• 한국의상디자인학회지
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• 제18권2호
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• pp.79-92
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• 2016

The purpose of this study was to examine the effect of Indonesian's Korean national image and product evaluation on purchase intension of Korean fashion products. The survey was carried out on November, 2014 through online. And the subjects of this study were living in Indonesia. The results of this study were as follows. First, in Indonesia customers showed favorable attitudes towards Korean national image and the assessment of Korean fashion products. Also their purchase intension of products was comparatively high. The customers who purchased more Korean fashion products were more likely to have high purchase intension of them. Second, among the three factors of Korean national image, the advancement and national character had positive influence on the intrinsic attributes of Korean fashion products. Also, the product competitiveness and national character had positive effect on the extrinsic attributes. Third, the product competitiveness and extrinsic attributes had positive influence on the purchase intension on them. In conclusion, Korean national image affects evaluation and purchase intension of Korean fashion products. It is necessary to improve Korea national image within Indonesia fashion market. And it will be a good way of marketing to promote product power of Korea fashion product to Indonesian.

• 산업공학
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• 제15권2호
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• pp.133-146
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• 2002

In July 2002, law of product liability will be established in Korea. Therefore, prevention for product liability(PL) will be immediately needed for many companies. So, in this paper, following topics will be discussed: 1) what are product liability and product safety, 2) why they are needed, 3) why important, 4) what's the difference between considering PL and not considering PL for companies, 5 ) what are risk management methods and risk evaluation system, 6) what is SASA(Systematic Approach to Accident Scenario Analysis) method for applying PL, 7) providing a final conclusion and discussion for future PL law.

• 한국산업보건학회지
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• 제29권4호
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• pp.508-516
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• 2019

Objectives: The present study was performed to obtain acute toxicity information on glyoxal in male rats after intratracheal instillation. Methods: In order to calculate the LD₅₀ of glyoxal using Probit analysis with SAS, the test article was one intratracheal instillation to male Sprague-Dawley rats at dose levels of 0, 225, 451 or 902 mg/kg. During the test period, mortality, clinical signs, and body and organ weights were examined. At the end of the 14-day observation period, all animals were sacrificed and complete gross postmortem and histopathological examinations were performed. Results: Four animals of the 902 mg/kg group died within one week after the administration of glyoxal. All treatment group in a dose dependent manner, decreased body weight was found during the study period. The absolute and relative lung weight, and histopathological changes (bronchiolar-alveolar hyperplasia, chronic inflammation) of lung exhibited an increased in glyoxal treated groups in a dose dependent manner. However, there were no changes on the organ weights and histopathological changes of any other organ except lung. Conclusions: The results obtained in the present study suggest that the LD₅₀ in male Sprague-Dawley rats after a single intratracheal instillation of glyoxal was considered to be 866.9 mg/kg and the lung was found to be the target organ for glyoxal.

• 국제지역연구
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• 제12권2호
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• pp.251-274
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• 2008

본 연구는 해외 유수 다국적기업과의 경쟁에서 우위를 점하기 위해 EU국가 중 가장 크고 진출이 어렵다는 독일을 대상으로 한국제품의 경쟁력 평가를 실증분석 하였다. 특히 제품평가에 미치는 요인으로 국가차원, 기업차원의 다양한 이미지와 소비자의 구매경험 그리고 원산지 확인 유무 등을 활용하여 실증분석을 하였다. 실증연구 결과에서 국가차원의 한국경제이미지, 한국일반이미지는 한국제품평가에 유의한 영향을 미치는 것으로 나타났다. 이는 독일 소비자가 한국을 경제적 측면과 정치, 사회문화 등의 일반 이미지에 있어 좋은 이미지를 갖고 있으며 이것이 제품평가에 긍정적으로 영향을 미치는 후광효과가 있음을 보여주는 것으로 판단된다. 추가적으로 브랜드 구매경험과 한국에 대한 지식 여부가 독일 소비자의 한국상품 평가에 미치는 영향 또한 분석하였다. 독일에서의 제품 경쟁력 평가에 있어는 국가차원의 경쟁력과 이미지가 중요한 역할을 한다는 실증결과는 국가차원에서 경쟁력을 확보하기 위해 경제뿐만이 아니라 정치적, 문화적으로 선진화된 이미지를 만드는 것이 중요한 과제라는 시사점을 제공하였다.

• 감성과학
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• 제15권2호
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• pp.223-230
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• 2012

This study researched the relationship between the element of "Favorable and Friendly" emotion on product design and the consumer's reaction to it. The emotional elements used here were proposed in the existing study. The research method was divided into 1st test and 2nd test. In the 1st test result, Favorable was related to "want to own, simple, new product and high-class", and also connected with "digital product, gaming product and computers". The products related to Friendly had association with the items about "interesting, cute, familiar, warmth and soft", and also connected with "simple product (toylike, household items, etc), low-price product, product which likes a friend, soft product, kitchen product and beauty treatments product, and so on". In the 2nd test, the preference of emotional product was high than general product, and it was known from the evaluation about design preference and design elements. If the preference was high following the order as: "Formativeness> Trend> Aesthetics> Color", the difference among the scores were small. And then the result about the relationship of emotional design factor "Favorable & Friendly" and evaluation of design preference & design elements was extraction.

• 한국콘텐츠학회논문지
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• 제12권10호
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• pp.510-523
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• 2012

본 연구는 CIPP모형을 활용하여 항공서비스교육의 성과를 평가하고자 한다. CIPP모형의 상황평가(Context), 투입평가(Input), 과정평가(Process), 산출평가(Product)를 중심으로 요인을 도출하고 항공서비스교육의 만족도와 재추천에 영향을 미치는 요인을 분석하였다. 그 결과 만족도에는 상황평가(C)의 교육목표, 과정평가(P)의 상호작용, 프로그램관리, 산출평가(P)의 직무성과 요인이 긍정적인 영향을 미쳤으며, 투입평가(I)의 인적자원은 부정적인 영향을 주었다. 또한 서비스교육의 재추천에는 상황평가(C)의 교육목표, 과정평가(P)의 상호작용, 교육지원, 산출평가(P)의 직무성과 요인이 긍정적인 요인으로 작용하였으며, 상황평가(C)의 요구진단은 부정적인 요인으로 영향을 미쳤다. 따라서 항공서비스교육의 만족도를 높이기 위해서는 인적자원이 아니라 교육의 목표, 상호작용, 프로그램관리, 성과를 높여야 하며, 서비스교육의 재추천을 위해서는 항공사의 요구진단보다는 교육목표, 상호작용, 교육지원, 직무성과를 높일 필요가 있음을 시사한다.

• 서비스연구
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• 제13권2호
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• pp.82-98
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• 2023

본 연구는 4차 산업혁명 시대에 기업들이 필수적으로 수행하는 신제품 또는 신 서비스 혁신 과정에서 고객이 참여하였을 때 소비자들의 인식을 조사한 연구이다. 구체적으로, 기업의 신제품 개발을 위한 혁신의 두 가지 유형 (기술 기반의 혁신, 시장 기반의 혁신)과 개발 과정에서 참여한 두 가지 고객 역할 (정보제공자, 공동 개발자)에 따라서 소비자의 제품 평가가 어떻게 달라지는지 조사하고자 하였다. 실험적 방법을 사용하여 가설을 검증한 결과, 신제품 개발 과정에 참여한 고객의 역할에 따라서 소비자의 제품평가는 유의한 차이가 있는 것으로 나타났다. 즉, 고객이 신제품 개발 과정에서 시장 정보 제공자로 참여한 경우가 제품의 공동 개발자로 참여한 경우보다 제품 평가에 더욱 호의적인 것으로 나타났다. 추가적으로, 제품 혁신의 종류와 고객 참여 역할 간에는 상호 작용 효과가 나타났다. 즉, 기술 혁신을 반영한 제품이 출시된 경우 두 가지 다른 고객의 역할에 따른 소비자의 제품 평가에는 차이가 없었지만, 시장 혁신 제품이 출시된 경우에는 소비자의 제품 평가에 있어서 고객들이 정보 제공자 역할로 참여한 경우가 공동 개발자 역할로 참여한 경우 보다 더욱 호의적으로 평가되었다. 본 연구는 각 혁신의 타입을 구분하고 동시에 고객들이 혁신 과정에 참여할 때 그 역할에 따라 소비자들의 인식이 어떻게 달라지는지 검증하였다는 점에서 이론적 의의를 가진다. 이후 기업 관점에서 실무적 의의와 함께 한계점을 제시하였다.

• 한국의류학회지
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• 제35권6호
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• pp.635-645
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• 2011

This study explores the differences in product evaluation and approach behaviors as well as the effects of product evaluation on approach behaviors of utilitarian and hedonic products in on-line and off-line settings. A total of 332 subjects participated in the experiments to assess product evaluation and approach behaviors for utilitarian and hedonic clothing products in on-line and off-line settings. The results show that even though the same stimulus was presented, consumers' product evaluation of utilitarian clothing (i.e., t-shirts) was higher in the off-line setting than in the on-line setting while the approach behavior of hedonic clothing was better in the on-line setting than in the off-line setting. In addition, color was a crucial factor generating positive approach behaviors for utilitarian clothing while style and quality were core factors influencing the approach behaviors of hedonic products in an on-line setting. There was no consistency in the results of the important factors affecting approach behaviors of utilitarian and hedonic clothing in an off-line setting. The conclusion suggests implications for marketing based upon the results of this study.

• Asia Marketing Journal
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• 제18권1호
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• pp.37-53
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• 2016

The purpose of this study is to show that the effectiveness of utilitarian versus hedonic attributefocused advertisement on product evaluation depends on the arousal level of positive emotion, and to explore mediation effect of cognitive response to utilitarian attribute-focused advertisement and affective response to hedonic attribute-focused advertisement on the effectiveness of utilitarian versus hedonic attribute-focused advertisement. This research employs a 2 (arousal level: mild vs. elevated) × 2 (advertisement type: utilitarian vs. hedonic) between-subjects design, and 200 undergraduate students participate in the experiment, in which there are 50 students at each experimental group. The results of ANCOVA with positive emotion level as a covariate on advertised product evaluation show significant interaction effect of arousal level and advertisement type, and no effect of positive emotional level. Both of the mediation effects of the cognitive response and those of the affective response are significant. Participants under mild (elevated) arousal of positive emotion more positively evaluate the product in utilitarian (hedonic) attribute-focused advertisement. The positive effect of utilitarian (hedonic) attributefocused advertisement on product evaluation is partially mediated by cognitive (affective) response to the advertisement when consumers are under the mild (elevated) arousal of positive emotion. The results of this study show that advertisers should use utilitarian (hedonic) attribute-focused advertisement to consumers under the mild (elevated) arousal of ambient positive emotion, which should be searched by exploring what kind of event they have experienced.

• 대한인간공학회:학술대회논문집
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• 대한인간공학회 1998년도 춘계학술대회논문집
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• pp.93-98
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• 1998

Recently, consumers are tend to purchase the user-centered designed product using interface enginnering and human factors techniques. Therefore, it is important that the designer's requirements should be analyzed focused on the human machine interface. This paper described the interface usability evaluation technique(suvjective evaluation) for the interface between user and product. This methodology is the integrated interface usbility evaluation method AHP and Conjoint Analysis. AHP(Analytic Hierarchy Process) is a multicriteria decision model to give priority after expressing hierarchically for decision making problem. Conjoint Analysis enduavors to unravel the value, or partworths, that consumers place on the product or service's attributes from experimental subjects' evluation of profiles based on hypothetical products or services. A new usability test methodology proposed by this paper includes techniques jointed both consistency test by AHP and experimental subjective evaluation of profiles by Conjoint Analysis for evaluating the user's emotion and impression.