[KSCI] Korea Science Citation Index Service

http://dx.doi.org/10.9708/jksci.2021.26.01.275

A Study on the Impact of Perceived Value of Art Based on Artificial Intelligence on Consumers' Purchase Intention

Wang, Ruomu (Dept. of Global Fine Art Graduate School, Kyonggi University)

Publication Information

Journal of the Korea Society of Computer and Information / v.26, no.1, 2021 , pp. 275-281 More about this Journal

Abstract

The purpose of this research is to explore what factors affect consumers' purchasing decisions when purchasing artificial intelligence artworks. The research pointed out that in the real shopping model, customer perceived value includes three dimensions: product perceived value, service perceived value and social perceived value. On this basis, an artificial intelligence work purchase decision-making influence model was constructed, and an online survey was attempted to collect data. Through analysis of the reliability, effectiveness and structural equations of SPSS24.0 and AMOS24.0, and scientific verification and analysis, we found that product cognitive value and service cognitive value have a positive impact on consumers' purchase intentions, but social cognition Value has no positive effect on consumers' purchasing intentions.

Keywords

AI artwork; product perception value; service perception value; social perception value; Consumers' Purchase Intention;

Citations & Related Records

Reference

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