• 호남수학학술지
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• 제38권2호
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• pp.367-373
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• 2016

Adiga and Anitha [1] investigated the Ramanujan's continued fraction (18) to present many interesting identities. Motivated by this work, by using known formulas, we also investigate the Ramanujan's continued fraction (18) to give certain relationships between the Ramanujan's continued fraction and the combinatorial partition identities given by Andrews et al. [3].

• 대한수학회보
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• 제53권1호
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• pp.83-90
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• 2016

We show that any orthogonal almost complex structure on a warped product Riemannian manifold of an oriented closed surface with nonnegative Gaussian curvature and a round 4-sphere is never integrable. This provides a partial answer to a question raised by E. Calabi.

• East Asian mathematical journal
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• 제32권5호
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• pp.609-619
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• 2016

Folsom [10] investigated character formulas and Chaudhary [7] expressed those formulas in terms of continued fraction identities. Andrews et al. [2] introduced and investigated combinatorial partition identities. By using and combining known formulas, we aim to present certain interrelationships among character formulas, combinatorial partition identities and continued partition identities.

• 호남수학학술지
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• 제38권4호
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• pp.809-818
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• 2016

Chaudhary and Choi [7] presented 14 identities which reveal certain interesting interrelations among character formulas, combinatorial partition identities and continued partition identities. In this sequel, we aim to give slightly modified versions for 8 identities which are chosen among the above-mentioned 14 formulas.

• 한국지역사회생활과학회지
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• 제21권2호
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• pp.191-200
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• 2010

The purpose of this study was to research the differences between gender roles and creativity. This study was done based on 178 pre-service teachers who were from the Department of Early Childhood Education in Universities around the Busan area. The researchers have collected statistical data by questioning pre-service teachers about creative thinking tests, creative personality tests, and gender role identification awareness tests. The data was interpreted by the Paerson's Simple Product-moment Correlation Coefficient method, the one-way ANOVA method, and the $Sch\acute{e}ffe$ Post-hoc comparison method. According to this study, the group perceived of high androgyny type group showed the highest level in important factors of creative thinking, such as fluency, elaborateness, ness, and openness. This result meant that the more a pre-service teacher was aware of the identity of gender roles, the more she or he thought creatively. Additionally, the acceptance of authority, an element of the creative personality factor, showed the highest level in a high feminity type group. On the other hand, self confidence, inquisitiveness, and disciplined imagination showed the highest level in a group which perceived the identity of androgyny type roles.

• 복식문화연구
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• 제20권2호
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• pp.263-271
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• 2012

Cultural products reflect a living culture and evolve despite being based on traditional forms only. It is known as traditional cultural expression that portray certain culture groups, materials, spiritual and creativity inspired from their living environment that characterize a society. The old Malay community had a close relationship with their surrounding and environment. Sensitivity towards the nature and surrounding environment moved them into creative people. In designing the local traditional textile, role of the motifs, design and product design play an important element in Malay cultural values. This reflects the symbols and philosophy of the arts and culture and thus becomes the identity of the Malay community, which in general practice their culture and tradition based on Islamic culture and religion. Kelantan and Terengganu are the pioneer states for most producers of Malay traditional textiles. In these states the Pelangi cloths, is one of the unique textiles use and inherited by the Malay communities. Base on history, the Malay rulers and Malay nobility used Pelangi cloth as complementing clothing and ornament in attending various ceremonies and customs in their daily life. In this paper will discuss the specific picture of Pelangi motifs, design and its usage in Malay society in Malay Peninsula through its identification aspect of representations. It shows that this textile represent certain insights of Malay customs and identity.

• 디지털산업정보학회논문지
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• 제9권4호
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• pp.143-153
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• 2013

The rural tourism in Korea is expanding in scope including experience tours and integrating with dining industry these days. The Rural Development Administration in Korea has been supporting the farm restaurant project across the nation as part of its efforts to utilize local or rural food recipes as tourism resource for seven years. Over the years, however, case studies are rarely done or reported regarding physical environment of farm restaurants. This study offers an opportunity for farm restaurateurs and policy makers related to recognize the importance of developing brand identity and inner culture contents for the rural community by presenting a case of integrated design marketing. In the study, definitions of the "authentic food" in Korea and other countries are compared before farm restaurants at home and abroad are investigated. It also addresses the foundation on the significance of physical environment and design to build a brand identity of authentic food. The case presented is naming, designing and developing logos and design applicable to various product packages for "Hwanggeum Bori Aechan", which is the barley (main crop in Gimje)- dish development project for Gimje, North Jeolla Province in 2012.

• 유통과학연구
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• 제11권6호
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• pp.41-50
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• 2013

Purpose - Inducing consumers' behavioral intent to use an outlet shopping center is a critical issue for managers since it can be used as a guide for developing marketing strategies. Low prices could lead to a growth in retail purchases, but there might also be a positive relationship between prices and customer perceptions of product quality. The extent to which consumers use price as a predictor of quality may differ according to the availability of important alternative cues such as brand, store name, and identity salience triggered by the store. Consumers can obtain non-economic benefits from marketing exchanges that go beyond basic economic achievement. We argue that identity salience can play a crucial mediating role when consumers, acting as exchange partners, seek to obtain social benefits. This study shows that identity salience could mediate the relationship between identity salience-inducing factors such as multi-finality, prestige and role performance, and consumers' behavioral intent to use an outlet shopping center. Research design, data and methodology - The survey was conducted on college students enrolled in marketing classes. A total of 200 questionnaires were distributed, of which only 194 were returned. After five incomplete questionnaires were excluded, a final sample of 189 was used for empirical analysis. Using a covariance structural analysis in Amos17, we confirmed the fit of the research model and estimated its parameters by using the maximum likelihood method. Results - The results of the hypotheses testing are as follows. First, both identity salience and economic benefits have positive effects on the behavioral intent to use an outlet shopping center. Second, role performance, prestige, and multi-finality have positive effects on identity salience. Finally, the additive analysis of the direct effects of identity salience-inducing factors shows that the role performance, prestige, and multi-finality factors have no direct effects on the behavioral intent to use an outlet shopping center, suggesting that identity salience plays a positive mediating role. Conclusions - This study informs marketers that not only price but shoppers' identity salience directly affects their intent to visit an outlet shopping center. To strengthen shoppers' identity salience, marketers should find ways to help shoppers fulfill their multiple social roles, realize their multiple goals, and achieve prestige. In other words, outlet shopping centers must improve their personal service environment in order to enhance their employees' service quality and assist the execution of multi-finality by minimizing the perceived costs (e.g., travel time, effort) associated with shopping trips, thus making it easier for consumers to combine visits to multiple stores in outlet shopping centers and buy the items required for their consumption goals. Outlet shopping centers must also offer assortments with both breadth and depth in order to help consumers play the social roles their social networks have given them.

• 영어영문학
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• 제56권2호
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• pp.301-328
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• 2010

Many recent British novels engage with the construction and deconstruction of history and identity; and in dealing with these historical, or historicised novels it seems to be an untouchable ground that truth is beyond grasp. Even when approached, its authenticity should be examined under the post-modern "incredulity toward metanarrative" discourses. Julian Barnes's 1998 novel England, England may be one of these. Yet, unlike others it achieves a complicated and controversial status as a new kind of historiographic metafiction by providing selfconscious reflections on the invention of innocence and the questionable notion of historical authenticity against the background of current postmodern historical, cultural, and literary explorations. The book, set in a near-future, namely post-post-modern England, starts with a story of a young girl, Martha Cochrane, whose first memory goes back to her early infantile years. Yet, the narrator comments that it is a lie, "her first artfully, innocently arranged lie," since memory, or history, is a product of identity, and vice versa. Her memory of the jigsaw puzzle is both a reminiscent and a significant component of who she is now, both a simulacrum and the original of herself. The correlation between her individual memory and identity parallels that of a region, England, in formation of its history and nationality. "England, England" is the replicated miniature of the former glorious Kingdom as well as a becoming der Ding an sich (the thing itself). In search of the English history and identity, the author satirizes the modern mind's perception of the unreliability and arbitrariness of memory and history, and further explores the alternative to the postmodern discourses by suggesting the probability of inventing innocence glimpsed in children's face "believing while disbelieving." In doing so, the author reconstructs not only the history of Englishness on the ground where nothing seems to be solid, but more importantly also the postmodern theme of relativity in relation to memory, history and identity.

• 한국산학기술학회논문지
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• 제14권6호
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• pp.2639-2644
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• 2013

휴대폰 사용자의 폭발적인 증가와 제품의 빠른 교체주기로 인하여 이동통신사 간의 마케팅 경쟁이 매장으로 확산되면서 매장을 새롭게 단장하는 리뉴얼 주기가 짧아지고 있다, 주요 이동통신사가 간판을 포함한 매장 리뉴얼은 소비자에게 자사의 브랜드 아이덴티티를 강하게 심기 위한 목적으로 추진되고 있다. 소비자들은 매장이 단순히 값싸고 질 좋은 제품을 판매만 하는 것이 아니라, 매장, 제품, 서비스에 대해 느끼고 수용할 수 있도록 고객 체험을 제공할 것을 바라고 있다. 특히 이동통신사 대리점의 경쟁이 치열해 매장수가 많이 늘어나는 추세를 보이고 최근에는 리뉴얼 시 단순 CI(Corporate Identity) 교체에 의미를 두기보다 매장의 인테리어에서 익스테리어까지 통합된 이미지로 바꾸는 SI(Store Identity) 개념을 적용해 매장들을 바꾸고 있다. 인테리어,Sign 등의 비주얼 요소를 일관성 있게 설계 및 디자인하여 매장 내, 외부에 적용하여 소비자에게 호의적인 매장 이미지를 심어주고 궁극적으로 매출액 증대에 큰 영향을 미치게 하는 요소라 할 수 있다. 이러한 활동은 기업이 Identity관리를 통해 이미지를 컨트롤 할 수 있으며 마케팅 측면에 매우 중요한 요소라 할 수 있다. 본 논문에서는 국내 이동통신사와 해외 이동통신사의 SI를 비교분석하고 효과적인 SI의 방향을 제언하는데 목적을 둔다.