• Title/Summary/Keyword: Product Effectiveness Analysis

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Analysis of Xiaomi Trends Using Big Data - Based on Customer Perception at Domestic and Global - (빅데이터를 활용한 샤오미 동향분석 - 국내외 고객인식을 바탕으로 -)

  • Eunji Lee;Jaeyoung Moon
    • Journal of Korean Society for Quality Management
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    • v.52 no.2
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    • pp.323-340
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    • 2024
  • Purpose: The purpose of this study was to propose useful suggestions by analyzing research Xiaomi which are big data analyses, by collecting data based on Customer Perception in Textom. Methods: The collected data through scraping social media on the Textom site. And data preprocessing was performed using deleting and organizing data(text) that are duplicated, irrelevant, and where there is no meaning. The derived data were analyzed using Textom and Ucinet 6.0 with Text Analysis, WordClould, TF-IDF, Network Analysis, and Emotional analysis. Results: The results of this study are as follows; although the results of Xiaomi's text at domestic and global were similar, it was analyzed that there were perceptions of Xiaomi-related smart home products and cost-effectiveness in Korea, while in foreign countries, there were perceptions of functions and performance centered on smartphones. At domestic and global, the perception of Xiaomi was analyzed to be positive, and implications were presented based on these analysis results. Conclusion: Based on the results, if the product's performance or product competitiveness is considered to be meaningful in the market, and it is expected that there will be an opportunity to change the overall image of Chinese products.

Development of the Standard Worksheet System for the Quality Risk Management of Apparel Products (패션의류제품의 품질 리스크 관리를 위한 표준작업지시서 시스템 개발)

  • 이원자;유지선
    • Journal of the Korean Society of Clothing and Textiles
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    • v.27 no.9_10
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    • pp.1160-1171
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    • 2003
  • This study is intended to examine the current situation and the problems of the "worksheets, regarding various factors that exert influences onto the quality-risk management, which is one of the most significant factors specifying an apparel product. This paper advances according to the following sequences: 1. Literature survey 2. Field research on actual "apparel vendors" and production factories 3. Investigating the requirements relating to the worksheet 4. Developing standard format of the worksheet 5. Effectiveness analysis on the standard worksheet 6. Proposal of an intelligent model applying standard worksheet system. This study is performed with the following research methods; those are questionnaire surveys, statistical analysis, interviews, collecting & analyzing worksheets, product sample quality experiment, functional analysis of the system, and materialization of the prototype system. The significance of this research is that it suggests the possible effective use of worksheet, which reflects the customers' needs in terms of the product quality, at the stage of the product planning process. Despite its importance, the current work structure does not visibly reflect these components. Therefore, with the result of this research, it is considered that the worksheet systems will meet more useful improvements in risk management process. The limitations of this research are as follows. Although it is evident that the standard worksheets bring effective results in quality improvements of products, considerations must be made onto some additional payoffs arising from the additional cost of necessary labor forces with expert knowledge and cost of the effort and time inputting correct information for running the system.

Multimodal Sentiment Analysis for Investigating User Satisfaction

  • Hwang, Gyo Yeob;Song, Zi Han;Park, Byung Kwon
    • The Journal of Information Systems
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    • v.32 no.3
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    • pp.1-17
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    • 2023
  • Purpose The proliferation of data on the internet has created a need for innovative methods to analyze user satisfaction data. Traditional survey methods are becoming inadequate in dealing with the increasing volume and diversity of data, and new methods using unstructured internet data are being explored. While numerous comment-based user satisfaction studies have been conducted, only a few have explored user satisfaction through video and audio data. Multimodal sentiment analysis, which integrates multiple modalities, has gained attention due to its high accuracy and broad applicability. Design/methodology/approach This study uses multimodal sentiment analysis to analyze user satisfaction of iPhone and Samsung products through online videos. The research reveals that the combination model integrating multiple data sources showed the most superior performance. Findings The findings also indicate that price is a crucial factor influencing user satisfaction, and users tend to exhibit more positive emotions when content with a product's price. The study highlights the importance of considering multiple factors when evaluating user satisfaction and provides valuable insights into the effectiveness of different data sources for sentiment analysis of product reviews.

Comparing Endoscopy and Upper Gastrointestinal X-ray for Gastric Cancer Screening in South Korea: A Cost-utility Analysis

  • Chang, Hoo-Sun;Park, Eun-Cheol;Chung, Woo-Jin;Nam, Chung-Mo;Choi, Kui-Son;Cho, Eun;Cho, Woo-Hyun
    • Asian Pacific Journal of Cancer Prevention
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    • v.13 no.6
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    • pp.2721-2728
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    • 2012
  • Background: There are limited data evaluating the cost-effectiveness of gastric cancer screening using endoscopy or upper gastrointestinal x-ray in the general population. Objective: To evaluate the cost-effectiveness of population-based screening for gastric cancer in South Korea by decision analysis. Methods: A time-dependent Markov model for gastric cancer was constructed for healthy adults 30 years of age and older, and a deterministic sensitivity analysis was performed. Cost-utility analysis with multiple strategies was conducted to compare the costs and effects of 13 different screening alternatives with respect to the following eligibility criteria: age at the beginning of screening, screening interval, and screening method. The main outcome measurement was the incremental cost-effectiveness ratio. Results: The results revealed that annual endoscopic screening from ages 50-80 was the most cost-effective for the male population. In the females, biennial endoscopy screening from ages 50-80 was calculated as the most cost-effective strategy among the 12 screening alternatives. The most cost-effective screening strategy may be adjustable according to the screening costs and the distribution of cancer stage at screening. The limitation was that effectiveness data were obtained from published sources. Conclusions: Using the threshold of $19,162 per quality-adjusted life year on the basis of the Korean gross domestic product (2008), as suggested by the World Health Organization, endoscopic gastric cancer screening starting at the age of 50 years was highly cost-effective in the Korean population. The national recommendation for gastric cancer screening should consider the starting age of screening, the screening interval, and the screening modality.

Using Analytic Network Process to Construct Evaluation Indicators of Knowledge Sharing Effectiveness in Taiwan's High-tech Industries

  • Liu, Pang-Lo;Tsai, Chih-Hung
    • International Journal of Quality Innovation
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    • v.9 no.2
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    • pp.99-117
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    • 2008
  • High-tech industry has been the principal economic source for Taiwan in recent years. The characteristics of high-tech industries in Taiwan are changeable product markets, short product life cycles and high company attrition rate. In the globalization trend, the high-tech industry has gradually increased corporate competitiveness and reached the goal of sustainable operations through knowledge management, knowledge sharing and new product research and development. Firms have aggressively strengthened and integrated their internal and external resources and enhanced knowledge sharing to increase industry operational performance. Effectively strengthening the knowledge management operation and performance evaluation of knowledge sharing in Taiwan's high-tech industry has become a critical issue. In the selection of knowledge sharing Key Performance Indicators (KPI), this research divided the knowledge sharing indicators into representative strategic indicators such as organizational knowledge learning, organizational knowledge resources, organizational information capacity and organizational knowledge performance through screening using Factor Analysis. The characteristics of the constructs were interdependent. This research calculated and adjusted the correlation among the key performance knowledge sharing indicators using ANP and determined the relative weight of knowledge sharing.

Development of Al Bumper Back Beam by Using Curvature Extrusion Process (곡률압출공정을 이용한 알루미늄 Bumper Back Beam 개발)

  • Lee, Sang-Kon;Jo, Young-June;Kim, Byung-Min;Park, Sang-Woo;Oh, Kae-Hee
    • Transactions of the Korean Society of Mechanical Engineers A
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    • v.33 no.5
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    • pp.502-507
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    • 2009
  • Curvature extrusion process has several advantages in comparison to the conventional extrusion and bending process. In the curvature extrusion, the extruded part is directly bent during extrusion. Therefore, it does not need additional bending process after extrusion. In the curvature extrusion process, it is possible to produce curved extruded products that have a constant or various curvatures. It is essential that we predict the curvatures of the extruded product to meet the required curvatures. This paper proposed a theoretical model that can predict the curvature of extruded product produced by the curvature extrusion process. Using the proposed model the movement of guide tool that causes the bending of extruded product was controlled to produce the required curved automotive Al bumper back beam. The effectiveness of the proposed prediction model and the movement of guide tool were verified by the FE analysis and curved extrusion experiment.

Male Consumer's Perceptions of Fashion Brands' Advertising Investment and Brand Equity (패션 브랜드의 광고 투자에 대한 남성 소비자의 인식과 브랜드 자산과의 관계)

  • Kim, Tae Youn
    • Fashion & Textile Research Journal
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    • v.22 no.2
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    • pp.192-201
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    • 2020
  • This study examined the relationship between Korean male consumers' perceptions of marketing promotion investment such as advertising expenditure and celebrity endorsement are the brand equity elements. It also compared if there were differences on this research model and two groups that selected Korean or foreign country-of-brand-origin in fashion product purchasing. Online survey responses from 414 Korean men in their 20s-30s were analyzed using confirmatory factor analysis (CFA) and structural equation modeling analysis (SEM). Perceptions of advertising expenditures were found to be positively related to brand association in only the group that selected Korean country-of-brand-origin. The results showed a non-significant effect of perceptions for advertising expenditures on perceived product quality in both groups that selected Korean or foreign country-of-brand-origin. The results indicated that celebrity endorsement had a significant effect on brand association for the two male consumer groups. The results also demonstrated that the relationship of celebrity endorsement and perceived quality was significant in only a group that selected Korean country-of-brand-origin. The results also revealed that the effect of brand association and perceived product quality on brand preference was significant in both male consumer groups. This study has useful managerial implications for enhancing the effectiveness of investment in advertising activities.

A Study on the Performance and Impact Factors of Consumer Monitoring Market Surveillance for Product Safety (제품안전을 위한 소비자모니터링 시장감시 성과 및 영향요인 연구)

  • Suh, Jungdae
    • Journal of the Korean Society of Safety
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    • v.36 no.1
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    • pp.26-35
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    • 2021
  • Governmental bodies generally conduct investigations for product safety management once new products are released to the market, in order to prevent distribution of illegal and defective items. Further, market surveillance activities are regularly conducted by the government to ensure distribution of safe products and recall any hazardous products. The safety investigations often involve a consumer monitoring system wherein consumer organizations participate in market monitoring to conduct surveys on illegal and defective products. As a result, the monitoring results of individual consumer organizations are available separately, but an integrated analysis of the data from all consumer organizations cannot be performed, thereby deterring comprehensive evaluation of the consumer monitoring system. In this study, we analyze the individual monitoring results of consumer organizations to understand the overall status and performance of comprehensive market monitoring and present the directions for desirable market surveillance policies. To this end, the effectiveness of market surveillance related to the distribution of products is verified through analysis of the interrelationships between the monitoring processes and performances of consumer organizations as well as their impact on the performances of the monitoring implementation processes; moreover, several improvement points and direction points are presented for more desirable monitoring of the consumer markets.

A Study on the Impact of Perceived Value of Art Based on Artificial Intelligence on Consumers' Purchase Intention

  • Wang, Ruomu
    • Journal of the Korea Society of Computer and Information
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    • v.26 no.1
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    • pp.275-281
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    • 2021
  • The purpose of this research is to explore what factors affect consumers' purchasing decisions when purchasing artificial intelligence artworks. The research pointed out that in the real shopping model, customer perceived value includes three dimensions: product perceived value, service perceived value and social perceived value. On this basis, an artificial intelligence work purchase decision-making influence model was constructed, and an online survey was attempted to collect data. Through analysis of the reliability, effectiveness and structural equations of SPSS24.0 and AMOS24.0, and scientific verification and analysis, we found that product cognitive value and service cognitive value have a positive impact on consumers' purchase intentions, but social cognition Value has no positive effect on consumers' purchasing intentions.

Moderated Mediation of Anticipatory Hope between Green Fashion Advertising Appeals and Word of Mouth -The Role of Perceived Consumer Effectiveness-

  • Choi, Dooyoung;Lee, Ha Kyung
    • Journal of the Korean Society of Clothing and Textiles
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    • v.46 no.3
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    • pp.513-529
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    • 2022
  • Based on the stimulus-organism-response model, this study investigated the effects of three types of green performance appeals (i.e., before-, after-, and before/after-appeals) on consumer word of mouth (WOM) mediated by anticipatory hope. As the degree of consumer susceptibility to advertising varies by individual, individual perceived consumer effectiveness (PCE) was examined as a moderated mediating variable. A total of 191 responses were analyzed using SPSS 27.0 for analysis of variance and PROCESS procedure. Results showed the mediating role of anticipatory hope between advertising appeals and WOM: participants reported greater anticipatory hope when they viewed the advertisement with after- and before/after-appeals. This mediation was moderated by participants' PCE. The effect of green performance appeals on WOM was mediated by participants' anticipatory hope when their PCE was low; however, when participants' PCE was high, the mediation was not significant. The findings show that advertising appeals highlighting the effectiveness of green performance can attract consumers who do not believe that product consumption affects a sustainable environment and spread WOM. This research provides insights to fashion brands by suggesting effective green advertising strategies that can increase consumers' voluntary information-sharing behavior.