
• /
• v.17 no.10
• /
• pp.41-53
• /
• 2017

The purpose of this study is to investigate the effect of child care center director's emotional leadership on childcare teachers' emotional intelligence and quality of life. For this purpose, this study conducted a questionnaire survey of 277 teachers working at child care centers located in K and J provinces. The data collected for this study were analyzed by frequency analysis, descriptive statistics, Pearson's product moment correlation, and multiple regression using SPSS Win 20.0. The results of the study are as follows. First, it was found that the child care center director's emotional leadership has a significant positive correlation with emotional intelligence, and has a 7.2% influence on child care teachers' emotional intelligence. Second, it was found that the child care center director's emotional leadership has a significant positive correlation with quality of life, and has a 9.9% influence on child care teachers' quality of life. Through these results, this study aims to provide basic data to prepare policy strategies for improving child care teachers' quality of life in terms of child care center director's emotional leadership and childcare teachers' emotional intelligence.

• Science of Emotion and Sensibility
• /
• v.14 no.3
• /
• pp.445-458
• /
• 2011

This study aims to propose management items and implementation plans that can be used to manage the following topics: what components should be managed to ensure effective implementation of design leadership, which is critical to today's business management? And are all parts of a company established in accordance with the brand concept, thereby ensuring brand-oriented design leadership? Firstly, this study divided the components of design leadership management into, in a broad sense, vision, culture and platform, established sub-components that should be considered in managing each higher component, and suggested implementation plans for each component. Secondly, the implementation plans for each component were classified into workforce structures, development of brand penetration programs, distribution of time and material resources and application of identity programs. Also, each classified item was further categorized and detail implementation plans for each item were suggested. The outcomes of this study can be utilized as guidelines to evaluate whether each component is properly managed in implementing design leadership. It is also expected that these will serve as useful guides for designers, managers and consultants.

• Environmental and Resource Economics Review
• /
• v.25 no.3
• /
• pp.351-376
• /
• 2016

This study examines optimal emission taxes and welfares in mixed duopoly markets where public and private firms produce differentiated goods and emit pollutions. Both comparing quantity and price competitions and comparing simultaneous and simultaneous games provides the followings findings: First, irrespective of competition modes between quantity and price competitions or simultaneous and sequential games, the optimal emission tax is always lower than marginal environmental damage. Second, emission tax under private leadership is the highest in quantity competition while that under public leadership is the highest in price competition. Third, environmental damage under Cournot and private leadership is worsened in quantity competition while that under public leadership is worsened in price competition. Finally, welfare under Bertrand and public leadership is improved in price competition while that under private leadership is improved in quantity competition.