A Study on the delivery of brand image information to consumers by telecom companies' SI(Store Identity) (through comparing SI between Korea telecom companies and foreign famous telecom companies) |
Kim, Jong Sung (Department of Advertising and Public Relations, Chungwoon University) |
1 | Oh, Soo Hee (2006): A study on the effect that the relation between sense, emotion and cognitive experience has on experiential value and brand attitude, pp.5-17 |
2 | http://www.sk.co.kr/About/ci.aspx?kits=oms |
3 | Kim, Soo Yong(2007): A study on the Characteristics of interior design as a brand identity strategy - centered on specialized coffee shop, pp.1-18 |